• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Customer, Loyalty] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Customer, Loyalty] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Customer, Loyalty] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Customer, Loyalty] Today’s big branding issue: what should companies stand for?
    Does anyone wonder why these Millennials are so cynical about career prospects or loyalty at large companies? More companies are taking such a public stand simply because they believe in what they say, and they think their customers do too. to also pursue broader social ends), has been argued for decades. shareholder value).
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Customer, Loyalty] How to Move Your External Marketing Messages In-Store
    You want to make sure your store’s external marketing messages are harmonized with your customers’ in-store experiences. Match your voice, the message, and the way you talk to your customers. Goal #3: Build loyalty for a return visit. Today, customers see bags as reusable items. Remember: less is more!
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Steve makes an interesting point that while brands are struggling to find the right formula that will create memorable customer experiences online they tend to ignore customization of those experiences. The 8 questions to ask when developing your target customer persona Click To Tweet. ' – Among Top 15 B2B CMOs (FierceCMO).
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] Podcasting – Another Effective Way to Get to Contractors
    ” Using podcasts is a way of building brand awareness as well as loyalty. You can also put them on iTunes which can give you access to more potential customers who are searching for info on key subjects by key words or phrases. 'By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Here are a few to consider: You initiate them.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Customer, Loyalty] Why Blogging Is More Important Than Ever
    Use your blog to address frequently asked customer questions, offer tips and tricks, or reference interesting case studies. Use your blog to promote how-to videos, quick tips, customer testimonials, or demonstrations. Turning leads into customers is the goal of every company. What’s the best vehicle for being interesting?
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Customer, Loyalty] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    'This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract , capture , nurture , convert , and expand. . Top performers are also more likely to personalize campaigns based on their customer preferences. How is customer loyalty trending?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. 3.    Create Custom Offers with Personalization. 4.    Nurture Prospective Customers. Today, consumers have all the power. 6.    Test Variables.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] 5 Ways to Make Your Brand Magnetic
    'In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. Today’s customers aren’t loyal to a brand for the same reasons that their parents and grandparents were – they have thousands of other options.Just this morning, I was shopping for a case for my iPad mini. 1) Be Relevant.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] The End of Valued Customers
    don’t think he understands that I’m already a customer and just because I downloaded a white paper from your website does not mean I am interested in having his babies. have set up a junk mail rule for his account and will be seeking a restraining order on Monday if your loyalty team does not stop calling about a reference.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    Your descriptions should also anticipate questions a customer might have about your product. Where the product was made : Local, handmade items often score increased loyalty with shoppers. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly. What should they say?
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Customer, Loyalty] A Simple Guide to Using Hashtags on Twitter [Infographic]
    When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. 'I have a love-hate relationship with hashtags on Twitter. On the one hand, they''re a useful way to tie different conversations into one stream. Social Media Daily
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Customer, Loyalty] How Content Personalization Fits into Inbound Methodology
    buyer persona tells you what your prospective customers are thinking as they address the problem your company resolves. customer presented with a personalized landing page or email is more likely to click than one who is not. Inbound marketing is all about getting found by your target customer, but that’s just the beginning.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] Personalizing Content with HubSpot COS
    Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. It combines the best aspects of a content delivery system and a personalization engine to help you inspire loyalty in your customers. You might ask, what makes HubSpot COS better than another CMS?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] 6 Steps To A More Successful B2B Sales Approach
    The customer appears on the car lot and the salesman asks what they are looking for. The customer replies, “a car.” When a customer learns something new that will help them, the psychological power of reciprocity helps build preference and loyalty. 'Are you adjusting to the changing way B2B prospects are buying?
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] Nurturing Leads With Webinars: Awareness is Just the Beginning
    But how do you guide a lead from the first inquiry to a lifetime of customer loyalty? In order to convey this through your webinar, call on your best advocates, customers! customer in the same industry can describe your solution in detail and demonstrate the return on investment during a webinar. Awareness. Consideration.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Customer, Loyalty] 75 Email Newsletter Content Topics You Can Use ASAP
    Customer testimonials or spotlights. Behind-the-scenes photos of your business and customers. Fan/customer photos – Include pictures of customers enjoying/using/buying/wearing your products or services, or an event of yours they attended. Info and a sign up for your customer loyalty or rewards program(s).
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Customer, Loyalty] Four Digital Marketing Mistakes You Should Never Make
    But here are four common marketing mistakes you should never allow yourself to make: Mistake #1: Failing to mine for customer insight. But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. If you feel a little behind the curve, don’t worry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Customer, Loyalty] 5 Traffic-Driving B2B Blog Topic Ideas
    If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. What are the customer’s goals moving forward? This helps increase the trust and loyalty factor. Testimonials.
  • FATHOM  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] What Makes Customers Happy?
    'In my early days at Fathom, we once printed up T-shirts for everybody in the company that said  Customer retention = $.  This garment giveaway was for a broader organization-wide initiative on service quality and yes, customer retention. Thank your customers for their business early and often. Meeting expectations. Being human.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Customer, Loyalty] 11 Content Curation Tools Every Marketer Needs
    And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. Customers grow tired of brands ceaselessly promoting their own wares. 1) Pocket.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Customer, Loyalty] 4 Ways to Delight Visitors With Your 404 Error Page
    However, we can use this as an opportunity to not only build brand loyalty but delight customers at the same time. Using their own characters they are building brand loyalty and the different expressions on each character gives the page a light-hearted humor that can ease the frustration one might feel. 1) Use a little humor.
  • VERTICAL RESPONSE  |  SATURDAY, MARCH 28, 2015
    [Customer, Loyalty] 5 Product-Selling Email Subject Line Tips for Retailers
    You must pique a customer’s curiosity. Your subject lines should get customers to open your email immediately. Want to motivate customers to buy? Use the word “you” When you can, refer to customers as “you” in your subject lines. Plus, it forces you to focus on customer benefits.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Customer, Loyalty] 7 Ways To Thrill Customers And Get Them To Buy More From You
    'Are you focused more on getting new customers than delighting your current customers? Most businesses spend the majority of their money and time acquiring customers and building products. Sadly, customer retention and happiness are often an afterthought. And that leads to customer churn. Here''s how to get both.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Customer, Loyalty] 7 Offline Marketing Strategies that Support Your Online Brand
    Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don’t discount the importance of a good, old fashioned handshake. 'For many professional services firms, online marketing has become front and center over the last five years, Why? On Google+ or LinkedIn? Branding Strategy
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Customer, Loyalty] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    Your own matrix and scoring list will be customized based on the actions you want the ideal customer to take. Step 5: Keep Your Customers Engaged. Audience: Existing Customers. Developing a referral program and incentives for repeat business is a great way to build loyalty and gain new customers. Lead Score.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Customer, Loyalty] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    2) Marketers Will Leverage Data and Digital Strategies to Understand Their Customers and Prove Impact on Revenue. Less than half of surveyed B2C marketers felt that their marketing team currently uses data to effectively learn about and engage with their customers today. The next 3-5 years, however, will be the time of real change.
  • SAZBEAN  |  FRIDAY, MARCH 20, 2015
    [Customer, Loyalty] 3 Social Media Marketing Trends for 2015
    Marketing like this lends itself to company trust and customer loyalty, which means you’ll definitely see more of it in the future. 'It used to be that successful businesses could get by with advertising done through traditional radio, newspaper and television mediums. Those days are gone. They want to know. More Personable.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Customer, Loyalty] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. 'Brands with both a physical and digital presence make almost 30% more in revenue. particularly in emerging markets ?
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] How Inbound Marketing Can Boost Enrollment for Daycares
    This is where most marketing and advertisers focus their initiatives, but if you have been successful with helping and educating the parents through the awareness and consideration stages, they will be much more likely to consider your daycare because of the brand loyalty that you’ve created. The Parent’s Journey. Awareness Stage.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. You can be both serious and fun.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    This is important because this industry is one where brand loyalty is everything. If you’re trying to cultivate loyal customers, reach out to existing customers and figure out what they like about your company. But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway? Hardware.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Customer, Loyalty] The Psychology of Excitement: How to Better Engage Your Audience
    This is the principle that creates excitement over the Starbucks loyalty program: Image Source. When a customer gets a great price, they are more likely to share it with others. good deal sparks the “ego-expressive” response, making the customer “feel responsible for the discount.”. How Does Excitement Work? How long? Progress.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Customer, Loyalty] How To Compete In An Omni-Channel World
    Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. But customers prefer to buy online now, right? 85% of customers prefer to buy in store & welcome marketing customized to their preferences Click To Tweet. It doesn’t look good.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Customer, Loyalty] Three Reasons Customer Experience Management Fails – Part II
    'Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Plus 81 percent recognize that there is correlation between customer experience and loyalty. Uh oh.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Customer, Loyalty] Social Engagement Stories From SXSW
    With 50 million members, creating customer advocates is essential. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. Director Customer Experience & Social Media at Marriott Rewards. 'Austin is buzzing with the thrill of SXSW this week. Are you at SXSW this week?
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Customer, Loyalty] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. It’s a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex. Where do you start?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
    Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. As a result, we knew we needed to integrate with Scratch-it to help empower our customers. Great question.
  • FATHOM  |  WEDNESDAY, MARCH 11, 2015
    [Customer, Loyalty] Marketing Lessons from Selling My House
    Loyalty? New customers? marketing automation or customer relationship management platforms), then pay up and train up! 'Few things have bigger personal finance and lifestyle implications than owning (and selling) cars and houses. In the last month, I did both  … within a week (see my  marketing lessons from buying a car ).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Customer, Loyalty] Three Reasons Customer Experience Management Fails
    Customer problem rates are up five points in just over two years and this has much to do with terrible Customer Experience Management (CEM). When we can figure out how to build an emotional bond between our brand and our customer’s brain, the wallet, friends, will surely follow. Now that’s fun. We focus on the problems.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Customer, Loyalty] 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
    While you won’t have those same face-to-face interactions in the online world, you know more about your customers than you think! With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. 1) Offer Improved Support for High Revenue Customers.
  • CMO ESSENTIALS  |  MONDAY, MARCH 9, 2015
    [Customer, Loyalty] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]
    You may recall that content needs context and that the context is the customer’s buying journey. In the first article , we explored defining the customer lifecycle and buying journey. Your customer’s buying journey is a process. Mapping the customer buying process is a heavy-lifting type of undertaking.
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Customer, Loyalty] Can You Actually Future-Proof Your Brand?
    Loyalty is more important than ever  – and arguably more difficult than ever to earn and sustain. Success to the customer-centric “What can our business do for this customer?”. If it doesn’t serve the customer, it won’t serve the brand. The End of the Big Mac. Lessons Learned From RadioShack''s Decline.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Customer, Loyalty] Content Personalization: What it is and Why it Matters
    In the beginning, content personalization was based on customer demographics and purchase history. This allows personalization to be context sensitive, instantaneous, and completely personalized in real-time as customers browse the website. Personalized content reflects the customer’s true interests. Why Personalization Works.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 3, 2015
    [Customer, Loyalty] Marketing Personalisation with the Father of the Bride
    Personalisation also helps with customer retention – in one study by Salesforce , 44% of marketers believe it to have a ‘significant impact’ on loyalty and retention. So, if done properly, personalised communications can provide marked improvements in performance as well as leading to happier customers. Well, sort of.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Customer, Loyalty] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Content needs context, and that context is the customer’s buying journey. This first article explores defining the customer lifecycle and buying journey. Clearly, this means that customers want to, and are, self-educating themselves about products and services long before engaging with your company.  Connection. Community.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Customer, Loyalty] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them. And to be good guides, we need to fully understand the journey each customer takes when they engage with our company. How often do content consumers turn into customers? Stations Along the Way. Attract.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Customer, Loyalty] It’s Never Too Early to Be a Marketing Genius
    Engagement marketing tools do just that: they allow a company to automate its marketing message across platforms while creating a personalized experience for each potential customer in the queue. which connects hungry customers with delicious takeout all across the world. Here are a few reasons why: 1. Gain the Freedom to be Clever.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Customer, Loyalty] Why The Most Effective B2B Marketing Tactic May Surprise You
    You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. Or, content marketing can increase engagement and loyalty along with in-person events. But, it’s not. But wait a minute. They said “In-person Events” were the most effective!
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Customer, Loyalty] When to Use Video Throughout Your Marketing Funnel
    Real-world customers follow a long and winding path to purchase. They most likely aren’t walking a straight line from awareness to long-term loyalty. That’s why I want to walk through four situational opportunities where you should consider using video to help you move potential customers along the path to purchase. Big whoop!”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Customer, Loyalty] How to Avoid the Risks of Bundling
    'Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. How can you protect the perceived value of your products while still offering great deals for your favorite customers? Provide bundled items to loyal customers. How to Fix It.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Customer, Loyalty] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 2) Be Customer-Centric. Today’s CMOs work in a data-driven customer-empowered world. 4) Be Agile.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Customer, Loyalty] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    They certainly frame a lot of their marketing around their popular cleanses, but they''ve also ramped up their efforts to show customers and prospects that their juices can be added to their existing diet, especially on social media. Their accounts depict juicing as a part of everyday life, offer advice, and answer customer questions.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] 7 Ways Big Data Restricts Marketing Analytics
    Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. Customer Data is Biased. Click To Tweet.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] Copywriting Lessons From Companies Doing It Right
    Because Chubbies has a very specific customer in mind, they can make obtuse cultural references, use all caps in copy (without it being construed as yelling), and add little elements that reinforce their personality. Getting customers to gleefully share their Squatty Potty anecdotes (#TopSquats anyone?) And that loyalty has paid off.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Loyalty] 5 Customer Retention Tools for Long Term Ecommerce Success
    'A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%? Customer retention is the act of getting more of your customers to stay loyal to your brand or business. 1) Loyalty Programs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Customer, Loyalty] 5 Reasons Your Mobile Strategy Isn’t Working
    'Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Customer, Loyalty] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    ” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving. It’s fostering loyalty by involving fans to share their experiences. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Customer, Loyalty] Segmentation Ideas for Nonprofits and Member-Based Organizations
    Buyer personas are fictional characters based on your actual customers and target markets. You create buyers personas by dividing your customers into groups based on different attributes (like age, occupation, demographics, personalities). 'What is one of the most valuable aspects of a member-based, nonprofit organization? Volunteers.
  • E-QUIP  |  FRIDAY, FEBRUARY 13, 2015
    [Customer, Loyalty] Displacing the Incumbent
    How to Displace the Incumbent I find it interesting that market research across multiple industries has found little correlation between customer satisfaction and loyalty. The vast majority of customers who switch products or service providers indicate they were satisfied before they made a change. Not necessarily true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Customer, Loyalty] Your marketing success may hinge on Gray Social Media
    These engaged customers don’t just buy your products again and again, but encourage others to do it, too. In my upcoming book, The Content Code , I describe this elite group as the Alpha Audience – fervent supporters, and a rare breed we can rely on for loyalty, ignition, and most important, action. Gray social media.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 5, 2015
    [Customer, Loyalty] 3 Keys to Sales Growth: Motivate, Justify and Differentiate
    CEB indicates that 53% of B2B customer loyalty, the reason customers initial and continually buy, is driven not by the brand or product, but by the sales experience. These were reported as the top challenges in a survey of 250 worldwide executives from our partners at Qvidian. This is a challenge for a number of reasons.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    'Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] 6 Steps to Ramp Up Trigger Marketing
    'Are you in the "old habit" of aligning customer communications solely around your marketing calendar, product launches, and company events? That’s probably because customers today have high expectations from the companies they engage with. To be honest, the customer has every reason to expect this from us.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Optimizing our digital campaigns is important, but only represents part of our marketing efforts – understanding precisely how customers are converting is essential. They work to consistently drive increased traffic, enhanced brand loyalty, and new leads for their clients. One too many, I’m sure. Call Routing Call Tracking
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Customer, Loyalty] The State of Marketing Technology in Asia
    David is a strong advocate for the business value that marketing and communications add at every level of the sales funnel, from building brand awareness, to engaging customers, to driving sales, to CRM. Put the customer, not channels, at the center of your marketing strategy. Follow David on Twitter @ketchum. Marketing Efficiency
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Customer, Loyalty] How Brands Use Social Media to Enhance the Customer Experience
    Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. good customer experience means positive word-of-mouth advertising and retention of brand loyalists. JetBlue ultimately retained a customer and showed others how the company does its best to address all concerns.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Customer, Loyalty] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. It speaks to the human elements of your brand and acknowledges your customers as humans instead of targets or impressions.
  • ENGAGE  |  MONDAY, JANUARY 19, 2015
    [Customer, Loyalty] What Content Marketing and Teaching Burpees Have in Common
    Marketers who continually deliver on that unspoken promise will earn brand loyalty. symphony of the two is what will turn a casual customer into a super fan. 'I recently became a certified group fitness instructor and began teaching classes at my gym. He said, “If she comes back, you’ll know you did a good job.” I immediately panicked.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Customer, Loyalty] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    Personalization takes the onus off of the prospect to prove how your product or service suits their needs specifically and helps them visualize their own case, breaking down one more barrier in the customer journey. It generally manifests in customized email, web experiences, or videos. 'People are inherently selfish.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Customer, Loyalty] Launch a Legal Customer Rewards Program on Social Media
    'Do you allow your customers to collect points based on purchases and then redeem points for merchandise? The new year is a great time to launch or review your customer loyalty and rewards programs. She regularly advises on specific marketing techniques, including sweepstakes, contests, premiums, rebates, and loyalty programs.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. 'Author: Justin Gray Well, hello there. Close rate.
  • VASILE STOCIA  |  FRIDAY, JANUARY 9, 2015
    [Customer, Loyalty] Making the most of your FB page for your brand and business
    The everlasting question is how to effectively build and retain the customers and become a healthy functioning part of that huge social media pie. Reaching your customers is one thing but after. Marketing facebook fans loyalty Continue Reading.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Customer, Loyalty] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    Learn how to draw prospects and customers in by creating information and content they actually want to engage with; a key to any successful marketing video. great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. You do! That’s why you’re in marketing, right? Jump on it!
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Customer, Loyalty] How to Build a High Performance Marketing Team
    There’s an oversupply of vendors in most markets and customers have changed the way they buy. It’s about building a relationship with your customer before, during, and after the sale. Marketing teams that can earn the attention and trust of target customers are winning market share. It wasn''t built in a day. Find your voice.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 6, 2015
    [Customer, Loyalty] Top Posts of 2014
    Customer Loyalty: Does it Exist Anymore? 'Looking back on 2014, I thought I’d share the 10 most popular posts. Enjoy. Ways to Improve Construction Productivity. Trends in Distribution and What it Means to the Distributor/Supplier Relationship. Tradesmen Take Note: Earnings by College Major Compared to Precision Machining.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Customer, Loyalty] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Our customers are looking for long-term commitments with companies that have a vested interest in their future success. And once that happens, you can start building a relationship a step at a time in order to build lasting loyalty. 'This might sound a little crazy, but I think it’s true: Social selling is a lot like dating.
  • FATHOM  |  MONDAY, JANUARY 5, 2015
    [Customer, Loyalty] What Christmas Taught Me About Content Marketing
    But, they soon reap the rewards of many happy parents who come back to shop out of loyalty and trust. ve never done much shopping here before but from now on, I’m going to be a regular Macy customer”. Macy’s set itself apart by meeting customers where they were at and serving them in ways that genuinely solved their problems.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Customer, Loyalty] Beyond the Basics: 4 Creative Email Experiments You Should Try
    The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects. User Experience (UX) is the comprehensive experience a customer receives through interactions with all the various touch points of a brand.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 1, 2015
    [Customer, Loyalty] Inside SAP’s Customer Loyalty program
    In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. In short, he epitomized the idea of a great customer experience.”.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 30, 2014
    [Customer, Loyalty] Millennials Are Not Impressed With Your Content Marketing
    The article cites the example of REI , which invited customers to tweet at the company asking for holiday gift recommendations, and then responded with custom-made videos showing their employees giving specific gift suggestions based on those tweets. 'By NewsCred Contributor, Dawn Papandrea. trillion by 2020. study. Respect their time.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Customer, Loyalty] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    But, if that’s not the story you want to tell about your year, the application allows and encourages you to customize it. Driving product engagement, especially in a subscription business, offers the organization the benefit of increased loyalty. We love to know about our activities — who did we talk to? Build Your Brand.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Customer, Loyalty] 4 tips for generating more return business in any industry
    'If your small business marketing strategy doesn’t include your existing customer base, it definitely should! Gartner has found that for most brands, 80% of your future income will come from your existing customer base. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Customer, Loyalty] 2005 Called, It Wants Its Marketing Trends Back
    But until technology started enabling scalable data capture and accurate contact management, running personalized marketing campaigns and maintaining personalized customer interactions weren’t realistic capabilities for organizations. previous buyer interactions, customer touch-points, etc.) annual increase in customer satisfaction.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Customer, Loyalty] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms. Listen and learn for business insights. Seize the opportunity to learn and grow. Social Media
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Customer, Loyalty] 5 Ways to Improve Your Marketing Using Conversion Psychology
    You can provide a similar experience for your customers--even if you can’t sing. This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. the woman yelled into the mic. Not necessarily.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Customer, Loyalty] 5 Surprising Studies on What People Consider "Good" Customer Service
    'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. But in practice, delighting customers isn''t so straightforward -- what actually works doesn’t always reflect what most of us would assume. And the order you choose can actually change the way your customers feel and act. Price.
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Customer, Loyalty] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    Your authority may eventually win their loyalty, but it has to be earned. And you don’t earn it without helping first-time buyers (or repeat customers of new items) understand what your products are all about. Fear not. I’m not going to bludgeon you with 10, 19, or 99 more stats. What does this mean? What does this mean?
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Customer, Loyalty] CMO Leadership and B2B Lead Generation Lessons in 2014
    Become Engineers of Growth and Own Your Customers. Ott says, “A great product is your best marketing tool and happy customers are your best marketers.” Collectively, you can then focus on building a great product, continuously test it for performance and upgrade it regularly to meet your customer’s evolving needs.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Customer, Loyalty] 55 Fresh Ideas for Your Christmas Newsletter
    Customer Loyalty. Offer an exclusive deal for some serious savings to your best customers. Serve Up Custom Video. Film a video of your team or customers.  For eCommerce brands, free shipping can be a huge motivator for potential customers that find themselves worried about overspending. 'Image source.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Customer, Loyalty] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Be empathetic to the people you’re connecting with whether they are friends, coworkers or customers. His point, which actually underpins the whole value in this very list is that “ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.” Why 21+ though?
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 9, 2014
    [Customer, Loyalty] Creating Purpose-Driven Marketing Departments
    Marketing will need to rethink fundamentally the processes by which they identify, communicate and deliver customer value.”. Today, what builds interest, persuades, engages and creates loyalty is consistent, valuable engagement and unexpected delight in the experiences that people have with a brand. 'December 9, 2014. Future Forward.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Customer, Loyalty] 5 Data-Fueled Selling Ideas That Work
    Customers who have previously bought product A, may well be interested in product B, which provides additional functionality. Your existing customers are also your most valuable, so it makes good business sense to prioritise them with value-added offers to generate additional revenue. Marketing Efficiency
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Customer, Loyalty] UX vs. Marketing: Can These Opposites Attract?
    The primary function of marketing is to sell to the customer, while the primary function of UX is to serve the needs of the customer. If the goal of marketing is to create value for the business, then the goal of user experience is to create value for the customer. 'This post originally appeared on Agency Post. Wally Olins.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Customer, Loyalty] The #1 Killer of Your Ecommerce Business May Be Indifference
    In your unwavering focus on beating out other businesses, you might forget to concentrate on the real prize: your customers. What Customers Perceive as Indifference. After all, you receive orders, fulfill them in a reasonable amount of time, and answer any customer service questions in a timely manner. No rewards for loyalty.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Customer, Loyalty] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    'There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands. increase in customer satisfaction.
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