• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer, Loyalty] Content Methodology: A Best Practices Report
    for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. Content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Customer, Loyalty] Evangelizing a Content Marketing Program
    percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. All rights reserved.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Customer, Loyalty] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. Successful brands look past acquisition and focus on increasing the customer lifetime value (CLV) by retaining their customers and continuing to sell to them. Content Matters.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Customer, Loyalty] Microsites and SEO: Why B2B Link Building Matters
    Again, while relevancy and quality is the number one factor for SEO, building trust and loyalty for your brand is a powerful way to build links and, eventually, domain authority. In the world of B2B digital marketing, few things trump brand trust and loyalty. Everyone loves being called out for doing great work. It’s a win win.
  • ANNUITAS  |  THURSDAY, MAY 19, 2016
    [Customer, Loyalty] Observations on the State of Content Marketing
    Customer Retention/Loyalty: 74%. And Demand Generation is not just about the acquisition of new customers. We need to apply the same principals of Demand Generation to the existing customer base to keep them engaged. This is not a strategy; this is an idea or at best, a suggestion. but no diploma stating such.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Customer, Loyalty] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Did my content improve my brand’s image and change attitudes of customers? Did my content improve my brand's image and change attitudes of customers? Reach. Brand resonance.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Customer, Loyalty] What’s the Difference Between an Experience and a Customer Experience?
    Since the inaugural web transaction, websites have changed to try and meet customer needs. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. In-store, online, mobile, email, social, customer service.” What?!
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Customer, Loyalty] What’s the Difference Between an Experience and a Customer Experience?
    Since the inaugural web transaction, websites have changed to try and meet customer needs. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. In-store, online, mobile, email, social, customer service.” What?!
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Customer, Loyalty] How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]
    We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. It sounds like customer retention is worth putting some time and effort behind, huh? How to solve for your customer's problems before they even happen.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Customer, Loyalty] Mi6 Agency’s Top Charts for May 2016
    When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. The key is to develop a content mix that spans across the 5 stages of the buying cycle: Awareness, Consideration, Purchase, Loyalty and Advocacy. Week of May 2nd. Sources.
  • CONTENT STANDARD  |  SATURDAY, MAY 14, 2016
    [Customer, Loyalty] How IoT and Customer Data Will Forever Change Marketers’ Jobs
    Despite lingering consumer fears that companies know too much about their personal lives, the growth of customer data has moved forward with little resistance. Consumers’ branded experiences will also evolve as marketers are able to learn more granularly who their customers are and how they live their lives.
  • ION INTERACTIVE  |  THURSDAY, MAY 12, 2016
    [Customer, Loyalty] ion’s Guide to the 2016 Gartner Digital Marketing Conference
    Some of the top senior executives in the digital marketing world are making their way to San Diego next week to learn more about the latest marketing trends, gain actionable insights and hone in on strategy for the remaining part of the year. Definitely nothing to complain about!
  • DISCOVERORG  |  THURSDAY, MAY 12, 2016
    [Customer, Loyalty] 5 Books & Blogs That Will Make You Better at Inside Sales
    In addition to her book, you can also find her insights online on her blog. 2) The Challenger Sale: Taking Control of the Customer Conversation  by Matthew Dixon and Brent Adamson. We’re not trying to be gigantic hypocrites, but we are smart enough to recognize that there’s a balance. We find her perspective genuinely eye-opening.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Customer, Loyalty] The Biggest Missed Opportunity in Influencer Marketing
    For the brand, the benefits are potentially huge: Building trust and loyalty with an audience that craves your content, which can then grow reach, improve customer retention, fuel R&D (like Kraft is famous for doing), and help you become the go-to source for your theme and mission. Or, yanno… not. So what is that, exactly?
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Customer, Loyalty] The 5 Best Retention Marketing Tactics for Your Online Store
    Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store's lifecycle. It all fits into a bigger customer retention strategy. Let’s start basic.
  • HALEY MARKETING  |  THURSDAY, MAY 5, 2016
    [Customer, Loyalty] When Things Go Wrong, Be a Window – Not a Door.
    When you fail to meet a staffing customer’s expectations, transparency is critical to effective service recovery. Missed deadlines. Failed placements. Unfilled orders. In other words, #staffingprobs. The question is, what’s the best way to proceed when problems crop up? Be a window – not a door. Apologize. Follow up.
  • ANNUITAS  |  TUESDAY, MAY 3, 2016
    [Customer, Loyalty] Customer Experience, Transformation and Personalization at #MME16
    Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. You need to nurture that relationship.” Main takeaway?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Customer, Loyalty] How Branded Apps Drive the Customer Experience
    One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. Things are changing, customer experiences are becoming more interactive. This article from Umbel points to a number of companies using apps to build loyalty. Why Do It?
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Customer, Loyalty] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Marketers are no longer focused as narrowly on the acquisition of new customers; they’re spending time and resources nurturing their customers to be successful, and those customer relationships to be long-term. Customer marketing can be considered the Expand stage of the customer lifecycle. New Customer Onboarding.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Customer, Loyalty] Thoughts, Ideas, Quotes, and Insights from MME16
    It Really is All about Customer Experience Sometimes it is easy to cynical about Las Vegas, especially if you are not into the whole party all night thing, but there is something they do very well. Customer Experience. Think about serving your customers in a new way. Every major hotel has one simple goal. Jeffrey L. Let them in.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Customer, Loyalty] 5 Criteria for Selecting A Professional Services Marketing Firm
    This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.  . With so many choices to consider, it’s becoming harder for companies to distinguish between those selling hot air and marketing partners who can truly help a firm grow.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Customer, Loyalty] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. What Does This Mean for Your Loyalty Program? The Trivialization Effect.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Customer, Loyalty] Markie Award Winners Show How Modern Marketing is Done
    Congratulations to the 2016 Markie Award Winners: Best Customer Retention or Loyalty Program. Best Testing & Optimization of the Customer Experience. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. Cetera Financial Group. Lenovo.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 22, 2016
    [Customer, Loyalty] 3 Features Content Marketing Technology Needs to Provide
    By leveraging new content across distribution channels, marketers are able to differentiate their brand as a thought leader in their industry, gaining their audience’s trust and loyalty. By now you probably have heard the phrase "it's not big data, it's the right data." And the content needs to be fresh and new.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Customer, Loyalty] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    Why it makes sense:  Customer service. Related Stories Building Loyalty through Client Experience How Much to Spend on Your New B2B Website? Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. At first blush they make so much sense that you may be tempted to implement them. Why not?
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Customer, Loyalty] Building Loyalty through Client Experience
    Driving Client Loyalty. Discover any barriers to building client loyalty. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. The post Building Loyalty through Client Experience appeared first on Hinge Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 21, 2016
    [Customer, Loyalty] SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud
    This provided a steady income stream and focused attention on customer satisfaction to ensure renewals. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Customer, Loyalty] [Ebook] Get Your Marketing Ready for the Summer
    There are plenty of opportunities during the summer for consumer marketers to drive revenue creatively and build relationships with their customers. As you plan your summer marketing campaigns around these opportunities, map your objectives to the customer lifecycle to make the most of these relationships. Holidays. Travel and Leisure.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Customer, Loyalty] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. Build loyalty and advocacy over time because happy customers drive referrals. Your customers are your prospects, too. The Potential.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Customer, Loyalty] How Brands Can Create Lasting Relationships on Social Media
    Follow trending conversations to see if there are certain values that are important to your prospects and customers. By highlighting how those values align with your brand, you can increase loyalty. 2. Brands who engage on social media channels enjoy higher loyalty rates from their customers. Audience Customer Service.
  • HINGE MARKETING  |  FRIDAY, APRIL 15, 2016
    [Customer, Loyalty] The Seven Factors of Company Value
    Considerations include loyalty of existing clients (8.98), client contracts (8.52), and how many long-term relationships have been built up throughout the years (7.68). Build strong customer relationships. Even in a weak economy, some companies find ways to thrive. What do they do differently? Technology (8.00). Financials (7.21).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Customer, Loyalty] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Customers are people and people have unique needs and wants.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Customer, Loyalty] Winning Executive Buy-In for Martech Investments
    Marketers occupy more and more real estate in the customer lifecycle every year. They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates. That means a lot of software procurement and a lot of IT resources. Winning Support.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Customer, Loyalty] Winning Executive Buy-In for Martech Investments
    Marketers occupy more and more real estate in the customer lifecycle every year. They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates. That means a lot of software procurement and a lot of IT resources. Winning Support.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Customer, Loyalty] Emerging marketing trends for 2016
    After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Here are 5 marketing trends that all impact the customer experience. Loyalty program cards or applications help remind consumers about your brand.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Customer, Loyalty] Why Inbound Marketing Should Take a Back Seat to Current Customers
    The problem is that far too many enterprises and small businesses focus on inbound marketing as the primary strategy (bringing in new customers), and loyalty and retention initiatives (focusing on current customers) as secondary. Starting with current customer experience. Try a Customer-Journey Map [Template].
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Customer, Loyalty] Should You Pay for Content Distribution?
    Customers Like Having Things Delivered. In fact, you can even grow brand loyalty. As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. This doesn’t mean we’re throwing in the towel, though. Far from it, in fact.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Customer, Loyalty] From Zero to Success: Building an Email List From Scratch
    Your website is an essential tool for informing your customers about your business, but it’s also one of the easiest ways to begin building an email list. If you have a storefront or you regularly interact with customers in an office setting, you can solicit emails directly from the customer. Why email marketing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Customer, Loyalty] Email's Future: Custom App Experiences for the Inbox
    By leveraging API integrations, marketers can turn email into a dynamic hub of live content and deliver everything multiple custom apps might be capable of; where consumers already spend hours of their day, in their inbox. This can greatly increase response rates and deliver a win-win for brand and customer alike. Email.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Customer, Loyalty] 3 Viral Marketing Campaigns That Are Worth the Catch
    Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer. On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Customer, Loyalty] 10 People You Should Follow on Twitter if You’re in Marketing
    Why you should follow him: Matt Heinz, marketing thought leader and author of Successful Selling, shares an abundance of content around marketing, sales, revenue growth, product success, and customer loyalty. However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2016
    [Customer, Loyalty] Survival Skills for the Hedge Fund Apocalypse
    And unfortunately for fund managers, it’s those right-brain-related communications skills that can have the most significant influence on investor interest and loyalty. Customers – whether they be patients or investors – understand that the there are no guarantees in life, and most will respond positively to honest communication.
  • CONTENT STANDARD  |  MONDAY, APRIL 4, 2016
    [Customer, Loyalty] 4 Email Marketing Tips to Improve Your 2016 ROI
    Your customers will delete and even unsubscribe if emails don’t render well on their mobile devices. BlueHornet says that 64 percent of the time, customers join a mailing list to be part of a loyalty/rewards program, and 39 percent sign up because they love your brand. Optimize Emails for Mobile. Survey Your Subscribers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Customer, Loyalty] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers. Tip: Always let customers choose how they want to receive their receipt (email, text, paper). 5.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Customer, Loyalty] Why Your Ecommerce Promotions Fail
    If you’re looking for loyal customers who will come back time and again, then you’re setting yourself up to fail. When you can lower the price of a product just to get it out the door, your customers start to wonder just how valuable that item is. There's are smarter ways to build loyalty. What are you supposed to believe?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Customer, Loyalty] 6 Examples of Lead Nurturing Campaigns
    The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. 1. 5.New Customer Onboarding Campaign An often-overlooked use of nurture campaigns is the ability to manage your customer onboarding. Think of this as the top of your nurture funnel.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Customer, Loyalty] 7 Mobile Apps to Accelerate Your Marketing Automation Success
    As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers. Tip: Always let customers choose how they want to receive their receipt (email, text, paper). 5. Marketing Automation Mobile Marketing
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Customer, Loyalty] Social employee advocacy pilot program made simple #marketing #business
    Employee advocacy leads to increased visibility, inbound web traffic, brand recognition, and brand loyalty. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience , many are still unsure of how to get their employees sharing content—or how to measure their efficacy when they do.
  • KAON  |  THURSDAY, MARCH 24, 2016
    [Customer, Loyalty] How To: Build loyalty through customer engagement
    Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. To acquire, delight and retain customers, companies have to think and act in a more strategic way.
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Customer, Loyalty] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    When your prospect agrees with you, it builds their loyalty and passion for you and your material, and creates a perfect buying environment when you’re ready to make an offer.". 2. When you imagine your marketing campaign through that lens, you set a foundation for an active sales funnel and powerful brand loyalty. . Feelings.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2016
    [Customer, Loyalty] Announcing the 10th Anniversary Markie Award Finalists
    The best Modern Marketers, as represented by their Markie Award submissions, are all about the customer. Those who put the customer at the center of their campaigns, programs and activities are also the ones who are achieve superior results in marketing. Best Customer Retention or Loyalty Program. But there is. Eaton.
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Customer, Loyalty] Five Ways to Draw Traffic to a Blog Post
    As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. So why not showcase your customers’ content? Guest post by Kylie Ora Lobel.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Customer, Loyalty] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. What goes into this “secret sauce” of customer retention ? Is there a recipe for taking a business model and product from good, to one that customers can’t live without?
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2016
    [Customer, Loyalty] Use Marketing Automation to Improve Customer Retention
    Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 18, 2016
    [Customer, Loyalty] 7 Questions to Ask Before Engaging Customers with Push Notifications
    How to connect and engage with customers is on the minds of most every business owner. Companies know they need to reach customers in real-time with personalized messages to remain competitive. Unlike texts, they have permission settings and a wide range of customization options that can increase user engagement. How so?
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Customer, Loyalty] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    ” When your prospect agrees with you, it builds their loyalty and passion for you and your material, and creates a perfect buying environment when you’re ready to make an offer." When you imagine your marketing campaign through that lens, you set a foundation for an active sales funnel and powerful brand loyalty.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Customer, Loyalty] 9 Awesome Email Subject Lines That Resonate With Readers
    Through a simple compare and contrast, you learn more about your audience, honing in on the techniques that transform click-through rates and foster customer loyalty. The average consumer receives 416 commercial emails a month — that’s before personal and work-related emails. Please tell us more about you. Yes, please!
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Customer, Loyalty] How to Help Ecommerce Customers Avoid Buyers’ Remorse
    Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure. Ecommerce
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Customer, Loyalty] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Hello Customer Experience. In addition to these findings, Econsultancy gathered that optimizing the customer experience was the most exciting marketing opportunity for the year ahead. Action content marketers should take : Customers and prospects are the ones behind the steering wheel in today’s age of marketing. Source ).
  • SNAPAPP  |  WEDNESDAY, MARCH 16, 2016
    [Customer, Loyalty] 9 Awesome Email Subject Lines That Resonate With Readers
    Through a simple compare and contrast, you learn more about your audience, honing in on the techniques that transform click-through rates and foster customer loyalty. . The average consumer receives 416  commercial emails  a month — that’s before personal and work-related emails. . Please tell us more about you. .  . Yes, please! .
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Customer, Loyalty] Announcing Lynda.com Social Employees: The New Marketing Channel via @mnburgess #branding
    As we explain in our best-selling book The Social Employee (McGraw-Hill, 2014), customers don’t want to talk to a logo. Also noteworthy is that roughly one-third of the organizations surveyed also credit social employees for fostering better brand loyalty and customer advocacy. The Game Has Changed. But how? In other words, 96.5
  • VIDYARD  |  WEDNESDAY, MARCH 16, 2016
    [Customer, Loyalty] How to Use Live Streaming Video to Build Your Brand
    Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc. And in return, customers develop love and loyalty (and advocacy!) Parties and celebrations unite people, which is exactly what a brand does—it unites your company and your customers. Customer talk shows.
  • FATHOM  |  TUESDAY, MARCH 15, 2016
    [Customer, Loyalty] Engagement is the Key to Content Success
    Solidifying customer loyalty and repeat business. If you want marketing success (and really, who doesn’t?) you need engagement to get it. It’s that simple. Unfortunately, moving audiences to engage with brands and their content has proven to be difficult. mean, there’s a whole subset of marketing dedicated to it (engagement marketing).
  • 6SENSE  |  FRIDAY, MARCH 11, 2016
    [Customer, Loyalty] Do B2B Buyers Feel Connected to Your Brand?
    In this respect, following the golden rule can help you create stronger connections with customers. The beauty of living in a data-driven era is that you have access to unprecedented amounts information about your potential customer. Some customers prefer a text message or direct message on Twitter to an email. B2B Marketing
  • LEADERSHIP  |  FRIDAY, MARCH 11, 2016
    [Customer, Loyalty] Interesting Infographics: How Digital Marketing Will Change This Year
    With customer data spread out over multiple data sources, there is a need for people-based marketing tools that can help build a clearer picture of customers. Coalition loyalty programs will open doors to more valuable second-party data. Advertisers will shift focus from workflow efficiency to targeting precision. Let me know!
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Customer, Loyalty] The Ultimate Dictionary of Marketing Terms You Should Know
    APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Customer, Loyalty] The Loss of Content Distribution: What’s Happening and What Media Companies Can Do
    There are many newcomers to the digital media market: brands are creating content to promote loyalty and engage their audiences. Formal programs that improve community-building and loyalty (like Slate’s vibrant commenting platform). This way, you’ll ensure that your revenue streams have an instant customer base. Here’s how.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Customer, Loyalty] Take Your Online Store from Average to Elite with Retention Marketing
    That is your customer acquisition cost. Average Cost to Acquire a Customer: $12.00. And, the cost to acquire a customer is also on the rise. Many stores make the mistake of continuing like this while they grow a following and customer base. Attracting each new customer to your store is increasingly not easy, nor cheap.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 8, 2016
    [Customer, Loyalty] On the Menu: Email and Mobile Marketing [INFOGRAPHIC]
    Both email marketing and mobile apps share a number of similar characteristics – communicating value and content, building your audience, and offering delightful experiences to your customers. Link email content to a responsive website OR your mobile app for videos, loyalty punchcards, reservations, or e-commerce on every device.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 5, 2016
    [Customer, Loyalty] Three companies using IT for dramatic transformation
    Communication with customers, students, and patients doesn’t need to be face-to-face. Technology is driving growth, conversations, and customer delight. But their app can do so much more, it is a virtual shopping assistant, beauty consultant, and loyalty program: Sephora’s commitment to technology is profound. Firestone.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 26, 2016
    [Customer, Loyalty] Make the most of your CRM this year
    When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty. CRM and Customer Service. Your CRM goes beyond storing standard customer contact information. The information can be used to improve customer service.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 24, 2016
    [Customer, Loyalty] March Madness: Why Brackets Are Powerful Marketing Content
    Brackets can be very powerful multi-touch content campaigns that can boost customer engagement, gain new leads, and spread brand awareness. Customer engagement. The better you know your target customers - their needs, habits, and interests -  the better you’ll strike a chord with them and create strong enthusiasm. . Jokes.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 24, 2016
    [Customer, Loyalty] March Madness: Why Brackets Are Powerful Marketing Content
    Brackets can be very powerful multi-touch content campaigns that can boost customer engagement, gain new leads, and spread brand awareness. Customer engagement. The better you know your target customers - their needs, habits, and interests - the better you’ll strike a chord with them and create strong enthusiasm. Jokes.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Customer, Loyalty] The Top 5 YouTube Analytics Every Marketer Should Know
    Brands are able to create strong relationships with their audiences, build brand loyalty, and drive quantifiable customer engagement. OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. Photo Credit: Bloomua / Shutterstock.com. Of course not.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Customer, Loyalty] 4 Steps to Creating a Launch Plan for Your New Customers
    We’re talking about customers. The moment a buyer becomes your customer is considered a micro-launch. Your customer begins an individual mission, pursuing a specific goal with your product. Focus on launching customers, not campaigns.  The customer launch happens after the sale. Start with a “Welcome” email.
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Customer, Loyalty] Marketing ROI Measurements Are Worthless Without Relationships
    One underrated way is the willingness of customers (or clients) to walk through a proverbial wall for you. After all, buyers whose emotional needs are satisfied buy more and more often than those whose aren’t (according to a Gallup study via the Disney Institute in its seminars on customer-service excellence). Repeat purchases.
  • SNAPAPP  |  FRIDAY, FEBRUARY 19, 2016
    [Customer, Loyalty] Customer Advocacy: How to Create Campaigns That Create Community
    Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. Tap your customers. So what’s a marketer to do? Intrigued? Conclusion.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Customer, Loyalty] Customer Advocacy: How to Create Campaigns That Create Community
    Brand loyalty and  customer retention  are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . Tap your customers. So what’s a marketer to do? Intrigued? Conclusion.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 18, 2016
    [Customer, Loyalty] How Marketers Can Earn Better Grades From The C-Suite
    Before VEM, Laura spent 20 years in industry, including fourteen years at Motorola, where she began in sales and ultimately became Director of Customer Marketing and Brand Strategy. While at Motorola, my customers included tech companies like Apple, Cisco, Logitech — companies that were building out the technologies we’re using today.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] Customer Experience and the Importance of Online Trust
    In his current role, he is responsible for all issues pertaining to digital compliance and strives to maintain the highest possible level of industry stewardship, as concerns customers and corporate objectives. The post Customer Experience and the Importance of Online Trust appeared first on CMO Essentials. But we have to be better.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] IoT 2016: Top 100 Influencers and Brands
    How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? Like in any data-driven business model, customer-centricity and relevance are key factors to excel. It will be adopted and used not for IOT or cloud names, but for the customer experience and beneficial outcomes it delivers.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] Use This Agenda For Your 2016 Content Marketing Plan
    While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. The questions to ask here are: How does the customer currently perceive our brand? The Content Marketing Plan (Agenda).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]
    The first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 17, 2016
    [Customer, Loyalty] Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking
    sales, savings, customer loyalty) is important, but to hit that goal, we have to put all focus on the needs and wants of the audience. Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user. Clearly #2. Having energized employees is great for productivity.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Customer, Loyalty] The Role of MarTech in Customer Service — The New Marketing
    This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. The Optimal Customer Service Scenario: Self-Service. Customers love this.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 16, 2016
    [Customer, Loyalty] The Mobile Breakdown CMOs Need To Fix, Now
    That of course is a huge breakdown because, as the saying goes, you need to give the customers what they want. So why aren't more marketers giving their customers and prospects what they want? And to that I say "What's the cost of not giving the customer what they want and when they want it. Where was I? CMO Corne
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 16, 2016
    [Customer, Loyalty] Avoid the Commodity Trap: How Brand Research Helps You Get Ahead
    Naturally, there is an element of brand loyalty involved in the purchase decision. Great customer service. Research is important. But did you realize it could help your organization avoid one of the most significant pitfalls: self-commoditization? The benefits of brand research. Untapped opportunities. Who your real competitors are.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
    If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Land on the home screen for valuable branding to stay top of mind with customers. Mobile app.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    Only one thing’s missing: customers. If you have already checked every digital marketing activity at least three times and find everything’s running smooth, it’s time to consider the prospective customer’s level of trust with your e-commerce site. Is it to foster loyalty? Guest post by Philip Masterson. So far, so good.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] The Key to Building Long-Term Relationships with your Leads
    Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle. Once you’ve established this, the next step is to gain their loyalty and encourage them to become brand advocates.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! You need retention marketing to make each customer you do acquire more valuable.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 3 Ways to Make Your Brand Fashionable
    ” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. In other words, how do you get your customer hooked onto your brand? Put your customers on a pedestal. Been there, done that!
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] Improving Customer Relationships with Marketing Automation
    With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Strong customer relationships are vital to any business strategy, but unfortunately, they are often given little priority.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 4 Ways to Survive a Social Media Disaster
    Social Media Customer Satisfaction & Loyalty StrategyMore than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] 5 Things Spotify Can Teach You about Content Curation
    With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own. Lesson #2: Customize Content for Individual Users.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer, Loyalty] How to earn customer loyalty in the age of chat
    “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. What?!
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. An app can complement your mobile site, delivering push notifications and loyalty incentives. How can mobile change your business?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Here’s a Story: Why Storytelling is Vital to Content Marketing
    It’s also different from customer testimonial videos. That’s right, an email to their customer list announcing that they made a video. This initiative shows that REI cares about the same things that their customers do. This is how you build loyalty. Real storytelling is about emotion. And REI gets it.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    Customer data—what would marketers be without it? If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. The Benefits of Customer-Data-Driven Digital Content.
  • HALEY MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Customer, Loyalty] Lather, Rinse, Repeat. Repeat. REPEAT???
    But when it comes to customer service excellence, the "repeat" part (i.e., Consistently great customer service builds trust, strengthens your brand and demonstrates that you really care about clients and candidates - all without saying a word. Are you sending clear, positive messages about your company and its brand to your customers?
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