• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Customer, Loyalty] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Customer, Loyalty] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Customer, Loyalty] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Customer, Loyalty] Why The Most Effective B2B Marketing Tactic May Surprise You
    You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. Or, content marketing can increase engagement and loyalty along with in-person events. But, it’s not. But wait a minute. They said “In-person Events” were the most effective!
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Customer, Loyalty] When to Use Video Throughout Your Marketing Funnel
    Real-world customers follow a long and winding path to purchase. They most likely aren’t walking a straight line from awareness to long-term loyalty. That’s why I want to walk through four situational opportunities where you should consider using video to help you move potential customers along the path to purchase. Big whoop!”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer, Loyalty] How to Avoid the Risks of Bundling
    'Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. How can you protect the perceived value of your products while still offering great deals for your favorite customers? Provide bundled items to loyal customers. How to Fix It.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Customer, Loyalty] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 2) Be Customer-Centric. Today’s CMOs work in a data-driven customer-empowered world. 4) Be Agile.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Customer, Loyalty] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    They certainly frame a lot of their marketing around their popular cleanses, but they''ve also ramped up their efforts to show customers and prospects that their juices can be added to their existing diet, especially on social media. Their accounts depict juicing as a part of everyday life, offer advice, and answer customer questions.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] 7 Ways Big Data Restricts Marketing Analytics
    Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. Customer Data is Biased. Click To Tweet.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] Copywriting Lessons From Companies Doing It Right
    Because Chubbies has a very specific customer in mind, they can make obtuse cultural references, use all caps in copy (without it being construed as yelling), and add little elements that reinforce their personality. Getting customers to gleefully share their Squatty Potty anecdotes (#TopSquats anyone?) And that loyalty has paid off.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] 5 Customer Retention Tools for Long Term Ecommerce Success
    'A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%? Customer retention is the act of getting more of your customers to stay loyal to your brand or business. 1) Loyalty Programs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Customer, Loyalty] 5 Reasons Your Mobile Strategy Isn’t Working
    'Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Customer, Loyalty] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    ” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. It’s fostering loyalty by involving fans to share their experiences. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Customer, Loyalty] Segmentation Ideas for Nonprofits and Member-Based Organizations
    Buyer personas are fictional characters based on your actual customers and target markets. You create buyers personas by dividing your customers into groups based on different attributes (like age, occupation, demographics, personalities). 'What is one of the most valuable aspects of a member-based, nonprofit organization? Volunteers.
  • E-QUIP  |  FRIDAY, FEBRUARY 13, 2015
    [Customer, Loyalty] Displacing the Incumbent
    How to Displace the Incumbent I find it interesting that market research across multiple industries has found little correlation between customer satisfaction and loyalty. The vast majority of customers who switch products or service providers indicate they were satisfied before they made a change. Not necessarily true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Customer, Loyalty] Your marketing success may hinge on Gray Social Media
    These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 5, 2015
    [Customer, Loyalty] 3 Keys to Sales Growth: Motivate, Justify and Differentiate
    CEB indicates that 53% of B2B customer loyalty, the reason customers initial and continually buy, is driven not by the brand or product, but by the sales experience. These were reported as the top challenges in a survey of 250 worldwide executives from our partners at Qvidian. This is a challenge for a number of reasons.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    'Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    'Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Optimizing our digital campaigns is important, but only represents part of our marketing efforts – understanding precisely how customers are converting is essential. They work to consistently drive increased traffic, enhanced brand loyalty, and new leads for their clients. One too many, I’m sure. Call Routing Call Tracking
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Customer, Loyalty] The State of Marketing Technology in Asia
    David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. Marketing Efficiency
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Customer, Loyalty] How Brands Use Social Media to Enhance the Customer Experience
    Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. good customer experience means positive word-of-mouth advertising and retention of brand loyalists. JetBlue ultimately retained a customer and showed others how the company does its best to address all concerns.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Customer, Loyalty] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. It speaks to the human elements of your brand and acknowledges your customers as humans instead of targets or impressions.
  • ENGAGE  |  MONDAY, JANUARY 19, 2015
    [Customer, Loyalty] What Content Marketing and Teaching Burpees Have in Common
    Marketers who continually deliver on that unspoken promise will earn brand loyalty. symphony of the two is what will turn a casual customer into a super fan. 'I recently became a certified group fitness instructor and began teaching classes at my gym. He said, “If she comes back, you’ll know you did a good job.” I immediately panicked.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Customer, Loyalty] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    Personalization takes the onus off of the prospect to prove how your product or service suits their needs specifically and helps them visualize their own case, breaking down one more barrier in the customer journey. It generally manifests in customized email, web experiences, or videos. 'People are inherently selfish.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Customer, Loyalty] Launch a Legal Customer Rewards Program on Social Media
    'Do you allow your customers to collect points based on purchases and then redeem points for merchandise? The new year is a great time to launch or review your customer loyalty and rewards programs. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. 'Author: Justin Gray Well, hello there. Close rate.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Customer, Loyalty] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    Learn how to draw prospects and customers in by creating information and content they actually want to engage with; a key to any successful marketing video. great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. You do! That’s why you’re in marketing, right? Jump on it!
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Customer, Loyalty] How to Build a High Performance Marketing Team
    There’s an oversupply of vendors in most markets and customers have changed the way they buy. It’s about building a relationship with your customer before, during, and after the sale. Marketing teams that can earn the attention and trust of target customers are winning market share. It wasn''t built in a day. Find your voice.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 6, 2015
    [Customer, Loyalty] Top Posts of 2014
    Customer Loyalty: Does it Exist Anymore? 'Looking back on 2014, I thought I’d share the 10 most popular posts. Enjoy. Ways to Improve Construction Productivity. Trends in Distribution and What it Means to the Distributor/Supplier Relationship. Tradesmen Take Note: Earnings by College Major Compared to Precision Machining.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Customer, Loyalty] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Our customers are looking for long-term commitments with companies that have a vested interest in their future success. And once that happens, you can start building a relationship a step at a time in order to build lasting loyalty. 'This might sound a little crazy, but I think it’s true: Social selling is a lot like dating.
  • FATHOM  |  MONDAY, JANUARY 5, 2015
    [Customer, Loyalty] What Christmas Taught Me About Content Marketing
    But, they soon reap the rewards of many happy parents who come back to shop out of loyalty and trust. ve never done much shopping here before but from now on, I’m going to be a regular Macy customer”. Macy’s set itself apart by meeting customers where they were at and serving them in ways that genuinely solved their problems.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Customer, Loyalty] Beyond the Basics: 4 Creative Email Experiments You Should Try
    The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects. User Experience (UX) is the comprehensive experience a customer receives through interactions with all the various touch points of a brand.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 1, 2015
    [Customer, Loyalty] Inside SAP’s Customer Loyalty program
    In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. In short, he epitomized the idea of a great customer experience.”.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 30, 2014
    [Customer, Loyalty] Millennials Are Not Impressed With Your Content Marketing
    The article cites the example of REI , which invited customers to tweet at the company asking for holiday gift recommendations, and then responded with custom-made videos showing their employees giving specific gift suggestions based on those tweets. 'By NewsCred Contributor, Dawn Papandrea. trillion by 2020. study. Respect their time.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Customer, Loyalty] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    But, if that’s not the story you want to tell about your year, the application allows and encourages you to customize it. Driving product engagement, especially in a subscription business, offers the organization the benefit of increased loyalty. We love to know about our activities — who did we talk to? Build Your Brand.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Customer, Loyalty] 4 tips for generating more return business in any industry
    'If your small business marketing strategy doesn’t include your existing customer base, it definitely should! Gartner has found that for most brands, 80% of your future income will come from your existing customer base. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Customer, Loyalty] 2005 Called, It Wants Its Marketing Trends Back
    But until technology started enabling scalable data capture and accurate contact management, running personalized marketing campaigns and maintaining personalized customer interactions weren’t realistic capabilities for organizations. previous buyer interactions, customer touch-points, etc.) annual increase in customer satisfaction.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Customer, Loyalty] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. Listen and learn for business insights. Seize the opportunity to learn and grow. Social Media
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Customer, Loyalty] 5 Ways to Improve Your Marketing Using Conversion Psychology
    You can provide a similar experience for your customers--even if you can’t sing. This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. the woman yelled into the mic. Not necessarily.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Customer, Loyalty] 5 Surprising Studies on What People Consider "Good" Customer Service
    'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. But in practice, delighting customers isn''t so straightforward -- what actually works doesn’t always reflect what most of us would assume. And the order you choose can actually change the way your customers feel and act. Price.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Customer, Loyalty] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    Your authority may eventually win their loyalty, but it has to be earned. And you don’t earn it without helping first-time buyers (or repeat customers of new items) understand what your products are all about. Fear not. I’m not going to bludgeon you with 10, 19, or 99 more stats. What does this mean? What does this mean?
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Customer, Loyalty] CMO Leadership and B2B Lead Generation Lessons in 2014
    Become Engineers of Growth and Own Your Customers. Ott says, “A great product is your best marketing tool and happy customers are your best marketers.” Collectively, you can then focus on building a great product, continuously test it for performance and upgrade it regularly to meet your customer’s evolving needs.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Customer, Loyalty] 55 Fresh Ideas for Your Christmas Newsletter
    Customer Loyalty. Offer an exclusive deal for some serious savings to your best customers. Serve Up Custom Video. Film a video of your team or customers.  For eCommerce brands, free shipping can be a huge motivator for potential customers that find themselves worried about overspending. 'Image source.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Customer, Loyalty] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Be empathetic to the people you’re connecting with whether they are friends, coworkers or customers. His point, which actually underpins the whole value in this very list is that “ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.” Why 21+ though?
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 9, 2014
    [Customer, Loyalty] Creating Purpose-Driven Marketing Departments
    Marketing will need to rethink fundamentally the processes by which they identify, communicate and deliver customer value.”. Today, what builds interest, persuades, engages and creates loyalty is consistent, valuable engagement and unexpected delight in the experiences that people have with a brand. 'December 9, 2014. Future Forward.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Customer, Loyalty] 5 Data-Fueled Selling Ideas That Work
    Customers who have previously bought product A, may well be interested in product B, which provides additional functionality. Your existing customers are also your most valuable, so it makes good business sense to prioritise them with value-added offers to generate additional revenue. Marketing Efficiency
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Customer, Loyalty] UX vs. Marketing: Can These Opposites Attract?
    The primary function of marketing is to sell to the customer, while the primary function of UX is to serve the needs of the customer. If the goal of marketing is to create value for the business, then the goal of user experience is to create value for the customer. 'This post originally appeared on Agency Post. Wally Olins.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Customer, Loyalty] The #1 Killer of Your Ecommerce Business May Be Indifference
    In your unwavering focus on beating out other businesses, you might forget to concentrate on the real prize: your customers. What Customers Perceive as Indifference. After all, you receive orders, fulfill them in a reasonable amount of time, and answer any customer service questions in a timely manner. No rewards for loyalty.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer, Loyalty] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    'There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
  • VIDYARD  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer, Loyalty] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
    Online video is an important part of Act-On’s own digital marketing mix, and as a Vidyard customer, we have seen tremendous value in leveraging the technology to track the viewership and engagement our videos receive across channels,” said Atri Chatterjee, Chief Marketing Officer at Act-On. About Vidyard. About Act-On Software. Vidyard.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 3, 2014
    [Customer, Loyalty] Solidify your brand voice for better SEO
    solid branding strategy backed by powerful visual cues builds and maintains trust, reputation, credibility, and loyalty. Whatever your industry, the way you speak to your customers affects their relationship with you. When your customers read your blog or tweet you, they expect a certain kind of interaction. Consistency is key.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 1, 2014
    [Customer, Loyalty] Why you should Stop Treating Your Customers like Cockroaches
    Customer engagement involves encouraging your customers to interact with and contribute to your brand. Marketing engagement strategies that are planned and executed effectively allow businesses to connect with customers and promote brand growth and loyalty. 'Have you ever tried to kill a cockroach? Personalized Value.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Customer, Loyalty] Ask Customers What They Want to Say, Not What You Want to Hear
    This is that wee nugget of a report that unpacks why your customers buy, why they buy from you, what they think about it, how they like to be sold — all that stuff that we use to prop up the Insights that underpin the annual planning cycle. Our survey asked customers to rate billing accuracy, not billing experience. My goodness.
  • MARKETING ACTION  |  MONDAY, DECEMBER 1, 2014
    [Customer, Loyalty] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
    happy customers, employees, and partners) spread the word about your company, products, and services via their networks and communities. For example: Increased revenue via customer referrals. For example: Refer new customers. Who talks to your customers most? It’s probably sales, and customer success and customer support.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer, Loyalty] Social Media Marketing: It's Complicated.
    One of our main goals is to gain a better understanding of the entire customer lifecycle of each segment of our audience as it relates to campaign objectives. At this stage it helps to map out likely customer decision journeys, continually refining the picture as we gather more concrete data.”. 'I work from home part of the week.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 25, 2014
    [Customer, Loyalty] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
    That’s the power of a regular customer – everyone there knows you and you make friends with people like Country, the bartenders and the waitresses too,  Regular customers don’t just buy from you. Traditional marketing offers your restaurant customer something tangible. Comeback Coupons Entice Return Customers.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] 4 Emails Your Service-Based Business Should Send
    Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. Johnny Shelby, VerticalResponse customer and endurance and multi-sport specialist for Third Coast Training says newsletters have especially helped his business grow. Contests. Videos. Newsletters.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. We call it Cyber Monday and it is right on the horizon. Timing is Important.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Is Your Customer Self-Service a Porcupine-Making Machine?
    Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot. They don’t know that your customer has spent most of an afternoon on your Helpful Website. After all, the customer has just done their own Tier 1 support.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    happy customers, employees, partners, and fans – to spread the word about your company, products, and services via their networks and communities. This is the most valuable type because the source is authentic – actual customers, industry thought leaders, and influencers. Advocacy & Loyalty First things first …. Economics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Customer, Loyalty] 4 Attributes of Your Next Content Marketing Superstar
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. improving SEO and customer service. ?building building trust, loyalty, and credibility amongst customers.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Customer, Loyalty] 3 Big trends converging for big branding opportunities
    52% of customers feel it is important for companies to use their resources to drive change in the world, but only 15% say corporations/brands really do this. 'The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. One of their most important values is social responsibility.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Customer, Loyalty] Marketing Students: Education vs. Application
    Brand Loyalty. How to create an integrated marketing campaign that provides a seamless customer experiences over all channels. 'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. This is very troubling to me. My intention isn’t to knock the educational system. Absolutely.
  • B2B IDEAS @ WORK  |  THURSDAY, NOVEMBER 13, 2014
    [Customer, Loyalty] B2B Marketing: What Story Will You Tell?
    Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. 'In B2B marketing, we have several goals. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers. Then the question is, what''s the best story to tell?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Customer, Loyalty] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% Tesco’s Clubcard loyalty program was launched under Leahy in 1995 and redefined both the company and the industry. Customer Experience Trending annually.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Loyalty] Raise Prices for B2B Sales Without Losing Your Regular Customers
    Of course, any time prices go up, sellers are bound to hear complaints from long-term customers. Some companies, in fact, believe regular clients should be exempt from price increases altogether, that there should be a reward for loyalty in the client relationship. Pricing surprises are never a good thing in sales!
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Loyalty] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. Paul asked to be our first guest speaker, and he’s a dear friend of Jeff Ogden of Find New Customers , President of the Business Marketing Association of Tampa Bay. 'The Business Marketing Association is coming to Tampa Bay  soon – within weeks.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Loyalty] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    " The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. Customer Acquisition Cost (CAC). "Always Be Closing."
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Customer, Loyalty] Green Marketing: Be Careful What You Say
    'Social media marketers often try to lure in customers by appealing to their sense of environmentalism. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs. They tout their products as being green, biodegradable, or good for the environment.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Customer, Loyalty] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. Try providing your potential customers with surprise coupons or deals, rather than a promotion that exists weekly and at the same time each week. But there’s more to the story. 1) Reciprocity.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Customer, Loyalty] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    Create strong incentives to buy A potential customer leaving a website without taking any action is the norm rather than the exception. With competitors flooding the web with unbeatable deals, customers will have a strong incentive to leave your website. 'It’s hard to believe that the holiday season is here. All rights reserved.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. 'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] How to Create an Effective Video Marketing Strategy
    It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. If you want to empower your customers to do more, think about how video can help you achieve this goal. Think about the areas where your customers or audience members are asking questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] Four ways social media impacts emotional branding
    Loyalty trumps everything. If the world turns upside-down, your loyal customers will be there. So our ultimate goal is to create loyalty. It is impossible to achieve true brand loyalty in the long-term without emotional connection. Which of these stands a better chance of establishing loyalty over time? Or is it?
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Customer, Loyalty] 8 Key Changes In Google Search B2B Marketers Should Know
    We need to go beyond traditional form submission tracking and consider how our marketing efforts impact other actions, such as call performance, site engagement, and even customer loyalty. The key takeaway? What is the “golden triangle?” The areas of maximum interest create a “golden triangle.” last month.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Loyalty] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    think radical honesty can be a point of differentiation, a source of trust and loyalty. Customizing for Conversions: We’ve always had registration-required offers on the sidebar of our blog. So we started customizing the offers that show up based on an affinity with the content. 'Do you have content marketing street cred?
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Customer, Loyalty] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Do they focus their marketing on new customers and fail to woo existing customers with user groups, how-to’s, appreciation and loyalty marketing? Or declining? Not doing?
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Why must we brand people as “employees”, “customers”, “vendors”, “partners”, etc. Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Ways to Humanize Your Brand and Enhance Customer Experience  . Incentivize and reward loyalty: Don’t take your customers for granted.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Finally, I decided to unsubscribe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. This is timeless content that builds interest and even loyalty. In this content series, the company teaches techniques that will help a customer use its products better. 'Everybody wants their content to go viral.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] The new ABCs of Selling: Always Be Challenging!
    53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor because they received irrelevant promotions & messages? Challenger” There were three powerful numbers discussed at the Summit that I believe will have a profound impact on your strategy and success in 2015: 94 5.4 The key?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer, Loyalty] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Let’s take a look at how three brands are using these components to change the way we see customer engagement. Enjoy your stay " encourages customers to get outside, don’t forget your bag, and become #WellTraveled. When starting a business, gaining an initial customer base can be a challenge. In a study by Altimeter , U.S.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Loyalty] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised customers and citizens.” They regularly use advanced analytics to generate insights from customer data. It’s true.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Loyalty] Manufacturers: Do You Have a Loyalty Program?
    'We all want to capture more business, and the best source of that is from existing customers. There are some iconic brands out there that have worked very hard to build that trust and loyalty over many years, and for the rest of us, we are envious. If you were a retailer, it would be much simpler to develop a program. Is it memorable?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] How to Leverage New Media & User Experience in Your Digital Marketing
    Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. User experience is about the customer’s entire episode with our business, that process as a whole and not necessarily a simple sales transaction.
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] Why Customer Experience is Critical to Company Success
    'Happy customers define company success. After all, your customers are your company’s biggest assets. On the other end of the spectrum, Aberdeen found that poor customer experience impedes revenue growth and marketing effectiveness. Take the time to understand your customer s and their individual needs. Listen and listen.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Cross-Sell and Up-Sell Current Customers. But what if you have a small team?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Customer, Loyalty] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. Majority (37%) indicated that big data will have the largest impact on customer relationships in the next five years.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] If You Really Want to GIVE More…
    How will you secure customer loyalty? An annual Customer Appreciation Day or a Staff Appreciation Day are good and can be very memorable too. Give a loyal customer a free gift without compelling them to make a purchase each time. Read these tips on How to Increase Customer Engagement. And I have miles to go….
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] The Evolution of the Sales Role
    As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find niches for their customer’s product or service, to build and develop online content, and to manage existing consumer bases. In the age of the tweeting refrigerator , salespeople are transitioning.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Customer, Loyalty] Customer Loyalty: Does it Exist Anymore?
    'I know we all want to have customers that only call us and never quibble about price. Years ago you could build customer loyalty, but today I really wonder if it holds true anymore. Not everything you’ll do results in a sale  - Help them out whether it’s tech support or customer visits.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer, Loyalty] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Being human is what leads to trust from your customer. Christopher S.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Customer, Loyalty] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. So the customer success team implements or onboards.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Infographic: The Secret Formula for the Perfect Viral Share
    Ending with this powerful message, “For teaching us that falling only makes us stronger, thank you Mom,” they sealed the deal gaining brand loyalty with their number one customer, mothers all over the world. Ironically, this one is from the Olympics instead. Thanks Mom! Necessity is the Mother of Video Invention.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Loyalty] Discover 3 Types of Marketing Automation Engagements for Agencies
    'The economy has recovered a bit, but it’s still a very competitive environment for marketing agencies, with thin margins … and thinner client loyalties. There are many different ways marketing agencies can package and price marketing automation services to increase client loyalty and improve overall profitability.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Loyalty] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
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