Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Focus on the customer. Print magazines are alive and well, but they’re in transition.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

SEPTEMBER 25, 2013

I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. publish quality content on their blog: “Is our content more about our customers’ pain points or more about us and how great our products or services are?”

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

NOVEMBER 28, 2012

There’s no better way to attract new customers than with a clever graphic. Some famous infographics are so popular, that they have successfully built brand loyalty in customers. The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 26, 2010

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Online Persuasion: Seeing Through the Eyes of Your Customers. Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100