KoMarketing Associates

JULY 20, 2017

Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? Customers are defining which channel is important at different stages of their journey. B2B Marketers and the Customer Experience.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

KoMarketing Associates

OCTOBER 15, 2015

They aren’t the basis for a customer relationship. These and similar impulse or ill-considered circumstances don’t lay a smooth trail to “Customer For Life” utopia. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible. Get to know your prospective customers.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

JUNE 16, 2020

By generating a data strategy, most respondents (46%) said that they hope to boost customer loyalty. About 45% would like to increase conversion rates, while 42% want to optimize the customer journey. Approximately 28% of current customer/prospect data is suspected to be inaccurate in some way.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. Product Marketing and B2B Buyer Loyalty. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. Marketers and the Continued Connection to Customers.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

KoMarketing Associates

DECEMBER 10, 2019

Overall, 84% of the “most successful” respondents stated that they use content marketing to build loyalty with their customers. Only 63% of all other B2B content marketers said that they use this approach.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

JULY 5, 2019

percent of businesses that have seen 3x ROI claim that their primary goal metric for personalization is to increase customer loyalty. percent of the same group said that their main goal metric is to increase customer lifetime value. Approximately 44.4 Marketers Face Room for Improvement in Personalization.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 2, 2017

B2B Marketers and Customer Relationships. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives. B2B marketers, in particular, have already been faced with similar challenges, according to previous research.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

FEBRUARY 23, 2017

Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty. About 90 percent of marketing mobile initiatives are geared toward existing customers, according to respondents.

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

KoMarketing Associates

OCTOBER 23, 2019

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing. Overall, 84% of the “most successful” group utilize content marketing to build loyalty with customers.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

FEBRUARY 13, 2020

Having the ability to fully leverage data allows marketers to make faster and better decisions, reduce spending waste, and improve customer experiences and targeting. On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JUNE 29, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it. Most respondents also said that they are going to add more contextual relevance to loyalty, acquisition and triggered emails.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

KoMarketing Associates

JANUARY 23, 2018

IT buyers are more willing to show loyalty to a brand when they receive great customer service (97 percent). About 61 percent stated that they do when they receive detailed pricing information, and 55 percent do so when they get detailed product specs. A Closer Look at B2B Buyer Preferences.

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

JANUARY 11, 2018

About 84 percent of respondents said they were already using mobile apps to engage customers, and 66 percent were utilizing them to drive revenue. Approximately 63 percent had an app to build customer loyalty.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

FEBRUARY 21, 2017

As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. Brand loyalty clearly goes a long way in the lead generation space.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

AUGUST 27, 2019

Custom Images. Outside of sharing information from influencers, it’s important for B2B companies to also provide help and support to current and new customers that are asking questions or looking for company assistance. It’s a place to make connections and build customer trust and loyalty. In-Depth Content Creation.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

OCTOBER 3, 2012

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.

Lead Generation 120

Lead Generation Studies B2B Marketing B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. ABOUT LISA MURTON BEETS.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

MAY 23, 2017

Customer service interactions are increasing on Twitter. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter. Build Brand Awareness & Loyalty. Answer the Questions People Are Asking.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

NOVEMBER 8, 2016

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Recent Updates to Baidu Analytics.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

AUGUST 7, 2018

All too often, we lose sight of the customer and we don’t even realize it. Customer surveys. Pursuing a specific customer profile (Fortune 1000s, for example). Increase average order size… or even better, customer lifetime value (more about this next). Think about loyalty as you plan your tests. A lot more.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

JULY 12, 2018

Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process. It is easier for customers to see themselves and their employees using the product because they are viewing the actual platform.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

APRIL 2, 2015

If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. This helps increase the trust and loyalty factor. Case Studies. In Conclusion.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

SEPTEMBER 1, 2016

For B2B marketers, one of the great values of QQ is as a customer service tool. A company QQ account enriches customer experience by making it easy for clients and customers to reach you. Chinese customers highly value instant and direct communication over emails or form submissions.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

DECEMBER 15, 2015

To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates. In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. Brands Do It Better. It’s no secret that people look to buy from brands they trust.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

MAY 5, 2015

“The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”. Sometimes, the best industry experts are other clients or customers who’ve gone through a similar buying experience.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

FEBRUARY 25, 2020

All paid platforms allow you to create custom audiences based on cookies, emails, telephone numbers, and in some cases even home addresses. List Upload/Customer Match: Email addresses. Furthermore, Google changed its requirements for customer matches. Paid ads are a great ally for upselling existing customers.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

OCTOBER 30, 2012

As marketers, we may feel the same way about our customers and prospects. In other words, pay attention to your customers’ individual wants and needs—and tailor your messaging accordingly. There may be plenty of “Liams” out there, but be careful not to make your customers feel that you regard them as just one piece of the pie.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

KoMarketing Associates

FEBRUARY 3, 2014

In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

DECEMBER 8, 2015

Customer testimonials (51 percent), tutorial videos (50 percent) and demonstration videos (49 percent) have been the most effective types of video marketing tactics for which marketers are seeing positive results. percent of all marketers use customer data in their content marketing strategy. Customer Experience. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

NOVEMBER 15, 2016

Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Video Is Being Thoroughly Consumed.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Customer engagement and website traffic followed closely behind. 62% of Customers Want Content That Speaks to Their Needs and Pain Points.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JULY 6, 2017

Measuring campaigns also comes from identifying where in the purchasing funnel customers are consuming content, as well as what types of content more drive customers to make a purchase or fill out a contact form. Content marketing online may seem young, but the act of using content and copy to compel customers to buy is nothing new.

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

OCTOBER 31, 2014

We need to go beyond traditional form submission tracking and consider how our marketing efforts impact other actions, such as call performance, site engagement, and even customer loyalty. HTTPS/SSL As A Ranking Signal. In early August, Google announced that they would start to use HTTPS as a ranking signal.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120