• SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer, Loyalty] Social Media Marketing: It's Complicated.
    One of our main goals is to gain a better understanding of the entire customer lifecycle of each segment of our audience as it relates to campaign objectives. At this stage it helps to map out likely customer decision journeys, continually refining the picture as we gather more concrete data.”. 'I work from home part of the week.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 25, 2014
    [Customer, Loyalty] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
    That’s the power of a regular customer – everyone there knows you and you make friends with people like Country, the bartenders and the waitresses too,  Regular customers don’t just buy from you. Traditional marketing offers your restaurant customer something tangible. Comeback Coupons Entice Return Customers.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] 4 Emails Your Service-Based Business Should Send
    Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. Johnny Shelby, VerticalResponse customer and endurance and multi-sport specialist for Third Coast Training says newsletters have especially helped his business grow. Contests. Videos. Newsletters.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Is Your Customer Self-Service a Porcupine-Making Machine?
    Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot. They don’t know that your customer has spent most of an afternoon on your Helpful Website. After all, the customer has just done their own Tier 1 support.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. This is the most valuable type because the source is authentic – actual customers, industry thought leaders, and influencers. Advocacy & Loyalty First things first …. Economics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Customer, Loyalty] 4 Attributes of Your Next Content Marketing Superstar
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. improving SEO and customer service. ?building building trust, loyalty, and credibility amongst customers.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer, Loyalty] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer, Loyalty] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Customer, Loyalty] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Customer, Loyalty] 3 Big trends converging for big branding opportunities
    52% of customers feel it is important for companies to use their resources to drive change in the world, but only 15% say corporations/brands really do this. 'The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. One of their most important values is social responsibility.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Customer, Loyalty] Marketing Students: Education vs. Application
    Brand Loyalty. How to create an integrated marketing campaign that provides a seamless customer experiences over all channels. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. This is very troubling to me. My intention isn’t to knock the educational system. Absolutely.
  • B2B IDEAS @ WORK  |  THURSDAY, NOVEMBER 13, 2014
    [Customer, Loyalty] B2B Marketing: What Story Will You Tell?
    Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. 'In B2B marketing, we have several goals. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what''s the best story to tell?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer, Loyalty] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% Tesco’s Clubcard loyalty program was launched under Leahy in 1995 and redefined both the company and the industry. Customer Experience Trending annually.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Loyalty] Raise Prices for B2B Sales Without Losing Your Regular Customers
    Of course, any time prices go up, sellers are bound to hear complaints from long-term customers. Some companies, in fact, believe regular clients should be exempt from price increases altogether, that there should be a reward for loyalty in the client relationship. Pricing surprises are never a good thing in sales!
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Loyalty] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. Paul asked to be our first guest speaker, and he’s a dear friend of Jeff Ogden of Find New Customers , President of the Business Marketing Association of Tampa Bay. 'The Business Marketing Association is coming to Tampa Bay  soon – within weeks.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Loyalty] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    " The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. Customer Acquisition Cost (CAC). "Always Be Closing."
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer, Loyalty] Green Marketing: Be Careful What You Say
    'Social media marketers often try to lure in customers by appealing to their sense of environmentalism. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. They tout their products as being green, biodegradable, or good for the environment.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Customer, Loyalty] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. Try providing your potential customers with surprise coupons or deals, rather than a promotion that exists weekly and at the same time each week. But there’s more to the story. 1) Reciprocity.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Customer, Loyalty] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    Create strong incentives to buy A potential customer leaving a website without taking any action is the norm rather than the exception. With competitors flooding the web with unbeatable deals, customers will have a strong incentive to leave your website. 'It’s hard to believe that the holiday season is here. All rights reserved.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] Four ways social media impacts emotional branding
    Loyalty trumps everything. If the world turns upside-down, your loyal customers will be there. So our ultimate goal is to create loyalty. It is impossible to achieve true brand loyalty in the long-term without emotional connection. Which of these stands a better chance of establishing loyalty over time? Or is it?
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Customer, Loyalty] 8 Key Changes In Google Search B2B Marketers Should Know
    We need to go beyond traditional form submission tracking and consider how our marketing efforts impact other actions, such as call performance, site engagement, and even customer loyalty. The key takeaway? What is the “golden triangle?” The areas of maximum interest create a “golden triangle.” last month.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog. So we started customizing the offers that show up based on an affinity with the content. 'Do you have content marketing street cred?
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Customer, Loyalty] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Do they focus their marketing on new customers and fail to woo existing customers with user groups, how-to’s, appreciation and loyalty marketing? Or declining? Not doing?
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Why must we brand people as “employees”, “customers”, “vendors”, “partners”, etc. Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Ways to Humanize Your Brand and Enhance Customer Experience  . Incentivize and reward loyalty: Don’t take your customers for granted.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. This is timeless content that builds interest and even loyalty. In this content series, the company teaches techniques that will help a customer use its products better. 'Everybody wants their content to go viral.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] The new ABCs of Selling: Always Be Challenging!
    53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor because they received irrelevant promotions & messages? Challenger” There were three powerful numbers discussed at the Summit that I believe will have a profound impact on your strategy and success in 2015: 94 5.4 The key?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer, Loyalty] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Let’s take a look at how three brands are using these components to change the way we see customer engagement. Enjoy your stay " encourages customers to get outside, don’t forget your bag, and become #WellTraveled. When starting a business, gaining an initial customer base can be a challenge. In a study by Altimeter , U.S.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Loyalty] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised customers and citizens.” They regularly use advanced analytics to generate insights from customer data. It’s true.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Loyalty] Manufacturers: Do You Have a Loyalty Program?
    'We all want to capture more business, and the best source of that is from existing customers. There are some iconic brands out there that have worked very hard to build that trust and loyalty over many years, and for the rest of us, we are envious. If you were a retailer, it would be much simpler to develop a program. Is it memorable?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] Why Customer Experience is Critical to Company Success
    'Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer, Loyalty] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. Majority (37%) indicated that big data will have the largest impact on customer relationships in the next five years.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] If You Really Want to GIVE More…
    How will you secure customer loyalty? An annual Customer Appreciation Day or a Staff Appreciation Day are good and can be very memorable too. Give a loyal customer a free gift without compelling them to make a purchase each time. Read these tips on How to Increase Customer Engagement. And I have miles to go….
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] Customer Loyalty: Does it Exist Anymore?
    'I know we all want to have customers that only call us and never quibble about price. Years ago you could build customer loyalty, but today I really wonder if it holds true anymore. Not everything you’ll do results in a sale  - Help them out whether it’s tech support or customer visits.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer, Loyalty] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Being human is what leads to trust from your customer. Christopher S.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Customer, Loyalty] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. So the customer success team implements or onboards.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Infographic: The Secret Formula for the Perfect Viral Share
    Ending with this powerful message, “For teaching us that falling only makes us stronger, thank you Mom,” they sealed the deal gaining brand loyalty with their number one customer, mothers all over the world. Ironically, this one is from the Olympics instead. Thanks Mom! Necessity is the Mother of Video Invention.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
    'The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Loyalty] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Loyalty] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Customer, Loyalty] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Make the customer the hero. And some adventurous brands are even moving beyond informational content into entertainment and comedy to add variety and drive loyalty with their audience. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Loyalty] 7 Marketing Tips to Prep for the Holiday Rush
    Sites like Yelp, TripAdvisor and Zagat can drive customers to your business or send them scurrying away. Encourage satisfied customers to leave reviews. Check your inventory levels, and place orders early to ensure product is on hand so there is no delay in fulfilling customer orders. Reward loyalty. Go mobile.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer, Loyalty] Facebook, Atlas, and the Future of Personalization
    The ultimate goal of these platforms is to foster true 1-to-1 marketing where every ad, promotion and customer touch point is individualized to the human (not device) on the receiving side of it. One of the most personalized touch points a brand can have with a customer is a phone conversation. The technology is getting better.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Customer, Loyalty] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    This week he’s reporting from Oracle OpenWorld – if you’re at the conference, you can join him and others at the Tuesday, 9/30 session “Engaging Customer Communities to Drive Marketing Technology Procurement.” It’s tempting to focus exclusively on the promise of the marketing tools themselves.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Customer, Loyalty] Digital Marketing – What Are The Top Goals And Challenges?
    And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Web analytics.
  • INTEGRATED B2B  |  SATURDAY, SEPTEMBER 27, 2014
    [Customer, Loyalty] Think International: B2B marketing and communications event
    International customer experience management from information systems giant SAP. We appreciate loyalty, and we’ll be prioritizing previous attendees – otherwise, it’s first-come, first-served! . 'It’s three years since we last held a Think International event. The time has come!  . And it’s all over by lunchtime.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer, Loyalty] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    'Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. In fact, 70% said the top objective was customer retention and 64% said they use them to drive engagement. Miles?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer, Loyalty] 5 Easy Ways to Ignite Your Customer Service
    'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Identify customers who haven’t purchased in six months, and send them an email with a great deal. Get quick access to your loyal customers.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer, Loyalty] Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]
    He provides a valuable formulation for maximum efficiency of segmentation, and advises about acquisition tools that belong in a retailer’s digital media strategy, such as ‘look-alikes,’ algorithmic audience customization and pixel empowered re-targeting. Facebook owns 20% of that audience’s online time. Digital Marketing Podcasts
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer, Loyalty] A Simple Guide for an Effective Inbound Call Strategy
    ” While it can be tempting to remove your telephone number from your marketing materials to prevent low-value calls, it’s important to recognize that it’s not about what’s the best communication channel for your business, but what’s the best channel for your customers. 4) Make your customer data work for you.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Customer, Loyalty] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    Money—and money doesn’t always have to lead; often, it follows—talent, and customers. We’ve got talent and we’ve got loyalty. As Tullman said, this city has the money, the talent, and the customers needed to create a strong tech city. Tullman followed up with another bit of encouragement. Chicago has all three.” General
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Customer, Loyalty] B2C, B2B and What They Can Learn From Each Other
    “Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. “In both situations, the core premise is customer-driven insights.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer, Loyalty] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    The leader of this chapter is the award-winning marketing expert, Jeff Ogden , of Find New Customers , and he’s in process setting up his Board of Directors. And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Customer, Loyalty] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    The leader of this chapter is the award-winning marketing expert, Jeff Ogden , of Find New Customers , and he’s in process setting up his Board of Directors. And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Customer, Loyalty] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Customer, Loyalty] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    In a broader sense, Google sought to remove the need for a physical wallet altogether by allowing consumers to store credit cards, bank account information, gift cards, coupons, customer loyalty cards etc. The trick is getting people (merchants and customers) to use it. 'Sometimes in life, timing is everything. Why is that?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Customer, Loyalty] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    “I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?”
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 11, 2014
    [Customer, Loyalty] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association
    'The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers. Here is some valuable information on the BMA: BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. I need board members. ” on YouTube.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Customer, Loyalty] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Branding is ultimately about developing an emotional relationship with customers, one where trust will lead to stronger loyalty. However, many companies create a social purpose out of guilt, or a feeling that “we must do something socially acceptable” to satisfy the growing demands of customers, especially the Millennials.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Customer, Loyalty] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Be online when customers are. Treat customers as individuals.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Customer, Loyalty] Stop Cold Calling and Start Lead Nurturing
    If you’re randomly calling, emailing or direct mailing your customers and think it’s just a numbers game, then you need to stop. Your customers feel the same way. Begin by asking your sales team: What questions do your customers ask most often? Competitive Marketing: How do you grab customers’ attention?
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Customer, Loyalty] A Beginners Guide to Inbound Marketing
    IDENTIFY YOUR CUSTOMER OR SUPPORTER. Use your Buyer Persona—or semi-fictional representation of your ideal customer—to understand what your audience is seeking, then educate them. Let your ideal customer come to you on their search for a relevant answer. Allow your customer to become a champion of your brand.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Customer, Loyalty] What to Do When Rebranding Is Your Only Option
    Its customers have negative associations with the company. People want to feel as though they''re making a difference, and doing that face-to-face is a great way to increase customer loyalty. If your client does need to change her company name, try to come up with an image or feeling she''s hoping to convey to customers.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Customer, Loyalty] How IBM Used Inbound Marketing to Thrive in the Digital Age
    As defined by inbound pioneers Hubspot, inbound marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Imagine if people could excite loyalty and advocacy.". Just ask IBM.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Customer, Loyalty] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    'Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. well-chosen and ably used CRM solution can save time, reduce costs and help your sales and customer service teams become more productive – and more effective. Focus on Customers. So far, so good.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer, Loyalty] Using Insights to Tame the Strategic Planning Beast
    Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. The Value of Serious Customer Research. Finding the Ideal Offer for the Ideal Customer.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer, Loyalty] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    'Author: Mike Stocker Coca-Cola and Yoplait are enormous brands that already have millions of customers – but while other companies might be content to rest on their laurels (and their customer bases), these brands are also known for their innovative marketing. Example #2: Yoplait. Yoplait donates $0.10 to the Susan G. No Problem.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Customer, Loyalty] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. The Analysis Tool asks about: - nine types of marketing programs , ranging from customer profiling to real time interactions to loyalty programs to marketing measurement. Not bad for free.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Customer, Loyalty] Laws of Marketing Power: Be Royal in Your Own Fashion
    Second, and more interestingly, the organization or brand that is “royal in its own fashion,” i.e., properly differentiates itself and celebrates that difference, is destined to be embraced by loyal customers. '“For a king respects himself and inspires the same sentiment in others.” King Cardinal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Customer, Loyalty] 10 things you need to know NOW about OmniChannel Marketing
    ” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Customer, Loyalty] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Mire will share how the organization leverages marketing automation to create advocacy and loyalty program. Embracing new ideas is key, but while the pace of change in technology is well reported, we hear little about the rapid evolution of customer expectations. 'London calling! Join us! Register Now. Marketing Efficiency
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Customer, Loyalty] Move Beyond Sales With These Business KPIs
    Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. Customer Satisfaction: Are our customers happy?
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Customer, Loyalty] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Customer, Loyalty] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Marketing is about to get a whole lot more complicated. Understanding Touchpoint Proliferation. Each touchpoint is the portal through.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Customer, Loyalty] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    There are a lot of little details that go into website design -- little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. 'Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.)
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer, Loyalty] 9 Companies With Truly Inspiring Mission Statements
    'Where does customer loyalty come from? The best ones strive to combine physical, emotional, and logical elements into one exceptional customer -- and employee -- experience. Trader Joe''s sets itself apart from other grocery stores with an ode to great customer service. Do you usually fly on a particular airline? Honest.
  • ENGAGE  |  FRIDAY, AUGUST 15, 2014
    [Customer, Loyalty] 4 Killer Mobile Apps That I Wish Existed
    Every coffee shop, deli, juice bar and nail salon on the planet seems to have a customer loyalty card. 'We live in a digital world full of life-changing shortcuts, timesaving easy-buttons and eye-opening apps. Yet the mobile phone gets a bad rap. Isn’t the culprit here bad manners rather than smart technology? PunchCard. SaleRack.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Customer, Loyalty] How Big Data is Driving Business Growth
    Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and " The Millennial CEO " A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. Big Data Fosters Culture (Customer and Employee Retention).
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 11, 2014
    [Customer, Loyalty] How to Put the Customer First in Lead Generation
    'Tweet Putting customers first in lead generation. As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. That missing piece is customer empathy. Survey customers on your email list.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 8, 2014
    [Customer, Loyalty] Facebook Mistakes Your Real Estate Brokerage is Making
    Related Stories Optimize Twitter to Maximize Real Estate Results How Real Estate Brokers Build Meaningful Social Media Connections 3 Keys to Creating Real Estate Customer Loyalty Through Social Media. 'Facebook mistakes. Your real estate brokerage has made them. However, some of the worst mistakes are the ones that often go unnoticed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Customer, Loyalty] Monetizing blog comments: Why your blog is economic gold
    Converting people from a weak connection to a strong connection is the first step toward building loyalty. And loyalty trumps everything. could name 100 people I first came to know through blog comments — and still connect with me there — who have become valued collaborators and customers. Thank you. Theyre not.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Customer, Loyalty] Multiple Channels, One Marketing Strategy
    Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Avoid these pitfalls, and instead, provide your customers with a positive experience every time they interact with your brand online. Takeaways.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Customer, Loyalty] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
    Storytellers: Provides an authentic voice for their organisations that is underpinned by an understanding that authenticity, transparency, and customer trust are key to fostering engagement, loyalty, and, ultimately, sales. Today, we are thrilled to unveil our list of the EIU’s Top 25 Social Business Leaders to the world.
  • VIDYARD  |  TUESDAY, AUGUST 5, 2014
    [Customer, Loyalty] This Bank’s Awesome Thank-You Video Will Have You in Tears
    Companies know customers feel lost in the shuffle and are responding by creating online videos that go above and beyond to make people feel special. Brands are now staging elaborate thank-you videos to show you they take customer loyalty seriously and truly care about people. What’s so great about this video?
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Customer, Loyalty] Content is Rook. (Quality is King.)
    If we want to turn conversations into customers, we need to stop focusing on quantity and return to what’s tried and true:  quality which, by extension, equals relevance. So began the race to attract and keep customers, with “content” becoming the megaphone. Focus on customer/buyer needs, not on your needs. lot was good.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Customer, Loyalty] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. Here are three examples of companies using modern marketing automation to increase retention, engagement, and/or customer lifetime value.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Customer, Loyalty] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    The way to take advantage of IoE, says Blair, is to increase efficiencies and create better customer experiences. Here are the top 10 tips from this dynamic CMO for the B2B marketing community on ways to create more value for our customers and our organizations. percent of the people who aren’t online globally is 14.4 trillion.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Customer, Loyalty] Laws of Marketing Power: Enter Action with Boldness
    Whether experimenting with a new technology or being genuine with customers about your limitations, the calculated risks we habitually avoid are often the ones with great payoffs. The new marketing channel may increase your reach, and customers may reward your honesty with increased loyalty, resulting in more business.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Customer, Loyalty] Customer Lifecycle Marketing: Reporting, Part 2
    The goal is to convert them first to a Sales Qualified Lead (SQL) and then to a new customer. The key questions to be answered in this stage are: Which lead sources and campaigns are most effective in generating customers? How many new customers? Number of new customers. How is the customer loyalty trending?
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer, Loyalty] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video. “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer, Loyalty] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video. “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.”
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