• WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Customer, Loyalty] The Four Best Online Survey Tools
    There’s no better way to know what customers and website visitors are thinking than to just ask them. Measure customer satisfaction, loyalty, and advocacy. Create, send, and analyze results from online surveys for customer satisfaction, employee engagement, event planning, education/training, or market research  purposes.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Customer, Loyalty] How to simultaneously attract new prospects and retain loyal customers
    One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy?
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Customer, Loyalty] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    As you grow the audiences reached through these channels, seek out ways to limit turnover—which will indicate that the content is strengthening brand loyalties and building a relationship with consumers. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. Measure Short-Term Success.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Customer, Loyalty] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Customer, Loyalty] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    As Adweek reports: “… AOL hopes to create custom and native ads that encourage consumers to not use an ad blocker. The media product exists primarily to drive AARP membership and build member loyalty. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s TOM example: AARP.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Customer, Loyalty] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. As it happens, REI is the number-one brand for making customers feel respected, according to research reported in the Harvard Business Review. Real talk: I love REI.
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer, Loyalty] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Achieving it is easier than you think, if you do this one simple thing: Keep your customers longer. Increasing customer loyalty doesn’t require a huge financial investment. It takes common sense,  discipline and a little shareworthy service know-how (which I happily provide below): Don’t take loyalty for granted.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Community focuses on fostering connections among customers through virtual communities or in-person events. Loyalty programs are an example. Your brand voice is more than just a press release.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] 5 Tips to Start a Conversation with Your Audience
    Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From Augmented and Virtual Reality Apps gaining ground too.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Customer, Loyalty] Digital Asset Management in the Martech Cocktail
    reference architecture built on foundations of customer- and product-centric data models can surface key gaps in systems and standards, and distinguish business services from business platforms. Though DAM historically was implemented in a silo, used and maintained by only a few marketers or archivists, that’s changed. Key Benefits.
  • ACT-ON  |  TUESDAY, JANUARY 10, 2017
    [Customer, Loyalty] Act-On: The Ideal Mid-Market Solution
    Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. If I’m stuck, our amazing Customer Success Manager is there to help us with weekly calls!”. Other Act-On customers had similar results. And which solution is the best of the best? 97% for quality of support.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Customer, Loyalty] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    The celebration consisted of a 12-day festival called Akitu, when either a new king was crowned, or loyalty to the existing monarchy was renewed. Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Customer, Loyalty] How to Entice Your Clients to Join the Marketing Automation Party
    But how in the world do you convince your old-school customers that it’s in their best interest to adopt this newfangled marketing automation (MA) for their organizations? Marketing Automation is All About Attracting, Converting,  and  Keeping Customers. Share Success Stories from Existing Customers. Everybody likes that. Guide.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2017
    [Customer, Loyalty] The Customer Experience Story: Seamless and Not So Seamless
    There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. “Customer experience is your customers’ perceptions of how the company treats them. Ella is a fan of Barista King, whereas Joseph is a customer of CFC. Customer ExperienceMain Takeaways.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Customer, Loyalty] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. The thought provoking discussion follows.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Customer, Loyalty] Blast Off: The Internet of Things Is Headed to Mars
    Although private companies aren’t privy to government funding, they’re still able to remain solvent only by the continued patronage of their customers. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. Why Send Tech to Mars?
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] The Talent War, and Other Big Content Marketing Trends for 2017
    Instead of just peddling busy work, smart marketers will focus on creating exceptional content that drives widespread sharing, earned media, and audience loyalty. 3. Custom ROI formulas. I’ve spent years trying to crack the code on content marketing ROI. Six years ago, I started working in content marketing. It’s expected.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] Boxever Puts Airline Data in Context for Better Passenger Experience
    Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. Boxever’s foundation is the customer database. customers), sessions, and orders.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] Start 2017 with the world’s most famous chief marketing technologist
    Technology has empowered the consumer with seamless discoverability and accessibility, redefining customer experience, which means marketing now has a very different role to play within organizations. We will have data and we will have content but no way to apply them to deliver a value proposition for the customer. 3. Interviews
  • ACT-ON  |  MONDAY, JANUARY 2, 2017
    [Customer, Loyalty] Play time: Why you should add gamification to your content strategy
    Perhaps you create a pamphlet or maybe a poster to show customers how it all works, from point A to point Z. But with gamification, you can create a dynamic experience that has potential to further engage – and delight – your potential customers. There are a couple other big benefits of gamifying, too: Engaging customers. Passé?
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Customer, Loyalty] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    Rather than limiting ourselves to viewing content as little more than a demand driver or an advertising alternative, we urge practitioners to expand their horizons and explore its potential to further mid- and lower-funnel goals, like increasing conversions and loyalty. This week’s show. robert_rose Click To Tweet. Image source.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Customer, Loyalty] How the Right Marketing Automation Platform Saves You Time and Money
    An integrated workspace can help marketers cut back on time and costs, and address the entire buyer’s journey – from branding, to demand generation, to retention and loyalty. Bluenose develops technology that helps businesses engage, retain, and grow their customer base. TONY: You’re the VP of Customer Success and Operations.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Customer, Loyalty] Top Digital Marketing Trends for 2017
    As a result, B2B businesses are adapting their contact and promotion efforts to reach out to the constantly-connected, need-information-right-now customer. Customer Data Platforms and Predictive Analytics. As prospective customers demand more authentic content and real-time information, Google will stretch to provide links to it.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Customer, Loyalty] 11 inspiring case studies of digital transformation
    Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features Need some examples? Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Customer, Loyalty] 6 Holiday Campaigns That Drive the Customer Journey
    There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Retention/Loyalty. Awareness. Engagement. Growth.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Customer, Loyalty] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    As I talk with everyone — marketers, CIOs, data scientists — the common thread is customers at the center. After all, what could be simpler than putting customer needs first? organizing a business around the customer is more difficult than it seems. That customer feedback can then inform your marketing strategy.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Customer, Loyalty] 8 commonly overlooked ways to make social media work for you
    Instead, focus on providing tips or information your shoppers appreciate and sparsely mix in your goods and services to attract more customers and long-term viewership. For you, a business owner, to be productive and gain the trust and loyalty of social media followers, you need to post platform-specific content to all of your accounts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 19, 2016
    [Customer, Loyalty] 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
    Customers who shop on more than one channel have a 30% higher Lifetime Value than those who shop on only one. Here's another cold, hard truth: Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Let's dive right in shall we? 1.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Customer, Loyalty] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    While we love the idea of creating a customer-loyalty-driven content experience, Robert and I agree that the corporate packaging of this particular effort places it in the realm of sales collateral, not valuable content. 2.    Sponsor (40:53). This week’s show. Recorded live on December 12, 2016; Length: 1:04:33). The result?
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Customer, Loyalty] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Read on to discover which B2B marketing trends  you  should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Call your best customers. Wes Yee.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Customer, Loyalty] How the Internet of Things Is Changing Marketing Forever
    For marketers, this is huge, because it provides unprecedented access to customers. So why do customers want so many devices speaking to each other and, as a result, collecting massive amounts of data about their lives? Customers today are busier than ever, and as a result, they want faster experiences. Crisis avoided.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 12, 2016
    [Customer, Loyalty] Why Customer Experience Is Just Like Gift Buying
    Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer, Loyalty] How to Prevent a Live Q&A from Turning into a #BrandFail
    Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. This doesn’t mean that brands shouldn’t respond to unhappy customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] How Global CMOs Reap the Benefits of Technology
    For example, Phil Clement, CMO of AON believes that global brand surveys help to assess how the brand is doing in a particular area, how much loyalty it’s generating, and how likely people are to want to work with you before they hear your proposal. Created A Lot of Value. Chamulitrat says for sales, the measuring metric is obvious.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 2017 Marketing Predictions [Slide Deck]
    Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. In fact, “customer-obsessed” could be the term that coins 2016! We all know how important and valuable our customers are, yet many organizations still struggle to effectively improve customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 37 Big Data Case Studies with Big Results
    AMERICAN EXPRESS : Starts looking for indicators that could predict loyalty and developed sophisticated predictive models to analyze historical transactions and 115 variables to forecast potential churn. To date, the app has been downloaded over 11 million times and gives customers much greater peace of mind. Who’s using it?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company. Advertisers typically prefer to stay out of politics. So what should advertisers do?
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Social media strategy leaders: Lisa Marcyes
    Customer support channel to answer inquiries and provide customer service. What is the unique role social media plays in the customer journey with your organization?  . Next I look at engagement and try to get a little more granular with targeting and nurture strategies to help nudge a potential customer toward a conversion.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Automated Behavioral Segmentation: Personalized in Real Time
    You must create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience by way of personalized content, you quickly move customers through to conversion, which dramatically shortens the sales cycle. Personalizing the content makes this a reality.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Why Your Brand Storytelling Strategy Should Take a Stand
    Your employees, your customers, and the public at large are very interested in what you have to say. Trump certainly wouldn’t have been able to do so with Maloney or Cuban—no one would believe him, as the latter were clear about their loyalties. Thomas and Schilling picked no bones about where their loyalties were. Right?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 4 Things That Should Be On Every CMO's Wish List
    Let's cut right to the chase: Mobile has finally delivered on the promise of keeping customers connected to the brand - anytime, anyplace. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. Oh, sorry. where was I?
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers. It can be taxing for customers to understand what’s what. Here’s what he had to say. Go off-site if you have to.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 13 Customer Loyalty Best Practices for B2B Companies
    Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. Customer lifetime value (CLV).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Customer, Loyalty] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The most common example happens in a customer meeting when you explain a technical concept to a customer, only to hear them say “That makes sense…” with a furrowed brow. She patiently uncovers not just what the customer is looking for in a piano, but their musical background, favorite songs, and preferred pieces to play.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Customer, Loyalty] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Facebook examines loyalty in a time of infinite choice (28:04): Our second Facebook story of the week comes directly from the company’s insights blog and examines some of the more compelling findings from its recent survey on brand loyalty across several key marketing verticals. This week’s show. presidential election.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Customer, Loyalty] What is the role of content marketing in an ad-free world?
    Our job as marketers is to provide customers, and potential customers, with “provocations” that allow opportunities to engage with the brand. Those provocations create awareness, interaction, and potentially loyalty and trust over time. By Mark Schaefer. Here’s the current state of my advertising consumption.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [Customer, Loyalty] Role of digital in driving customer engagement
    The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty which means longer-term, less price sensitive and therefore more profitable customers. The post Role of digital in driving customer engagement appeared first on Opentopic.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Customer, Loyalty] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    The benefits of video marketing are immense : a 76 percent return on investment, increased search engine visibility, and elevated customer trust, just to name a few. If you have a restaurant or retail store, use email and social media to invite customers to an open house at your business. Reward loyal customers. Hopefully!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Customer, Loyalty] How 4 Brands Are Revolutionizing the Customer Experience
    As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Customer, Loyalty] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. However, the forward thinking should not stop there.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Customer, Loyalty] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers will get you the right answer.
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 11, 2016
    [Customer, Loyalty] The Differences Between Behavioral Segmentation and Audience Segments
    Loyalty – Engagement metrics can be an indicator of loyalty. With a flexible and integrated marketing automation platform like ActiveDEMAND, targeting your customer segments is easier than ever. It’s important for marketers to understand the differences and correlations between the two. Get Started with ActiveDEMAND today!
  • LEADERSHIP  |  FRIDAY, NOVEMBER 11, 2016
    [Customer, Loyalty] Why Customer Data Should Shape Your Marketing Strategy
    If the restaurant refused to listen to (or even provide a forum for) customer suggestions on how to make dining there a better experience, how likely would you be to go back? So why is customer research so important? Because customer experience is such a crucial element in growing your business (or even maintaining it!).
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Customer, Loyalty] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What does the evolution of the customer lifecycle mean for marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The version 4.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    Launching platforms that elevate current products into expanded service models for customers. The CMO needs to the Customer Experience thought leader in their company. It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. Disruptive Growth. Period.
  • NETLINE B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] Thank You from Robert Alvin, CEO of NetLine Corporation
    In reflection of the recent top 100 ranking by NetLine Corporation on Entrepreneur Magazine’s 2016 Entrepreneur 360™ List, NetLine’s CEO and Founder Robert Alvin wrote the following letter to our customers. Trust is hard to come by and must be earned, and that is why today I am so thankful for you – our loyal customers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Customer, Loyalty] 5 Things to Include in Your Brand’s Content Guidelines
    It’s easy for someone to assume what those goals might be. A CMI report found that the most important goals for B2B marketers is lead generation (85%) and sales (84%), and sales (83%) and customer retention/loyalty (81%) for consumer content marketers—though yours may be different. Easy enough, right? You’re done here.”. Industries.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Customer, Loyalty] 19 Brands with a Cult Following (And What You Can Learn From Them)
    But there’s no reliance on customer surveys and downloaded data. That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “ Easy to Assemble ,” which ran for four seasons. Branding Best Practice: Delight Your Customers. But how?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Customer, Loyalty] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. Word questions with care.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] How Is Your Staffing Firm Like a Tootsie Pop?
    You guessed it: your customers. What I am recommending, however, is putting your clients at the metaphorical center of your business with a customer-centric strategy. So, what does it mean to be customer-centric? And this is what being a customer-centric staffing firm is all about! Sound like a tall order?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Customer, Loyalty] Why We May Be Thinking About Chatbots All Wrong
    My customer account for Pizza Hut linked to Messenger in seconds and didn’t require any new payment information. Harvard Business Review report from 2010 found that “loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [Customer, Loyalty] Make the Most Out of Social Coupons for Small Business Saturday
    With Small Business Saturday fast approaching on November 26, we wanted to take a look at how social coupons can prompt your customers to think of you when they “shop small” and “dine small.” They take advantage of customers’ price sensitivity, which is often more important to them than brand loyalty.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Customer, Loyalty] 6 Steps to Creating a Successful Instagram Marketing Strategy
    The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips. Image source: GoodFreePhotos.com.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Customer, Loyalty] 8 Personalities to Look for When Assembling a Content Team
    That requires an ability to develop, execute and report on a comprehensive content strategy -- on that both attracts potential customers and retains existing ones. This person should be generally skilled in content distribution and promotion, and know how to engage influencers to drive interest around the brand and build customer loyalty.
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 23, 2016
    [Customer, Loyalty] Rethinking Market Strategy In A Digital Economy
    The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing.  by Delwar Hossain.
  • LEADERSHIP  |  FRIDAY, OCTOBER 21, 2016
    [Customer, Loyalty] Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!
    I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients. Customers – what do they really want? Of the organizations that have developed Customer Experience programs, over half (52%) have retention rates higher than 75%! Customer Retention. 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 20, 2016
    [Customer, Loyalty] 6 Cross Channel Tactics That Successful Marketers Do That Most Don’t
    Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Customer, Loyalty] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Influencers can produce recurring content to demonstrate loyalty to products that they love. 2. It’s the hottest topic—all the rage—we need to be doing it now!
  • KEO MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer, Loyalty] Repurposing Content for Your B2B Direct Sales Force
    These men and women are always looking for any kind of excuse to contact a new prospect or re-connect with their current customers. Doing so will build long-lasting customer loyalty. She says: “Repurposing is killing two birds with one stone. This is a very good way to approach content creation. Video. eBooks. Content Marketin
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer, Loyalty] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Your Instagram feed is primarily meant to attract existing and future customers, so it’s important to create content that pulls them in and engages them. The more compelling your story, the less it would feel to your customers that you’re just selling them something. Since 2010, Instagram has garnered more than 500 million users , 4.2
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 18, 2016
    [Customer, Loyalty] CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality
    "Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. In just looking the first area, "matching customers across multiple devices" the difference between the two is 60 percentage points or in reality, 428%. Of course you already know that.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2016
    [Customer, Loyalty] Customer Experience Simplified
    However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Customer Experienceovercomplicating everything.
  • THE B2B RESEARCH BLOG  |  SATURDAY, OCTOBER 15, 2016
    [Customer, Loyalty] Driving action from a customer satisfaction programme
    Most companies have a customer satisfaction research programme in place, but not all are made equal.  Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance.  Finally, feedback to customers
  • VIDYARD  |  THURSDAY, OCTOBER 13, 2016
    [Customer, Loyalty] Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty
    But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. Where do the most engaged, loyal employees come from? Does HR hire them?
  • HALEY MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Customer, Loyalty] Lies, Lies, Lies!
    And customer service expert Shep Hyken definitely agrees. In his recent post, “ Six Reasons You Shouldn’t Lie to a Customer ,” Shep shares several reasons you should never lie in business. It builds trust, builds loyalty and builds your reputation. Selectively say “No” to customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2016
    [Customer, Loyalty] Why Data and Customer Experience Should Go Hand In Hand For CMOs
    For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes. And yes this goes for both B2C and B2B customers. obvious.
  • JUNTA 42  |  MONDAY, OCTOBER 10, 2016
    [Customer, Loyalty] A Simple Approach to Document Your Content Marketing Strategy
    There is still a belief that we need to be everywhere our customers are on the web.  What is your plan if you don’t achieve your goals quickly enough, if there is a customer complaint, or if other problems arise? create leads, have better customers, generate higher-quality leads, make direct sales). Click To Tweet. only one).
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 8, 2016
    [Customer, Loyalty] When to Use Promoted Tweets in Your Twitter Marketing Strategy
    But they do need loyalty, engagement and excitement from the public about what the organization is doing, which isn’t all that different from what a commercial brand requires. Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. Road Trip.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 7, 2016
    [Customer, Loyalty] Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?
    Brands have long known that establishing an emotional connection with their consumers is key to driving brand awareness and loyalty. Brands want satisfied customers, but the real growth driver is in stoking their emotions. “It’s not a marketing gimmick; it’s not PR.” ” Positivity in Branding.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Customer, Loyalty] What is a Marketing-Qualified Lead? What MQL Really Means
    It’s also desirable to get the social network information whenever possible: Twitter handle, LinkedIn profile, and so on, depending on the social patterns of your most desirable customers. Then we’re into a new lifecycle of retention, loyalty, advocacy, referral and upsell with that client – but that’s another post, for another day.
  • ACT-ON  |  WEDNESDAY, OCTOBER 5, 2016
    [Customer, Loyalty] Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
    Podcasts drive engagement, build brand loyalty, and fuel purchasing decisions. General Mills was looking for new ways to interact with customers. Each episode should have purpose and drive brand loyalty and long-term engagement. What’s more, podcast listening grew by 23 percent between 2015 and 2016. Key takeaway. Key takeaway.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Customer, Loyalty] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    To cross-sell new products to 25 customers. Tracking other metrics like conversion rates, which represents the number of respondents that convert to paying customers, is another important metric to track. Loyalty programs to encourage upsells and cross-sells. How Direct Mail Marketing Outperforms Other Digital Tactics. Printing.
  • KAPOST  |  MONDAY, OCTOBER 3, 2016
    [Customer, Loyalty] The Only Content Marketing Metric That Matters
    Even when dealing with pure conversions, content has a power that can produce leads, improve the customer lifetime value, and increase loyalty. ReviewTrackers , a customer feedback software platform based in Chicago, was creating content to educate and qualify traffic. The Target Metric. Content marketing is a numbers game.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer, Loyalty] Barbara Winters, HG Data’s New VP of Marketing, Discusses Strategy, Branding and Messaging
    That’s what drives me, and strategy—identifying where customer behavior and company branding and marketing meet—is my passion. My job is to be the voice of the customer. The better approach is to speak to customers’ needs and make sure they understand what’s in it for them. Barbara, thank you for making time for us today.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer, Loyalty] Who Does Google Love More: SEO or Content Marketing?
    Ultimately, these Google updates were meant to ensure consumers were receiving more valuable, usable content. They were not meant to scare us into thinking our “old friend SEO” is out, and content marketing is in. Here’s a high-level example: A user discovers your skin care product via a search term which your product page was optimized for.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] How to Build a Social Media Army
    Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers. From blogs and emails to white papers and eBooks, providing useful content is one of the best ways to target customers at any stage of their buying journey.
  • READYPULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] 3 Strategies to Identifying the Best Influencers for Your Brand
    Positive reviews and discussions about your brand builds trust and loyalty with your followers and the audiences your influencers reach. The reason celebrities aren’t always the right type of influencer for your brand, is because even though they have large followings, it may seem like an odd match to your customers. Conclusion.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] The Hashtag That Could Tilt the Marketing Automation World
    It’s a great way to build brand loyalty and keep readers coming back for more. Because he doesn’t have access to this information in the customer resource manager or marketing automation platform (MAP), this integration is valuable for him. would come up with powerful data—but only after hours and hours of research.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Customer, Loyalty] Selecting a Budget-Savvy Marketing Agency
    This plan commits to engaging and retaining current customers with simple tools and strategies. The goal is to attract new prospects and retain current customers with advanced tools and strategies. This is best for companies that have moderate growth goals or plan to solidify their customer base. Retention and Loyalty.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer, Loyalty] Keys to Containing Your Marketing Costs
    Lean: a marketing strategy to maintain position and serve current customers. Retention and Loyalty. Goal: Incremental revenue from current customers. A lot of thought should go into the process of budgeting for marketing costs. When you are planning your marketing budget, you want to consider the overall strategy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] Taking Another Look at Confirmed Opt-in Email
    This can be great at eliminating false accounts, typos, eventual spam complaints, and generally creates a much stronger customer experience for your email program. Now imagine that same individual comes across a custom apparel start-up, and intentionally signs up for their confirmed opt-in email program. Download it now!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] 5 Clever Ways to Leverage Client Feedback for More Referrals
    According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. The most underused tactic for getting referrals is leveraging customer feedback.
  • CEROS  |  TUESDAY, SEPTEMBER 20, 2016
    [Customer, Loyalty] UX Design & Digital Storytelling: Why Story Is Central to User Experience
    It all comes back to the underlying goal of UX design: To improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided when interacting with a product. Make the customer the hero of your story. Happy reading! Which of the following two paragraphs do you find more compelling? Paragraph 1.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Customer, Loyalty] What is Nurture Marketing? Pt. 1 – The High Level
    Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. With both, you’ll often find the side effect of a more engaged community and the development of client or customer loyalty. Transformational Marketing. Salesforce ).
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Customer, Loyalty] MarTech Europe preview: here’s what to expect in 6 weeks
    Jeremy Waite — who has gained a unique perspective by having worked in the marketing cloud divisions of Adobe, Salesforce, and currently IBM — will discuss differences between marketing clouds and what they really mean to prospective customers. How the entanglement of “adtech” and “martech” is playing out.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer, Loyalty] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    From there, you strategize ways to get their attention, change the perception they woke up with, reward them with an exceptional story, and gain trust and loyalty along the way. As a marketer, you should be able to describe the experiences of your customers and target audience. Two hundred factors. Sounds better, right? Endorsement.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer, Loyalty] 7 Ways to Create More Interesting Content for Your Blog
    But creating effective content can be hard, and coming up with the ideas that will delight and build loyalty with your readers can be even harder. Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Old topic … new spin.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 13, 2016
    [Customer, Loyalty] Go All In With Content Marketing or Do Nothing: #CMWorld
    based on the guest’s location, previously expressed preferences, and loyalty member status. But start by making small changes to help your customers. I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I’m going to take my advice with this post. Stand up.
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