• MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Customer, Loyalty] I’m a Marketer – Why Should I Care About Sales?
    Sales enablement is primarily about providing salespeople with what they need, when they need it, to successfully engage their target buyers throughout the customer lifecycle. Tap into internal (particularly sales and customer support) resources to gain valuable input and insights into just who you’re writing for and what they want to know.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Customer, Loyalty] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Customer, Loyalty] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Customer, Loyalty] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Customer, Loyalty] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Customer, Loyalty] Surround Your Customers with Sound Both Online and Offline
    How it connects the online and offline experiences of your customers. We commonly consider things like identity and connecting disparate systems to create a seamless environment that encourages customer loyalty, but sound not usually part of the equation. Technology provides another example of a truly branded sound.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] What Your Doctor Can Teach You About Business Growth
    There’s a widely used survey methodology that yield “Net Promoter Scores,” designed to measure client loyalty; but for most small firms, you really only need to ask three questions: 1. As long as your efforts are genuine, clients will remember, appreciate and reciprocate in terms of loyalty. Accessibility. Ability. If not, why not?  3.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. B2B Marketing Problem 4: The Customer Base Is Limited. The cookies taste good.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] 3 Auto-Responders Every Retailer Should Consider
    Retailers can also save time and keep customers engaged by setting up auto-responders. Simply put, it’s an out-of-the-ordinary email that a retailer sends to a customer that elicits an emotional “ahhhh” moment. An appropriate event that might trigger this email is a customer anniversary. Surprise and Delight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] 12 ways to achieve emotional marketing for your B2B company
    But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Or do we?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 31, 2015
    [Customer, Loyalty] Why it takes so long to achieve social media success
    It’s interesting that “soft benefits” like awareness and loyalty are at the top of the chart when everybody seems to be preoccupied with ROI. It's interesting that “soft benefits” like awareness and loyalty are at the top of the chart when everybody seems to be preoccupied with ROI. Social media success takes time.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Customer, Loyalty] Simplicity And Brand Experience: Margaret Molloy On The Siegel+Gale Simplicity Index
    He realized that an invoice could serve as a relationship-building tool with a customer. We have learned that plain language transcends customer transactions to create memorable brand experiences. You must take a multi-sector view of best practices and apply them to make customer experiences not just simple, but delightful.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Customer, Loyalty] Do your clients and candidates really like you?
    The Net Promoter Score or NPS is a quick and easy way to gauge customer satisfaction. Many of the best known global brands, such as Apple, Travelocity, Zappos and  many others  use NPS to measure customer loyalty and identify weak performing locations, products or departments. What do people think about your business? Promoters.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Customer, Loyalty] 5 Power Players You Need On Your Lead Management Team
    Follow through, and make sure the customer is satisfied with the product. Expand : Support loyalty and advocacy, expand usage, and upsell. They will make sure you have the ammunition to attract, nurture and convert valued customers. But there’s good reason for that. Marketing is no longer ad placement. Designer. SEO/PPC Expert.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Customer, Loyalty] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    All too many companies forget to continue the relationship with customers once they convert to paying customers. Fostering a deeper relationship with your customer through SaaS lead nurturing can not only lead to new revenue and retention, but increase customer loyalty and complete the customer feedback loop.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 25, 2015
    [Customer, Loyalty] An Open Technology Platform and Why It's Vital for a B2B CMO
    And the reason I say that can be summed up in a single sentence, which comes from an article which ran earlier this year on business2community.com : " B2B marketers must move toward solutions that identify and act upon intent throughout the customer journey." However, in the case of the B2B CMO, it is perhaps even more important.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Customer, Loyalty] Build Your Marketing Strategy Like a Construction Site
    Instead, marketing is about providing customers with a solution that matters to them. So it’s your job to not only encourage the initial sale, but to also encourage loyalty and repeat purchases. This causes inconsistencies which can affect your customer experience. Author: Aseem Badshah Don’t let the title fool you.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Customer, Loyalty] Branding as a full funnel journey
    Another way to look at marketing communications is to consider the total customer life-cycle as an ongoing opportunity to connect, educate, motivate, and yes, sell. Customer Lifecycle Mapping is simply another way to describe the mechanics of full funnel marketing. So, in this writer’s judgement, it is quite a worthwhile effort.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Customer, Loyalty] What Does A Content Marketing Plan Look Like?
    Before you can even start creating content, you need to get people within your company to understand and support your vision, especially the ones who will be providing you the resources, budget, and customer insights critical to the success of your content marketing plan. Where do you start? Step # 1 : Get Buy-in For Your Plan.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Customer, Loyalty] A Digital Marketer’s Twist on the “Go Getter”
    This might include monitoring paid campaigns daily (or even more frequently), testing and re-retesting messaging and value props until the right combination prevails, monitoring live chat after hours to get more data about their customers’ intent – the list of ways to go above and beyond (especially in the first few weeks) are endless.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Customer, Loyalty] Social Media & Your Business: Choosing the Best Platform
    With the greatest volume of users per month, these platforms allow you to build a following, showcase new products, and sometimes act as an arm of customer service. Primary Purpose : Builds brand loyalty and reputation. Encourages dialogue and depth with a customer base. Getting Started. Evaluating Purpose and Unique Attributes.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Customer, Loyalty] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    However, over the years, website functionality has become increasingly sophisticated and catered to customers' desires to buy and receive service online. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. A lot can happen in eight years. Desktop.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Customer, Loyalty] 5 Ecommerce Marketing Staples Overshadowed by Coupons
    Giving customers a chance to save money is a great way to reel them in. You’ll still hook customers who might have otherwise moved along. For long-term loyalty, free shipping for purchases that meet a certain dollar amount is the way to go. Several other techniques exist and have been proven to work. Free Shipping. Contests.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Customer, Loyalty] Healthcare Digital Marketing Industry Update – August
    Update 3: Social Customer Care Study Findings Align with New Facebook Update. What you should know: A study conducted by Sprout Social found interesting insights about customer service on social media. On top of that, poor customer service in the U.S. We’re now making those updates available to all Fathom blog readers.
  • LEADERSHIP  |  THURSDAY, AUGUST 13, 2015
    [Customer, Loyalty] 7 Essentials of Your B2B Customer Self-Service Strategy
    “By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. So, given that more than 50% of customer service interactions already do not require human support, organizations have to really think outside the box to strike a balance—personalization alongside customer self service.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 13, 2015
    [Customer, Loyalty] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy. Suddenly, they had gained and captured insight and unleashed the power of storytelling to invigorate a tired brand and drive brand loyalty.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 12, 2015
    [Customer, Loyalty] How to Entice Your Clients to Join the Marketing Automation Party
    But how in the world do you convince your old-school customers that it’s in their best interest to adopt this newfangled marketing automation (MA) for their organizations? Marketing Automation is All About Attracting, Converting and Keeping Customers. Share Success Stories from Existing Customers. Everybody likes that. Listen.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Customer, Loyalty] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Today’s personalization technology makes this possible, delivering customized web, email, mobile, and ad experiences to new and existing customers to help reinforce their loyalty.
  • BIZNOLOGY  |  FRIDAY, AUGUST 7, 2015
    [Customer, Loyalty] Uncover the why in branding
    When a well-crafted branding strategy comes together, it’s because the entire customer lifecycle is considered in light of the product or company’s brand strengths. Connections like these result in loyalty that inevitably causes margins to rise. What truly makes a great brand great? Great brands resonate with people. Like this post?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Customer, Loyalty] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. Get it wrong and you can do huge damage to your brand.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Customer, Loyalty] 4 Keys To A Sustainable Content Marketing Strategy
    Reaching out to thank loyal customers is done through animated e-mails and other platforms. The same behavior that drives Self-Service is driving SMS customer service. Your customers don’t want to use call channels unless absolutely necessary. Customers are a community—one that changes and grows. Data visualization.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Customer, Loyalty] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
    And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. In order to build business loyalty and turn scathing complaints into glowing recommendations, take some advice from the mouths of seasoned business and leaders: 1.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Customer, Loyalty] Millennials Hate Ads! Want This Instead
    64% of millennials said they are more likely to become a loyal customer if a brand engages with them on social. Another way to promote engagement and build loyalty is by offering millennials the opportunity to co-create your products with you. Traditional Advertising Is Dead. Marketing has a marketing problem. Community Matters.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Customer, Loyalty] How to Get a Bigger Bang from Your Press Releases
    Just as you market by segmenting your subscriber and customer lists, you can do the same with your press lists. Influencers can have a large impact on your target demographic, and provide quick routes to a trusting relationship between you and your future customers. Press releases drew eyes. They were go-tos for information.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Customer, Loyalty] Digital Debris: Why Data Needs an Expiration Date
    Second, our customers’ data is at risk. And, lastly, because our customers’ data is at risk, our brand’s reputation is on the line. The first line of defense is to keep our customer’s data as safe as possible. So how long do you hold on to data from your customers and prospects? Turns out it was. Yikes!
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Customer, Loyalty] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. Even if your business doesn’t use a subscription model, new competitors may be targeting your industry, and their presence affects customer behavior and expectations. Customer engagement.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Customer, Loyalty] Why Candy Crush is Eating Your Brain
    Other external triggers are found in proprietary apps that companies offer their customers – iTunes is a good example, or your online banking interface, but can also be as simple as subscribing to a newsletter.  Getting internal triggers right requires a  pretty deep understanding of how and where your customers use your products. 2.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Customer, Loyalty] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    great audience-brand relationship also results from communicating valuable and highly relevant information to customers. Just as outstanding dance performances merit awards, so should your customers get praise for being great. When customers do great things (with your help, naturally), highlight their successes. Discipline.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Customer, Loyalty] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    great audience-brand relationship also results from communicating valuable and highly relevant information to customers. Just as outstanding dance performances merit awards, so should your customers get praise for being great. When customers do great things (with your help, naturally), highlight their successes. Discipline.
  • LEADERSHIP  |  FRIDAY, JULY 24, 2015
    [Customer, Loyalty] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
    Social media has re-shaped how we approach marketing and customer relationships. customer service mistake may mean it’s your turn as this week’s unfortunate trending hashtag. Social media can be a powerful tool to connect with customers and prospects, build loyalty and gain exposure. Social Media Strategy. Content.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Customer, Loyalty] Marketers: Are You Ready for In-App SEO?
    Such businesses can use deep links to more efficiently engage prospects and customers at the right time with the exact content they are looking for, thereby improving the user experience, speeding up the sales process, and fostering brand loyalty. Oh, what a thankless job it is to be a digital marketer. This time the culprit is mobile.
  • VIDYARD  |  THURSDAY, JULY 23, 2015
    [Customer, Loyalty] Why Marketers Fail at Video: Top Three Challenges and How to Overcome Them
    And today in our digital world, brands have the opportunity to create the same level of unwavering loyalty. Video can benefit all functions of an organization, as it has the potential to make connections and drive action among different customer segments and buyer stages. After enduring 108.6 Where to?” she asked. My answer? Now What?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Customer, Loyalty] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    Implementing automated features make attracting and maintaining customers a snap. Reach customers in a timely manner. By using automated features, you’ll reach your customers quickly. Turn prospective customers into paying customers. Treat your loyal customers. Encourage active customers to buy again.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 21, 2015
    [Customer, Loyalty] Manufacturers: Are you Keeping up with Your Customers’ Expectations?
    Are we living up to our customers expectations? Is this any different for the manufacturing world and your customers? read an interesting article in eMarketer recently that companies in general are having trouble meeting customer expectations. Customer service. Do you know what a customer is worth to you ?
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Customer, Loyalty] Simply Put: Simplicity Is a Strategy
    It says you know who you are and what you do, and you know who your customers are, and you know what is important to them. Branding agency Siegel+Gale (“ Simple is smart ” is their tagline) says that simplicity shortens the distance between the brand and the customer. Do customers share our view of who we are and what we want to be?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Customer, Loyalty] 10 Customer Experiences You Need To Deliver Today
    The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. Your customers don’t want it.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Customer, Loyalty] Your Publication on Mobile: Why Smaller Screens are a Big Deal
    Most CMS and website platforms have responsive or mobile-friendly options built in, they just require activation and a little customizing. Mobile apps are usually a good solution for higher-volume, higher-readership publishers who see consistent loyalty and return visits from their readership. Need more convincing? People now spend 2.8
  • KAON  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Five Tips To Make Your Content Stand Out From The Crowd
    total of 88% of marketers now view the primary goals of content marketing to be enhancing customer loyalty and prospect/customer engagement, according to a survey by Smart Insights. There is no shortage of content, so marketers need to find ways to enhance the customer experience by going beyond a presentation or a whitepaper.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. There has been a change in customer engagement, moving from branded apps to messaging apps. We’re Location Marketing Solutions. Exactly.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Is Customer Retention The Secret To Content Marketing ROI?
    That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this? These four things are extremely important, but customer retention is also a powerful metric that content marketers can look to to prove the ROI of their efforts. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 10, 2015
    [Customer, Loyalty] Only 55% of Marketers Using Insights from Social Data
    This surprised me because brands are talking directly to their customers and fans on social media, so any data gleaned from those channels should be treated as direct feedback, much like customer surveys, etc. It’s encouraging to see that so many brands are now utilizing social for customer service and customer loyalty as well.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 7, 2015
    [Customer, Loyalty] Why CMOs Need To Remember They Are Consumers, Too
    Ask yourself this question Mr. and Mrs. CMO: Where in the hierarchy of priorities is the customer? Executives at some of the worlds most recognized brands have been heard to say the following: “I will tell the customer what to like.” ” “The customer follows us, we do not follow the customer.”
  • VERTICAL RESPONSE  |  TUESDAY, JULY 7, 2015
    [Customer, Loyalty] 6 Ways to Segment Your Email List to Improve Your Success
    This method gives you the opportunity to communicate with and talk to your customers where they are, increasing their ability to relate to your business. Loyal customers. Everyone likes to be rewarded for their loyalty. You’ll find that your customers are no different. Inactive customers. Geographic area.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 6, 2015
    [Customer, Loyalty] How To Find Your Community of Advocates With Engaging Customer Events
    For the supplier, advocacy can be a powerful way to identify new customers but also to find organic opportunities within existing ones. This is the period when customers are most likely to promote the services they are using or make referrals to brands or partners. This influence of the other attendees at events is highly valuable.
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] Call To Action: Close Your Buyer Journey Gaps
    Aberdeen Research shows that mapping your buyer’s journey can increase marketing investment ROI, reduce customer support costs, and shorten your sales cycle.  How our customers buy is fundamentally different than how we organize. How can you delight customers instead of just meet their needs? Stage 1: The Purchase Trigger.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Customer, Loyalty] How to Use Twitter’s New Video Response Function [Video]
    Video, unlike text, makes a deeper connection with people and in turn builds more lasting loyalty. Your customers will be able to relate to you as a person, and not as a logo, which can solidify the connection. Twitter is one of the “OG” members of the social media landscape. Why, you ask? Well, the answer is quite simple.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Customer, Loyalty] How to Convince Your CEO of the Power of B2B Content Marketing
    Inbound marketing uses content to earn prospect and customer attention, attracting the company’s target audience to their website and converting them. The strategy begins with developing buyer personas that show how your customers move through the buying cycle, the questions they ask and the content they consume along the way. Map It.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Customer, Loyalty] The Long Term Value of an Email Marketing Welcome Programme
    warm welcome is also crucial for the email marketing environment; just as you wouldn’t ignore a customer entering a store, an email marketer shouldn’t forget to say hello when a shopper signs up to receive the brand’s emails. However, to do this successfully good data hygiene is also essential.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Customer, Loyalty] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    In a 2014 Forbes Insights survey of more than 300 American marketing executives, results showed that marketing departments using data-based marketing tactics had triple the likelihood of developing a competitive advantage in customer engagement and loyalty compared to laggards (74% vs. 24%). Today, this is anything but the case.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Customer, Loyalty] 4 Twitter Tools that Help You With Customer Service
    Twitter has fundamentally changed the way that customer service interactions take place. As a business owner, you might find yourself in a negative customer-tweet situation at some point. Although daunting, with the correct monitoring tools, you can stop the criticism and respond to your customers in a timely manner. Twinitor.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Customer, Loyalty] 7 Ways To Get Customers To Love Your Brand
    How do customers describe your company to their family and friends? Nordstrom does not merely offer a high-end clothing and accessories, they offer dedicated customer service. Customers want to do business with a brand they trust, and it is hard to build trust in an age where we are all just bit jaded. Maintain High Quality.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Customer, Loyalty] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Always speak like a human being.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Customer, Loyalty] The Best In Automotive Content Marketing
    We know its important to authentically engage customers according to their lifestyle, especially when they are still getting to know our brand”. However, producing engaging content that resonates with a target audience is an effective and valuable strategy that results in strong relationships and loyalty over time. We want to inspire.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Best-in-Class CMOs: Modern Marketing for Love and Money
    They must balance the needs and priorities of romancing customer love and creating beautiful campaigns with scaling a daunting revenue wall to satisfy the demands of their C-suite and company investors. Why Driving Customer Awareness, Loyalty, and Retention Is The Goal. ” Managing Customer Journeys Boosts Performance.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Why Millennials Are Resistant to Advertising and Politics
    social networks), they will more likely become a loyal customer. Sharing certain types of information is essential for building brand loyalty – on the quality of a product (39%), their experience with the product (30%) and most important, a brand giving back to society (75% said this is “fairly/very important”). our kids). 
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Customer, Loyalty] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. Further, mastering this strategy is a great opportunity for companies to generate brand awareness and build loyalty with their customer base. Sounds amazing, right?!).
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] Why SaaS Software Companies Fail with Free Trial Approaches
    In fact, you will have no sales people or customer experience reps bug you because “you can do this on your own.”. I’ve been duped before by this, and so have you (just admit it, even if just to yourself). Then I log-in for the first time with your custom, temporary password. We have all seen it before. It is so SIMPLE.
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] Why SaaS Software Companies Fail with Free Trial Approaches
    In fact, you will have no sales people or customer experience reps bug you because “you can do this on your own.”. I’ve been duped before by this, and so have you (just admit it, even if just to yourself). Then I log-in for the first time with your custom, temporary password. We have all seen it before. It is so SIMPLE.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Customer, Loyalty] 34 Compelling Content Marketing Stats and Facts
    The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Customer, Loyalty] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. Customer Experience Trending
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 11, 2015
    [Customer, Loyalty] 5 Marketing Lessons From The Sharing Economy
    Co-create  Working in a collaborative way with customers can bring in outside perspectives and fresh ideas. One of my favorite examples is the Starbucks program where customers can nominate a new coffee.  This is a great example of using crowdsourcing to drive product innovation while encouraging customer participation.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 10, 2015
    [Customer, Loyalty] The Compliance Customer Relationship Challenge: Be Personal and Protect My Data
    While retail banking satisfaction and customer retention scores remain high, mobile satisfaction is declining. There are other customer relationship red flags; 71% of U.S. The affluent banking customers – the ones with the large deposits — are the least satisfied. Customer Experience TrendingThey will not accept any risk.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JUNE 10, 2015
    [Customer, Loyalty] How to make customers brand loyal? Give them the benefit of the doubt.
    This is a really nice move from TFL for three reasons: It gives customers the benefit of the doubt and allows them to self-serve their account. Key take-aways: Give customers the benefit of the doubt (not everyone is playing the system). What makes people loyal? Mutual respect is one thing. What makes people loyal to brands?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Customer, Loyalty] Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
    It’s important to continue nurturing the relationship and driving value, whether that’s in the form of an email about upcoming wellness events or integrating stellar customer service into their journey. Engagement: Modern-Day Customer Service. A lot of great consumer brands have built their companies around amazing customer service (e.g.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 9, 2015
    [Customer, Loyalty] What’s the Future of Small Independent Industrial Distributors?
    They need to know what their value proposition is, and most importantly, know their customers and what they want. Manufacturers relied on small local distributors for customer loyalty and technical expertise. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. My, how things have changed over the past several decades.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] There is no community on social media
    Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. They’re not archived. Your thoughts?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] 7 Inspiring Examples of Omni-Channel User Experiences
    At its core, omni-channel is defined as : a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.”. They use each of these platforms to engage and connect with customers.
  • I-SCOOP  |  SUNDAY, JUNE 7, 2015
    [Customer, Loyalty] Jeanne Bliss: how to build your customer-driven growth engine
    In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Customer, Loyalty] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. Author: Maya Nix Do you remember Farmville and Angry Birds? Or, more recently, Candy Crush?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which Which leads us to… Customer Lifecycle. Generate more leads.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] What is the Stage of Your Marketing Data?
    Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com , 72% of consumers prefer an integrated marketing approach. It’s clear that today’s modern customers have high expectations. You are respecting your customer's preferences.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] What are the best social media platforms for your business?
    The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. You still have to do the hard work to turn those folks into buying customers. need to make a very important point right up front. It does not.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [Customer, Loyalty] Getting Your First 100 Customers: Strategies That Work
    Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Anyone with experience with startup companies and sales and  marketing  knows how hard it can be to engage those first 100 customers. One thing I struggled with is finding new customers. Margarita’s Story. As Ms.
  • JUNTA 42  |  SATURDAY, MAY 30, 2015
    [Customer, Loyalty] This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
    Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. But there’s only one problem: Most of the site’s content was uploaded about three months ago, and there has been no new content published to continue building relationships with its customers.
  • BIZNOLOGY  |  FRIDAY, MAY 29, 2015
    [Customer, Loyalty] Digitizing Telcos
    Meeting these expectations, whereby customer interaction and service innovation become key strategic differentiators in a fast-commoditizing market, is both a challenge and an opportunity for Telcos. Nowadays, the customer journey is: Painful: picking and changing a carrier is really painful – hard work, boring, difficult to compare.
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Customer, Loyalty] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    In the realm of customer analytics, in particular, where the allure of deep, thorough, and relevant insights on customers makes the business case almost irresistible, what do you really need to know to be successful? Lynn Tsoflias: Obviously, just collecting customer analytics has no value if you don’t use the data.
  • E-QUIP  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Why Leaders Are Way Better Than Bosses
    Studies show that an engaged workforce produces greater profit, growth, shareholder value, quality, innovation, customer service, and loyalty to the company. Those appointed boss usually feel empowered. felt intimidated—and that ultimately made me a better leader. One was a principal in the firm (and the former branch manager).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] How To Get Out of a ‘Relationship Rut’ With Your Customers
    As in our personal lives, modern marketing is also all about relationships; relationships with your prospects, customers, Sales, IT and executives. Do you foster an environment of trust and communication? A lot of customers that I work with need help creating better relationships with at least one, if not all, of these different groups.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and  ROI. One customer’s experience in particular is shared later in this post. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion. Period.”.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Customer, Loyalty] Does advertising or engagement build stronger brand equity among Millennials?
    The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. According to Gallup, companies that fully engage customers saw a 240% boost in their performance. The concept of brand equity (i.e.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Customer, Loyalty] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    If and when it does, the move to a Google buy button could be a boon for certain retailers struggling to grab the attention of itinerant and capricious mobile shoppers or, just as easily, a devil's bargain for others trying to convert the same into long-term, loyal customers. What It Is. So how exactly will the Google buy button work? Hmmm….
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Customer, Loyalty] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    That is why customers like me enjoy a better driving experience than the one I had when I first bought the car two years ago. You can start by asking these 4 questions: How do we focus on a mission that will make life (a lot) better for our customers? Use the reports to measure the Lifetime Value (LTV) of your customers.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Customer, Loyalty] Taking a digital first approach to brand development: 3 key considerations
    With mobile devices now commonplace and wearables on the rise, brands must think about how an integrated brand experience renders in these environments.   If your website does doesn’t have responsive design, for example, you run the risk of losing customers from a disjointed or unmanageable mobile experience. year-over-year, vs. a 0.3%
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Customer, Loyalty] How To Think Like a Publisher
    And therein lies the key word: Loyalty. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Giving an elite tier of customers VIP content that no one else gets. Rewarding loyalty with discounts, free content or token gifts. Standards.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Customer, Loyalty] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    The festival has established itself as a fantastic forum in Australia—and I am beyond thrilled to both share and learn new ideas on how employees, leaders and stakeholders can build a brand from the inside out by empowering their employees to understand and innovate more purposefully around what customers need—not only today but in the future.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Customer, Loyalty] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. Implementing a Customer Awards Program: The Low-Down.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Customer, Loyalty] Much Ado About Data
    New technology has given us marketers access to a huge amount of data about our audience and customers, however it must be used in a responsibly way or we risk destroying the trust that surrounds a brand. Customers are more likely to purchase from a brand who doesn’t sell their data or spam them with un-useful content.
  • HUBSPOT  |  TUESDAY, MAY 12, 2015
    [Customer, Loyalty] 8 Copywriting Tips for Improving Conversions
    According to Psychology Today , “Positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”. Check out the example of a Spring ad below, I’ve circled all the instances of “you": By being personal, you’re speaking directly to the customer.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Customer, Loyalty] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Get some customer-produced video testimonials about your products or services? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Contact us today for more information.
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