• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Customer, Loyalty] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Customer, Loyalty] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] How to Use Twitter’s New Video Response Function [Video]
    Video, unlike text, makes a deeper connection with people and in turn builds more lasting loyalty. Your customers will be able to relate to you as a person, and not as a logo, which can solidify the connection. Twitter is one of the “OG” members of the social media landscape. Why, you ask? Well, the answer is quite simple.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Customer, Loyalty] How to Convince Your CEO of the Power of B2B Content Marketing
    Inbound marketing uses content to earn prospect and customer attention, attracting the company’s target audience to their website and converting them. The strategy begins with developing buyer personas that show how your customers move through the buying cycle, the questions they ask and the content they consume along the way. Map It.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Customer, Loyalty] The Long Term Value of an Email Marketing Welcome Programme
    warm welcome is also crucial for the email marketing environment; just as you wouldn’t ignore a customer entering a store, an email marketer shouldn’t forget to say hello when a shopper signs up to receive the brand’s emails. However, to do this successfully good data hygiene is also essential.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Customer, Loyalty] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    In a 2014 Forbes Insights survey of more than 300 American marketing executives, results showed that marketing departments using data-based marketing tactics had triple the likelihood of developing a competitive advantage in customer engagement and loyalty compared to laggards (74% vs. 24%). Today, this is anything but the case.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Customer, Loyalty] 4 Twitter Tools that Help You With Customer Service
    Twitter has fundamentally changed the way that customer service interactions take place. As a business owner, you might find yourself in a negative customer-tweet situation at some point. Although daunting, with the correct monitoring tools, you can stop the criticism and respond to your customers in a timely manner. Twinitor.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Customer, Loyalty] 7 Ways To Get Customers To Love Your Brand
    How do customers describe your company to their family and friends? Nordstrom does not merely offer a high-end clothing and accessories, they offer dedicated customer service. Customers want to do business with a brand they trust, and it is hard to build trust in an age where we are all just bit jaded. Maintain High Quality.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Customer, Loyalty] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Always speak like a human being.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Customer, Loyalty] The Best In Automotive Content Marketing
    We know its important to authentically engage customers according to their lifestyle, especially when they are still getting to know our brand”. However, producing engaging content that resonates with a target audience is an effective and valuable strategy that results in strong relationships and loyalty over time. We want to inspire.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Best-in-Class CMOs: Modern Marketing for Love and Money
    They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. Why Driving Customer Awareness, Loyalty, and Retention Is The Goal. ” Managing Customer Journeys Boosts Performance.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Why Millennials Are Resistant to Advertising and Politics
    social networks), they will more likely become a loyal customer. Sharing certain types of information is essential for building brand loyalty – on the quality of a product (39%), their experience with the product (30%) and most important, a brand giving back to society (75% said this is “fairly/very important”). our kids). 
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base. Sounds amazing, right?!).
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] Why SaaS Software Companies Fail with Free Trial Approaches
    In fact, you will have no sales people or customer experience reps bug you because “you can do this on your own.”. I’ve been duped before by this, and so have you (just admit it, even if just to yourself). Then I log-in for the first time with your custom, temporary password. We have all seen it before. It is so SIMPLE.
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] Why SaaS Software Companies Fail with Free Trial Approaches
    In fact, you will have no sales people or customer experience reps bug you because “you can do this on your own.”. I’ve been duped before by this, and so have you (just admit it, even if just to yourself). Then I log-in for the first time with your custom, temporary password. We have all seen it before. It is so SIMPLE.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] 34 Compelling Content Marketing Stats and Facts
    The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Customer, Loyalty] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. Customer Experience Trending
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 11, 2015
    [Customer, Loyalty] 5 Marketing Lessons From The Sharing Economy
    Co-create  Working in a collaborative way with customers can bring in outside perspectives and fresh ideas. One of my favorite examples is the Starbucks program where customers can nominate a new coffee.  This is a great example of using crowdsourcing to drive product innovation while encouraging customer participation.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 10, 2015
    [Customer, Loyalty] The Compliance Customer Relationship Challenge: Be Personal and Protect My Data
    While retail banking satisfaction and customer retention scores remain high, mobile satisfaction is declining. There are other customer relationship red flags; 71% of U.S. The affluent banking customers – the ones with the large deposits — are the least satisfied. Customer Experience TrendingThey will not accept any risk.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 10, 2015
    [Customer, Loyalty] How to make customers brand loyal? Give them the benefit of the doubt.
    This is a really nice move from TFL for three reasons: It gives customers the benefit of the doubt and allows them to self-serve their account. Key take-aways: Give customers the benefit of the doubt (not everyone is playing the system). What makes people loyal? Mutual respect is one thing. What makes people loyal to brands?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Customer, Loyalty] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    It’s important to continue nurturing the relationship and driving value, whether that’s in the form of an email about upcoming wellness events or integrating stellar customer service into their journey. Engagement: Modern-Day Customer Service. A lot of great consumer brands have built their companies around amazing customer service (e.g.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 9, 2015
    [Customer, Loyalty] What’s the Future of Small Independent Industrial Distributors?
    They need to know what their value proposition is, and most importantly, know their customers and what they want. Manufacturers relied on small local distributors for customer loyalty and technical expertise. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. My, how things have changed over the past several decades.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] There is no community on social media
    Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. They’re not archived. Your thoughts?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] 7 Inspiring Examples of Omni-Channel User Experiences
    At its core, omni-channel is defined as : a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.”. They use each of these platforms to engage and connect with customers.
  • I-SCOOP  |  SUNDAY, JUNE 7, 2015
    [Customer, Loyalty] Jeanne Bliss: how to build your customer-driven growth engine
    In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Customer, Loyalty] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which Which leads us to… Customer Lifecycle. Generate more leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] What is the Stage of Your Marketing Data?
    Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com , 72% of consumers prefer an integrated marketing approach. It’s clear that today’s modern customers have high expectations. You are respecting your customer's preferences.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] What are the best social media platforms for your business?
    The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. You still have to do the hard work to turn those folks into buying customers. need to make a very important point right up front. It does not.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Customer, Loyalty] Getting Your First 100 Customers: Strategies That Work
    Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Anyone with experience with startup companies and sales and  marketing  knows how hard it can be to engage those first 100 customers. One thing I struggled with is finding new customers. Margarita’s Story. As Ms.
  • BIZNOLOGY  |  FRIDAY, MAY 29, 2015
    [Customer, Loyalty] Digitizing Telcos
    Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. Nowadays, the customer journey is: Painful: picking and changing a carrier is really painful – hard work, boring, difficult to compare.
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Customer, Loyalty] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    In the realm of customer analytics, in particular, where the allure of deep, thorough, and relevant insights on customers makes the business case almost irresistible, what do you really need to know to be successful? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data.
  • E-QUIP  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Why Leaders Are Way Better Than Bosses
    Studies show that an engaged workforce produces greater profit, growth, shareholder value, quality, innovation, customer service, and loyalty to the company. Those appointed boss usually feel empowered. felt intimidated—and that ultimately made me a better leader. One was a principal in the firm (and the former branch manager).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] How To Get Out of a ‘Relationship Rut’ With Your Customers
    As in our personal lives, modern marketing is also all about relationships; relationships with your prospects, customers, Sales, IT and executives. Do you foster an environment of trust and communication? A lot of customers that I work with need help creating better relationships with at least one, if not all, of these different groups.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. One customer’s experience in particular is shared later in this post. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion. Period.”.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Customer, Loyalty] Does advertising or engagement build stronger brand equity among Millennials?
    The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. According to Gallup, companies that fully engage customers saw a 240% boost in their performance. The concept of brand equity (i.e.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Customer, Loyalty] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    If and when it does, the move to a Google buy button could be a boon for certain retailers struggling to grab the attention of itinerant and capricious mobile shoppers or, just as easily, a devil's bargain for others trying to convert the same into long-term, loyal customers. What It Is. So how exactly will the Google buy button work? Hmmm….
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Customer, Loyalty] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    That is why customers like me enjoy a better driving experience than the one I had when I first bought the car two years ago. You can start by asking these 4 questions: How do we focus on a mission that will make life (a lot) better for our customers? Use the reports to measure the Lifetime Value (LTV) of your customers.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Customer, Loyalty] Taking a digital first approach to brand development: 3 key considerations
    With mobile devices now commonplace and wearables on the rise, brands must think about how an integrated brand experience renders in these environments.   If your website does doesn’t have responsive design, for example, you run the risk of losing customers from a disjointed or unmanageable mobile experience. year-over-year, vs. a 0.3%
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Customer, Loyalty] How To Think Like a Publisher
    And therein lies the key word: Loyalty. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Giving an elite tier of customers VIP content that no one else gets. Rewarding loyalty with discounts, free content or token gifts. Standards.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Customer, Loyalty] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    The festival has established itself as a fantastic forum in Australia—and I am beyond thrilled to both share and learn new ideas on how employees, leaders and stakeholders can build a brand from the inside out by empowering their employees to understand and innovate more purposefully around what customers need—not only today but in the future.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Customer, Loyalty] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. Implementing a Customer Awards Program: The Low-Down.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Customer, Loyalty] Much Ado About Data
    New technology has given us marketers access to a huge amount of data about our audience and customers, however it must be used in a responsibly way or we risk destroying the trust that surrounds a brand. Customers are more likely to purchase from a brand who doesn’t sell their data or spam them with un-useful content.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Customer, Loyalty] 8 Copywriting Tips for Improving Conversions
    According to Psychology Today , “Positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”. Check out the example of a Spring ad below, I’ve circled all the instances of “you": By being personal, you’re speaking directly to the customer.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Customer, Loyalty] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Get some customer-produced video testimonials about your products or services? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Contact us today for more information.
  • SYNECORE  |  MONDAY, MAY 11, 2015
    [Customer, Loyalty] Decrease Churn By Improving Your Customer Retention
    According to Bain & Company , keeping an existing customer is six to seven times cheaper than acquiring a new one. Getting new customers takes time, effort, and most importantly, money. That’s why it’s important to do everything you can to retain your current customers and decrease churn. Be an Expert. Leverage Feedback.
  • SYNECORE  |  THURSDAY, MAY 7, 2015
    [Customer, Loyalty] 3 Ways to Make Your Brand More Magnetic
    Consumers today are experiencing what I like to call communication overload, so how are you supposed to stand-out from the chaos and build brand loyalty? Below are 3 ways you can keep your customers engaged and make your brand more magnetic. Be the Solution Your Customers Seek. Stay Relevant. Relevancy is key. Takeaway.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 6, 2015
    [Customer, Loyalty] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    “Where marketers once talked about the customer funnel, they now talk about the customer journey. It recognizes that customers aren’t cattle moving through a chute.” ” At Oracle Marketing Cloud we think those paths taken by the customer is selected by that very customer. novel approach, huh?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Customer, Loyalty] How Intel Attracts More Than 2 Million Readers A Month
    If you’re too focused on new customers, you’re losing out on a lot of value with your current customers. On the consumer management global side, it’s about building awareness, trust and loyalty. By NewsCred Contributor Anastasia Dyakovskaya. He also happens to be one of the speakers at next week’s #ThinkContent Summit.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Customer, Loyalty] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”. Sometimes, the best industry experts are other clients or customers who’ve gone through a similar buying experience. What does this mean?
  • CMO ESSENTIALS  |  MONDAY, MAY 4, 2015
    [Customer, Loyalty] Is Your Business Ready for an Online Community? 5+ Strategic Considerations
    Traditionally, online communities have had the potential to help businesses realize a long list of strategic benefits: customer-driven product innovation, reduced support costs, increased customer engagement, increased customer loyalty, and ultimately, higher wallet share. Your Guide to Online Community Readiness.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 1, 2015
    [Customer, Loyalty] How To Increase Customer Loyalty And Revenue
    Customer loyalty is a top priority for many brands. Acquiring new customers is costly, requiring an additional expenditure of marketing costs. Loyal customers come back week after week, purchasing products and keeping a company in business. But how much must a company spend to maintain that loyalty?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Customer, Loyalty] Sometimes you don’t need community. Sometimes you just need a hamburger
    But he HAS earned my loyalty. But he HAS earned my loyalty. Occasionally in the marketing space we drink too much of our own Kool Aid. observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. They want to join a movement, they want to be part of something bigger.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Customer, Loyalty] 9 Ways to Generate Leads with Mobile Marketing
    Here are nine ways to generate more leads and create more customers with mobile-friendly marketing strategies. 1. When your customers are on the go (and using a mobile device) they’re more likely to be conducting searches for local businesses. Develop a Mobile App to Increase Customer Loyalty. Mobile is huge.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer, Loyalty] 5 B2B Social Media Tips to Drive Prospect Engagement
    But if you hold back on using B2B social media because you fear that potential complaints and critical comments will hurt your reputation and brand, you’re missing an opportunity to build both reputation and loyalty. In the 1970s, the Technical Assistance Research Program (TARP) began examining the behavior of customer complaints.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer, Loyalty] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. To After selecting the top ten entries, the company determines which ads to air based on voting from two key communities: The public (Doritos customers and potential customers).
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Customer, Loyalty] 10 Incredible Inbound Marketing Statistics
    Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a va riety of channels such as social media, blogging, SEO, and email. Today’s consumers have different expectations, which is why brands are changing the way they market. Still not convinced? Marketo ).
  • MARKETING ACTION  |  TUESDAY, APRIL 28, 2015
    [Customer, Loyalty] Why Word of Mouth Should Be a B2B Marketer’s Top Priority
    Customer and employee referrals got more than double the leads of any other channel. Whenever a client or customer compliments your work, ask for the referral. So you’ve made the ask, and your client or customer seemed warm to the idea of sending more business your way. Word of mouth is the original marketing channel. question.
  • EARNEST ABOUT B2B  |  TUESDAY, APRIL 28, 2015
    [Customer, Loyalty] For the love of your customers: How a free coffee can make all the difference
    What does it take to make your customers feel appreciated? He spilt the beans that staff at the ever-expanding sandwich chain were actively encouraged to give away something for free to their favourite customers. 2.30, but it was, as they say in the business, a great customer experience. It may have been a humble coffee – rrp.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Customer, Loyalty] Do Brands Really Listen?
    Companies retarget ads, have multiple email lists, and believe they are ‘engaging’ customers with their content, but they haven’t taken their tactics and technology to the next level. In an era when brand loyalty can be hard to come by, companies need to go the extra mile to ensure customers feel valued and understood.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Customer, Loyalty] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    B2B buying is driven not only by logic, testing, and facts, but also by the emotional connections created by the brand-to-customer relationship – and by the very real career risk of making a wrong choice. Emotions & Customer Experience. The Customer Connection. Listen to your customers. And you’re not alone.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Customer, Loyalty] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    What’s the one thing business owners and their employees, partners and even customers all have in common? So in today’s highly competitive world, it’s definitely in every business’s best interest to find a way to connect to their customers and leads through humanization— no matter what industry you’re in. Then, post about it! often.
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Customer, Loyalty] Don’t Make Your Brand Bland
    Having your brand perfected helps customers trust you and become loyal, as well as becoming brand ambassadors. It would end up being contradictory and confusing to your customers. brand establishes loyalty with your customers , and is what everybody sees. Your Company Image. Personal Brand. Scary to think isn’t it?
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Customer, Loyalty] Researching Your Market
    If you don’t know who your target market is how do you expect to get paying customers? To develop a rich customer profile, you must research the behaviours, demographics, psychographics and geographics of your market. Behaviours:- attitude, loyalty and buying patterns. Demographics:- Age, Ethnicity, Gender, Education. Events
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. The first step was to rethink the timing of all of Missguided’s customer emails in order to optimise communications.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] 10 Retail Marketing Ideas to Boost Sales
    To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. 1. Free marketing opportunities Do you work the social media sites your customers frequent? You’ve probably heard of the rule of seven – a customer has to see an offer seven times to buy.
  • CMO ESSENTIALS  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] Marketing, Sales, and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge
    You can’t be competitive in marketing today without an eye for sales and customer experience best practices. You can’t be an effective seller if you don’t have a few marketing and customer service skills up your sleeve. You need to see into the other customer-facing spheres. To learn more, read: Customer Engagement Has Evolved.
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Customer, Loyalty] How to Sell to 4 Different Personality Types
    They might not be the customers you get a holiday card from, but if you can deliver on your commitments, you will maintain a healthy business relationship. Whether it’s their employees or their customers, the expressive personality type will want to know how decisions they make affect the people around them. One size does not fit all.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Customer, Loyalty] Today’s big branding issue: what should companies stand for?
    Does anyone wonder why these Millennials are so cynical about career prospects or loyalty at large companies? More companies are taking such a public stand simply because they believe in what they say, and they think their customers do too. to also pursue broader social ends), has been argued for decades. shareholder value).
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Customer, Loyalty] How to Move Your External Marketing Messages In-Store
    You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences. Match your voice, the message, and the way you talk to your customers. Goal #3: Build loyalty for a return visit. Today, customers see bags as reusable items. Remember: less is more!
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Steve makes an interesting point that while brands are struggling to find the right formula that will create memorable customer experiences online they tend to ignore customization of those experiences. The 8 questions to ask when developing your target customer persona Click To Tweet.  – Among Top 15 B2B CMOs (FierceCMO).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] The marketing of choice for consumers: Trust
    Businesses may not realize it, but customers place a certain amount of trust in them. Restaurants, retailers, and even furniture stores operate based on a level of trust between themselves and their customers. Building Trust From the time you open for business, you begin establishing trust with your customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] Podcasting – Another Effective Way to Get to Contractors
    ” Using podcasts is a way of building brand awareness as well as loyalty. You can also put them on iTunes which can give you access to more potential customers who are searching for info on key subjects by key words or phrases. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Here are a few to consider: You initiate them.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Customer, Loyalty] Why Blogging Is More Important Than Ever
    Use your blog to address frequently asked customer questions, offer tips and tricks, or reference interesting case studies. Use your blog to promote how-to videos, quick tips, customer testimonials, or demonstrations. Turning leads into customers is the goal of every company. What’s the best vehicle for being interesting?
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Customer, Loyalty] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract , capture , nurture , convert , and expand. . Top performers are also more likely to personalize campaigns based on their customer preferences. How is customer loyalty trending?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. This allows marketers to connect with a large audience of users all at once, providing materials that appeal to their unique interests. 4.    Nurture Prospective Customers.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Here are 5 ways to make sure that your business keeps your customers coming back. 1) Be Relevant. Tell your customers what happened and what you’re doing to fix it. And to some degree, they’re right to question it.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] The End of Valued Customers
    Also, Alan should stop calling me. I don’t think he understands that I’m already a customer and just because I downloaded a white paper from your website does not mean I am interested in having his babies. By the way, my name is Elizabeth, and if I were truly your valued customer you would know that.  Go $#%* yourselves. Total genius.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    Your descriptions should also anticipate questions a customer might have about your product. Where the product was made : Local, handmade items often score increased loyalty with shoppers. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly. What should they say?
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Customer, Loyalty] A Simple Guide to Using Hashtags on Twitter [Infographic]
    When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. I have a love-hate relationship with hashtags on Twitter. On the one hand, they''re a useful way to tie different conversations into one stream. Social Media Daily
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Customer, Loyalty] How Content Personalization Fits into Inbound Methodology
    buyer persona tells you what your prospective customers are thinking as they address the problem your company resolves. customer presented with a personalized landing page or email is more likely to click than one who is not. Inbound marketing is all about getting found by your target customer, but that’s just the beginning.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] Personalizing Content with HubSpot COS
    Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. It combines the best aspects of a content delivery system and a personalization engine to help you inspire loyalty in your customers. You might ask, what makes HubSpot COS better than another CMS?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] 6 Steps To A More Successful B2B Sales Approach
    The customer appears on the car lot and the salesman asks what they are looking for. The customer replies, “a car.” When a customer learns something new that will help them, the psychological power of reciprocity helps build preference and loyalty. Are you adjusting to the changing way B2B prospects are buying?
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] Nurturing Leads With Webinars: Awareness is Just the Beginning
    But how do you guide a lead from the first inquiry to a lifetime of customer loyalty? In order to convey this through your webinar, call on your best advocates, customers! customer in the same industry can describe your solution in detail and demonstrate the return on investment during a webinar. Awareness. Consideration.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Customer, Loyalty] 75 Email Newsletter Content Topics You Can Use ASAP
    Customer testimonials or spotlights. Behind-the-scenes photos of your business and customers. Fan/customer photos – Include pictures of customers enjoying/using/buying/wearing your products or services, or an event of yours they attended. Info and a sign up for your customer loyalty or rewards program(s).
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Customer, Loyalty] Four Digital Marketing Mistakes You Should Never Make
    But here are four common marketing mistakes you should never allow yourself to make: Mistake #1: Failing to mine for customer insight. But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. If you feel a little behind the curve, don’t worry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Customer, Loyalty] 5 Traffic-Driving B2B Blog Topic Ideas
    If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. What are the customer’s goals moving forward? This helps increase the trust and loyalty factor. Testimonials.
  • FATHOM  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] What Makes Customers Happy?
    In my early days at Fathom, we once printed up T-shirts for everybody in the company that said  Customer retention = $.  This garment giveaway was for a broader organization-wide initiative on service quality and yes, customer retention. Thank your customers for their business early and often. Meeting expectations. Being human.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
    And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. love Twitter. Scoop.it
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer, Loyalty] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. Using their own characters they are building brand loyalty and the different expressions on each character gives the page a light-hearted humor that can ease the frustration one might feel.
  • VERTICAL RESPONSE  |  SATURDAY, MARCH 28, 2015
    [Customer, Loyalty] 5 Product-Selling Email Subject Line Tips for Retailers
    You must pique a customer’s curiosity. Your subject lines should get customers to open your email immediately. Want to motivate customers to buy? Use the word “you” When you can, refer to customers as “you” in your subject lines. Plus, it forces you to focus on customer benefits.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Customer, Loyalty] 7 Ways To Thrill Customers And Get Them To Buy More From You
    Are you focused more on getting new customers than delighting your current customers? Most businesses spend the majority of their money and time acquiring customers and building products. Sadly, customer retention and happiness are often an afterthought. And that leads to customer churn. Here''s how to get both.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Customer, Loyalty] 7 Offline Marketing Strategies that Support Your Online Brand
    Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don’t discount the importance of a good, old fashioned handshake. For many professional services firms, online marketing has become front and center over the last five years, Why? On Google+ or LinkedIn? Branding Strategy
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Customer, Loyalty] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    Your own matrix and scoring list will be customized based on the actions you want the ideal customer to take. Step 5: Keep Your Customers Engaged. Audience: Existing Customers. Developing a referral program and incentives for repeat business is a great way to build loyalty and gain new customers. Lead Score.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Customer, Loyalty] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    By the year 2020, 69% of marketers believe their departments will be perceived as a revenue driver for the organization. 2) Marketers Will Leverage Data and Digital Strategies to Understand Their Customers and Prove Impact on Revenue. The next 3-5 years, however, will be the time of real change. View the infographic in a new window here.
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