• MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Customer, Loyalty] Frankly Facing Facebook
    If we have to pay for what we used to get for free, what is the business impact of Facebook advertising and how does it move product or build brand loyalty? 'Face it! Facebook has led marketers down the primrose path. They taught us about and addicted us to free earned media. They ran us through the “like” gates.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 17, 2014
    [Customer, Loyalty] Words Decision Makers Love to Hear
    Enhancing customer loyalty. Improved customer retention levels. Increased sales per customer. For more details on how to create value propositions that are highly attractive to your customers, you can download my free Value Proposition Kit now They don''t care about the wonderful methodology you use.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Customer, Loyalty] Grow Your B2B Audience by Considering Size, Engagement and Value
    And without content, the audience has nothing to consume and engage with, and doesn’t develop loyalty or interest in the brand. The ultimate joiner, of course, is a customer. 'Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. They’re there.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.  
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] Purpose-Driven Marketing for a Purpose-Driven Economy
    Do your customers feel it in their guts and believe in it? Essentially, by treating your audience as actual human beings  instead of captive dollar signs, you increase the chances of getting their trust … or solidifying trust previously earned and converting it to enduring loyalty. 'Aaron Hurst speaking at Fathom, 4.8.2014.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Customer, Loyalty] Marketo Conference: Small Changes, Big Picture
    Marketo placed these changes in the context of unveiling itself as “customer engagement platform”. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Indeed, Marketo seems to imply as much with the term “customer experience platform”.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Customer, Loyalty] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. Furthermore, BIA/Kelsey reports 61% of customers find it extremely or very important to call a business during the purchasing phase of decision-making.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Customer, Loyalty] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Let them talk to your current customers. Look for a great product, happy customers, a big market, and a winning team. That said, make it clear that your loyalty is implicit – if you’re paid what you’ve asked for, you’ll be highly dedicated to the company. All in all, it was an unequivocal success. it was time to kick back.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer, Loyalty] Rise of the Marketing Platform
    1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Customer, Loyalty] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    Like with any other media form, we’ve got to use our powers for good instead of cutting corners to benefit our bottom line because pretty soon we’ll discover we’ve destroyed our brand’s trust and customer loyalty. 'On the surface level, there seems nothing harmful about selfies. All harmless fun, right?
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Customer, Loyalty] Content marketing as a stellar customer service tool
    True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Customer, Loyalty] Content marketing as a stellar customer service tool
    True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 2, 2014
    [Customer, Loyalty] 5 Ways to Take Privacy Seriously with Your Email Marketing
    The more information you have about your customers, the more targeted and effective your email marketing can be. According to the Direct Marketing Association, 90 percent of executives depend on customer information for effective marketing campaigns and 79 percent said they would benefit from more sophisticated means to collect information.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] 7 Tips for a Rocking Social Media Strategy
    The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Most marketers are familiar with the idea of customer and prospect research, and many others have read up on buyer personas. Define Your Goals.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Customer, Loyalty] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    For example, your business sells machinery to the government and all three purchasing agents are already customers. Chances are, you call upon or visit your existing customers on a regular basis. Your customers, prospects, and leads are telling their networks about their business challenges, needs, and goals on a regular basis.
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Customer, Loyalty] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    What could a marketing automation system have to do with keeping your customer lists safe? The main reason customer relationship management (CRM) systems often don’t work in a small-to-medium business is that salespeople generally hate paperwork and data entry.  Here are three solid strategies to help: 1) Marketing Automation.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Customer, Loyalty] Tetris for Small Business: Stopping the Slow-Death Cycle
    At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. 'The ‘Too-Many-Hats’ Problem. But after business starts to plateau, comfort sets in. Neither pattern is sustainable.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Customer, Loyalty] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    For as we know as modern marketers, a lot of what goes on with our sales and marketing activities happens because our customers are in control; they call the shots. Through their customer innovation centers in places like China, GE encourages collaboration between local people, research scientists and marketing teams. We must. As Ms.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Customer, Loyalty] 50 Unique Ideas for Your Next Email [Guide]
    Encourage your customers to dress up their pet and enter your photo contest. On January 24, compliment your customers on Compliment Day like Kara’s Cupcakes does. Convince your customers to try something new on Opposite Day. ” It capitalizes on the holiday and asks customers to sign up for more emails. March.
  • VISIONEDGE  |  WEDNESDAY, MARCH 19, 2014
    [Customer, Loyalty] What Type of Customer Experience Do You Deliver?
    'Customer Experience (CX) is one of the most highly discussed topics in organizations today. By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. To be effective, a CX strategy must be aligned across the organization and encompass all customer touch points.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Customer, Loyalty] Make Customers Happy Via the Phone
    'A recent survey revealed 50% of credit card customers will start their interaction with customer service teams over the phone rather than email or live chat. However, when the credit card customers were able to utilize a phone number to reach support lines, they reported higher satisfaction and brand loyalty.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Customer, Loyalty] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    Who do we, each team, think are our ideal customers? It’s something that we hear about every day from our customers and from prospects that we’re talking to. If you look at a marketer’s job, it’s not just about bringing in a new prospect and helping make them into a customer. Sales and marketing alignment.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty.  To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. 
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Customer, Loyalty] Small Business Lessons That Are Anything but Cliché
    She decided early on that Cliché Noe would differentiate itself from the competition by becoming known for their high level of service and customer experience. But first, Cliché Noe had to get found by potential customers. After Thanksgiving, a customer came into the store with a $6 knife he had purchased that broke.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Loyalty] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. There are many myths about Gen Y: They lack organizational loyalty. But in fact, Gen Y has about as much loyalty as other groups. But in fact, they just define loyalty a little differently from other generations.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Loyalty] B2C Email Marketing: When and Why to Discount
    It’s common wisdom that new customers can be attracted by discounting, but you might wish to consider your discounting strategy from several angles. The new customer. It’s unlikely that you’ll see much loyalty from them; when it’s time to buy again, they’ll spend their time browsing for the lowest offer. The long-term customer.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Customer, Loyalty] How to Use NPS Surveys for More Powerful Marketing Automation
    If you dismissed NPS as something only customer service should worry about, think again. I''m not an ecommerce marketer, but it got me thinking -- could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers? You want to turn them into customers and Promoters, right?
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Customer, Loyalty] 15 Storytelling Techniques for Writing a Better Brand Story
    Doing so shows the people behind the brand, and your customers want to do business with people–not faceless corporations. Brand loyalty and repeat purchases are the true power of personal stories. Here are 6 more story patterns perfect for building your brand and inspiring customers and employees. Or do they disappear?
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Customer, Loyalty] Hooking Online Shoppers and Reeling Them In
    That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most e-commerce companies face when competing with other brands for customers’ attention and purchases online. Custom Audiences to gauge offline sales. Let’s start at the top: 1. Enabling the Talk.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Customer, Loyalty] Is Snapchat for Small Businesses?
    Snapchatting with customers. Larger brands – and some smaller ones – are using Snapchat as an innovative way to communicate with their clients or customers. Taco Bell uses Snapchat to promote specials, send images of food and keep in touch with customers. But not all snaps disappear after 10 seconds. How does it work for you?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 4, 2014
    [Customer, Loyalty] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
    It has to answer and be helpful to your customers. You need to be customer centric. eMarketer recently had a post,  Mobile Apps Help Lure Customers, Spur Loyalty , that I thought had some great points that would spill over into the B-to-B world for manufacturers to consider. The Mobile represents over 5.3
  • BLOG MY CALLS  |  TUESDAY, MARCH 4, 2014
    [Customer, Loyalty] Webinar Notes: Getting Your Customers ADDICTED to You
    'How can you get your customers ADDICTED to your brand, your company, and your products? Put the Customer at the Forefront of Everything. The goal is to try and make the customer feel like they are special. Customers need to feel like they''re part of an exclusive community, that they''re a VIP. It was a big, big deal.
  • VISIONEDGE  |  MONDAY, MARCH 3, 2014
    [Customer, Loyalty] Loyalty vs. Retention Measurement
    'Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” What do they do/not do?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Customer, Loyalty] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    Last week on the blog, we talked about brand loyalty. More broadly, it made me wonder why brand loyalty, even when it’s strong, doesn’t always last. The first question a company should ask itself is: “Will my brand evolve as my customers mature?” 'Author: Phillip Chen Five years I ago, I fell in love with a body wash.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Customer, Loyalty] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Which features did I need?
  • WRITTENT  |  THURSDAY, FEBRUARY 27, 2014
    [Customer, Loyalty] How to Win Customers’ Hearts with The Art of Storytelling
    Stories are how smart marketers win their customers’ hearts. So how do you use the art of storytelling to win your customers’ hearts? If that person is a satisfied customer, prospects begin to think you could help them, too. Practical Tips to Use Storytelling to Win Customers Over. Image credit: Ediciona. draws you in.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Customer, Loyalty] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    Research from Responsys found customers spend 30 seconds or less reading or viewing digital content. You improve the customer experience and brand reputation. Therefore, companies must create bridges that guide the customer through the sales lifecycle from one channel to another. Why Bother With Many Channels? Seamless Branding.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] STOP! Is This Really Commercial Insight?
    In an environment where customers are increasingly unable to appreciate differences in quality, reputation, service delivery, and product value between suppliers, commercial insight is what differentiates you from the competition and drives the greatest loyalty impact. Highlighting what the customer has overlooked or misunderstood.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Digital Marketing Glossary, Part 2
    In essence, the press and/or your customers become a free distribution channel for your marketing messages. Email marketing : Using email to establish and/or maintain business relationships with prospects and customers. 'In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. license.
  • HUBSPOT  |  SATURDAY, FEBRUARY 22, 2014
    [Customer, Loyalty] The Definition of Net Promoter Score [In Under 100 Words]
    'The Net Promoter Score (NPS) is a customer satisfaction metric that measures, on a scale from 0-10, the degree to which people would recommend your company to others. To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10).
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Customer, Loyalty] How “experiential marketing” builds on key trends
    Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles.  Internet Marketing Slider Brand Business Customer experiential marketing marketing Relationship marketing
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 21, 2014
    [Customer, Loyalty] B2C Email Marketing: Three Ways to Increase Your Revenue and Customer Base
    Your emails need to show your understanding of the buyer, which helps enhance customer loyalty and repeat sales. Look at the customer’s personal data and purchase history. Perform customer research. Such emails position your company as being caring and responsible, and help engender engagement and loyalty. license.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Customer, Loyalty] 57 Notable and Unique Content Marketing Ideas
    Customer Interviews. Showcasing your client’s stories in content is pretty much a double-whammy – you and your audience benefit from the social proof of their story, while your customer can revel in the exposure. Is there anything your customers need to know to make the most of their new product? Customer Loyalty Programs.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
    Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? The HUMAN Brand  is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 20, 2014
    [Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
    Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? The HUMAN Brand  is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer, Loyalty] The Techno-War in the Store
      Big chains are marrying up with technology providers to attract store traffic, serve up personalized offers or recommendations and reward repeat customers.   In re-thinking the store experience, retailers are zeroing-in on loyal customers and those with a high probability to become repeat buyers and vocal brand advocates. 
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 18, 2014
    [Customer, Loyalty] Branding is b t
    Your brand is your reputation – the thoughts and feelings triggered in a customer or prospect’s mind when they think of you. It builds preference and loyalty. '“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. Sound familiar? Go forth and spread the word!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 18, 2014
    [Customer, Loyalty] Manufacturers: Why Are You Using Content Marketing?
    Attract new customers  - Give customers what they want pre- and post-information that will help them through the sales cycle. Support existing customers  - with updated product/installation information, handy apps or other tools that will make doing their job easier. wonder if you asked them why, what the answer would be.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Customer, Loyalty] Digital Marketing Glossary, Part 1
    Acquisition cost : In email marketing, the cost to generate one lead, newsletter subscriber, or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.( 'Guilty as charged. This glossary is a first draft, and we invite your feedback.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 17, 2014
    [Customer, Loyalty] iBeacon: The Future of Content Marketing?
    Amidst the use cases there are now real-life case studies: Apple began using iBeacons at all its 254 retail stores in the US in December to help customers shop or pick up an order they’ve already placed. What better way to combine geo-location and context to deliver highly engaging and relevant content to prospects and customers?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer, Loyalty] 4 Lessons from Responsive Design for CMOs
    'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. Rule #2: Always Be Refining.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer, Loyalty] 59 Killer Content Marketing Stats: 2014 Edition
    78% of CMOs believe custom content is the future of marketing. 57% of marketers report custom content is their top marketing priority for 2014. Customers who receive email newsletters spend 82% more when they buy from the company. 50% of consumer time online is spent engaging with custom content. Source: CMI ). vs 2.5%).
  • CHRIS KOCH  |  TUESDAY, FEBRUARY 11, 2014
    [Customer, Loyalty] Sports Analogies Suck, Right?
    The example I’m about to give focuses on the fact that if you think of sports fans as business customers, they are the most loyal in the world. The second is fan loyalty – and no, that’s not a redundant term. In the past, fans’ loyalty to sports teams was primarily a one-way street. There are tons more like these. No more.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Customer, Loyalty] 5 Marketing Mistakes You Are Making…Right Now
    It’s a shame, because companies that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead, as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer. 'You’re not a bad marketer.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer, Loyalty] The State of Media Mixology
      In theory, most channels can accomplish a variety of tasks from creating brand awareness, to generating leads, sales or buzz or reinforcing brand loyalty and advocacy. Finding and aggregating a sizable audience at a decent price at the right point in the customer journey now takes much more time and effort than ever before.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer, Loyalty] 6 Social Media Marketing Myths to Avoid
    Social Media Will Let Me Reach Only Younger Customers. Takeaway: Don’t neglect social media as a means of connecting with older customers. Facebook Advertising Won’t Attract Customers. As you engage with current customers, you can encourage referrals and recommendations. So do you let the “dream of viral” die?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer, Loyalty] Why “experiential marketing” offers new opportunities
    The latest is “experiential marketing”, which is basically about interacting with your customer.  The key to successful branding is to create and nourish a relationship with your customer.  '(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches. 
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Customer, Loyalty] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
    Marketing teams are depending on content to increase brand awareness, lead generation, customer acquisition, thought leadership and engagement – as well as website traffic and customer loyalty. Or do you have a different plan for engaging new and existing customers in 2014? What The Best Do. Gotta Mix It Up. Case studies.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Customer, Loyalty] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, JANUARY 31, 2014
    [Customer, Loyalty] Engagement Planning Evolves
    By building sophisticated profiles and personas of discrete audiences, we can create more resonant messages and deliver them at times and on devices or social platforms that are integral to customers’ normal behavior. Ads can become a useful value-add that inspires purchase and brand loyalty.      
  • MARKETING ACTION  |  THURSDAY, JANUARY 30, 2014
    [Customer, Loyalty] B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment
    More often than not, webinars deliver measurable upside across the entire customer journey by incrementally building and strengthening brand awareness, trust, preference, and loyalty among prospects and customers. 'Webinars have long been a top-ranking tactic among B2B marketers and for good reason: They work. Our opinion?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Customer, Loyalty] Lessons from the Super Bowl on How to Dominate the Playing Field with Call Tracking
    When a customer calls a business directly, the IVR system will offer a series of options or prompts that trigger different pathways. These prompts can ask the customer for pieces of information to prepare sales and customer service teams prior to the interaction. This will improve sales success as well as boost customer loyalty.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 29, 2014
    [Customer, Loyalty] Customer Loyalty: What Are You Doing ?
    'All too often we focus so much on getting new customers that we forget about who’s supporting us now! believe the rule of thumb is it takes 5 times as much effort to get a new customer than it does to keep an existing one. Customer satisfaction is the main force in developing loyal customers. Repeat business. d say so.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Customer, Loyalty] The CMO Six-Pack: How to Pump Up Your Pipeline
    To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. CUSTOMER EXPERIENCE.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JANUARY 27, 2014
    [Customer, Loyalty] Leverage Loyalty Fundamentals
    They don’t think about connecting their brand to their customers. But this state of mind ignores the key psychological factor that underlies loyalty. Personal customized service pays off whether it’s a free drink, a bonus dessert, an amuse bouche or just a bit of public schmoozing with the chef. Unfortunately they’re not.
  • VISIONEDGE  |  MONDAY, JANUARY 27, 2014
    [Customer, Loyalty] Peace of Mind as a Key Dimension for Measuring Customer Experience
    'All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. Why is this?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 27, 2014
    [Customer, Loyalty] Six Arguments Against Content Shock
    For argument’s sake, let’s say you are offering your customers a free lunch to get them into your store. You have even hired a person who is dedicated to cooking up delicious soup for your customers every day. Your customers love this. Suddenly, you find that your customer visits dramatically drop. 12 hours?
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Customer, Loyalty] Advice from the Chicago Cubs: Chairman Tom Ricketts Talks Baseball and Business
    This last one is something Ricketts said about the experience of Cubs fans that should matter a lot to any business that understands the importance of providing excellent customer service. It was an impassioned speech. It’s not so much a brand as it is a vibe,” said Mr. Ricketts, and he’s right. State-of-the-Art Facilities. Bigger. Better.
  • SYNECORE  |  FRIDAY, JANUARY 24, 2014
    [Customer, Loyalty] Listening for Content
    Listen to your customers. Your customers are top-notch content generators. Asking customers for suggestions shows that you respect them, and, thus, this engagement gives you more than just a list of topics for future content or ways to improve your products. You’re building rapport with your customers, too. Thank you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Customer, Loyalty] Five tips to turn social media mistakes into customer advocacy
    We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. 1) You must monitor.
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [Customer, Loyalty] Why “experiential marketing” offers new opportunities
    The latest is “experiential marketing”, which is basically about interacting with your customer.  While the concept of engaging your customer to try and/or use a product or service is not new, there are two driving forces that make experiential marketing more relevant today as an essential tool for building brand equity: Emotional Branding.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Customer, Loyalty] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    So the question is: How can modern marketers find a clearer path to effective, sales-generating customer engagement? Top performers tend to maintain focus on existing customers, aligning their retention strategies with the numerous cross-industry studies that indicate it’s less expensive to keep an existing customer than to acquire a new one.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Customer, Loyalty] 15 Smart Marketers Share Insights on the Future of the Industry
    Expect more customer-centric content and personalization in 2014. But soon, they will realize pushing out just any content no longer works, especially as customers quickly become inundated with all the information now available for any and every topic they search for and develop more refined tastes in the media they consume.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Customer, Loyalty] Insights Drive Better Customer Experience
    'We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here is the one of the most popular future of customer experience  interviews from my colleague,  Jamie Anderson  ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Customer Service / Customer Experience.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Customer, Loyalty] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    'Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
  • MANHATTAN MARKETING MAVEN  |  SATURDAY, JANUARY 11, 2014
    [Customer, Loyalty] Meeting Customer Expectations
    But there’s not much talk about evolving customer expectations, which, to a large degree, determine how all these new things are perceived or received.  Brands need to be there whenever and however customers want to buy. This means having a 24/7 presence in the channels or on the devices your customers use most.
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Customer, Loyalty] 3 ways to brand your brick-and-mortar company online
    But with the Internet, businesses now have tools at their disposal to move from simply positioning slogans and sound bites to connecting directly with potential customers. strong online presence is a way to establish your company’s expertise, mitigate potentially negative feedback, and gain a better understanding of your customers’ needs.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JANUARY 6, 2014
    [Customer, Loyalty] 4 Hot Marketing Topics for 2014
      Leveraging Loyalty. Incenting loyal customers to talk up a brand, especially in social media, is an incredibly efficient way to go to market.   The challenge is that loyalty is a fleeting psychological state not just a points, rewards or coupon scheme. Today’s tout can be tomorrow’s critic with one click.  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 2, 2014
    [Customer, Loyalty] Four key marketing lessons to propel us into 2014
    From Jay Baer’s  Youtility  to Brian Solis’s  What’s the Future of Business , marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. Did you create helpful content and cultivate a deeper relationship with your customers this year? 2013 is over.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Customer, Loyalty] The Best Marketing Blog Posts of 2013
    Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. 'The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Marketing.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. They become a lead.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Customer, Loyalty] 10 Trends Every Sales Exec Must Know For 2014
    Until recently, customers had to ask suppliers for guidance early in the purchase, because the information they needed wasn’t available anywhere else. But today’s customers are better informed than ever before. The reality is that most sales organizations have been caught off-guard by this dramatic shift in customers’ buying behavior. 
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Customer, Loyalty] Five Marketing Predictions for 2014
    Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Marketing doesn’t stop as a business function once you convert a buyer into a customer.
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Customer, Loyalty] Transitioning from Service Provider to Value Generator
    You know you’re a value generator if the work you are producing increases the worth of the organization’s goods/services, or it is focused on initiatives that create better value for customers, leading to appreciating share of wallet or loyalty, or better value for shareholders who want to see their stake appreciate. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Customer, Loyalty] A 6-step plan to respond to negative social media comments
    just conducted a study for the hospitality industry (a lot of people complain there) and found that negative Facebook comments represented just 2 hundredths of a percent of the total, People are generally supportive on the web and receiving negative comments can be a valuable of customer insight into legitimate issues. Apologize if warranted.
  • ENGAGE  |  MONDAY, DECEMBER 16, 2013
    [Customer, Loyalty] What Makes a Viral Video?
    This was a gift to the big-hearted, holiday-loving WestJet customers and fans. We in marketing call it something else, too: a miracle sure to garner brand loyalty in the increasingly competitive industry of airline travel.  . There are three key lessons to be learned from this: Offer your customers an experience.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Customer, Loyalty] 18 of the Best Content Marketing Strategy Guides of 2013
    ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin?
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Customer, Loyalty] How One Company Increased Email Clicks by 718% Using Targeted Lists
    With targeted lists that separate new users from repeat customers, marketers have the ability to increase clicks by up to 718% , as evidenced by one particular case study -- and yet, many will continue doing what they’ve always done. but what have you really done to delight that customer or inspire loyalty?
  • READYPULSE  |  MONDAY, DECEMBER 9, 2013
    [Customer, Loyalty] 4 Ways to Drive UGC
    Recruiting the best customers as opt-in brand ambassadors allows brands to collect content that is authorized for their use in campaigns. By letting consumers create content, brands will save time, money, and energy while increasing their customer loyalty, revenue, and SEO. 'Download the ReadyPulse Instagram Marketing Guide!
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, DECEMBER 8, 2013
    [Customer, Loyalty] What Women Want
    Finding value, getting the most for the money and racking up loyalty points or scoring deals is clearly on women’s minds. The impetus for brands and marketers is to focus on customer experience to establish value and incent sales 'Women buy everything. They are the ultimate predictors of commercial success for most brands.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 6, 2013
    [Customer, Loyalty] B2B Marketers: Do You Delight or Just Deliver?
    In the new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty , authors Matthew Dixon, Nick Toman and Rick Delisi say it’s enough to deliver consistently. The survey results show that loyalty doesn’t increase as customers experience exceptional service. Delight?
  • WRITTENT  |  THURSDAY, NOVEMBER 28, 2013
    [Customer, Loyalty] 15 Thanksgiving Marketing Ideas
    Make this a memorable Thanksgiving for your current and future customers. Send a personalized e-mail to your customers to thank them for doing business with you. Your customers would love some recognition, whether it is for their achievements in the industry or their loyalty to your brand. 1.     Holiday message.
  • ENGAGE  |  TUESDAY, NOVEMBER 26, 2013
    [Customer, Loyalty] Do People Love Your Brand?
    Brand advocates are loyal customers who enthusiastically promote your company for you—for free. By turning your loyal customers into brand advocates, you can create a powerful stream of free advertising. Creating meaningful connections with individual customers could mean automatic referrals to their entire network of friends.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, NOVEMBER 21, 2013
    [Customer, Loyalty] Unpacking Engagement
      Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 19, 2013
    [Customer, Loyalty] 3 Attributes to Extend Your CMO Longevity
    Customer-centric. These tenured CMOs connect regularly with customers. They do more than conduct voice of customer research, review customer data, or meet with a customer advisory board. They are actively and regularly engaged in customer conversations. But actually, that is less true today than ever.
  • ENGAGE  |  TUESDAY, NOVEMBER 19, 2013
    [Customer, Loyalty] Content is the New Clutter: Here’s How to Break Through
    Brands that adopt this approach benefit from stronger customer relationships, more leads in the pipeline and smarter marketing spend. A “media brand” is the ultimate customer relationship tool. 'The rise of content marketing is closely tied to fundamental shifts in the attention economy.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Customer, Loyalty] How does Vodafone prove digital media’s effectiveness?
    Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Loyalty can’t be measured by repeating business alone. '(Photo credit: Wikipedia). Frederick F.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Customer, Loyalty] 5 Ways CMOs Can Master Their Online Customer Experience
    'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience. Lower costs?
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