• MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Customer, Loyalty] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. Here are three examples of companies using modern marketing automation to increase retention, engagement, and/or customer lifetime value.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Customer, Loyalty] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    The way to take advantage of IoE, says Blair, is to increase efficiencies and create better customer experiences. Here are the top 10 tips from this dynamic CMO for the B2B marketing community on ways to create more value for our customers and our organizations. percent of the people who aren’t online globally is 14.4 trillion.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Customer, Loyalty] Laws of Marketing Power: Enter Action with Boldness
    Whether experimenting with a new technology or being genuine with customers about your limitations, the calculated risks we habitually avoid are often the ones with great payoffs. The new marketing channel may increase your reach, and customers may reward your honesty with increased loyalty, resulting in more business.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Customer, Loyalty] Customer Lifecycle Marketing: Reporting, Part 2
    The goal is to convert them first to a Sales Qualified Lead (SQL) and then to a new customer. The key questions to be answered in this stage are: Which lead sources and campaigns are most effective in generating customers? How many new customers? Number of new customers. How is the customer loyalty trending?
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer, Loyalty] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video. “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Customer, Loyalty] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video. “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.”
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Customer, Loyalty] 5 Statistics Every Sales Executive Must Know
    Below are five statistics that top my list that every sales executive must know: 53% of customer loyalty is driven by a seller’s ability to deliver unique insight: In other words, a company’s brand, products and services, and price are no longer the main drivers that drive customer loyalty. An average of 5.4
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Customer, Loyalty] Is Author Rank Really Relevant?
    Winning marketers understand: Customers command buying cycles now. They gain loyalty and earn word-of-mouth through strategic (and responsive) content marketing programs. They optimize for paying customers. What you seek is trust, loyalty, and word of mouth. 'Here ye, here ye. Authorship. Has Author Rank been abolished?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. You’re always putting customers first, but as their needs change, your strategies change too.” Combine data streams. ” 2.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] Survey: How to Get the Most Out of Brand Advocates
    'With the increasing importance of peer referrals and reviews in the business-to-business (B2B) space, it’s more important than ever that businesses organize their most passionate customers into an active corps of advocates to trumpet their brand—a practice known as “advocacy marketing.”. His insights are integrated into the findings below.
  • E-QUIP  |  WEDNESDAY, JULY 16, 2014
    [Customer, Loyalty] Three Value-Adding Strategies
    The more value delivered to the customer, the more value is typically returned (in the form of revenue, profits, loyalty, etc.) The management mandate seems clear: Find ways to create more customer value than your competitors. Provide distinct, valued customer experiences. 'Value drives business success. to the provider.
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Customer, Loyalty] 10 Ways to Empower Channel Partners and Drive Sales Growth
    Work in close coordination with your channel managers to bring about better customer experience management. Practice the highest standards of customer service for long-term retention. Arm your partners with compelling benefit statements, customer success stories, case studies and client testimonials. Objection handling tools.
  • FATHOM  |  MONDAY, JULY 14, 2014
    [Customer, Loyalty] Laws of Marketing Power: Re-create Yourself
    As times change, your customers’ needs change, and thus, your approach to meeting their needs. The first step toward creating a customer is to get their attention. Whatever you do, don’t bore your customers! '“Law 25: Re-create yourself.” Being small isn’t going to cut it. What will get noticed?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. Offer Social Proof to Cultivate Brand Loyalty. Create an account today!”
  • ENGAGE  |  WEDNESDAY, JULY 9, 2014
    [Customer, Loyalty] They’ll Be Back: A Master Class in Cultivating Clients from a Bodybuilder
    He was able to serve customers who some might wrongly assume to be unable to benefit from his work and thus won their loyalty. Culturally, America is lacking in this regard, and Addo made his customers happy and attracted their business by using the perspective provided by his own culture to fill the gap. He’s not a phony.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 3, 2014
    [Customer, Loyalty] Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit
    There are several reasons to send email : To share news, build loyalty, educate, invite people to events, drive traffic to your site, sell your product or service, etc. An email service provider (ESP) can help your small business generate and send emails that are targeted to your customer niche, and provide results. Use an ESP.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Customer, Loyalty] Five companies with a human social media presence
    Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Customer, Loyalty] Drip Marketing 101: Benefits and Best Practices
    This kind of timed-release marketing is great for products and services with a long selling cycle, but it can also be used for upsell and cross-selling and developing customer loyalty – no matter what industry you’re in. And get to know your customers and prospects before crafting your messages. Send a message too early?
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Customer, Loyalty] Optimize Twitter to Maximize Real Estate Results
    It can also play an essential role in helping customers find you online. Related Stories How Real Estate Brokers Build Meaningful Social Media Connections 3 Keys to Creating Real Estate Customer Loyalty Through Social Media. Today, 90% … Continue Reading. Social Media for Real Estate
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Customer, Loyalty] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    Deliver Consistent, Positive Customer Experiences. Instead, focus on the elements that have worked in the past and update them with your latest knowledge of customer expectation and behaviour.                           . Markets are volatile, customers are predictable until they do something unpredictable. Outside-in approach.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
    'Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. On Topic.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Customer, Loyalty] What You May Not Know (or Forgot) About Google Universal Analytics
    'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. Other Customization. Analytics Upgrades. Here are the top perks. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Customer, Loyalty] What You May Not Know (or Forgot) About Google Universal Analytics
    'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. Other Customization. Analytics Upgrades. Here are the top perks. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Customer, Loyalty] What You May Not Know (or Forgot) About Google Universal Analytics
    'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. Other Customization. Analytics Upgrades. Here are the top perks. Tracking Code.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Customer, Loyalty] How to Increase Customer Loyalty through B2B Marketing
    'Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 23, 2014
    [Customer, Loyalty] Does Marketing Have A Marketing Problem?
    Our customers are tuning out ineffective marketing content. Content marketing is an imperative because it represents the biggest gap between what brands produce and the content our customer actually want.” The real problem for brands is that even our own customers could care less if we exist. That’s right. Worse news?
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Customer, Loyalty] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We handle customer inquiries on social media!” Customer Has a Bad Experience with Your Business….and So what is a disgruntled customer to do? Call Tracking
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Customer, Loyalty] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We handle customer inquiries on social media!” Customer Has a Bad Experience with Your Business….and So what is a disgruntled customer to do? Call Tracking
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Customer, Loyalty] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    'For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. We handle customer inquiries on social media!” Customer Has a Bad Experience with Your Business….and So what is a disgruntled customer to do?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Customer, Loyalty] 60 Marketing Acronyms Every Industry Pro Should Know
    The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost. See SaaS.).
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 17, 2014
    [Customer, Loyalty] B-to-B Marketers: Are you Using Referral Marketing as Part of Your Overall Strategy?
    'I don’t know about you, but referrals are a great source of leads and customers for us. By recruiting customers to help drive new business using online is more relevant because you share the same interests and values as your existing customers. But have you taken that to the next level with your online contacts?
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Customer, Loyalty] The Art and Science of Viral Videos
    Chances are, your customers are looking for information regarding your field or industry as well. You establish yourself as a helpful tool and source of information, increasing trust (and hopefully loyalty). Is there any way that your video can provide practical information that your customers might be looking for? 'Virality.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Customer, Loyalty] Study: How Marketers Optimize Their Social Content
    In fact, when asked about their attempts to nurture relationships through social media—either with leads still in the sales pipeline or with existing customers—29 percent of marketers said they were “successful,” and 19 percent said they were “very successful.”. Her insights are included along with our analysis below. Featured
  • FATHOM  |  MONDAY, JUNE 16, 2014
    [Customer, Loyalty] Tune In or Drop Out: The Benefits of Social Listening for B2B Companies
    Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand you client base, lessen the impact of any criticisms, and foster greater brand loyalty. That’s a major mistake. B2B / Technology Social Media
  • VERTICAL RESPONSE  |  MONDAY, JUNE 16, 2014
    [Customer, Loyalty] 12 Tips to Running a Winning Social Media Contest
    Some images need to be customized for different platforms. “If you can get people to show their loyalty to a brand, that’s going to get more targeted people,” Carroll explains. Know what you want Are you trying to get newsletter subscriptions, expose certain products, gain brand recognition, or drive up Facebook fans?
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer, Loyalty] Growth Hacking Takes Intelligence, Not Money
    After you implement technologies to collect the most important marketing metrics, consider what else must be done to the information to transform the numbers into deeper insight into growth, performance, or customer behavior: Create a set of questions that must be answered with metrics and hard numbers to determine next steps for improvement.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Customer, Loyalty] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. Build Deep, Enduring Relationships with Customers Over Time.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 11, 2014
    [Customer, Loyalty] How to Sell Marketing Automation to Your CXO
    You know that marketing automation will let you scale your efforts across the board, provide your customers and prospects with more relevant and timely content, save time on campaigns, and track everything, so you can prove marketing’s value. Customer satisfaction and loyalty. What’s in it for your company? Sell the CMO.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Customer, Loyalty] Why You Need to Be Hooked on Your Customers
    'I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. But I have always understood that it costs 5-10 times as much to find and sell a new customer as it does to get add-on revenue from an existing customer. Customer Service Customer-Centric
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 10, 2014
    [Customer, Loyalty] 3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune
    ” Because record sales are no longer a viable sole measure of success, the industry needs to innovate and story tell to enhance brand awareness and loyalty. Focus your program on the value your joint customers get. Engage the fan, with the objective of having that fan’s loyalty for life. The kicker? Churn. Virality.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Customer, Loyalty] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. For example, suppose you have good customers in a manufacturing vertical who bought your product because their pain registered as a 7 on a 1 to 10 scale, and your product solves that problem. Score leads.
  • FATHOM  |  THURSDAY, JUNE 5, 2014
    [Customer, Loyalty] Top Education Social Media Mistakes and How to Avoid Them
    Approach your online world the same way you would approach customers in person – with professionalism, positivity and passion. Strike a balance by regularly updating your accounts with relevant information and responding to your customers’ questions and comments (positive or negative). Not Engaging Your Audience. Not Enough Content.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 4, 2014
    [Customer, Loyalty] How Real Estate Brokers Build Meaningful Social Media Connections
    Related Stories 3 Keys to Creating Real Estate Customer Loyalty Through Social Media. 'Today, simply creating a Facebook page or Twitter handle for your real estate brokerage is not enough. While establishing a presence across social media is important, making lasting relationships is the key to long-term success.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 28, 2014
    [Customer, Loyalty] Customer Loyalty and Retention: What Are You Doing?
    Marketing Tips Traditional Marketing contractor custome loyalty customer loyalty customer retention 'As manufacturers, we have to serve two masters, the distribution network we sell through and the ultimate end-user. Sometimes we can take these relationships for granted. Remember, they have other options.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 27, 2014
    [Customer, Loyalty] Are Websites Obsolete?
    Consumers now engage and interact with mobile apps , social networks, text messages, email and dynamically loaded loyalty cards much more than they do brand websites.  Next site builders embraced interactive technologies to engage customers. Consumers expected every brand to have an 800 number and a web page. Some are not.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Customer, Loyalty] A Refreshing Look at Customer Loyalty
    Alas, no detectives, bodies, forensics or car chases here, but all is not lost; this is a cracking good read about customer loyalty and it’s one marketers should pay attention to. . Here, Dixon has a look at why, despite decades of study, investment and public humiliation, we still can’t seem to get customer loyalty right.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 23, 2014
    [Customer, Loyalty] How One Organisation is Becoming More Customer-Focused – and How You Can Too
    The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Build Engaging Relationships with Your Customers.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Customer, Loyalty] Confessions From Your Customer – Yes, Yours
    Not only do I abandon brands and companies, I also abandon my loyalties — even when I honestly prefer one brand over another. I The average customer is exposed to at least 2,904 media messages. Consider me the representative of all  of your customers. Creating 'Author: Letty Ernst I have a confession to make. abandon things.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Customer, Loyalty] Top 10 Guide for Healthcare: On-Page SEO
    Alignment between Web, IT and Digital Marketing is a necessary first step to maintaining an optimized website that creates a reliable crawl environment for the search engines and a user experience that will create brand loyalty and repeat ‘customers’ on the user side. The KPI’s for each group can be very different. Healthcare SEO
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 16, 2014
    [Customer, Loyalty] Lessons from the Brixon Academy
    Customer loyalty customer engagement brand books 'There''s a lot for marketers to learn from the epic tale of the Brixton Academy. You will be recommended a lot of business books to read this summer. lot of them will include fancy graphs. Many will have inspirational quotes. The devil really is in the detail, and it all adds up.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Customer, Loyalty] 4 Reasons to Attend Marketo’s Road to Success Virtual Event
    In this keynote from Brian Wong, co-founder of Kiip, you’ll find out how marketing can own these moments to increase both revenue and customer loyalty. In this keynote from John Jantsch, best-selling author of Duct Tape Marketing, you’ll learn how to turn prospects into loyal and profitable customers and clients.
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Customer, Loyalty] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    In fact, the post-sale relationship is a far greater contributor to ongoing customer loyalty and referral business than any other innovative lead generation campaign you may come up with. 'I recently saw this interesting Infographic which offers a peek into the Marketing Mind. How do you identify and recognize these traits?
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, MAY 13, 2014
    [Customer, Loyalty] The Importance of Customer Preference
      At a time when everybody is a gamer used to picking characters or avatars, setting game play levels and making choices of all kinds, marketers rarely give their customers and prospects the option to set preferences for content, channels or cadence. They are one-way streets masquerading as two-way relationships. But this is a fake-out.
  • VISIONEDGE  |  MONDAY, MAY 12, 2014
    [Customer, Loyalty] Five Proven Practices for Customer Experience Mapping
    'Customers are the most important part of any business, and keeping them happy should be at the top of your list of priorities. If your organization is among those that have created customer experience maps, kudos to you and your team! Many organizations often mistake creating a process map with creating a customer experience map.
  • BLOG MY CALLS  |  FRIDAY, MAY 9, 2014
    [Customer, Loyalty] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
    Their theory is simple: you provide valuable content for free, without asking for information, and it will build loyalty, respect and thought-leadership. And, eventually, that prospect will come back to you begging for more content, and then they''ll want to become a customer. The Discussion. These are important questions. Just do it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 9, 2014
    [Customer, Loyalty] What is the ROI on Delight?
    'by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. ” However, if your company can shift to a longer-term view that encompasses customer loyalty and advocacy, then suddenly Delight makes a lot of sense to the bottom line. We went at 6:30 p.m.
  • SYNECORE  |  WEDNESDAY, MAY 7, 2014
    [Customer, Loyalty] Using Digital Influence to Enhance the In-Store Experience
    Other data from the report underscores the influence of digital on nearly every relevant aspect of the retail consumer decision journey, from awareness and evaluation to conversion and post-conversion brand loyalty: 84% of visitors report using digital for shopping-related activities before or during their most recent trip to a store.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 7, 2014
    [Customer, Loyalty] 3 Keys to Creating Real Estate Customer Loyalty Through Social Media
    Keys to Creating Real Estate Customer Loyalty Through Social Media by Rebekah Radice - Maximize Social Business. Related Stories 3 Keys to Creating Real Estate Customer Loyalty Through Social Media Your Real Estate Social Media Strategy is a #Fail. Social media offers brokerages and … Continue Reading. Fix it.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 7, 2014
    [Customer, Loyalty] 3 Keys to Creating Real Estate Customer Loyalty Through Social Media
    Keys to Creating Real Estate Customer Loyalty Through Social Media by Rebekah Radice - Maximize Social Business. 'What matters most to potential homebuyers and sellers is constantly evolving. From the anticipation of a new purchase to perceived market and selling limitations, managing consumer expectations is critical. Fix it.
  • CLIENT BRIDGE  |  MONDAY, MAY 5, 2014
    [Customer, Loyalty] How to Incorporate a Google +1 Button on Your Website
    Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. You’ll then be given the option to customize your Google +1 button. 'If you’re not using Google + for business yet, you should be. One of the features that you should use if you use Google + for business is the Google +1 button.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 5, 2014
    [Customer, Loyalty] Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
    You may market to similar types of personas, but oftentimes there is a large discrepancy in the loyalty or frequency of their purchase habits. Unless you run a lemonade stand that only serves your immediate neighbors, you must take into consideration subtle differences between customers in varying locales. Segment by Persona.  ?The
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Customer, Loyalty] Why Ad Agencies aren’t adjusting to a real-time social media world
    There are MANY uses for social media but GENERALLY, it is a channel to deliver a drip of useful/interesting/vital content that leads to awareness, trust, and eventually loyalty. 2) Customer budgets historically aimed at quarterly spends and results (that reinforces this agency model). ” — Brand Manager, Fortune 500 company.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Customer, Loyalty] 4 Tips for Better Customer Data
    'We have all heard the term “big data” and understand digital technologies are increasing the amount of customer information that marketing and sales teams can tap into with the right tools and techniques. But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Fish With a Wide Net. Accurate.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 29, 2014
    [Customer, Loyalty] 4 Tips for Better Customer Data
    'We have all heard the term “big data” and understand digital technologies are increasing the amount of customer information that marketing and sales teams can tap into with the right tools and techniques. But that doesn’t mean you should focus on a very narrow channel of customer information sourcing. Fish With a Wide Net. Accurate.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Customer, Loyalty] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Writing that “Today, superb, consistent content best serves your customers and leads to increased loyalty and bottom-line results,” Deborah Hanamura explores a baker’s dozen considerations for content marketing strategy, including social, SEO, PPC (“Great Pay-Per-Click advertising requires great content.
  • MARKETING ACTION  |  MONDAY, APRIL 28, 2014
    [Customer, Loyalty] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    The Potential of Customer Lifecycle Marketing. SiriusDecisions research also indicates that only 8 percent of organizations surveyed were using marketing automation for existing customer marketing. The first 30 to 60 days of a new customer’s lifecycle is critical. The link between loyalty and growth and profits is strong.
  • LEADERSHIP  |  THURSDAY, APRIL 24, 2014
    [Customer, Loyalty] Interesting Infographics: How Reliable are Review Sites?
    Have you thought about how significant a role review sites play in the buying decision of your customer? Is There A Difference Between Customer And Expert Reviews? Some expert reviewers neglect to discuss usability; meanwhile, usability is a major component of customer reviews. Numbers You Need To Know. ISP – 282, 100.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Customer, Loyalty] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Why should our prospects/leads/customers care about what we do? Amazon and Google are paving the way for delivering the right information for each customer’s search. Make the experience customized and personal. Using product assist feeds can help continue to make their experience feel customized and personal even after purchase.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 20, 2014
    [Customer, Loyalty] 4 Must Dos For Sales and Marketing Pros
    'by Melissa Madian | Tweet this “I know I need to be unique and different when talking to customers; but I don’t know how?”. The idea of providing unique insight to your customers is at the forefront of every seller’s mind, due largely in part to articles like HBR’s Provocative Selling and CEB’s Challenger model research. WRONG.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Customer, Loyalty] Frankly Facing Facebook
    If we have to pay for what we used to get for free, what is the business impact of Facebook advertising and how does it move product or build brand loyalty? 'Face it! Facebook has led marketers down the primrose path. They taught us about and addicted us to free earned media. They ran us through the “like” gates.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, APRIL 17, 2014
    [Customer, Loyalty] Words Decision Makers Love to Hear
    Enhancing customer loyalty. Improved customer retention levels. Increased sales per customer. For more details on how to create value propositions that are highly attractive to your customers, you can download my free Value Proposition Kit now They don''t care about the wonderful methodology you use.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Customer, Loyalty] Grow Your B2B Audience by Considering Size, Engagement and Value
    And without content, the audience has nothing to consume and engage with, and doesn’t develop loyalty or interest in the brand. The ultimate joiner, of course, is a customer. 'Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster. They’re there.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.  
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Customer, Loyalty] Purpose-Driven Marketing for a Purpose-Driven Economy
    Do your customers feel it in their guts and believe in it? Essentially, by treating your audience as actual human beings  instead of captive dollar signs, you increase the chances of getting their trust … or solidifying trust previously earned and converting it to enduring loyalty. 'Aaron Hurst speaking at Fathom, 4.8.2014.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Customer, Loyalty] Marketo Conference: Small Changes, Big Picture
    Marketo placed these changes in the context of unveiling itself as “customer engagement platform”. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Indeed, Marketo seems to imply as much with the term “customer experience platform”.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Customer, Loyalty] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. Furthermore, BIA/Kelsey reports 61% of customers find it extremely or very important to call a business during the purchasing phase of decision-making.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Customer, Loyalty] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Let them talk to your current customers. Look for a great product, happy customers, a big market, and a winning team. That said, make it clear that your loyalty is implicit – if you’re paid what you’ve asked for, you’ll be highly dedicated to the company. All in all, it was an unequivocal success. it was time to kick back.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer, Loyalty] Rise of the Marketing Platform
    1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Customer, Loyalty] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    Like with any other media form, we’ve got to use our powers for good instead of cutting corners to benefit our bottom line because pretty soon we’ll discover we’ve destroyed our brand’s trust and customer loyalty. 'On the surface level, there seems nothing harmful about selfies. All harmless fun, right?
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Customer, Loyalty] Content marketing as a stellar customer service tool
    True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Customer, Loyalty] Content marketing as a stellar customer service tool
    True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 2, 2014
    [Customer, Loyalty] 5 Ways to Take Privacy Seriously with Your Email Marketing
    The more information you have about your customers, the more targeted and effective your email marketing can be. According to the Direct Marketing Association, 90 percent of executives depend on customer information for effective marketing campaigns and 79 percent said they would benefit from more sophisticated means to collect information.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] 7 Tips for a Rocking Social Media Strategy
    The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Most marketers are familiar with the idea of customer and prospect research, and many others have read up on buyer personas. Define Your Goals.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Loyalty] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Measure Everything!
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Customer, Loyalty] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    For example, your business sells machinery to the government and all three purchasing agents are already customers. Chances are, you call upon or visit your existing customers on a regular basis. Your customers, prospects, and leads are telling their networks about their business challenges, needs, and goals on a regular basis.
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Customer, Loyalty] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    What could a marketing automation system have to do with keeping your customer lists safe? The main reason customer relationship management (CRM) systems often don’t work in a small-to-medium business is that salespeople generally hate paperwork and data entry.  Here are three solid strategies to help: 1) Marketing Automation.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Customer, Loyalty] Tetris for Small Business: Stopping the Slow-Death Cycle
    At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. 'The ‘Too-Many-Hats’ Problem. But after business starts to plateau, comfort sets in. Neither pattern is sustainable.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Customer, Loyalty] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    For as we know as modern marketers, a lot of what goes on with our sales and marketing activities happens because our customers are in control; they call the shots. Through their customer innovation centers in places like China, GE encourages collaboration between local people, research scientists and marketing teams. We must. As Ms.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Customer, Loyalty] 50 Unique Ideas for Your Next Email [Guide]
    Encourage your customers to dress up their pet and enter your photo contest. On January 24, compliment your customers on Compliment Day like Kara’s Cupcakes does. Convince your customers to try something new on Opposite Day. ” It capitalizes on the holiday and asks customers to sign up for more emails. March.
  • VISIONEDGE  |  WEDNESDAY, MARCH 19, 2014
    [Customer, Loyalty] What Type of Customer Experience Do You Deliver?
    'Customer Experience (CX) is one of the most highly discussed topics in organizations today. By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. To be effective, a CX strategy must be aligned across the organization and encompass all customer touch points.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Customer, Loyalty] Make Customers Happy Via the Phone
    'A recent survey revealed 50% of credit card customers will start their interaction with customer service teams over the phone rather than email or live chat. However, when the credit card customers were able to utilize a phone number to reach support lines, they reported higher satisfaction and brand loyalty.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Customer, Loyalty] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    Who do we, each team, think are our ideal customers? It’s something that we hear about every day from our customers and from prospects that we’re talking to. If you look at a marketer’s job, it’s not just about bringing in a new prospect and helping make them into a customer. Sales and marketing alignment.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty.  To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. 
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Customer, Loyalty] Small Business Lessons That Are Anything but Cliché
    She decided early on that Cliché Noe would differentiate itself from the competition by becoming known for their high level of service and customer experience. But first, Cliché Noe had to get found by potential customers. After Thanksgiving, a customer came into the store with a $6 knife he had purchased that broke.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Loyalty] The Changing Nature Of Work [Slideshare]
    And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits. There are many myths about Gen Y: They lack organizational loyalty. But in fact, Gen Y has about as much loyalty as other groups. But in fact, they just define loyalty a little differently from other generations.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Loyalty] B2C Email Marketing: When and Why to Discount
    It’s common wisdom that new customers can be attracted by discounting, but you might wish to consider your discounting strategy from several angles. The new customer. It’s unlikely that you’ll see much loyalty from them; when it’s time to buy again, they’ll spend their time browsing for the lowest offer. The long-term customer.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Customer, Loyalty] How to Use NPS Surveys for More Powerful Marketing Automation
    If you dismissed NPS as something only customer service should worry about, think again. I''m not an ecommerce marketer, but it got me thinking -- could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers? You want to turn them into customers and Promoters, right?
  • WRITTENT  |  WEDNESDAY, MARCH 5, 2014
    [Customer, Loyalty] 15 Storytelling Techniques for Writing a Better Brand Story
    Doing so shows the people behind the brand, and your customers want to do business with people–not faceless corporations. Brand loyalty and repeat purchases are the true power of personal stories. Here are 6 more story patterns perfect for building your brand and inspiring customers and employees. Or do they disappear?
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Customer, Loyalty] Hooking Online Shoppers and Reeling Them In
    That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most e-commerce companies face when competing with other brands for customers’ attention and purchases online. Custom Audiences to gauge offline sales. Let’s start at the top: 1. Enabling the Talk.
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