• LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Customer, Loyalty] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • HG DATA  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer, Loyalty] Barbara Winters, HG Data’s New VP of Marketing, Discusses Strategy, Branding and Messaging
    That’s what drives me, and strategy—identifying where customer behavior and company branding and marketing meet—is my passion. My job is to be the voice of the customer. The better approach is to speak to customers’ needs and make sure they understand what’s in it for them. Barbara, thank you for making time for us today.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer, Loyalty] Who Does Google Love More: SEO or Content Marketing?
    Ultimately, these Google updates were meant to ensure consumers were receiving more valuable, usable content. They were not meant to scare us into thinking our “old friend SEO” is out, and content marketing is in. Here’s a high-level example: A user discovers your skin care product via a search term which your product page was optimized for.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] How to Build a Social Media Army
    Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers. From blogs and emails to white papers and eBooks, providing useful content is one of the best ways to target customers at any stage of their buying journey.
  • READYPULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] 3 Strategies to Identifying the Best Influencers for Your Brand
    Positive reviews and discussions about your brand builds trust and loyalty with your followers and the audiences your influencers reach. The reason celebrities aren’t always the right type of influencer for your brand, is because even though they have large followings, it may seem like an odd match to your customers. Conclusion.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] The Hashtag That Could Tilt the Marketing Automation World
    It’s a great way to build brand loyalty and keep readers coming back for more. Because he doesn’t have access to this information in the customer resource manager or marketing automation platform (MAP), this integration is valuable for him. would come up with powerful data—but only after hours and hours of research.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Customer, Loyalty] Selecting a Budget-Savvy Marketing Agency
    This plan commits to engaging and retaining current customers with simple tools and strategies. The goal is to attract new prospects and retain current customers with advanced tools and strategies. This is best for companies that have moderate growth goals or plan to solidify their customer base. Retention and Loyalty.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer, Loyalty] Keys to Containing Your Marketing Costs
    Lean: a marketing strategy to maintain position and serve current customers. Retention and Loyalty. Goal: Incremental revenue from current customers. A lot of thought should go into the process of budgeting for marketing costs. When you are planning your marketing budget, you want to consider the overall strategy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] Taking Another Look at Confirmed Opt-in Email
    This can be great at eliminating false accounts, typos, eventual spam complaints, and generally creates a much stronger customer experience for your email program. Now imagine that same individual comes across a custom apparel start-up, and intentionally signs up for their confirmed opt-in email program. Download it now!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] 5 Clever Ways to Leverage Client Feedback for More Referrals
    According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. The most underused tactic for getting referrals is leveraging customer feedback.
  • CEROS  |  TUESDAY, SEPTEMBER 20, 2016
    [Customer, Loyalty] UX Design & Digital Storytelling: Why Story Is Central to User Experience
    It all comes back to the underlying goal of UX design: To improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided when interacting with a product. Make the customer the hero of your story. Happy reading! Which of the following two paragraphs do you find more compelling? Paragraph 1.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Customer, Loyalty] What is Nurture Marketing? Pt. 1 – The High Level
    Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. With both, you’ll often find the side effect of a more engaged community and the development of client or customer loyalty. Transformational Marketing. Salesforce ).
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Customer, Loyalty] MarTech Europe preview: here’s what to expect in 6 weeks
    Jeremy Waite — who has gained a unique perspective by having worked in the marketing cloud divisions of Adobe, Salesforce, and currently IBM — will discuss differences between marketing clouds and what they really mean to prospective customers. How the entanglement of “adtech” and “martech” is playing out.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer, Loyalty] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    From there, you strategize ways to get their attention, change the perception they woke up with, reward them with an exceptional story, and gain trust and loyalty along the way. As a marketer, you should be able to describe the experiences of your customers and target audience. Two hundred factors. Sounds better, right? Endorsement.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer, Loyalty] 7 Ways to Create More Interesting Content for Your Blog
    But creating effective content can be hard, and coming up with the ideas that will delight and build loyalty with your readers can be even harder. Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Old topic … new spin.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 13, 2016
    [Customer, Loyalty] Go All In With Content Marketing or Do Nothing: #CMWorld
    based on the guest’s location, previously expressed preferences, and loyalty member status. But start by making small changes to help your customers. I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I’m going to take my advice with this post. Stand up.
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage
    Integrated marketing will produce powerful results in your organization, such as creating a community of brand advocates, developing customer loyalty, and increasing access to  ideal client profile data. Better yet, it’ll help to drive organizational growth. Why Should You Listen? What Is Creating Your Unfair Advantage?
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage
    Integrated marketing will produce powerful results in your organization, such as creating a community of brand advocates, developing customer loyalty, and increasing access to  ideal client profile data. Better yet, it’ll help to drive organizational growth. Why Should You Listen? What Is Creating Your Unfair Advantage?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] How to Complete the Picture of Your Buyers Across Devices
    properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. Author: Bhumika Dadbhawala Omni-channel. So, how do you integrate different touchpoints to carry out your omni-channel marketing strategy?
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] The Guide to a Successful Employee Advocacy Plan
    The fact is that even though the content being posted is both interesting and valuable, establishing trust among customers is becoming ever more challenging. As a result of increased brand awareness, the business will also experience growth in customer loyalty, lead generation, and in turn a higher revenue. 2.  Amplify Reach.
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Customer, Loyalty] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    Try using a video on your homepage that outlines what you do and what problem you solve for your customer in less than 90 seconds. Customer Testimonials). Thank Your Customers. Loyalty is critical to the sustainability of your business. Here it is! So let’s dive in. 1. Introduce Yourself. Share the Details of What You Do.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Customer, Loyalty] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    Your company can either put the customer at the center of the strategy or become ancient history. Data driven marketing is about the customer journey and how to deliver them the most relevant experience. People-based targeting : offering relevance depends on more than just customer online purchase behavior. Data Management
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 6, 2016
    [Customer, Loyalty] Create Birthday Emails That Engage Your Subscribers
    By breaking up your contact list into groups and sending targeted emails to specific subscribers, you can tailor marketing messages to fit your customers’ needs. They’re also an excellent way to show that you appreciate your customers and want to nurture the relationship you have with them. Getting started.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Customer, Loyalty] How to Use Surveys for B2B Lead Generation
    While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. Set the stage, building trust with your potential customers. Author: Audra Sorman Peanut butter and jelly. Salt and pepper. This month? Quarter?
  • PUREB2B  |  MONDAY, SEPTEMBER 5, 2016
    [Customer, Loyalty] Account-Based Marketing: Is it Worth the Hassle?
    ABM can also cover support for the after-sales customer lifecycle to help improve the overall experience of the customer. ABM Helps Retain Customers and Improve Client Relationships. The fact that ABM is so focused on customer accounts means that marketing and sales activities are far more customer-driven.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Customer, Loyalty] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    Robert’s rave No. 2: Robert also holds this McKinsey article in high esteem for how clearly it outlines the importance of the customer journey and the advantages of creating experiences that will move people through those journeys in interesting ways. We wrap up with an example of the week from Bloomingdale’s. Sponsor (36:07).
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer, Loyalty] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. This nuanced take on marketing isn’t easy to master, especially when marketers know very little about their new customers. Guest post by Charles Whiteman. They also need cultural fluency.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer, Loyalty] What B2B Marketers Need to Know About Social Media in China
    For B2B marketers, one of the great values of QQ is as a customer service tool. company QQ account enriches customer experience by making it easy for clients and customers to reach you. Chinese customers highly value instant and direct communication over emails or form submissions. B2B marketers face a similar challenge.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer, Loyalty] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. One of the most impactful ways? Get Personal.
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Customer, Loyalty] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    This article was originally published on MarTech Review  by Infer customer Lauren Licata, Vice President of Marketing at Belly. It was founded in 2011 as a technology company focused on enhancing customer loyalty for small and medium-sized businesses, like coffee shops, retailers and dry cleaners. Customer Stories In the News
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Customer, Loyalty] The Rise of Virtual Reality and What It Means for B2B Marketers
    Create exciting experiences for your B2B customers that promote engagement through VR. Potential customers must know not only that your offering exists, but also how it solves their largest problems. Look for new and exciting uses of virtual technology to create a stronger brand and better experiences for customers.
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Customer, Loyalty] The absolutely epic Periodic Table of Marketing Signals
    Signals are categorized by the following objectives: awareness, engagement, conversion, loyalty, and advocacy. These compound signals help to simplify measurement by reducing the total number of signals and can be customized based on campaign and context. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Right?
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 29, 2016
    [Customer, Loyalty] The cost of losing a customer
    What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Cost per lost customer. Here’s how. There could be many reasons. 
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] 6 important data points to record on your customers
    Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. However, it’s worth noting that 99% of customers are willing to provide more personal information in exchange for rewards if asked.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] What Are the Two Types of Seasonal Marketing?
    Good marketers know that customers respond best to brands that reach out to them in a meaningful way. By appealing to customers’ passions for an extended period of time, long-term marketing feels less like selling and more like affirmation from a company to its customers that they have similar values. What’s the Difference?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] 5 Things Marketers Can Learn From Man’s Best Friend
    Your prospects and customers don’t want to be bombarded with marketing messages 24/7. We need to be consistent across channels, reinforce our positioning to gain the trust of prospective customers as well as maintain the trust of our current customers. Focus on the Customer Experience. Know Your Audience. Be Loyal.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2016
    [Customer, Loyalty] Want To Know How To Harness Data and Optimize Customer Experience?
    Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. It converts more visitors, increases average order value, and transforms one-time visitors into loyal customers.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Customer, Loyalty] 3 Ways to Boost Your Sales With an ROI Calculator
    So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Help Customers Calculate the Value of Your Solution. Your customers do a lot of research before they reach out to you. Customers are selling themselves on your solution. Plaid jacket? Used cars? Voila.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Customer, Loyalty] 5 Ways Marketing Automation Builds True Customer Loyalty
    It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [Customer, Loyalty] Using Regression Analysis in market research
    When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). However, these metrics alone are not enough.  and 0.7
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Customer, Loyalty] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    Facebook cripples ad blockers while giving consumers more control over the ads they see (29:20): Facebook is implementing new settings that simultaneously make it easier for users to customize their ad experience, while making it harder for ad blockers to work on the site. This week’s show. Content marketing in the news. Image source.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Customer, Loyalty] New Tech from Chirpify Allows for Increased Customer Engagement on Social Media
    Nearly all marketers agree that social media is a crucial piece of customer loyalty, but the question remains as to how to best leverage the platform to create engagement and spark the two-way dialogue that the channel offers at its peak effectiveness. Marketing Technology
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 19, 2016
    [Customer, Loyalty] Improve Your Data-Driven Marketing Strategy in Just One Day
    Focus on Your Loyal Customers Don’t spread yourself thin. Marketing Strategy automation business Customer Feedback Customer Satisfaction & Loyalty data data driven marketing marketing strategyBut with some careful planning, you can make your tactics much more efficient, and perform some real marketing magic.
  • VIDYARD  |  THURSDAY, AUGUST 18, 2016
    [Customer, Loyalty] 10 Things Marketers Can Learn from Videos of the Olympics 2016
    With the Closing Ceremony happening this Sunday, let’s take a look back and discover 10 things we, as marketers looking to craft stories, engage audiences, and win customers, can learn from some of this year’s Olympics videos:  . (Or, at a bare minimum, let’s just sit back and enjoy some awesome videos!). Are you an Olympics fan?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 18, 2016
    [Customer, Loyalty] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment. Why Your Business Needs a DMP. Data Management
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Customer, Loyalty] How to Orchestrate and Personalize the Entire Customer Experience
    Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession."
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Customer, Loyalty] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    That depth of experience, including those of us complaining Gen Xers, means the workplace has more context to what’s going on in the world and with our customers, who also range across generations. Feeling included and appreciated increases loyalty and feeling of belonging. Why generational diversity in the workplace is important.
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Customer, Loyalty] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    If your audience is willing to capture themselves using your product, and enjoy it — whether it’s dancing dogs or foiled break-ins — you get free marketing in exchange for validating your customers loyalty by sharing their awesome moment with the world. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Customer, Loyalty] Do You Know Why Integrated Marketing is So Remarkable?
    It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer. consistent and compelling brand message makes a brand more memorable, more trustworthy, and, ultimately, builds loyalty. When is being integrated  ever a bad thing? Altimeter ).
  • READYPULSE  |  MONDAY, AUGUST 15, 2016
    [Customer, Loyalty] 10 Ways to Turn Customers Into Brand Ambassadors
    It takes a lot to wow customers these days. UPS utilizes social media as a tool to anticipate customer needs and improve service times and efficiencies. Apple’s executive team reads customer emails every day to ensure that the business aligns with the priorities of the customer base. Create Loyalty Programs.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Customer, Loyalty] CX is Critical to Building Customer Loyalty, But Many Brands Miss the Point
    Companies today agree that customer experience plays an important role in building loyalty, but many brands still overlook CX in favor of more tangible, metric-driven initiatives. The post CX is Critical to Building Customer Loyalty, But Many Brands Miss the Point appeared first on Opentopic. Cognitive Technology
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Customer, Loyalty] A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
    Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one? There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 15, 2016
    [Customer, Loyalty] Driving action from a customer satisfaction programme
    Most companies have a customer satisfaction research programme in place, but not all are made equal.  Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance.  Finally, feedback to customers
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2016
    [Customer, Loyalty] How To Run An Effective SMS Marketing Campaign
    To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. Today, businesses have many points of contact with their customers. Have you just sold your customer a new iPhone? Personalization. Time It.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Customer, Loyalty] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    Steps to Winning Customer Loyalty. Author: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day. still remember the day I asked my crush to prom without checking beforehand if she had a boyfriend. Bad A/B Testing Decisions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 10, 2016
    [Customer, Loyalty] Taking Control of Your Business’s Reputation
    Your business’s reputation goes hand in hand with your sales, especially when it comes down to a customer choosing between different companies. Marketing Strategy Content Marketing content strategy Customer Satisfaction & Loyalty Social MediaOften, it feels like your reputation is in the hands […].
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Customer, Loyalty] The Rocket Science of Social Media Marketing
    This means fully understanding your company, its intention with customers and its future goals. What emotions are you trying to evoke in your customer? story, regardless of the form it takes or how it is presented, should be specific in nature and relate to the interests and needs of your customer. Infinity and Beyond.
  • OPENTOPIC  |  MONDAY, AUGUST 8, 2016
    [Customer, Loyalty] Why context is digital marketing’s next frontier
    Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty. But personalization is no longer the be-all.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2016
    [Customer, Loyalty] What Brick and Mortar Retailers Can Learn from Amazon
    Considering a 2015 study by IDC that demonstrated omnichannel shoppers have a 30 percent higher lifetime value than those who shop only using one channel, brick and mortar retailers would be wise to emulate Amazon’s laser-focused approach to using customer data for personalizing and streamlining every facet of the shopping experience.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 8, 2016
    [Customer, Loyalty] How to measure customer satisfaction in B2B markets
    How do you measure customer satisfaction in B2B markets?  What questions should you ask in a customer satisfaction survey? Fair questions, but first ask yourself this: should you measure customer satisfaction?  It’s counter-intuitive, but in B2B markets sometimes customer satisfaction doesn’t actually matter. 
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Customer, Loyalty] How to Build a Cash Converting Marketing Funnel
    It’s not going to net you the most money per customer, but it will help you to convert a lot of first-time buyers. At this point, your new customer has given you their contact information and taken advantage of your great tripwire offer. Let’s see what they recommend. Step 1. Product/Market Fit. Does your product really fit the market?
  • OPENTOPIC  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Why context is digital marketing’s next frontier
    Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty. But personalization is no longer the be-all.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Skip Marketing 101 and Read This Instead
    That’s because promotions and events reward the people who are already coming into your store, and draw in new customers who may be shopping with you for the first time. Events like ribbon-cuttings, fundraisers, and customer appreciation days help build awareness and brand visibility. Win with loyalty rewards.
  • ACT-ON  |  THURSDAY, AUGUST 4, 2016
    [Customer, Loyalty] Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
    It probably looks a little something like this, depending on your muse: Scouting for and attracting new customers (prospecting, social media, referrals). Analyzing customer needs, coming up with a solution and sealing the deal. Continued customer communication and relationship-building. Customer Lifetime Value (CLV).
  • KAPOST  |  WEDNESDAY, AUGUST 3, 2016
    [Customer, Loyalty] The Customer Experience Success Triangle: A CEO’s Perspective on Why Companies Need to Invest in Customer Experience
    In the past, customer-centric programs haven’t appeared to directly yield profits so CEOs passed on them in favor of other, more immediate solutions. This resulted in management professing a fleeting commitment to customer programs, but never making them a core strategy. The Customer Experience Success Triangle. Product. People.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Customer, Loyalty] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises Enterprises should be laser-focused on customer base marketing  because: Customer retention is key to market share. Happy customers are the shortcut to trust. Repeat customers spend more.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Customer, Loyalty] Does Your Brand Need a Local SEO Strategy?
    Whether your consumer was born and raised in your area or is only visiting for the day, search has made it possible for anyone within walking/biking/driving distance of your store to become a potential lead, waiting to be turned into a buyer or lifelong customer. The checkout is a single counter with a mechanical register, cash only.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Customer, Loyalty] How to Use Social Media at Every Stage of the Funnel [Free Guide]
    They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates. The best way to do this is to break down the customer lifecycle into four stages: Attract, Convert, Close, and Delight. This makes it much easier to create content according to each customer's mindset.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Customer, Loyalty] Top 10 B2B Marketers to Follow for Expert Insights
    He uses his Twitter account to share news, quotes, advice, and links to useful online resources to help generate brand awareness, establish thought-leadership, and build customer loyalty. What does it take to climb the ranks of high-profile B2B marketing experts? So what exactly gives their insights credibility and makes them valuable?
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Customer, Loyalty] This Week in Content Marketing: How Brands Could Inherit the Web
    At the same time, you’re tasked with managing content that increases lead count, boosts sales, or raises customer loyalty. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. This week’s This Old Marketing example: Houghton. billion.
  • KAON  |  FRIDAY, JULY 29, 2016
    [Customer, Loyalty] All Purchase Decisions Are Made By People
    As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions. Identifying a customer need is no longer sufficient, understanding “why” is important to address now.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. piece like the barking lot is also a fun and engaging way to get people who are not part of our customer base to engage with the brand.” So I reached out to Ford to find out more!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Tips on engaging with the community and marketing for your customer's desires. What's inside?
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Customer, Loyalty] The 4th Reason for Content Marketing: A Profit Center
    sales goal within a content marketing approach is all about driving demand for products and services by first creating subscribers who know, like, and trust your brand, who then convert into customers. Sunshine, or what sunshine helps with most — growth — is all about creating better customers for our business. Goal of sales or win.
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Customer, Loyalty] Five Steps to Increased Brand Loyalty
    One of the biggest challenges facing marketers is retaining customers. Once Once customers have purchased your product, they need to be approached differently because they do not need to be sold on the product anymore. You build brand loyalty. The key to brand loyalty is to build an emotional attachment to your brand.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Customer, Loyalty] How to Differentiate in E-Commerce
    Start by creating better e-commerce shopping experiences to drive customer loyalty. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. As an e-commerce marketer, how do you differentiate? How can you ensure that your website is not seen as a commodity?
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Customer, Loyalty] Is Word-of-Mouth Marketing Still Worth Your Time?
    Tourism company Lindblad Expeditions, for example, found that providing customers with complimentary photos and videos of their experiences helped them chronicle their journeys to remember and share later. The adage goes that word of mouth is the best form of advertising. Word of Mouth’s Digital Evolution. Marketing Video Marketing
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Customer, Loyalty] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    At the same time, you’re tasked with managing content that increases lead count, boosts sales or raises customer loyalty. Each step is accompanied by concrete examples that show you how Episerver helps you simplify the digital experience for your customers. Where does content marketing rank? The answer may surprise you.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Write copy that acknowledges and thanks the subscriber for their activity and conveys excellent customer service.  Password Resets.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Marketing automation functionality goes well beyond email, and can be leveraged throughout the entire customer lifecycle, from building brand awareness, to driving demand, to expanding customer relationships. Your best potential customers will opt in and become leads. Expand Customer Relationships. Build Brand Awareness.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Customer, Loyalty] How Marketers Should Engage Their Mobile User
    And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Your CTAs will become more effective because the customer journey is suddenly seamless, and engagement will naturally improve.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Customer, Loyalty] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    Across this time, the goals of marketing haven’t changed much; generally, marketing has always sought to reach and retain customers and secondarily be able to charge more margin dollars than your competition can. “It wasn’t customer-centric,” Summey adds. But oh boy, have marketing tactics changed drastically.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Customer, Loyalty] How to turn social media connections into an actionable audience
    ” The final phase is loyalty. Case studies Communty-building Content Marketing customer acquisition economics of social media Influence marketing Internet marketing Marketing best practices Marketing Strategy Social Media Strategy customer acquistion evergreen marketing strategy social media strategyBy Mark Schaefer.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Customer, Loyalty] Understanding the Stages of Your Sales Funnel
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Stages of a Sales Funnel.
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Customer, Loyalty] This Week in Content Marketing: Most Brands Failing at Customer Experience
    Finally, we dissect the results of a new survey that says the majority of brands aren’t meeting their customers’ expectations. Robert views this as another example of the ways in which the worlds of agencies and publishers are colliding; I consider it to be a non-event — just another custom publication produced with an agency’s assistance.
  • HINGE MARKETING  |  FRIDAY, JULY 15, 2016
    [Customer, Loyalty] Why Personal Brand Building Shouldn’t Scare Employers
    If you support these efforts, employee loyalty is likely to grow. This customized program is based on research into Visible Experts and buyers of their services. Brand building should be a crucial part of any firm’s business development process. Improving a brand’s perception can do a lot of good for a firm.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Customer, Loyalty] Your Buyers Are Basically Pokémon, So Level Up
    To get your potential and current customers to interact with your brand, you need to provide them with incentives to do so. This can be as basic as providing engaging content that adds value to their business or lives or more complex, like customer advocacy programs. And I’m not alone. It was installed on 10.8 Develop a Laser Focus.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Customer, Loyalty] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. Customer support. Are you looking to: Increase your customer satisfaction ratings? Integrations.
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Customer, Loyalty] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. piece like the barking lot is also a fun and engaging way to get people who are not part of our customer base to engage with the brand.” So I reached out to Ford to find out more!
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Customer, Loyalty] The Brilliance Behind the Ford Barking Lot
    Our social media team also develops lifestyle content that’s all about building brand love, loyalty, share of voice, and intent to purchase. piece like the barking lot is also a fun and engaging way to get people who are not part of our customer base to engage with the brand.” Get the Guide. Email address*. First Name*. Company*.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Customer, Loyalty] When to treat a customer like family
    One of my customers bought 100 percent of their raw material from the company I was working for, Alcoa. ’ ” Now THAT is customer loyalty. The lesson I learned from this is that your best customers aren’t customers. It is a great joy to me that my long-time customers become my friends.
  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Merchants in retail, dining, entertainment, and other services gain traction with their customers both on purchase volume and frequency. Who can argue with the results of Starbucks loyalty program?
  • RADIUS  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
    The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Merchants in retail, dining, entertainment, and other services gain traction with their customers both on purchase volume and frequency. Who can argue with the results of Starbucks loyalty program?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] 5 Ways to Win with Web Personalization
    From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. You can also advertise special offers to returning visitors to reward their loyalty. It can sharpen the tools in your belt and help you attract the exact audience that you want.
  • PUREB2B  |  WEDNESDAY, JULY 13, 2016
    [Customer, Loyalty] Account Manager
    The Account Manager is responsible for delighting clients and delivering the highest level of customer service to PureB2B clients with the ultimate goal of driving renewal and retention rates. Job Responsibilities. Daily monitoring of assigned client programs to ensure they are running according to plan. APPLY FOR THE JOB. MEET THE TEAM.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 15 Effective Ways to Reduce Cost Per Acquisition
    Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? By prioritizing the reduction of acquiring new customers, you’re able to control cost from the onset. To find out what your CPA is, use the formula: CPA = cost / conversions. Effective Strategies to Reduce CPA. Pause them.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Mobile capabilities extend throughout the customer lifecycle , from finding a product through mobile search and ads, to learning about it through different channels (social media, website, etc.), and finally deciding to buy it. You will help yourself, your customers, and other businesses by making mobile payments more secure for all. 4.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Customer, Loyalty] How to Unlock the Full Potential of Your Customer Base
    Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base.
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