WRITTENT | WEDNESDAY, MARCH 5, 2014
[Customer, Loyalty] 15 Storytelling Techniques for Writing a Better Brand Story
Doing so shows the people behind the brand, and your customers want to do business with people–not faceless corporations. Brand loyalty and repeat purchases are the true power of personal stories. Here are 6 more story patterns perfect for building your brand and inspiring customers and employees. Or do they disappear?
VOICE-BASED MARKETING | TUESDAY, MARCH 4, 2014
[Customer, Loyalty] Hooking Online Shoppers and Reeling Them In
That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most e-commerce companies face when competing with other brands for customers’ attention and purchases online. Custom Audiences to gauge offline sales. Let’s start at the top: 1. Enabling the Talk.
VERTICAL RESPONSE | TUESDAY, MARCH 4, 2014
[Customer, Loyalty] Is Snapchat for Small Businesses?
Snapchatting with customers. Larger brands – and some smaller ones – are using Snapchat as an innovative way to communicate with their clients or customers. Taco Bell uses Snapchat to promote specials, send images of food and keep in touch with customers. But not all snaps disappear after 10 seconds. How does it work for you?
TRADESMEN INSIGHTS | TUESDAY, MARCH 4, 2014
[Customer, Loyalty] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
It has to answer and be helpful to your customers. You need to be customer centric. eMarketer recently had a post, Mobile Apps Help Lure Customers, Spur Loyalty , that I thought had some great points that would spill over into the B-to-B world for manufacturers to consider. The Mobile represents over 5.3
BLOG MY CALLS | TUESDAY, MARCH 4, 2014
[Customer, Loyalty] Webinar Notes: Getting Your Customers ADDICTED to You
'How can you get your customers ADDICTED to your brand, your company, and your products? Put the Customer at the Forefront of Everything. The goal is to try and make the customer feel like they are special. Customers need to feel like they''re part of an exclusive community, that they''re a VIP. It was a big, big deal.
VISIONEDGE | MONDAY, MARCH 3, 2014
[Customer, Loyalty] Loyalty vs. Retention Measurement
'Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. We were recently asked “Do you need to measure loyalty if you are measuring retention-aren’t they the same thing?” What do they do/not do?
MODERN B2B MARKETING | MONDAY, MARCH 3, 2014
[Customer, Loyalty] Is Your Company a Life-Long Partner, or a Short-Term Fling?
Last week on the blog, we talked about brand loyalty. More broadly, it made me wonder why brand loyalty, even when it’s strong, doesn’t always last. The first question a company should ask itself is: “Will my brand evolve as my customers mature?” 'Author: Phillip Chen Five years I ago, I fell in love with a body wash.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[Customer, Loyalty] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Which features did I need?
WRITTENT | THURSDAY, FEBRUARY 27, 2014
[Customer, Loyalty] How to Win Customers’ Hearts with The Art of Storytelling
Stories are how smart marketers win their customers’ hearts. So how do you use the art of storytelling to win your customers’ hearts? If that person is a satisfied customer, prospects begin to think you could help them, too. Practical Tips to Use Storytelling to Win Customers Over. Image credit: Ediciona. draws you in.
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 27, 2014
[Customer, Loyalty] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
Research from Responsys found customers spend 30 seconds or less reading or viewing digital content. You improve the customer experience and brand reputation. Therefore, companies must create bridges that guide the customer through the sales lifecycle from one channel to another. Why Bother With Many Channels? Seamless Branding.
HUBSPOT | MONDAY, FEBRUARY 24, 2014
[Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. The primary business value offered by delighted, loyal customers is through the power of their referrals.
SALES CHALLENGER | MONDAY, FEBRUARY 24, 2014
[Customer, Loyalty] STOP! Is This Really Commercial Insight?
In an environment where customers are increasingly unable to appreciate differences in quality, reputation, service delivery, and product value between suppliers, commercial insight is what differentiates you from the competition and drives the greatest loyalty impact. Highlighting what the customer has overlooked or misunderstood.
MARKETING ACTION | MONDAY, FEBRUARY 24, 2014
[Customer, Loyalty] Digital Marketing Glossary, Part 2
In essence, the press and/or your customers become a free distribution channel for your marketing messages. Email marketing : Using email to establish and/or maintain business relationships with prospects and customers. 'In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. license.
HUBSPOT | SATURDAY, FEBRUARY 22, 2014
[Customer, Loyalty] The Definition of Net Promoter Score [In Under 100 Words]
'The Net Promoter Score (NPS) is a customer satisfaction metric that measures, on a scale from 0-10, the degree to which people would recommend your company to others. To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10).
BIZNOLOGY | FRIDAY, FEBRUARY 21, 2014
[Customer, Loyalty] How “experiential marketing” builds on key trends
Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Internet Marketing Slider Brand Business Customer experiential marketing marketing Relationship marketing
MARKETING ACTION | FRIDAY, FEBRUARY 21, 2014
[Customer, Loyalty] B2C Email Marketing: Three Ways to Increase Your Revenue and Customer Base
Your emails need to show your understanding of the buyer, which helps enhance customer loyalty and repeat sales. Look at the customer’s personal data and purchase history. Perform customer research. Such emails position your company as being caring and responsible, and help engender engagement and loyalty. license.
WRITTENT | THURSDAY, FEBRUARY 20, 2014
[Customer, Loyalty] 57 Notable and Unique Content Marketing Ideas
Customer Interviews. Showcasing your client’s stories in content is pretty much a double-whammy – you and your audience benefit from the social proof of their story, while your customer can revel in the exposure. Is there anything your customers need to know to make the most of their new product? Customer Loyalty Programs.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 20, 2014
[Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 20, 2014
[Customer, Loyalty] The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TVThe HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
Marketing Made Simple TV is a production of “ the nicest company in B2B marketing today ” Find New Customers. How do we earn the lasting loyalty of others? The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers.
MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 19, 2014
[Customer, Loyalty] The Techno-War in the Store
Big chains are marrying up with technology providers to attract store traffic, serve up personalized offers or recommendations and reward repeat customers. In re-thinking the store experience, retailers are zeroing-in on loyal customers and those with a high probability to become repeat buyers and vocal brand advocates.
THE B2B RESEARCH BLOG | TUESDAY, FEBRUARY 18, 2014
[Customer, Loyalty] Branding is b t
Your brand is your reputation – the thoughts and feelings triggered in a customer or prospect’s mind when they think of you. It builds preference and loyalty. '“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. Sound familiar? Go forth and spread the word!
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 18, 2014
[Customer, Loyalty] Manufacturers: Why Are You Using Content Marketing?
Attract new customers - Give customers what they want pre- and post-information that will help them through the sales cycle. Support existing customers - with updated product/installation information, handy apps or other tools that will make doing their job easier. wonder if you asked them why, what the answer would be.
MARKETING ACTION | MONDAY, FEBRUARY 17, 2014
[Customer, Loyalty] Digital Marketing Glossary, Part 1
Acquisition cost : In email marketing, the cost to generate one lead, newsletter subscriber, or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.( 'Guilty as charged. This glossary is a first draft, and we invite your feedback.
EARNEST ABOUT B2B | MONDAY, FEBRUARY 17, 2014
[Customer, Loyalty] iBeacon: The Future of Content Marketing?
Amidst the use cases there are now real-life case studies: Apple began using iBeacons at all its 254 retail stores in the US in December to help customers shop or pick up an order they’ve already placed. What better way to combine geo-location and context to deliver highly engaging and relevant content to prospects and customers?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 12, 2014
[Customer, Loyalty] 4 Lessons from Responsive Design for CMOs
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Customer, Loyalty] 59 Killer Content Marketing Stats: 2014 Edition
78% of CMOs believe custom content is the future of marketing. 57% of marketers report custom content is their top marketing priority for 2014. Customers who receive email newsletters spend 82% more when they buy from the company. 50% of consumer time online is spent engaging with custom content. Source: CMI ). vs 2.5%).
CHRIS KOCH | TUESDAY, FEBRUARY 11, 2014
[Customer, Loyalty] Sports Analogies Suck, Right?
The example I’m about to give focuses on the fact that if you think of sports fans as business customers, they are the most loyal in the world. The second is fan loyalty – and no, that’s not a redundant term. In the past, fans’ loyalty to sports teams was primarily a one-way street. There are tons more like these. No more.
VOICE-BASED MARKETING | FRIDAY, FEBRUARY 7, 2014
[Customer, Loyalty] 5 Marketing Mistakes You Are Making…Right Now
It’s a shame, because companies that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead, as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer. 'You’re not a bad marketer.
MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 5, 2014
[Customer, Loyalty] The State of Media Mixology
In theory, most channels can accomplish a variety of tasks from creating brand awareness, to generating leads, sales or buzz or reinforcing brand loyalty and advocacy. Finding and aggregating a sizable audience at a decent price at the right point in the customer journey now takes much more time and effort than ever before.
MARKETING ACTION | WEDNESDAY, FEBRUARY 5, 2014
[Customer, Loyalty] 6 Social Media Marketing Myths to Avoid
Social Media Will Let Me Reach Only Younger Customers. Takeaway: Don’t neglect social media as a means of connecting with older customers. Facebook Advertising Won’t Attract Customers. As you engage with current customers, you can encourage referrals and recommendations. So do you let the “dream of viral” die?
BIZNOLOGY | WEDNESDAY, FEBRUARY 5, 2014
[Customer, Loyalty] Why “experiential marketing” offers new opportunities
The latest is “experiential marketing”, which is basically about interacting with your customer. The key to successful branding is to create and nourish a relationship with your customer. '(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches.
VOICE-BASED MARKETING | TUESDAY, FEBRUARY 4, 2014
[Customer, Loyalty] Where Does Content Fit In Your 2014 B2B Marketing Strategy?
Marketing teams are depending on content to increase brand awareness, lead generation, customer acquisition, thought leadership and engagement – as well as website traffic and customer loyalty. Or do you have a different plan for engaging new and existing customers in 2014? What The Best Do. Gotta Mix It Up. Case studies.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 3, 2014
[Customer, Loyalty] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
In the “Product groups” tab, you can subdivide your inventory into customized product groups using any product attributes (e.g., category, product type, brand, condition, item ID, custom labels) you choose—and at any level of granularity. According to Google, this certification can increase customer trust, visibility, and sales.
MANHATTAN MARKETING MAVEN | FRIDAY, JANUARY 31, 2014
[Customer, Loyalty] Engagement Planning Evolves
By building sophisticated profiles and personas of discrete audiences, we can create more resonant messages and deliver them at times and on devices or social platforms that are integral to customers’ normal behavior. Ads can become a useful value-add that inspires purchase and brand loyalty.
MARKETING ACTION | THURSDAY, JANUARY 30, 2014
[Customer, Loyalty] B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment
More often than not, webinars deliver measurable upside across the entire customer journey by incrementally building and strengthening brand awareness, trust, preference, and loyalty among prospects and customers. 'Webinars have long been a top-ranking tactic among B2B marketers and for good reason: They work. Our opinion?
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 29, 2014
[Customer, Loyalty] Lessons from the Super Bowl on How to Dominate the Playing Field with Call Tracking
When a customer calls a business directly, the IVR system will offer a series of options or prompts that trigger different pathways. These prompts can ask the customer for pieces of information to prepare sales and customer service teams prior to the interaction. This will improve sales success as well as boost customer loyalty.
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 29, 2014
[Customer, Loyalty] Customer Loyalty: What Are You Doing ?
'All too often we focus so much on getting new customers that we forget about who’s supporting us now! believe the rule of thumb is it takes 5 times as much effort to get a new customer than it does to keep an existing one. Customer satisfaction is the main force in developing loyal customers. Repeat business. d say so.
MODERN B2B MARKETING | TUESDAY, JANUARY 28, 2014
[Customer, Loyalty] The CMO Six-Pack: How to Pump Up Your Pipeline
To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. CUSTOMER EXPERIENCE.
MANHATTAN MARKETING MAVEN | MONDAY, JANUARY 27, 2014
[Customer, Loyalty] Leverage Loyalty Fundamentals
They don’t think about connecting their brand to their customers. But this state of mind ignores the key psychological factor that underlies loyalty. Personal customized service pays off whether it’s a free drink, a bonus dessert, an amuse bouche or just a bit of public schmoozing with the chef. Unfortunately they’re not.
VISIONEDGE | MONDAY, JANUARY 27, 2014
[Customer, Loyalty] Peace of Mind as a Key Dimension for Measuring Customer Experience
'All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. Why is this?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 27, 2014
[Customer, Loyalty] Six Arguments Against Content Shock
For argument’s sake, let’s say you are offering your customers a free lunch to get them into your store. You have even hired a person who is dedicated to cooking up delicious soup for your customers every day. Your customers love this. Suddenly, you find that your customer visits dramatically drop. 12 hours?
VOICE-BASED MARKETING | FRIDAY, JANUARY 24, 2014
[Customer, Loyalty] Advice from the Chicago Cubs: Chairman Tom Ricketts Talks Baseball and Business
This last one is something Ricketts said about the experience of Cubs fans that should matter a lot to any business that understands the importance of providing excellent customer service. It was an impassioned speech. It’s not so much a brand as it is a vibe,” said Mr. Ricketts, and he’s right. State-of-the-Art Facilities. Bigger. Better.
SYNECORE | FRIDAY, JANUARY 24, 2014
[Customer, Loyalty] Listening for Content
Listen to your customers. Your customers are top-notch content generators. Asking customers for suggestions shows that you respect them, and, thus, this engagement gives you more than just a list of topics for future content or ways to improve your products. You’re building rapport with your customers, too. Thank you.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 22, 2014
[Customer, Loyalty] Five tips to turn social media mistakes into customer advocacy
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to activate your current customers when you still have detractors focusing on service or product issues that need to be resolved. 1) You must monitor.
BIZNOLOGY | FRIDAY, JANUARY 17, 2014
[Customer, Loyalty] Why “experiential marketing” offers new opportunities
The latest is “experiential marketing”, which is basically about interacting with your customer. While the concept of engaging your customer to try and/or use a product or service is not new, there are two driving forces that make experiential marketing more relevant today as an essential tool for building brand equity: Emotional Branding.
MARKETING ACTION | THURSDAY, JANUARY 16, 2014
[Customer, Loyalty] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
So the question is: How can modern marketers find a clearer path to effective, sales-generating customer engagement? Top performers tend to maintain focus on existing customers, aligning their retention strategies with the numerous cross-industry studies that indicate it’s less expensive to keep an existing customer than to acquire a new one.
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Customer, Loyalty] 15 Smart Marketers Share Insights on the Future of the Industry
Expect more customer-centric content and personalization in 2014. But soon, they will realize pushing out just any content no longer works, especially as customers quickly become inundated with all the information now available for any and every topic they search for and develop more refined tastes in the media they consume.
B2B MARKETING INSIDER | TUESDAY, JANUARY 14, 2014
[Customer, Loyalty] Insights Drive Better Customer Experience
'We recently launched an e-book on slideshare covering The Future of Customer Experience. Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Customer Service / Customer Experience.
VERTICAL RESPONSE | MONDAY, JANUARY 13, 2014
[Customer, Loyalty] 5 Easy (and Affordable) Ways to Show Customer Appreciation
'Showing customer appreciation is more important than ever, as customers have more ways to browse and shop than ever before. In-store, online, review sites, and friend recommendations all factor into a customer’s buying decision. Show customers you really appreciate their business! Profile a Customer.
MANHATTAN MARKETING MAVEN | SATURDAY, JANUARY 11, 2014
[Customer, Loyalty] Meeting Customer Expectations
But there’s not much talk about evolving customer expectations, which, to a large degree, determine how all these new things are perceived or received. Brands need to be there whenever and however customers want to buy. This means having a 24/7 presence in the channels or on the devices your customers use most.
INTEGRATED B2B | WEDNESDAY, JANUARY 8, 2014
[Customer, Loyalty] 3 ways to brand your brick-and-mortar company online
But with the Internet, businesses now have tools at their disposal to move from simply positioning slogans and sound bites to connecting directly with potential customers. strong online presence is a way to establish your company’s expertise, mitigate potentially negative feedback, and gain a better understanding of your customers’ needs.
MANHATTAN MARKETING MAVEN | MONDAY, JANUARY 6, 2014
[Customer, Loyalty] 4 Hot Marketing Topics for 2014
Leveraging Loyalty. Incenting loyal customers to talk up a brand, especially in social media, is an incredibly efficient way to go to market. The challenge is that loyalty is a fleeting psychological state not just a points, rewards or coupon scheme. Today’s tout can be tomorrow’s critic with one click.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 2, 2014
[Customer, Loyalty] Four key marketing lessons to propel us into 2014
From Jay Baer’s Youtility to Brian Solis’s What’s the Future of Business , marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. Did you create helpful content and cultivate a deeper relationship with your customers this year? 2013 is over.
VERTICAL RESPONSE | FRIDAY, DECEMBER 27, 2013
[Customer, Loyalty] The Best Marketing Blog Posts of 2013
Customer Loyalty: 3 Ways to Create a Cult-Like Following. Facebook No-Nos that Turn Off Customers. How to Compel & Not Repel Customers on Facebook [Infographic]. 'The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? Marketing.
HUBSPOT | TUESDAY, DECEMBER 24, 2013
[Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. They become a lead.
SALES CHALLENGER | MONDAY, DECEMBER 23, 2013
[Customer, Loyalty] 10 Trends Every Sales Exec Must Know For 2014
Until recently, customers had to ask suppliers for guidance early in the purchase, because the information they needed wasn’t available anywhere else. But today’s customers are better informed than ever before. The reality is that most sales organizations have been caught off-guard by this dramatic shift in customers’ buying behavior.
MARKETING ACTION | FRIDAY, DECEMBER 20, 2013
[Customer, Loyalty] Five Marketing Predictions for 2014
Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Marketing doesn’t stop as a business function once you convert a buyer into a customer.
VISIONEDGE | THURSDAY, DECEMBER 19, 2013
[Customer, Loyalty] Transitioning from Service Provider to Value Generator
You know you’re a value generator if the work you are producing increases the worth of the organization’s goods/services, or it is focused on initiatives that create better value for customers, leading to appreciating share of wallet or loyalty, or better value for shareholders who want to see their stake appreciate. .
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 18, 2013
[Customer, Loyalty] A 6-step plan to respond to negative social media comments
just conducted a study for the hospitality industry (a lot of people complain there) and found that negative Facebook comments represented just 2 hundredths of a percent of the total, People are generally supportive on the web and receiving negative comments can be a valuable of customer insight into legitimate issues. Apologize if warranted.
WEBBIQUITY | WEDNESDAY, DECEMBER 11, 2013
[Customer, Loyalty] 18 of the Best Content Marketing Strategy Guides of 2013
”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin?
HUBSPOT | TUESDAY, DECEMBER 10, 2013
[Customer, Loyalty] How One Company Increased Email Clicks by 718% Using Targeted Lists
With targeted lists that separate new users from repeat customers, marketers have the ability to increase clicks by up to 718% , as evidenced by one particular case study -- and yet, many will continue doing what they’ve always done. but what have you really done to delight that customer or inspire loyalty?
READYPULSE | MONDAY, DECEMBER 9, 2013
[Customer, Loyalty] 4 Ways to Drive UGC
Recruiting the best customers as opt-in brand ambassadors allows brands to collect content that is authorized for their use in campaigns. By letting consumers create content, brands will save time, money, and energy while increasing their customer loyalty, revenue, and SEO. 'Download the ReadyPulse Instagram Marketing Guide!
MANHATTAN MARKETING MAVEN | SUNDAY, DECEMBER 8, 2013
[Customer, Loyalty] What Women Want
Finding value, getting the most for the money and racking up loyalty points or scoring deals is clearly on women’s minds. The impetus for brands and marketers is to focus on customer experience to establish value and incent sales 'Women buy everything. They are the ultimate predictors of commercial success for most brands.
B2B MARKETING TRACTION | FRIDAY, DECEMBER 6, 2013
[Customer, Loyalty] B2B Marketers: Do You Delight or Just Deliver?
In the new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty , authors Matthew Dixon, Nick Toman and Rick Delisi say it’s enough to deliver consistently. The survey results show that loyalty doesn’t increase as customers experience exceptional service. Delight?
WRITTENT | THURSDAY, NOVEMBER 28, 2013
[Customer, Loyalty] 15 Thanksgiving Marketing Ideas
Make this a memorable Thanksgiving for your current and future customers. Send a personalized e-mail to your customers to thank them for doing business with you. Your customers would love some recognition, whether it is for their achievements in the industry or their loyalty to your brand. 1. Holiday message.
MANHATTAN MARKETING MAVEN | THURSDAY, NOVEMBER 21, 2013
[Customer, Loyalty] Unpacking Engagement
Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. The goal is to find ways to intersect the lives and life patterns of customers and prospects that synch up with what they do, want, need or expect.
VISIONEDGE | TUESDAY, NOVEMBER 19, 2013
[Customer, Loyalty] 3 Attributes to Extend Your CMO Longevity
Customer-centric. These tenured CMOs connect regularly with customers. They do more than conduct voice of customer research, review customer data, or meet with a customer advisory board. They are actively and regularly engaged in customer conversations. But actually, that is less true today than ever.
BIZNOLOGY | MONDAY, NOVEMBER 18, 2013
[Customer, Loyalty] How does Vodafone prove digital media’s effectiveness?
Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Loyalty can’t be measured by repeating business alone. '(Photo credit: Wikipedia). Frederick F.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 15, 2013
[Customer, Loyalty] 5 Ways CMOs Can Master Their Online Customer Experience
'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. The digital affinity of consumers, who once were bound by a very tactile customer experience of seeing and touching products in-store, has put a lot of pressure on CMOs to become the boss of their online customer experience. Lower costs?
VISIONEDGE | TUESDAY, NOVEMBER 12, 2013
[Customer, Loyalty] Managing Marketing Content Across the Customer Life Cycle
'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No The Customer Life Cycle . Contact . Connection . Conversation .
MODERN B2B MARKETING | TUESDAY, NOVEMBER 12, 2013
[Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 8, 2013
[Customer, Loyalty] Your Marketing Strategy Needs to Keep Pace with Digital Culture
And it’s often what keeps customers happy and coming back year and after. It can make all the difference in customer engagement and loyalty on one level. It will only make your customers feel more frustrated, less appreciated and more unlikely to interact with your brand. 'Posted in Innovation. Not much. Well, yes and no.
CROSS-CHANNEL CONVERSATION | FRIDAY, NOVEMBER 8, 2013
[Customer, Loyalty] Survey Says: Global Loyalty Marketing Insights & Infographics
'Adobe Campaign recently conducted a global survey on marketing practices in loyalty programs. We asked questions like – How do you reward loyal customers? Which communication channels do you use in your loyalty program? Do you personalize your messages according to the value of your customer? This survey was […].
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 8, 2013
[Customer, Loyalty] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
Is Your Customer Prepared For Your Sales Call? Demonstrate your respect for your customer and your professionalism by sharing your plan for the meeting with them, maximizing shared success. Be purposeful and direct, and your customer will appreciate that you’re not springing things on them, and will align around their goals with yours.
MARKETING ACTION | FRIDAY, NOVEMBER 8, 2013
[Customer, Loyalty] 3 Principles of Customer Retention – i?marketing (Part 7)
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. You’ve provided case studies and customer references, and helped your sales team close the deal. You just crossed the starting line with your customer.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 5, 2013
[Customer, Loyalty] 4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships
If that’s not brand loyalty, what is? My dad is, in every sense of the phrase, a “tough customer.” Talking about quality, workmanship, breadth and depth of product, or sharing that it’s “low and fast” is how you alienate your customer, Schmidt said. These are not customers. Are you customer obsessed? Don’t do it!
READYPULSE | TUESDAY, NOVEMBER 5, 2013
[Customer, Loyalty] Consumers Approve User Generated Commerce
AC: The communication and the relationship is the most important part of brand loyalty. If It’s important to connect and have conversations with customers, and a brand can’t do this with just a website. How can customers see products from different points of view? 'Download the ReadyPulse Instagram Marketing Guide!
MODERN B2B MARKETING | TUESDAY, NOVEMBER 5, 2013
[Customer, Loyalty] Get Recommended: The Power of Word of Mouth
Your efforts online need to activate potential customers at every step of the sales funnel: Awareness : Ensure that your target audience knows about your brand. Action : Create experiences that drive trial, sales and loyalty. Create compelling experiences that engage customers in a relevant manner. The answer? Social Media
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 5, 2013
[Customer, Loyalty] Gary Vee and the Empire of Favors
Is that building loyalty? 'In case you missed it, there was a feature story in the New York Times this week about Gary Vaynerchuk, our own poster boy for social media savvy and hustle. But ultimately the writer gives him credit for creating the conversations, self-promotion, and ubiquity that has led to his meteoric success. profound power.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, NOVEMBER 1, 2013
[Customer, Loyalty] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline. Don’t treat every customer the same.
CROSS-CHANNEL CONVERSATION | THURSDAY, OCTOBER 31, 2013
[Customer, Loyalty] Why Retail Campaign Management is More Important Now Than Ever
'Why Retail Campaign Management is More Important Now Than EverAs the retail industry increasingly goes digital (thanks to the proliferation of mobile devices and the explosion of social media channels), customers have come to expect personalized shopping experiences, with messages being delivered to them through their preferred channels.
MARKETING ACTION | THURSDAY, OCTOBER 31, 2013
[Customer, Loyalty] Social Media & Halloween: Connect the Dots
As a social media user, this person would be the “quiet follower,” the sort of fan who knows your business and brand but likely isn’t a direct customer, who follows you because their friends do, and who mildly helps your overall presence on social channels. The person who opts for a topical costume. Find out what makes them tick! License.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 30, 2013
[Customer, Loyalty] 25 Holiday Marketing Tips & Ideas
Create time-limited offers to encourage customers to buy now. Offer a pre-Black Friday guarantee: If customers find a better deal on Black Friday, you’ll refund the difference. Employ giant floor stickers to bring customers to your best (or most profitable) in-store product displays. Repetition sells, so market often.
SALES CHALLENGER | WEDNESDAY, OCTOBER 30, 2013
[Customer, Loyalty] Gamification: Fad or the Next Big Thing in Sales?
'We recently sat down with Rajat Paharia, author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification , to learn about how sales organizations are using gamification to motivate sales performance and modify seller behaviors among other things. Paharia, at least, would argue yes.
THE FORWARD OBSERVER | TUESDAY, OCTOBER 29, 2013
[Customer, Loyalty] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
Email marketing drives sales, builds customer loyalty, and helps educate and upsell customers. If that’s the only message being sent, your email subscription list will trend down AND you’ll be training your prospects (and customers) to only buy when there is a “deal.”. But it’s 148 pages! Don''t use email to only sell.
MARKETING ACTION | TUESDAY, OCTOBER 29, 2013
[Customer, Loyalty] Plan the Perfect Webinar
Ideas for a webinar can come from anyplace, including your own prospects and customers. Ask some of your good customers. Instant gratification builds loyalty, helps your brand identity, and encourages your audience to come back for more. 'Webinars are dynamite lead generation machines. The topic. The people. in a poll).
VOLACCI | MONDAY, OCTOBER 28, 2013
[Customer, Loyalty] Overcoming arithmaphobia for content marketing success
It''ll increase customer loyalty, drive up returning traffic, and make your content stickier. 'Back during my bright-eyed years in school, I was the kind of fine-arts junkie generally classified as a geek. loved English, History, and anything that required writing or reading-- and was terrified of anything resembling math.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 25, 2013
[Customer, Loyalty] Can CMOs Master The Customer Experience For Hispanic Shoppers?
Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. According to the U.S.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 24, 2013
[Customer, Loyalty] Moving your business from digital grief to social media enlightenment
For a website, this might mean: Better customer service through 24 x 7 online access. mechanism to re-gain direct ownership of a customer relationship. An effective channel for customer service. An opportunity to “tune-in” to customer sentiment, feedback, and competitive intelligence.
STORIES THAT SELL | TUESDAY, OCTOBER 22, 2013
[Customer, Loyalty] One Case Study Helps Land FIVE Major Customer Awards
'Never doubt the power of a single case study or the positive impact for the featured customer. Last year, United Airlines racked up five major awards - and countless resulting PR - for its CRM and direct marketing efforts for the MileagePlus loyalty program: • 2012 Gartner and 1to1 Media CRM Excellence Awards – Silver.
THE B2B RESEARCH BLOG | TUESDAY, OCTOBER 22, 2013
[Customer, Loyalty] Tips for B2B customer satisfaction research
'Customers are your lifeblood. That’s why every B2B business needs a programme of regular customer satisfaction research. Don’t try and bypass those who ‘own’ the customer relationship within your organisation. Gain their support for the research first, or they and customers may react negatively. Take care though.
MODERN B2B MARKETING | TUESDAY, OCTOBER 22, 2013
[Customer, Loyalty] The Whole Customer: Why You Need a 360-Degree View
'Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. At Marketo, we talk about a “360 degree view” to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use.
VERTICAL RESPONSE | MONDAY, OCTOBER 21, 2013
[Customer, Loyalty] Let’s Party! 16 Business Event Planning Tips
'There are many ways to create a unique experience for your employees, customers, and potential customers. ” Is it to gain more customers, is it to show your employees that you appreciate their hard work, or are you thanking your customers for their loyalty? What will you need? How much room do they have?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 18, 2013
[Customer, Loyalty] It’s Time For CMOs To Tap Into The Power Of Personalization
Some place the highest premium on loyalty and trust in a brand or product. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. What is the demographic profile of your primary customers? 'Posted in eCommerce Optimization Personalization. Overall, U.S.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 17, 2013
[Customer, Loyalty] The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud
He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Fusing this customer profile information with Compendium’s data-driven content marketing platform, marketers can deliver right time, real time content to the appropriate people.
SALES CHALLENGER | THURSDAY, OCTOBER 17, 2013
[Customer, Loyalty] My Week in Vegas: Talent, Zombies, and a Little Magic
The Effortless Experience – Not Just for Customer Service : Last month, the newest book from CEB went on sale in North America and Europe. The book based on research from CEB’s Customer Contact practice, identifies a major flaw in the conventional wisdom that businesses should over-invest to delight customers in service interactions.
E-QUIP | TUESDAY, OCTOBER 15, 2013
[Customer, Loyalty] How Many of Your Clients Are Promoters?
It was the culmination of Reichheld''s research into which metrics best correlated with customer loyalty and revenue growth. Customers answer with a score based on a 10-point scale, with 10 meaning "very likely" and 0 indicating "very unlikely." Many experts in the field of customer research have been critical of NPS.
SAZBEAN | MONDAY, OCTOBER 14, 2013
[Customer, Loyalty] 9 Ways to Seriously Grow Your Email List
In terms of ROI, Facebook, Twitter, video and SEO can’t compare in getting customers to take action. It can help generate new revenue and maintain customer loyalty. '(Photo credit: tedeytan) Of all marketing tools, your email list remains the most powerful and valuable. But first you have to get people to sign on. Building
MARKETRI | MONDAY, OCTOBER 14, 2013
[Customer, Loyalty] Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer
Social media provides interactions that lead to loyalty. Starbucks-decorated fingernails, Coca-Cola costumes, Nike tattoos – if only all brands had this kind of customer loyalty! Positive experiences with brands lead to brand loyalty. Humans buy from humans. ” 3. Populate your information eco-system. 100% ROI.
EARNEST ABOUT B2B | FRIDAY, OCTOBER 11, 2013
[Customer, Loyalty] Welcome to the Alt.Dictionary for Business – it all starts here
Brand loyalty – Katy Perry turns blind eye to philandering husband (tweet this). Client briefs – Customer undergarments (tweet this). 'Business jargon – we’re sick to the back teeth of it. So here at Earnest – we think enough is enough. Below is our starter for 10 so you get the hang of it. The Alt.Dictionary.