• VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
    If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Land on the home screen for valuable branding to stay top of mind with customers. Mobile app.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] Improving ROI with Marketing Optimization
    CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. retailers now reach customers through a dozen or more channels, from traditional.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    Customers Personalize Every Experience to Increase. Challenge: Multiple Channels and Systems The explosion of digital channels has created a fragmented customer experience. 21% of customers say they receive a tailored experience, and 79% are frustrated with. view of customer interactions across their brands. Increase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] Grande Guide to Social Advertising
    to meet customers, you can barely find time to breathe. advertising platform knows about a potential customer’s. Drive Customers Home (to Your Website/ Microsite/Landing Page). custom landing page designed specifically for the. Social customers. seeds of loyalty are sown well in advance of purchase. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] Marketing Automation Simplified
    relevant, targeted, and value-based customer experience. initiatives, including customizing content and automating communications. Meaningful marketing is centered on the customer. To engage with prospects and customers in a. force automation (SFA), and customer relationship management (CRM). and customers.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    1Frictionless B2B Creating a smoother customer journey in a world of. customers along their journey. In other words your customers want, demand and quite frankly expect a cross-channel experience where they. how the customer experience is broken and why it is broken – far too many customers are subjected to a.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    Only one thing’s missing: customers. If you have already checked every digital marketing activity at least three times and find everything’s running smooth, it’s time to consider the prospective customer’s level of trust with your e-commerce site. Is it to foster loyalty? Guest post by Philip Masterson. So far, so good.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] The Key to Building Long-Term Relationships with your Leads
    Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle. Once you’ve established this, the next step is to gain their loyalty and encourage them to become brand advocates.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! You need retention marketing to make each customer you do acquire more valuable.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 3 Ways to Make Your Brand Fashionable
    ” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. In other words, how do you get your customer hooked onto your brand? Put your customers on a pedestal. Been there, done that!
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] Improving Customer Relationships with Marketing Automation
    With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Strong customer relationships are vital to any business strategy, but unfortunately, they are often given little priority.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 4 Ways to Survive a Social Media Disaster
    Social Media Customer Satisfaction & Loyalty StrategyMore than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Customer, Loyalty] 5 Things Spotify Can Teach You about Content Curation
    With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own. Lesson #2: Customize Content for Individual Users.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Customer, Loyalty] How to earn customer loyalty in the age of chat
    “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. What?!
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. An app can complement your mobile site, delivering push notifications and loyalty incentives. How can mobile change your business?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Here’s a Story: Why Storytelling is Vital to Content Marketing
    It’s also different from customer testimonial videos. That’s right, an email to their customer list announcing that they made a video. This initiative shows that REI cares about the same things that their customers do. This is how you build loyalty. Real storytelling is about emotion. And REI gets it.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    Customer data—what would marketers be without it? If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. The Benefits of Customer-Data-Driven Digital Content.
  • HALEY MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Customer, Loyalty] Lather, Rinse, Repeat. Repeat. REPEAT???
    But when it comes to customer service excellence, the "repeat" part (i.e., Consistently great customer service builds trust, strengthens your brand and demonstrates that you really care about clients and candidates - all without saying a word. Are you sending clear, positive messages about your company and its brand to your customers?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 27, 2016
    [Customer, Loyalty] 3 Must-Haves to Convert One-Time Shoppers to Loyal Customers
    Part of that reflection needs to focus on leveraging 2015’s data (especially the customer information gleaned in the holiday bustle) and using it to convert one-time Christmas buyers to all-the-time customers. So it’s a no-brainer to create loyal customers out of those that have recently engaged with your company.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Customer, Loyalty] The 411 on Mobile Apps
    They are good at driving return business and cultivating loyalty among your customers. Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The customer makes a transaction and learns about your mobile app, which they download on their phone. Fifty-two percent of the U.S.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 25, 2016
    [Customer, Loyalty] Brand Loyalty: Ethical Data Practices Matter!
    Today’s business landscape is replete with tales of security breaches , stolen customer information , and vulnerabilities patched-up to protect against ever-evolving threats. CMOs need to serve as key allies for customers looking to regain and maintain full control of their digital lives. Guest Post by Elie Auvray, CEO, Jahia .
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Customer, Loyalty] 15 Must-Haves for a Solid Email Marketing Program
    You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. The emails can be automated by interval or triggered by customer action. Listen closely to customer feedback. What works best?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Customer, Loyalty] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships. Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. So why do it now?
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Customer, Loyalty] Elements of a Successful Brand 5: The Name
    More and more professional services companies are recognizing that their firm name can help them stand out in a competitive environment and contribute to long-term customer loyalty. A brand is a complex organism. This is part five in a series of articles in which we examine a successful brand's component parts. Descriptive.
  • HALEY MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Customer, Loyalty] What’s Next in Staffing Customer Experience?
    Every year, we have to incorporate new terminology into our customer service lexicon. How will these new concepts alter your customer service mindset - and your customer experience (CX) strategy - in 2016? Let's take a look at three CX trends: Customer Experience Trend 1: Mobile first moves to the forefront. Omni-channel."
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Customer, Loyalty] The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]
    85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Giving discounts to attract customers is often a knee-jerk reaction to boost sales. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. Yet, 97% of rewards programs are transaction-based. Ecommerce
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Loyalty] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Inexpensive marketing, advertising, customer relation management (CRM), global exposure, thought leadership, branding, networking and personal use are just some of the many reasons one may use a social network. Helps deliver better customer service. Builds brand awareness and loyalty. Creates better customer experiences.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Customer, Loyalty] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Is the goal to increase customer engagement? To engage customers, consider surveys and contests in exchange for content.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Customer, Loyalty] Quick & Simple Tips To Improve Your Email Marketing Right Now
    Putting them at the bottom of the email may not be the best choice for your customers. Note that many triggered emails require pulling some data from your CRM system, analytics platform or other customer data-driven marketing services. Little Email Marketing Changes You Can Make Right Now. 1. Optimize for Mobile. class].image_banner
  • BIZNOLOGY  |  THURSDAY, JANUARY 7, 2016
    [Customer, Loyalty] How customer experience supports brand loyalty through relationships
    We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. To begin, attention to customer lifecycle or product consideration cycles in any meaningful way is still absent at the retailer level. Think, for instance, Rental Cars.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Customer, Loyalty] 5 Predictions for Influencer Marketing in 2016
    More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. The reason for this is that influencer marketing campaigns generate impressive results. The average earned media value (EMV) from US influencer marketing programs was 1.4 Increased Focus on Employee Advocacy.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Customer, Loyalty] The Keys to a Five Star Review Program
    Reviews drive new business to both B2B and consumer businesses and help marketers build a strong online brand to attract prospective buyers and improve customer experience for existing customers. Cash in with a loyalty program. Birchbox is a great example of a company with a successful loyalty program. How to get started.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Customer, Loyalty] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. Spotify now curates Discover Weekly, a customized playlist filled with songs an individual user has yet to uncover. Each post is packed with images, showcasing doodles straight from the desks of their customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Customer, Loyalty] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Read the full story on Loyalty 360. Today is the last day of the calendar year 2015. Marketing Resolutions To Make As The Year Ends. It’s just that time of year.
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 30, 2015
    [Customer, Loyalty] 8 Ways You’re Failing at Email Marketing: Marketing Automation Can Help
    Email marketing has the potential to fuel sales and website traffic, while increasing brand loyalty to your company. To reach your target customers, you need to ensure your email marketing contains an edge over your competition, so you can entice consumers, motivate […]. Marketing Automation marketing automation
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 30, 2015
    [Customer, Loyalty] Customer Service Trends of 2015 – A Look Back (Part 2)
    In our previous blog post , we highlighted how trends such as omni-channel have influenced the activities of customer care executives around the globe in 2015. In this post, we’ll take a look at how customer service organizations were influenced in 2015 by three additional trends. 1. Journey Management. Workforce Optimization.
  • ACT-ON  |  WEDNESDAY, DECEMBER 30, 2015
    [Customer, Loyalty] Travel Marketing: 5 Steps to Seed the Micro-Moments That Drive Decisions
    Whether you are a ski destination, a mountain biking mecca, or a golfing paradise, capturing the imagination and loyalty of a traveler discovering your destination and a new activity or sport at the same time is one way to tap into the lifetime value of a repeat visitor or a brand loyalist. It is not linear or confined to one device.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Customer, Loyalty] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    My to-do list is clear, and all I have left to do is write a blog post about customer retention. Do they know I’m writing a blog post on customer loyalty? One thing is obvious, the Starbucks marketing team knows a thing or two about customer retention. Why is Customer Retention Important? Build Brand Loyalty.
  • HINGE MARKETING  |  MONDAY, DECEMBER 21, 2015
    [Customer, Loyalty] Elements of a Successful Brand 2: The Tagline
    The customer success platform" (Salesforce). Every brand worth its salt stands for something — a point of differentiation or a competitive advantage that stimulates interest and builds loyalty. A brand is a complex organism. This is part two in a series of articles in which we examine a successful brand's component parts.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 17, 2015
    [Customer, Loyalty] Uncovering 5 Hidden Gems in Your Marketing Data
    It’s less about amassing data in our CRMs, DMPs, and marketing automation platforms, and more about inspiring connections with our customers. While basic identity data isn’t sexy, it’s critical to breaking down data silos and building a consistent customer experience. Read more about signal data. 4. Data Management
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Customer, Loyalty] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    This also represents the ideal process you want your clients’ customers to experience as they transition from Anonymous Visitor → Known Prospect → Qualified Lead → Customer → Lifetime Customer/Advocate. Any competent marketer is good at attracting prospective customers. And guess who they’re looking to – yep! Capture.
  • VIDYARD  |  WEDNESDAY, DECEMBER 16, 2015
    [Customer, Loyalty] 5 Signs ABM Is a Smart Addition to Your Marketing Strategy
    There’s an entire relationship that begins immediately after the buying transaction, and if you manage it properly, you can turn a positive customer experience into loyalty and advocacy, which means cross-selling, up-selling, and referrals … which means more revenue. But it has its weaknesses. signatures.  . That’s ABM.  .
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Customer, Loyalty] 4 Tips for Competing with Mega Stores This Holiday Season
    If you’re offering great deals on all the products in your store, you may just get those customers in the door. Loyalty Rewards. Now, the important phrase here is “easy-to-register.” If you require massive amounts of information before the customer can enroll, then you’ll lose them all. Free Shipping. It’s going to cost you.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 15, 2015
    [Customer, Loyalty] 5 Things I Learned About Digital Marketing in 2015
    To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates. 2. In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead. Cheers!
  • FATHOM  |  MONDAY, DECEMBER 14, 2015
    [Customer, Loyalty] How Amazon Dominated Black Friday & Cyber Monday 2015
    We believe it is the un-paralleled customer experience they provide. Let’s take a deeper look into some strategies where Amazon takes it to the next level for their customers, and also explore what a consumer brand can learn from these strategies: Two Days = More Than Two Weeks. Solid Mobile Experience Is A Better Customer Experience.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 9, 2015
    [Customer, Loyalty] The Art of Honesty: Marketing Tactics to Tell Your Brand Story through Transparency
    The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. And it turned to storytelling to involve its customer base in this decision, creating a landing page and 13-minute video featuring Taylor himself. Trust is an important component in any relationship.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Customer testimonials (51 percent), tutorial videos (50 percent) and demonstration videos (49 percent) have been the most effective types of video marketing tactics for which marketers are seeing positive results. percent of all marketers use customer data in their content marketing strategy. Customer Experience. source ). >.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If your small business has amassed positive reviews and feedback on social networks, in 2016 potential customers may be able to find you — and all those positive reviews — with a search on their favorite social media sites. As you make your content marketing plans for 2016, keep in mind the benchmarks of quality and customization.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If your small business has amassed positive reviews and feedback on social networks, in 2016 potential customers may be able to find you — and all those positive reviews — with a search on their favorite social media sites. As you make your content marketing plans for 2016, keep in mind the benchmarks of quality and customization.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] 17 Stats That Prove 2016 Is The Year Of Video
    This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. Many marketing experts have predicted that 2016 will be the year for videos. Content Marketing
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Customer, Loyalty] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. Yet, nurturing customer relationships is a crucial element of marketing, and budgets need to start accounting for this. Happy Customers = Loyal Brand Advocates.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Customer, Loyalty] Higher Education and Beyond: A Changing World for Marketers
    To fill this gap, marketers need to start integrating holistic digital strategies into their day-to-day campaigns, targeting everything from new prospects to existing customers, and for those in higher education, high school students to alumni. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer, Loyalty] 5 Ways to Build Lasting Client Relationships
    Exceeding their expectations not only gains their trust, but it gains their loyalty to you and adds value to your bottom line. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights. Investing Your Time. 1. Communication Is Key. 2.
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Customer, Loyalty] Aligning your Video Strategy to the Buyer Journey
    Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. A new way to think about your video strategy. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. told them I was speaking at an event called Space Camp.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Customer, Loyalty] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Can free toasters* and a loyalty card be far behind? Model Factory starts by importing data in known structures, so users still need to set up the initial inputs and do things like associate customer identities from different systems. Banks used to give away free toasters to attract new customers. The "how" is more complicated.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    But today’s most innovative online retailers—companies like Mizzen & Main , Harry’s , Plated , and more—build relationships with their customers throughout the year. You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But some findings were a little more unexpected.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] The Right Way to Reduce Your Churn Rate
    Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Once a customer’s decision is made, it’s frankly very hard to change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 23, 2015
    [Customer, Loyalty] Is Google really Sauron?
    It has to be made based on the needs and wants of your customers. This is just one in a long line of examples where the Silicon Valley tech stars favor engineering decisions instead of market-based decisions that favor customers, and it is getting really tiresome. Most Silicon Valley companies still see customers as “users.”
  • JUNTA 42  |  SUNDAY, NOVEMBER 22, 2015
    [Customer, Loyalty] Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
    Yes, they are important, but they need to be just part of what gets us to concrete business goals – driving revenue and profit for the organization, saving costs, and creating quality, long-term customer relationships, and loyalty. RECOMMENDED FOR YOU: How to Convert Customers’ Passions Into Inspiring Content. How strange.
  • FATHOM  |  THURSDAY, NOVEMBER 19, 2015
    [Customer, Loyalty] Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More
    It helps improve your rankings, brand presence and customer loyalty, just to name a few. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. Google Cleans Up Search URLs in Browser”. link]. link]. link]. link].
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] 3 Ways for B2B Marketers to Invest in Customer Retention
    Increase your wealth of customers. For marketers, that wealth is customer retention. In fact, increasing customer retention rates by a mere 5% increases profits by 25% to 95%, according to Harvard Business Review. It can listen and react to existing customers just the same way that it does to prospects. Quite a lot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] To drive value from your content, focus on trust, not traffic
    Silversten calls these customers “apostle customers,” a concept similar (perhaps identical) to what I wrote about in a chapter called “The Alpha Audience” in my new book  The Content Code. Love is not a word usually embraced by businesses, but how can you create unyielding loyalty without it? Trust.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Built-in Capabilities Make Sophisticated Testing Drag-and-Drop Easy
    However, surprisingly few teams are able to achieve the kinds of sophisticated testing practices that yield meaningful increases in engagement, loyalty and revenue. “Test, test, test.” The best testing organizations see ROI in the 1000-2000% range. To test like the best : Just start testing! Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Loyalty] Drive Mobile Engagement With In-App Messaging
    Whereas a Push Notification is meant to bring the customer back to the app, an In-App Message is used within the app to drive an already engaged audience to conversion with more targeted and meaningful content. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Product News
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Customer, Loyalty] [Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage
    Perhaps a competitor will swoop in like a flying monkey and whisk your customer away. Or, Or, maybe your customer will fall asleep in a field of poppies, going dark until the right marketing touch awakens them. Engage with your customers on their preferred channel. This is critical because customers evolve over time.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 17, 2015
    [Customer, Loyalty] Changing rooms and changing behaviours: improving the retail experience
    Indeed, getting customers into the changing rooms is half the battle (particularly for men, where there’s a 65% chance they’ll buy the item they take in). An iBeacon or NFC loyalty-card touchpoint can take advantage of customer data – particularly if you’ve downloaded the store’s app. We're playing by their rules. Yeah, large.".
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 17, 2015
    [Customer, Loyalty] Why Meaning Matters More than Noise
    “When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.”. Meaningful is a book about the importance of deliberately and transparently paying attention to customers and prospects. That customer’s story changes because the business exists.”
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 17, 2015
    [Customer, Loyalty] 22 things we learned at the Festival of Marketing 2015
    They put convenience, volume, and access over loyalty. Neil Davidson, HeyHuman. [In regards to brand loyalty] “Shallow and fleeting can be as effective as deep and meaningful… We need to stop seeing love as the end goal – maybe shallow relationships can matter too” Neil Davidson, HeyHuman. “We need to de-risk innovation. Or drink tea.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 16, 2015
    [Customer, Loyalty] Tech Giants as Lobbyists: Politics Meets the Sharing Economy
    Now, corporations like Uber and Airbnb not only provide their customers with new sources of income and money-saving options; they also give them a voice and protect their rights. Because this additional income helps change the way people live their lives, Uber and Airbnb’s value becomes tangible among their customers.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Customer, Loyalty] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Staying engaged with users is a straightforward way to earn and retain that brand loyalty. If you're a HubSpot customer, all you have to do is simply enable the auto-publish function in your Social Media Settings. Justworks customers. But what happens when you're on a content team of one? Why Does Social Promotion Matter?
  • LEADERSHIP  |  FRIDAY, NOVEMBER 13, 2015
    [Customer, Loyalty] Social Media: The Largest International Expo!
    Event promoters have come to rely heavily on social media, with many of them using the platforms to boost awareness of their event and brand, create new information and customer support channels, increase customer loyalty, and reduce marketing spend. billion versus 809 million. Are the consumers paying attention?
  • FATHOM  |  THURSDAY, NOVEMBER 12, 2015
    [Customer, Loyalty] Fathom SEO Pulse #45: Google’s Artificial Intelligence, SEO Traps in 2016 & More
    Avoid the One Digital Marketing Mistake That Will Alienate Your Customers”. However, it really just harms your brand trust and loyalty. Use these types of content to answer your customers’ questions before they even ask, and keep them coming back to your site (after purchasing) to find more useful information. link]. link].
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 12, 2015
    [Customer, Loyalty] The “Name Game” challenge: creating that ideal brand name
    It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers. Branding is more than finding a new name or image. Millennials (i.e. Like this post?
  • SALES ENGINE  |  THURSDAY, NOVEMBER 12, 2015
    [Customer, Loyalty] Redefining sales prospecting in an era where no one wants to talk to you
    The secret to loyalty and continuing business is: Maintain the relationship with consistent value messaging, and thereby stay top-of-mind for both referrals and repeat business. Build loyal relationships with existing customers and earn referrals. Bring someone who may give your customer business. That means cold calls.
  • 6SENSE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Customer, Loyalty] Forbes Report: The Data-Driven, Customer-Centric Future of Marketing
    Last week Forbes released their Insights Report on Data Driven and Customer Centric marketing. It also uncovered some of the main barriers-to-entry for a truly data-driven, customer-centric marketing operation. The Customer-Centric Universe. The survey reached 162 U.S.-based Progress in Data-Driven Marketing Efforts. Latest
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Customer, Loyalty] Which Marketing Tactics Are The Most Overrated? [New Data]
    HubSpot customers: Read this post on our customer blog for tips on measuring the ROI of social using HubSpot.). It's also a way for businesses to speak directly with their customers , which helps build customer loyalty. But what if you asked them to name the most overrated marketing tactic? Here's what we found.
  • FATHOM  |  MONDAY, NOVEMBER 9, 2015
    [Customer, Loyalty] Rise of the CMO in Higher Education
    Only by making your institution invaluable to students do you win their loyalty. Kormis , CMO of Georgetown University’s McDonough School of Business); the people who should know best rate themselves lower than other CMOs  on how well their organization is “driven by customer needs.” Marketing departments of the future.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Customer, Loyalty] What are the most reliable content channels to connect with customers?
    Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. So, when we attain that magical level, what are the very best ways to reliably reach those customers? So Pinterest does not always get the credit it deserves for driving actual customer behavior. People subscribe.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 8, 2015
    [Customer, Loyalty] Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals
    Engaging new buyers and repeat customers are the lifeline to achieving growth. Causing many to rethink long-standing practices on customer acquisition and customer retention. How new buyers and repeat customers are interacting with organizations today is putting many companies on the spot to adapt. Aligning With Goals.
  • HUBSPOT  |  SUNDAY, NOVEMBER 8, 2015
    [Customer, Loyalty] How to Reduce Employee Turnover: 5 Tips for Keeping Your Best Talent
    Retaining employees -- like retaining clients and customers -- is one of the best ways to keep your team on track towards their goals. Staff Loyalty Tip 1: Improve Your Benefits Package. Staff Loyalty Tip 2: Create a Staff Onboarding Program. Staff Loyalty Tip 3: Provide Opportunities to Grow and Learn.
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Customer, Loyalty] Why Marketing Automation Does Not Work
    No new customers. Start with the Customer. We already know our customers. Customers don’t reveal all their cards. Find out about the buying process and the questions your customers ask as they move through it. You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Customer, Loyalty] Paid Advertising 101: Understanding Search and Display Advertising
    In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. billion in online ad revenues in the US, up 22.5% year over year. So what are you waiting for?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Customer, Loyalty] Give Your Brand an Emotional Reason for Being
    Understanding Your Market Groups = Engagement and Brand Loyalty. And because this industry has much more long-term and personal relationships with its customers, promoting an emotional bond through branding is the difference between success and failure with cultural groups. Making the Shift to Multicultural Marketing. The Takeaway.
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 30, 2015
    [Customer, Loyalty] Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing
    With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Use technology to connect directly with your customers and listen to their needs.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Customer, Loyalty] How to Be More Likeable: 7 Tips Anyone Can Try
    Considering the value of introductions in the world of business -- it's a starting point for turning strangers into acquaintances, and acquaintances into customers -- this is a habit worth shaking. In other words, your loyalty is a direct reflection of the restaurant's ability to deliver a consistent experience, right? How rude.
  • FATHOM  |  TUESDAY, OCTOBER 27, 2015
    [Customer, Loyalty] Why You Should Be Excited To Be a Marketer
    For all the hype around data and measurement, relating to and connecting with people is still the ultimate measure of your job.  If you can’t attract like-minded customers, then all your numbers and technology are meaningless. News flash: Marketing is a party! In fact, I started out tech-illiterate, or at least code-illiterate.
  • HUBSPOT  |  TUESDAY, OCTOBER 27, 2015
    [Customer, Loyalty] Preparing Your Ecommerce Company for a Banner Holiday Shopping Season
    No matter the age of your ecommerce company, you will see first-time customers this holiday season. If you’ve educated them, provided excellent pricing and service, and follow up after the purchase, you’ve laid a pretty path toward loyalty. Last year, online retailers took home more than $101 billion during November and December.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Customer, Loyalty] Seven Ways to Humanize B2B Marketing
    Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. One enterprise software vendor talks about making its IT customers into business heroes. Optimize the customer experience.
  • INFLUITIVE B2B  |  MONDAY, OCTOBER 26, 2015
    [Customer, Loyalty] 9 Stellar Referral Program Examples
    Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. And how do you motivate your customers to consistently submit referrals without annoying them? Referrals are an important part of a healthy B2B sales pipeline. Google. Dropbox.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Customer, Loyalty] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    Marketing is often about treating the largest groups of prospects and customers the same. Can you market to them without scaring them off, because they are your most likely customers? Suggested Metrics: Visitor Loyalty. Marketing doesn't stop once someone becomes a customer. Start by defining what a customer is.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Customer, Loyalty] The Emerging Importance Of B2B Ethnography To Buyer Personas
    Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. The focus on how to solve difficulties in international customer service and support. Particularly how various customer support teams collaborated virtually to resolve international support issues.
  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Customer, Loyalty] The Marketer's Guide to Developing a Strong Corporate and Brand Identity
    Their missions are clear, and they foster that customer loyalty all businesses crave. Customers, employees, blog readers (sound familiar?), and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. customers. Why's that?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Loyalty] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. With a 360-degree view of each of your customers, you can leverage deep user insights to drive engagement, retention, and growth. Proactive vs. Reactive Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 20, 2015
    [Customer, Loyalty] Why CMOs Need To Keep It Simple
    Top Reasons Consumers Continue to Participate in Loyalty Programs. Now, without even clicking on the article itself my bet would have been the #1 reason consumers continue to participate in loyalty programs was because they wanted something in return; they want to be rewarded. And this not a recent trend by any means. How long?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 20, 2015
    [Customer, Loyalty] The Most Effective B2B Content Types for Each Funnel Stage
    Case studies show other customers with their problems solved. And finally video is a great medium to see your people and your customers talk about your products and services. Loyalty. Once you have converted a prospect to a customer, it is time to keep them informed and happy. 72% were from North America. Awareness.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 19, 2015
    [Customer, Loyalty] Funnels, crazies and Jedis — you can’t UnRead this book
    Treat your employees well and they’ll treat your customers better. Like paying your employees well above the going rate in your area, not laying them off, being nice to suppliers, customers and the community and generally running a respectful company that makes a first-rate product. quite enjoyed my Air Canada experience that night.
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