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Tomorrow People

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8 key tips for marketing to existing B2B customers

Tomorrow People

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

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5 Crucial Components of a Strong Brand Strategy

Tomorrow People

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Have a direct link to customer needs. In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? What is a brand strategy? Consistency.

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5 essential tips to clearly define your ideal target market

Tomorrow People

This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Two guiding principles to keep in mind for all are to put your audience first and aim to deliver the highest quality customer experience across the entire customer journey. Acquire more prospects and customers. Do the offers and messaging on your website convert visitors into customers or qualified prospects?

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. 56% said it increased customer satisfaction and positive brand sentiment. Why a real-time content marketing strategy?

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Brand Loyalty (repeat visits). Customer Lifetime Value (CLV). While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Customer satisfaction. Customer Acquisition Cost (CAC). Churn Rate.

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The comprehensive marketer’s guide to brand research

Tomorrow People

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. When performed correctly, it can help you uncover your most valuable differentiators (at least, in the eyes of prospective buyers, customers, and clients).

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