• IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Tips on engaging with the community and marketing for your customer's desires. What's inside?
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Customer, Loyalty] The 4th Reason for Content Marketing: A Profit Center
    sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. Sunshine, or what sunshine helps with most — growth — is all about creating better customers for our business. Goal of sales or win.
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Customer, Loyalty] Five Steps to Increased Brand Loyalty
    One of the biggest challenges facing marketers is retaining customers. Once Once customers have purchased your product, they need to be approached differently because they do not need to be sold on the product anymore. You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Customer, Loyalty] How to Differentiate in E-Commerce
    Start by creating better e-commerce shopping experiences to drive customer loyalty. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity?
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Customer, Loyalty] Is Word-of-Mouth Marketing Still Worth Your Time?
    Tourism company Lindblad Expeditions, for example, found that providing customers with complimentary photos and videos of their experiences helped them chronicle their journeys to remember and share later. The adage goes that word of mouth is the best form of advertising. Word of Mouth’s Digital Evolution. Marketing Video Marketing
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Customer, Loyalty] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    At the same time, you’re tasked with managing content that increases lead count, boosts sales or raises customer loyalty. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. Where does content marketing rank? The answer may surprise you.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] Definitive Guide to Planning a New Content Initiative
    customers to help them think through their strategy and the realities of what it will take for. the needs and desires of its customers rather than explicitly expressing “We want to sell. like corporate website, blogs or all-customer email newsletters. what they’re hearing from prospects and customers. In that time, we’ve.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] Content Methodology: A Best Practices Report
    for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] Evangelizing a Content Marketing Program
    percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Write copy that acknowledges and thanks the subscriber for their activity and conveys excellent customer service.  Password Resets.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Marketing automation functionality goes well beyond email, and can be leveraged throughout the entire customer lifecycle, from building brand awareness, to driving demand, to expanding customer relationships. Your best potential customers will opt in and become leads. Expand Customer Relationships. Build Brand Awareness.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Customer, Loyalty] How Marketers Should Engage Their Mobile User
    And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Your CTAs will become more effective because the customer journey is suddenly seamless, and engagement will naturally improve.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Customer, Loyalty] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    Across this time, the goals of marketing haven’t changed much; generally, marketing has always sought to reach and retain customers and secondarily be able to charge more margin dollars than your competition can. “It wasn’t customer-centric,” Summey adds. But oh boy, have marketing tactics changed drastically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Customer, Loyalty] How to turn social media connections into an actionable audience
    ” The final phase is loyalty. Case studies Communty-building Content Marketing customer acquisition economics of social media Influence marketing Internet marketing Marketing best practices Marketing Strategy Social Media Strategy customer acquistion evergreen marketing strategy social media strategyBy Mark Schaefer.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Customer, Loyalty] Understanding the Stages of Your Sales Funnel
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Stages of a Sales Funnel.
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Customer, Loyalty] This Week in Content Marketing: Most Brands Failing at Customer Experience
    Finally, we dissect the results of a new survey that says the majority of brands aren’t meeting their customers’ expectations. Robert views this as another example of the ways in which the worlds of agencies and publishers are colliding; I consider it to be a non-event — just another custom publication produced with an agency’s assistance.
  • HINGE MARKETING  |  FRIDAY, JULY 15, 2016
    [Customer, Loyalty] Why Personal Brand Building Shouldn’t Scare Employers
    If you support these efforts, employee loyalty is likely to grow. This customized program is based on research into Visible Experts and buyers of their services. Brand building should be a crucial part of any firm’s business development process. Improving a brand’s perception can do a lot of good for a firm.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Customer, Loyalty] Your Buyers Are Basically Pokémon, So Level Up
    To get your potential and current customers to interact with your brand, you need to provide them with incentives to do so. This can be as basic as providing engaging content that adds value to their business or lives or more complex, like customer advocacy programs. And I’m not alone. It was installed on 10.8 Develop a Laser Focus.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Customer, Loyalty] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. Customer support. Are you looking to: Increase your customer satisfaction ratings? Integrations.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Customer, Loyalty] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. piece like the barking lot is also a fun and engaging way to get people who are not part of our customer base to engage with the brand.” Get the Guide. Email address*. First Name*. Company*.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Customer, Loyalty] When to treat a customer like family
    One of my customers bought 100 percent of their raw material from the company I was working for, Alcoa. ’ ” Now THAT is customer loyalty. The lesson I learned from this is that your best customers aren’t customers. It is a great joy to me that my long-time customers become my friends.
  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Merchants in retail, dining, entertainment, and other services gain traction with their customers both on purchase volume and frequency. Who can argue with the results of Starbucks loyalty program?
  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Merchants in retail, dining, entertainment, and other services gain traction with their customers both on purchase volume and frequency. Who can argue with the results of Starbucks loyalty program?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] 5 Ways to Win with Web Personalization
    From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. You can also advertise special offers to returning visitors to reward their loyalty. It can sharpen the tools in your belt and help you attract the exact audience that you want.
  • PUREB2B  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Account Manager
    The Account Manager is responsible for delighting clients and delivering the highest level of customer service to PureB2B clients with the ultimate goal of driving renewal and retention rates. Job Responsibilities. Daily monitoring of assigned client programs to ensure they are running according to plan. APPLY FOR THE JOB. MEET THE TEAM.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 15 Effective Ways to Reduce Cost Per Acquisition
    Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? By prioritizing the reduction of acquiring new customers, you’re able to control cost from the onset. To find out what your CPA is, use the formula: CPA = cost / conversions. Effective Strategies to Reduce CPA. Pause them.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Mobile capabilities extend throughout the customer lifecycle , from finding a product through mobile search and ads, to learning about it through different channels (social media, website, etc.), and finally deciding to buy it. You will help yourself, your customers, and other businesses by making mobile payments more secure for all. 4.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Customer, Loyalty] How to Unlock the Full Potential of Your Customer Base
    Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.
  • JUNTA 42  |  SATURDAY, JULY 9, 2016
    [Customer, Loyalty] This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
    At the same time, you’re tasked with managing content that increases lead count, boosts sales, or raises customer loyalty. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. magazine. This week’s show. Today’s episode sponsor. Pulse!
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [Customer, Loyalty] Learn From 6 Apps That Are Nailing Personalized Push
    Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying cycle, using data analysis and digital technologies to craft timely messages and offers. Personalizing your lead generation can offer some great payoff, accelerate your sales funnel and gain you some customer loyalty.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Customer, Loyalty] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” Moreover, they know how to connect with people to drive incredible brand loyalty. But no one does customized content like a B2C company. ” Yeah, no. Segment. Be relevant.
  • 6SENSE  |  THURSDAY, JULY 7, 2016
    [Customer, Loyalty] Data: The New Business Currency in a Digital World – B2B ESP
    Bob Ray: As an agency partner, we believe that data is the essential ingredient to inform strategies and ideas, as well as identify and prioritize targets and investments to drive the highest ROI for customer acquisition and retention. We can meet customers where they are and provide information that is useful to them in that moment.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Customer, Loyalty] 12 Tips for Writing Clickable Search Ad Copy
    It's crucial to craft just the right copy to draw your potential customers in and make them interested in your offer. Search ads are ads that appear when a potential customer searches for your product (or related item) in a search engine. If you have happier customers than your competitors, call that out. What Is a Search Ad?
  • KAON  |  WEDNESDAY, JULY 6, 2016
    [Customer, Loyalty] UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING
    As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions. Engage the customer – everywhere. Identifying a customer need is no longer sufficient.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2016
    [Customer, Loyalty] Are Three Quarters of CMOs Wrong About Customer Experience?
    Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time. Knowledgeable staff ready to assist whenever and wherever the customer needs. 2. Far from it.
  • CONTENT STANDARD  |  TUESDAY, JULY 5, 2016
    [Customer, Loyalty] Is Interactive Media the New Choose Your Own Adventure Story?
    From videos to custom websites, the options are wide, varied, and frequently expensive. But for those brands that do give their audience a touchstone through their material, loyalty becomes a metric right alongside leads. When I was about six years old, my parents got me my first library card. Interactive Content, By the Numbers.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Customer, Loyalty] 5 Tips to Help Close That Sale
    Converting a prospect into an actual paying customer can sometimes turn out to be a long, drawn-out process, filled with plenty of back and forth negotiations between yourself and the potential client. Truth be told, the first customer contact is usually just the beginning of a sales journey, and it doesn’t necessarily guarantee a sale.
  • SNAPAPP  |  FRIDAY, JULY 1, 2016
    [Customer, Loyalty] SnapWrap: Culture Fits, Selfies, and More!
    The Selfie Strategy: Build Brand Loyalty Like a Kardashian. The Selfie Strategy: Build Brand Loyalty Like a Kardashian. The Fourth of July is also a great time to spice up your content marketing strategy with some new ideas to get your customers excited. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
  • HINGE MARKETING  |  THURSDAY, JUNE 30, 2016
    [Customer, Loyalty] How to Get Referrals Using Your Firms Visible Experts
    This ethos of support, in conjunction with other factors , produces loyalty. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Year after year, professional services firms wonder how to get referrals. What’s the deal with referrals?
  • READYPULSE  |  THURSDAY, JUNE 30, 2016
    [Customer, Loyalty] 3 Ways to Build Consumer Loyalty
    Content marketers not only have the big job of constantly generating new and exciting content, but they’re also tasked with figuring out ways to encourage consumer loyalty. Consumer loyalty is extremely important for marketers and brands because it equates to fans having positive emotional experiences and recognizing a perceived value.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Customer, Loyalty] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. Image Credit: AskMen.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Customer, Loyalty] 4 Examples of Content Curation Done Right
    The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. As Verne Global builds its audience, customers who want and need green IT services will follow. Verne Global data center. Content Marketing
  • READYPULSE  |  TUESDAY, JUNE 28, 2016
    [Customer, Loyalty] The Future of Ecommerce: 4 Predictions About the Evolution of Online Shopping
    Online shopping is very appealing to many customers, and consumers are enjoying the convenience of shopping from their mobile phone or couch. As technology improves, more companies will likely also begin rolling out stronger points-based and online loyalty programs. Technology and online shopping are shaking up the retail industry.
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Customer, Loyalty] How Accessibility Is Revolutionizing Influencer Marketing
    Namely—brands saw an average ROI of $6.85 for every $1 invested in influencer marketing, 22% of customers are acquired through influencer marketing, and 92% of people trust word-of-mouth recommendations over ads. The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Customer, Loyalty] Is Video the Future of Small Business Marketing?
    As the Magisto survey suggests, the key marketing goals of small businesses haven’t changed much in the past few years: They still want to generate brand awareness and build customer loyalty. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Customer, Loyalty] Customer lifecycle journey
    Opentopic blog >> chirorocompland.b0ne.com The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing.The journey to customer centricity will not be an easy endeavor. reward customer loyalty — over the customer life cycle rather than just at the.
  • CONTENT STANDARD  |  MONDAY, JUNE 27, 2016
    [Customer, Loyalty] Why Your Mobile Content Strategy Should Include Micro-Moments
    You don’t have brand loyalty, you just have something you need, and you want it from whichever brand is going to give it to you the easiest and the fastest. The point is to determine at what point your potential customers would find themselves in a micro-moment that involves you. The highest-rated, non-messy sandwich. Check here.
  • READYPULSE  |  THURSDAY, JUNE 23, 2016
    [Customer, Loyalty] The Importance of Authentic Customer Driven Imagery vs Stock Imagery
    However, using them puts you at risk of compromising your brand reputation and your customersloyalty. It also doesn’t hurt that click through rates increase when custom photos are used. Stock imagery may save you money in the short-term, but custom photos have a greater chance of giving you a better return as time goes on.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Customer, Loyalty] 5 User-Generated Content Mistakes to Avoid
    While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight. Takeaways.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Customer, Loyalty] 4 Email Practices of Marketing Masters
    Opentopic blog >> marketingcloud.com In 2016, email is at the center of almost every marketing strategy — helping to build valuable customer relationships, create loyalty and engagement, and drive significant ROI. Eighty percent of marketers today agree that email is core to their business (click to tweet).
  • B2B LEAD BLOG  |  MONDAY, JUNE 20, 2016
    [Customer, Loyalty] Branding Is Everything: Use Database Management Software to Build Your Brand
    It helps to distinguish your company from competitors, it creates loyalty among customers, it improves word-of-mouth marketing, and it makes your company synonymous with the products or services you’re offering. With an excellent branding strategy, marketing becomes easier and customer retention improves.
  • CONTENT STANDARD  |  SATURDAY, JUNE 18, 2016
    [Customer, Loyalty] Why Creative Marketing Strategies Deserve to be Gamified
    This is the problem many brand loyalty programs have; rewarding customers may bring them back, but that retention only lasts as long as the reward you’re offering. It suggests the competition you start with your customer will last much longer if each win they receive paves the way to another. Games are engaging.
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Customer, Loyalty] Customer-Connected Branding in 2016
    In 2016 brands will be striving to connect more deeply with customers. The age of the well-informed customer is upon us, with their greater access to information and constant connection to their friends and industry experts. Customer Experience. Here are three attributes that brands must embrace in 2016. Authenticity.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Customer, Loyalty] Guide Your Buyers Through the Customer Journey with Social Media
    Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Customer, Loyalty] How the Information Age Has Forever Changed Marketers’ Lives
    Along the way, technology, from social media management platforms, free-of-charge website graders, keyword rankers, to influencer scales, gave me the light I needed to navigate through the dark rooms full of prospective customers and the experts and authorities they went to for advice. The New Guardrails in the Information Age.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Customer, Loyalty] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    However, companies that invest in and document customer success and marketing strategies are poised to win big. The cost to acquire a new customer remains 5x higher than retaining an existing one. Yet, B2B companies continue to invest in customer acquisition strategies instead of retention. Want more on customer marketing?
  • READYPULSE  |  THURSDAY, JUNE 9, 2016
    [Customer, Loyalty] How to Get the Best UGC from Your Customers
    If so, then it may be time to consider generating more UGC from your customers. Not only will doing this get your audience more engaged with your brand, but it’ll also help you build loyalty among your fans and followers. Reward customers for presenting your products or services in a positive light. Launch Video Contests.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Customer, Loyalty] A Loyalty Program Becomes a Retention Hub
    It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. The solution is to use a loyalty program as a hub for your retention marketing tactics. Loyalty as a Retention Hub. Using a loyalty program as a hub can help solve this fragmentation issue.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Customer, Loyalty] Cut Through The Clutter (and earn more shares)
    When people feel a connection to the brand, they are more likely to share branded content and become a long-term customer. Building this kind of loyalty takes time, patience, and a willingness to invest resources in quality content. Audiences are overwhelmed by content on a daily basis. Know your audience. Repost content. ” 3.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Customer, Loyalty] 3 Steps to Mobile App Personalization
    Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention. Here are three things to keep in mind on your journey towards app personalization: 1.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Customer, Loyalty] 3 Beer Brands Brewing Great Social Media Campaigns
    “It’s also about corporate responsibility and using images and content to attach to a customer base,” he said. “It offers a very different type of experience for users and a way for brands to drive engagement and loyalty while bringing a face to the bottle.” They cover a lot of ground. economy last year.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Customer, Loyalty] Your Employees May Be Your Best Untapped Brand Advocates
    65% saw improved brand recognition. 7% had better brand loyalty. The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. It’s simple. Identify. Desire to make things better for their teams and the company as a whole.
  • LEAD LIAISON  |  THURSDAY, JUNE 2, 2016
    [Customer, Loyalty] Handwritten Thank-You Notes Give Businesses a Boost
    Instead of thank-you notes, businesses fire off impersonal emails or send out bulk mailings to their customers. Emails end up in spam folders, and bulk mail-outs make their way into trashcans, so customers don’t realize they have been properly thanked. Customer Loyalty Is Based on Beginnings and Endings.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 2, 2016
    [Customer, Loyalty] 5 Ways to Create Super-Addictive Loyalty Programs
    You want customers to love your brand. Well, loyalty doesn’t happen overnight. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Customer, Loyalty] Smart Agency Tips: How to Design Better Websites for Your Clients
    After that, she said, it’s up to the agency to build the site and optimize it with marketing automation, “to identify anonymous visitors, nurture leads for conversion, and make customer retention easier for our clients.”. DESIGN TO ENHANCE THE CUSTOMER EXPERIENCE. “Me, me, me” is out, out, out! Agency marketers hear this all the time.
  • CEROS  |  TUESDAY, MAY 31, 2016
    [Customer, Loyalty] 7 Ways to Engage with Social Media Leads
    Segmenting into categories based on interest or demographics also ensures your content is more customized and valuable to your contacts – a key to engagement. 2. Sharing content helps followers feel recognized and valued, and that can help build loyalty. 4. Happy reading! Now you’ll want to put that tool to work for you. Ask Questions.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2016
    [Customer, Loyalty] 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey
    The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group. Marketing Strategy Customer Satisfaction & Loyalty Digital Marketing increase conversions marketing strategy segmentationThe result is often not particularly engaging for anybody.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Customer, Loyalty] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Successful brands look past acquisition and focus on increasing the customer lifetime value (CLV) by retaining their customers and continuing to sell to them. Content Matters.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Customer, Loyalty] Microsites and SEO: Why B2B Link Building Matters
    Again, while relevancy and quality is the number one factor for SEO, building trust and loyalty for your brand is a powerful way to build links and, eventually, domain authority. In the world of B2B digital marketing, few things trump brand trust and loyalty. Everyone loves being called out for doing great work. It’s a win win.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Customer, Loyalty] How To Map Content To Your Conversion Funnel
    It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. The goal is to continually adjust your strategy at each stage to stack the deck in favor of an eventual sale and longterm customer relationship. How are your customers hearing about you?
  • ANNUITAS  |  THURSDAY, MAY 19, 2016
    [Customer, Loyalty] Observations on the State of Content Marketing
    Customer Retention/Loyalty: 74%. And Demand Generation is not just about the acquisition of new customers. We need to apply the same principals of Demand Generation to the existing customer base to keep them engaged. This is not a strategy; this is an idea or at best, a suggestion. but no diploma stating such.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Customer, Loyalty] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Did my content improve my brand’s image and change attitudes of customers? Did my content improve my brand's image and change attitudes of customers? Reach. Brand resonance.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Customer, Loyalty] What’s the Difference Between an Experience and a Customer Experience?
    Since the inaugural web transaction, websites have changed to try and meet customer needs. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. In-store, online, mobile, email, social, customer service.” What?!
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Customer, Loyalty] What’s the Difference Between an Experience and a Customer Experience?
    Since the inaugural web transaction, websites have changed to try and meet customer needs. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. In-store, online, mobile, email, social, customer service.” What?!
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Customer, Loyalty] How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]
    We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. It sounds like customer retention is worth putting some time and effort behind, huh? How to solve for your customer's problems before they even happen.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Customer, Loyalty] Mi6 Agency’s Top Charts for May 2016
    When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. The key is to develop a content mix that spans across the 5 stages of the buying cycle: Awareness, Consideration, Purchase, Loyalty and Advocacy. Week of May 2nd. Sources.
  • CONTENT STANDARD  |  SATURDAY, MAY 14, 2016
    [Customer, Loyalty] How IoT and Customer Data Will Forever Change Marketers’ Jobs
    Despite lingering consumer fears that companies know too much about their personal lives, the growth of customer data has moved forward with little resistance. Consumers’ branded experiences will also evolve as marketers are able to learn more granularly who their customers are and how they live their lives.
  • ION INTERACTIVE  |  THURSDAY, MAY 12, 2016
    [Customer, Loyalty] ion’s Guide to the 2016 Gartner Digital Marketing Conference
    Some of the top senior executives in the digital marketing world are making their way to San Diego next week to learn more about the latest marketing trends, gain actionable insights and hone in on strategy for the remaining part of the year. Definitely nothing to complain about!
  • DISCOVERORG  |  THURSDAY, MAY 12, 2016
    [Customer, Loyalty] 5 Books & Blogs That Will Make You Better at Inside Sales
    In addition to her book, you can also find her insights online on her blog. 2) The Challenger Sale: Taking Control of the Customer Conversation  by Matthew Dixon and Brent Adamson. We’re not trying to be gigantic hypocrites, but we are smart enough to recognize that there’s a balance. We find her perspective genuinely eye-opening.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Customer, Loyalty] The Biggest Missed Opportunity in Influencer Marketing
    For the brand, the benefits are potentially huge: Building trust and loyalty with an audience that craves your content, which can then grow reach, improve customer retention, fuel R&D (like Kraft is famous for doing), and help you become the go-to source for your theme and mission. Or, yanno… not. So what is that, exactly?
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Customer, Loyalty] The 5 Best Retention Marketing Tactics for Your Online Store
    Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store's lifecycle. It all fits into a bigger customer retention strategy. Let’s start basic.
  • HALEY MARKETING  |  THURSDAY, MAY 5, 2016
    [Customer, Loyalty] When Things Go Wrong, Be a Window – Not a Door.
    When you fail to meet a staffing customer’s expectations, transparency is critical to effective service recovery. Missed deadlines. Failed placements. Unfilled orders. In other words, #staffingprobs. The question is, what’s the best way to proceed when problems crop up? Be a window – not a door. Apologize. Follow up.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Customer, Loyalty] Customer Experience, Transformation and Personalization at #MME16
    Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. You need to nurture that relationship.” Main takeaway?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Customer, Loyalty] How Branded Apps Drive the Customer Experience
    One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. Things are changing, customer experiences are becoming more interactive. This article from Umbel points to a number of companies using apps to build loyalty. Why Do It?
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Customer, Loyalty] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Customer marketing can be considered the Expand stage of the customer lifecycle. New Customer Onboarding.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Customer, Loyalty] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Customer marketing can be considered the Expand stage of the customer lifecycle. New Customer Onboarding.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Customer, Loyalty] Thoughts, Ideas, Quotes, and Insights from MME16
    It Really is All about Customer Experience Sometimes it is easy to cynical about Las Vegas, especially if you are not into the whole party all night thing, but there is something they do very well. Customer Experience. Think about serving your customers in a new way. Every major hotel has one simple goal. Jeffrey L. Let them in.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Customer, Loyalty] 5 Criteria for Selecting A Professional Services Marketing Firm
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.  . With so many choices to consider, it’s becoming harder for companies to distinguish between those selling hot air and marketing partners who can truly help a firm grow.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Customer, Loyalty] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. What Does This Mean for Your Loyalty Program? The Trivialization Effect.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Customer, Loyalty] Markie Award Winners Show How Modern Marketing is Done
    Congratulations to the 2016 Markie Award Winners: Best Customer Retention or Loyalty Program. Best Testing & Optimization of the Customer Experience. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. Cetera Financial Group. Lenovo.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 22, 2016
    [Customer, Loyalty] 3 Features Content Marketing Technology Needs to Provide
    By leveraging new content across distribution channels, marketers are able to differentiate their brand as a thought leader in their industry, gaining their audience’s trust and loyalty. By now you probably have heard the phrase "it's not big data, it's the right data." And the content needs to be fresh and new.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Customer, Loyalty] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    Why it makes sense:  Customer service. Related Stories Building Loyalty through Client Experience How Much to Spend on Your New B2B Website? Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. At first blush they make so much sense that you may be tempted to implement them. Why not?
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Customer, Loyalty] Building Loyalty through Client Experience
    Driving Client Loyalty. Discover any barriers to building client loyalty. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 21, 2016
    [Customer, Loyalty] SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
    This provided a steady income stream and focused attention on customer satisfaction to ensure renewals. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Customer, Loyalty] [Ebook] Get Your Marketing Ready for the Summer
    There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. As you plan your summer marketing campaigns around these opportunities, map your objectives to the customer lifecycle to make the most of these relationships. Holidays. Travel and Leisure.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Customer, Loyalty] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. Build loyalty and advocacy over time because happy customers drive referrals. Your customers are your prospects, too. The Potential.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Customer, Loyalty] How Brands Can Create Lasting Relationships on Social Media
    Follow trending conversations to see if there are certain values that are important to your prospects and customers. By highlighting how those values align with your brand, you can increase loyalty. 2. Brands who engage on social media channels enjoy higher loyalty rates from their customers. Audience Customer Service.
  • HINGE MARKETING  |  FRIDAY, APRIL 15, 2016
    [Customer, Loyalty] The Seven Factors of Company Value
    Considerations include loyalty of existing clients (8.98), client contracts (8.52), and how many long-term relationships have been built up throughout the years (7.68). Build strong customer relationships. Even in a weak economy, some companies find ways to thrive. What do they do differently? Technology (8.00). Financials (7.21).
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