Remove customer

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Customer Experience, Transformation and Personalization at #MME16

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Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. Companies that figure this out first will win. Main takeaway?

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Observations on the State of Content Marketing

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Customer Retention/Loyalty: 74%. And Demand Generation is not just about the acquisition of new customers. We need to apply the same principals of Demand Generation to the existing customer base to keep them engaged. When listing their tops goals for content marketing, 82% stated Engagement was the most important.

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Driving Growth Amid a Pandemic: Three CMOs Guide the Way

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And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey. We understood that cost-savings as well as increased collaboration were going to be key to our customers’ success. Not a task for the faint of heart.

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You Don’t Know the Buyer, JACK!

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If this is ringing true in your company, perhaps it’s time to take a step back and reassess how well you know your prospects and customers. A customized buying process, per persona, gives you the insight you need to speak directly the buyer at their level. What does the buyer look like? Where do they go in the early stages?

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What’s Your ROI?

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Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Retention: Customer satisfaction and Net Promoter scores are often used to identify the likelihood that we will keep our customers.

ROI 100
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Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research

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Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. In order to do so we must be nimble, agile and be able to respond to these constant changes.

B2B Sales 100