• LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Customer, Loyalty] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer, Loyalty] How to Prevent a Live Q&A from Turning into a #BrandFail
    Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. This doesn’t mean that brands shouldn’t respond to unhappy customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] How Global CMOs Reap the Benefits of Technology
    For example, Phil Clement, CMO of AON believes that global brand surveys help to assess how the brand is doing in a particular area, how much loyalty it’s generating, and how likely people are to want to work with you before they hear your proposal. Created A Lot of Value. Chamulitrat says for sales, the measuring metric is obvious.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 2017 Marketing Predictions [Slide Deck]
    Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. In fact, “customer-obsessed” could be the term that coins 2016! We all know how important and valuable our customers are, yet many organizations still struggle to effectively improve customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 37 Big Data Case Studies with Big Results
    AMERICAN EXPRESS : Starts looking for indicators that could predict loyalty and developed sophisticated predictive models to analyze historical transactions and 115 variables to forecast potential churn. To date, the app has been downloaded over 11 million times and gives customers much greater peace of mind. Who’s using it?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company. Advertisers typically prefer to stay out of politics. So what should advertisers do?
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Social media strategy leaders: Lisa Marcyes
    Customer support channel to answer inquiries and provide customer service. What is the unique role social media plays in the customer journey with your organization?  . Next I look at engagement and try to get a little more granular with targeting and nurture strategies to help nudge a potential customer toward a conversion.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Automated Behavioral Segmentation: Personalized in Real Time
    You must create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience by way of personalized content, you quickly move customers through to conversion, which dramatically shortens the sales cycle. Personalizing the content makes this a reality.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Why Your Brand Storytelling Strategy Should Take a Stand
    Your employees, your customers, and the public at large are very interested in what you have to say. Trump certainly wouldn’t have been able to do so with Maloney or Cuban—no one would believe him, as the latter were clear about their loyalties. Thomas and Schilling picked no bones about where their loyalties were. Right?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 4 Things That Should Be On Every CMO's Wish List
    Let's cut right to the chase: Mobile has finally delivered on the promise of keeping customers connected to the brand - anytime, anyplace. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. Oh, sorry. where was I?
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers. It can be taxing for customers to understand what’s what. Here’s what he had to say. Go off-site if you have to.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 13 Customer Loyalty Best Practices for B2B Companies
    Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. Customer lifetime value (CLV).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Customer, Loyalty] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The most common example happens in a customer meeting when you explain a technical concept to a customer, only to hear them say “That makes sense…” with a furrowed brow. She patiently uncovers not just what the customer is looking for in a piano, but their musical background, favorite songs, and preferred pieces to play.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Customer, Loyalty] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Facebook examines loyalty in a time of infinite choice (28:04): Our second Facebook story of the week comes directly from the company’s insights blog and examines some of the more compelling findings from its recent survey on brand loyalty across several key marketing verticals. This week’s show. presidential election.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Customer, Loyalty] What is the role of content marketing in an ad-free world?
    Our job as marketers is to provide customers, and potential customers, with “provocations” that allow opportunities to engage with the brand. Those provocations create awareness, interaction, and potentially loyalty and trust over time. By Mark Schaefer. Here’s the current state of my advertising consumption.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [Customer, Loyalty] Role of digital in driving customer engagement
    The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty which means longer-term, less price sensitive and therefore more profitable customers. The post Role of digital in driving customer engagement appeared first on Opentopic.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Customer, Loyalty] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    The benefits of video marketing are immense : a 76 percent return on investment, increased search engine visibility, and elevated customer trust, just to name a few. If you have a restaurant or retail store, use email and social media to invite customers to an open house at your business. Reward loyal customers. Hopefully!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Customer, Loyalty] How 4 Brands Are Revolutionizing the Customer Experience
    As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Customer, Loyalty] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. However, the forward thinking should not stop there.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Customer, Loyalty] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers will get you the right answer.
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 11, 2016
    [Customer, Loyalty] The Differences Between Behavioral Segmentation and Audience Segments
    Loyalty – Engagement metrics can be an indicator of loyalty. With a flexible and integrated marketing automation platform like ActiveDEMAND, targeting your customer segments is easier than ever. It’s important for marketers to understand the differences and correlations between the two. Get Started with ActiveDEMAND today!
  • LEADERSHIP  |  FRIDAY, NOVEMBER 11, 2016
    [Customer, Loyalty] Why Customer Data Should Shape Your Marketing Strategy
    If the restaurant refused to listen to (or even provide a forum for) customer suggestions on how to make dining there a better experience, how likely would you be to go back? So why is customer research so important? Because customer experience is such a crucial element in growing your business (or even maintaining it!).
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Customer, Loyalty] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What does the evolution of the customer lifecycle mean for marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The version 4.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    Launching platforms that elevate current products into expanded service models for customers. The CMO needs to the Customer Experience thought leader in their company. It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. Disruptive Growth. Period.
  • NETLINE B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] Thank You from Robert Alvin, CEO of NetLine Corporation
    In reflection of the recent top 100 ranking by NetLine Corporation on Entrepreneur Magazine’s 2016 Entrepreneur 360™ List, NetLine’s CEO and Founder Robert Alvin wrote the following letter to our customers. Trust is hard to come by and must be earned, and that is why today I am so thankful for you – our loyal customers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Customer, Loyalty] 5 Things to Include in Your Brand’s Content Guidelines
    It’s easy for someone to assume what those goals might be. A CMI report found that the most important goals for B2B marketers is lead generation (85%) and sales (84%), and sales (83%) and customer retention/loyalty (81%) for consumer content marketers—though yours may be different. Easy enough, right? You’re done here.”. Industries.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Customer, Loyalty] 19 Brands with a Cult Following (And What You Can Learn From Them)
    But there’s no reliance on customer surveys and downloaded data. That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “ Easy to Assemble ,” which ran for four seasons. Branding Best Practice: Delight Your Customers. But how?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Customer, Loyalty] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. Word questions with care.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] How Is Your Staffing Firm Like a Tootsie Pop?
    You guessed it: your customers. What I am recommending, however, is putting your clients at the metaphorical center of your business with a customer-centric strategy. So, what does it mean to be customer-centric? And this is what being a customer-centric staffing firm is all about! Sound like a tall order?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Customer, Loyalty] Why We May Be Thinking About Chatbots All Wrong
    My customer account for Pizza Hut linked to Messenger in seconds and didn’t require any new payment information. Harvard Business Review report from 2010 found that “loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [Customer, Loyalty] Make the Most Out of Social Coupons for Small Business Saturday
    With Small Business Saturday fast approaching on November 26, we wanted to take a look at how social coupons can prompt your customers to think of you when they “shop small” and “dine small.” They take advantage of customers’ price sensitivity, which is often more important to them than brand loyalty.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Customer, Loyalty] 6 Steps to Creating a Successful Instagram Marketing Strategy
    The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips. Image source: GoodFreePhotos.com.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Customer, Loyalty] 8 Personalities to Look for When Assembling a Content Team
    That requires an ability to develop, execute and report on a comprehensive content strategy -- on that both attracts potential customers and retains existing ones. This person should be generally skilled in content distribution and promotion, and know how to engage influencers to drive interest around the brand and build customer loyalty.
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 23, 2016
    [Customer, Loyalty] Rethinking Market Strategy In A Digital Economy
    The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing.  by Delwar Hossain.
  • LEADERSHIP  |  FRIDAY, OCTOBER 21, 2016
    [Customer, Loyalty] Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!
    I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients. Customers – what do they really want? Of the organizations that have developed Customer Experience programs, over half (52%) have retention rates higher than 75%! Customer Retention. 2.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 20, 2016
    [Customer, Loyalty] 6 Cross Channel Tactics That Successful Marketers Do That Most Don’t
    Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Customer, Loyalty] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Influencers can produce recurring content to demonstrate loyalty to products that they love. 2. It’s the hottest topic—all the rage—we need to be doing it now!
  • KEO MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer, Loyalty] Repurposing Content for Your B2B Direct Sales Force
    These men and women are always looking for any kind of excuse to contact a new prospect or re-connect with their current customers. Doing so will build long-lasting customer loyalty. She says: “Repurposing is killing two birds with one stone. This is a very good way to approach content creation. Video. eBooks. Content Marketin
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Customer, Loyalty] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Your Instagram feed is primarily meant to attract existing and future customers, so it’s important to create content that pulls them in and engages them. The more compelling your story, the less it would feel to your customers that you’re just selling them something. Since 2010, Instagram has garnered more than 500 million users , 4.2
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 18, 2016
    [Customer, Loyalty] CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality
    "Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. In just looking the first area, "matching customers across multiple devices" the difference between the two is 60 percentage points or in reality, 428%. Of course you already know that.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 17, 2016
    [Customer, Loyalty] Customer Experience Simplified
    However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Customer Experienceovercomplicating everything.
  • THE B2B RESEARCH BLOG  |  SATURDAY, OCTOBER 15, 2016
    [Customer, Loyalty] Driving action from a customer satisfaction programme
    Most companies have a customer satisfaction research programme in place, but not all are made equal.  Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance.  Finally, feedback to customers
  • VIDYARD  |  THURSDAY, OCTOBER 13, 2016
    [Customer, Loyalty] Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty
    But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. Where do the most engaged, loyal employees come from? Does HR hire them?
  • HALEY MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Customer, Loyalty] Lies, Lies, Lies!
    And customer service expert Shep Hyken definitely agrees. In his recent post, “ Six Reasons You Shouldn’t Lie to a Customer ,” Shep shares several reasons you should never lie in business. It builds trust, builds loyalty and builds your reputation. Selectively say “No” to customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 11, 2016
    [Customer, Loyalty] Why Data and Customer Experience Should Go Hand In Hand For CMOs
    For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes. And yes this goes for both B2C and B2B customers. obvious.
  • JUNTA 42  |  MONDAY, OCTOBER 10, 2016
    [Customer, Loyalty] A Simple Approach to Document Your Content Marketing Strategy
    There is still a belief that we need to be everywhere our customers are on the web.  What is your plan if you don’t achieve your goals quickly enough, if there is a customer complaint, or if other problems arise? create leads, have better customers, generate higher-quality leads, make direct sales). Click To Tweet. only one).
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 8, 2016
    [Customer, Loyalty] When to Use Promoted Tweets in Your Twitter Marketing Strategy
    But they do need loyalty, engagement and excitement from the public about what the organization is doing, which isn’t all that different from what a commercial brand requires. Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. Road Trip.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 7, 2016
    [Customer, Loyalty] Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?
    Brands have long known that establishing an emotional connection with their consumers is key to driving brand awareness and loyalty. Brands want satisfied customers, but the real growth driver is in stoking their emotions. “It’s not a marketing gimmick; it’s not PR.” ” Positivity in Branding.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Customer, Loyalty] What is a Marketing-Qualified Lead? What MQL Really Means
    It’s also desirable to get the social network information whenever possible: Twitter handle, LinkedIn profile, and so on, depending on the social patterns of your most desirable customers. Then we’re into a new lifecycle of retention, loyalty, advocacy, referral and upsell with that client – but that’s another post, for another day.
  • ACT-ON  |  WEDNESDAY, OCTOBER 5, 2016
    [Customer, Loyalty] Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
    Podcasts drive engagement, build brand loyalty, and fuel purchasing decisions. General Mills was looking for new ways to interact with customers. Each episode should have purpose and drive brand loyalty and long-term engagement. What’s more, podcast listening grew by 23 percent between 2015 and 2016. Key takeaway. Key takeaway.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Customer, Loyalty] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    To cross-sell new products to 25 customers. Tracking other metrics like conversion rates, which represents the number of respondents that convert to paying customers, is another important metric to track. Loyalty programs to encourage upsells and cross-sells. How Direct Mail Marketing Outperforms Other Digital Tactics. Printing.
  • KAPOST  |  MONDAY, OCTOBER 3, 2016
    [Customer, Loyalty] The Only Content Marketing Metric That Matters
    Even when dealing with pure conversions, content has a power that can produce leads, improve the customer lifetime value, and increase loyalty. ReviewTrackers , a customer feedback software platform based in Chicago, was creating content to educate and qualify traffic. The Target Metric. Content marketing is a numbers game.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer, Loyalty] Barbara Winters, HG Data’s New VP of Marketing, Discusses Strategy, Branding and Messaging
    That’s what drives me, and strategy—identifying where customer behavior and company branding and marketing meet—is my passion. My job is to be the voice of the customer. The better approach is to speak to customers’ needs and make sure they understand what’s in it for them. Barbara, thank you for making time for us today.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Customer, Loyalty] Who Does Google Love More: SEO or Content Marketing?
    Ultimately, these Google updates were meant to ensure consumers were receiving more valuable, usable content. They were not meant to scare us into thinking our “old friend SEO” is out, and content marketing is in. Here’s a high-level example: A user discovers your skin care product via a search term which your product page was optimized for.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] How to Build a Social Media Army
    Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers. From blogs and emails to white papers and eBooks, providing useful content is one of the best ways to target customers at any stage of their buying journey.
  • READYPULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] 3 Strategies to Identifying the Best Influencers for Your Brand
    Positive reviews and discussions about your brand builds trust and loyalty with your followers and the audiences your influencers reach. The reason celebrities aren’t always the right type of influencer for your brand, is because even though they have large followings, it may seem like an odd match to your customers. Conclusion.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] The Hashtag That Could Tilt the Marketing Automation World
    It’s a great way to build brand loyalty and keep readers coming back for more. Because he doesn’t have access to this information in the customer resource manager or marketing automation platform (MAP), this integration is valuable for him. would come up with powerful data—but only after hours and hours of research.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Customer, Loyalty] Selecting a Budget-Savvy Marketing Agency
    This plan commits to engaging and retaining current customers with simple tools and strategies. The goal is to attract new prospects and retain current customers with advanced tools and strategies. This is best for companies that have moderate growth goals or plan to solidify their customer base. Retention and Loyalty.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Customer, Loyalty] Keys to Containing Your Marketing Costs
    Lean: a marketing strategy to maintain position and serve current customers. Retention and Loyalty. Goal: Incremental revenue from current customers. A lot of thought should go into the process of budgeting for marketing costs. When you are planning your marketing budget, you want to consider the overall strategy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] Taking Another Look at Confirmed Opt-in Email
    This can be great at eliminating false accounts, typos, eventual spam complaints, and generally creates a much stronger customer experience for your email program. Now imagine that same individual comes across a custom apparel start-up, and intentionally signs up for their confirmed opt-in email program. Download it now!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] 5 Clever Ways to Leverage Client Feedback for More Referrals
    According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. The most underused tactic for getting referrals is leveraging customer feedback.
  • CEROS  |  TUESDAY, SEPTEMBER 20, 2016
    [Customer, Loyalty] UX Design & Digital Storytelling: Why Story Is Central to User Experience
    It all comes back to the underlying goal of UX design: To improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided when interacting with a product. Make the customer the hero of your story. Happy reading! Which of the following two paragraphs do you find more compelling? Paragraph 1.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Customer, Loyalty] What is Nurture Marketing? Pt. 1 – The High Level
    Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. With both, you’ll often find the side effect of a more engaged community and the development of client or customer loyalty. Transformational Marketing. Salesforce ).
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Customer, Loyalty] MarTech Europe preview: here’s what to expect in 6 weeks
    Jeremy Waite — who has gained a unique perspective by having worked in the marketing cloud divisions of Adobe, Salesforce, and currently IBM — will discuss differences between marketing clouds and what they really mean to prospective customers. How the entanglement of “adtech” and “martech” is playing out.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer, Loyalty] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    From there, you strategize ways to get their attention, change the perception they woke up with, reward them with an exceptional story, and gain trust and loyalty along the way. As a marketer, you should be able to describe the experiences of your customers and target audience. Two hundred factors. Sounds better, right? Endorsement.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer, Loyalty] 7 Ways to Create More Interesting Content for Your Blog
    But creating effective content can be hard, and coming up with the ideas that will delight and build loyalty with your readers can be even harder. Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Old topic … new spin.
  • JUNTA 42  |  TUESDAY, SEPTEMBER 13, 2016
    [Customer, Loyalty] Go All In With Content Marketing or Do Nothing: #CMWorld
    based on the guest’s location, previously expressed preferences, and loyalty member status. But start by making small changes to help your customers. I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I’m going to take my advice with this post. Stand up.
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage
    Integrated marketing will produce powerful results in your organization, such as creating a community of brand advocates, developing customer loyalty, and increasing access to  ideal client profile data. Better yet, it’ll help to drive organizational growth. Why Should You Listen? What Is Creating Your Unfair Advantage?
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage
    Integrated marketing will produce powerful results in your organization, such as creating a community of brand advocates, developing customer loyalty, and increasing access to  ideal client profile data. Better yet, it’ll help to drive organizational growth. Why Should You Listen? What Is Creating Your Unfair Advantage?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] How to Complete the Picture of Your Buyers Across Devices
    properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. Author: Bhumika Dadbhawala Omni-channel. So, how do you integrate different touchpoints to carry out your omni-channel marketing strategy?
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Customer, Loyalty] The Guide to a Successful Employee Advocacy Plan
    The fact is that even though the content being posted is both interesting and valuable, establishing trust among customers is becoming ever more challenging. As a result of increased brand awareness, the business will also experience growth in customer loyalty, lead generation, and in turn a higher revenue. 2.  Amplify Reach.
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Customer, Loyalty] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    Try using a video on your homepage that outlines what you do and what problem you solve for your customer in less than 90 seconds. Customer Testimonials). Thank Your Customers. Loyalty is critical to the sustainability of your business. Here it is! So let’s dive in. 1. Introduce Yourself. Share the Details of What You Do.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Customer, Loyalty] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    Your company can either put the customer at the center of the strategy or become ancient history. Data driven marketing is about the customer journey and how to deliver them the most relevant experience. People-based targeting : offering relevance depends on more than just customer online purchase behavior. Data Management
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 6, 2016
    [Customer, Loyalty] Create Birthday Emails That Engage Your Subscribers
    By breaking up your contact list into groups and sending targeted emails to specific subscribers, you can tailor marketing messages to fit your customers’ needs. They’re also an excellent way to show that you appreciate your customers and want to nurture the relationship you have with them. Getting started.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Customer, Loyalty] How to Use Surveys for B2B Lead Generation
    While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. Set the stage, building trust with your potential customers. Author: Audra Sorman Peanut butter and jelly. Salt and pepper. This month? Quarter?
  • PUREB2B  |  MONDAY, SEPTEMBER 5, 2016
    [Customer, Loyalty] Account-Based Marketing: Is it Worth the Hassle?
    ABM can also cover support for the after-sales customer lifecycle to help improve the overall experience of the customer. ABM Helps Retain Customers and Improve Client Relationships. The fact that ABM is so focused on customer accounts means that marketing and sales activities are far more customer-driven.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Customer, Loyalty] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    Robert’s rave No. 2: Robert also holds this McKinsey article in high esteem for how clearly it outlines the importance of the customer journey and the advantages of creating experiences that will move people through those journeys in interesting ways. We wrap up with an example of the week from Bloomingdale’s. Sponsor (36:07).
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer, Loyalty] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. This nuanced take on marketing isn’t easy to master, especially when marketers know very little about their new customers. Guest post by Charles Whiteman. They also need cultural fluency.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer, Loyalty] What B2B Marketers Need to Know About Social Media in China
    For B2B marketers, one of the great values of QQ is as a customer service tool. company QQ account enriches customer experience by making it easy for clients and customers to reach you. Chinese customers highly value instant and direct communication over emails or form submissions. B2B marketers face a similar challenge.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Customer, Loyalty] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. One of the most impactful ways? Get Personal.
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Customer, Loyalty] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    This article was originally published on MarTech Review  by Infer customer Lauren Licata, Vice President of Marketing at Belly. It was founded in 2011 as a technology company focused on enhancing customer loyalty for small and medium-sized businesses, like coffee shops, retailers and dry cleaners. Customer Stories In the News
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Customer, Loyalty] The Rise of Virtual Reality and What It Means for B2B Marketers
    Create exciting experiences for your B2B customers that promote engagement through VR. Potential customers must know not only that your offering exists, but also how it solves their largest problems. Look for new and exciting uses of virtual technology to create a stronger brand and better experiences for customers.
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Customer, Loyalty] The absolutely epic Periodic Table of Marketing Signals
    Signals are categorized by the following objectives: awareness, engagement, conversion, loyalty, and advocacy. These compound signals help to simplify measurement by reducing the total number of signals and can be customized based on campaign and context. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Right?
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 29, 2016
    [Customer, Loyalty] The cost of losing a customer
    What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Cost per lost customer. Here’s how. There could be many reasons. 
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 29, 2016
    [Customer, Loyalty] The cost of losing a customer
    What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Cost per lost customer. Here’s how. There could be many reasons. 
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] 6 important data points to record on your customers
    Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. However, it’s worth noting that 99% of customers are willing to provide more personal information in exchange for rewards if asked.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] What Are the Two Types of Seasonal Marketing?
    Good marketers know that customers respond best to brands that reach out to them in a meaningful way. By appealing to customers’ passions for an extended period of time, long-term marketing feels less like selling and more like affirmation from a company to its customers that they have similar values. What’s the Difference?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] 5 Things Marketers Can Learn From Man’s Best Friend
    Your prospects and customers don’t want to be bombarded with marketing messages 24/7. We need to be consistent across channels, reinforce our positioning to gain the trust of prospective customers as well as maintain the trust of our current customers. Focus on the Customer Experience. Know Your Audience. Be Loyal.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2016
    [Customer, Loyalty] Want To Know How To Harness Data and Optimize Customer Experience?
    Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. It converts more visitors, increases average order value, and transforms one-time visitors into loyal customers.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Customer, Loyalty] 3 Ways to Boost Your Sales With an ROI Calculator
    So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Help Customers Calculate the Value of Your Solution. Your customers do a lot of research before they reach out to you. Customers are selling themselves on your solution. Plaid jacket? Used cars? Voila.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Customer, Loyalty] 5 Ways Marketing Automation Builds True Customer Loyalty
    It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [Customer, Loyalty] Using Regression Analysis in market research
    When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). However, these metrics alone are not enough.  and 0.7
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [Customer, Loyalty] Using Regression Analysis in market research
    When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction , customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). However, these metrics alone are not enough.  and 0.7
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Customer, Loyalty] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    Facebook cripples ad blockers while giving consumers more control over the ads they see (29:20): Facebook is implementing new settings that simultaneously make it easier for users to customize their ad experience, while making it harder for ad blockers to work on the site. This week’s show. Content marketing in the news. Image source.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Customer, Loyalty] New Tech from Chirpify Allows for Increased Customer Engagement on Social Media
    Nearly all marketers agree that social media is a crucial piece of customer loyalty, but the question remains as to how to best leverage the platform to create engagement and spark the two-way dialogue that the channel offers at its peak effectiveness. Marketing Technology
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 19, 2016
    [Customer, Loyalty] Improve Your Data-Driven Marketing Strategy in Just One Day
    Focus on Your Loyal Customers Don’t spread yourself thin. Marketing Strategy automation business Customer Feedback Customer Satisfaction & Loyalty data data driven marketing marketing strategyBut with some careful planning, you can make your tactics much more efficient, and perform some real marketing magic.
  • VIDYARD  |  THURSDAY, AUGUST 18, 2016
    [Customer, Loyalty] 10 Things Marketers Can Learn from Videos of the Olympics 2016
    With the Closing Ceremony happening this Sunday, let’s take a look back and discover 10 things we, as marketers looking to craft stories, engage audiences, and win customers, can learn from some of this year’s Olympics videos:  . (Or, at a bare minimum, let’s just sit back and enjoy some awesome videos!). Are you an Olympics fan?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 18, 2016
    [Customer, Loyalty] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment. Why Your Business Needs a DMP. Data Management
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