• KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Customer, Loyalty] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty. About 90 percent of marketing mobile initiatives are geared toward existing customers, according to respondents. percent) and email marketing (88.7
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer, Loyalty] What Does Employee Engagement Have to Do With Marketing?
    If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line. How they feel and what they have to say about your business is everything — and your customers are listening. The link between employee engagement and customer experience. Communication.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer, Loyalty] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Think Loyalty First. So what are retail brands to do?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Customer, Loyalty] Why You Should Always Have an Active Branded Campaign
    As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. Brand loyalty clearly goes a long way in the lead generation space. Final Thoughts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Customer, Loyalty] Data is the Biggest Roadblock to Cross Channel Marketing Success
    And they unequivocally need a 360-degree view of customers to link online digital marketing efforts to offline purchases to give marketers the true ROI on dollars spent reliably and efficiently target the right message, to the right person at the right time. Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Yikes.
  • INFLUITIVE B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Customer, Loyalty] Infographic: The State of Customer Marketing in 2017
    In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer, Loyalty] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer, Loyalty] Stop. Look. Listen. It’s time for an influencer marketing campaign
    It’s more effective than advertising since 47% of online customers use ad block technology. They can effectively drive sales because of the loyalty of their community and their authentic, passionate advocacy. By Brooke B. Sellas, {grow} Contributing Columnist. But I’m not here to stir the giant pot of influence Kool-Aid.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Customer, Loyalty] Interactive Content, Marketing Automation, and the Engagement Economy
    In 2017, we’re living in a world where customer expectations are at an all-time high. According to data from Gartner , 89% of marketing leaders expect to compete primarily on the basis of customer experience today, compared to just 36% four years ago. The bottom line: Engagement = Loyalty, Profit, and Relationships.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Customer, Loyalty] 4 tips to improve your YouTube channel
    Pique your customer’s interest. The goal of a video is to engage your customers and get them ready for your call to action. Support customer research. Build loyalty through consistency. Learn how to attract new prospects and retain loyal customers. That rule is that volume wins.  Qualify leads. Like this post?
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Customer, Loyalty] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract ,  capture ,  nurture ,  convert , and expand. Top performers are also more likely to personalize campaigns based on their customer preferences. How is customer loyalty trending?
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 10, 2017
    [Customer, Loyalty] Track and Use Data from SMS/Text for Your Marketing
    For example, suppose you want to send out a message or a coupon to a current customer or prospective customer and you want to use the channel with the greatest possibility they will see it. Here are some tips on where to start: Invite customers to quickly sign up for your loyalty program via text. Some 18.7 More than 4.2
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Customer, Loyalty] Five Strategies for Improving Customer Experience
    As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Consider having frequent meetings and training to continually encourage excellent customer service.
  • OPENTOPIC  |  TUESDAY, FEBRUARY 7, 2017
    [Customer, Loyalty] Four Steps for Driving Customer Loyalty With Data Science
    For most companies, the cost of acquiring a new customer is far more than the cost of retaining an existing customer—often 5-10 times more expensive. Those impressive numbers confirm the 80/20 rule to be true (20% of customers bring 80%. Brands & Marketers
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Customer, Loyalty] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    For example, the SMB customer loyalty company, Belly , was looking for additional brick and mortar verticals to attack, and used predictive analytics to score all of the new lists they sourced. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Customer, Loyalty] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    For example, the SMB customer loyalty company, Belly , was looking for additional brick and mortar verticals to attack, and used predictive analytics to score all of the new lists they sourced. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Customer, Loyalty] Can We Adapt Ourselves To Adaptive Content
    Content Marketing Content Customer Satisfaction & Loyalty Marketing InnovationI know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Customer, Loyalty] 10 most inspiring digital marketing stories of 2016
    Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. Like this post? Sign up for our emails here.
  • ACT-ON  |  FRIDAY, FEBRUARY 3, 2017
    [Customer, Loyalty] 8 Content Marketing Mistakes to Avoid in the New Year … and Always
    That content has its place, but your readers (customers and prospects) will gravitate toward content that independently provides value. What are your customer’s issues? You will find that quality content builds upon itself, delivering consistent long-term engagement, and creating brand loyalty within your customer base.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Customer, Loyalty] Businesses Investing More in UX to Enhance Customer Experience in 2017
    To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 25, 2017
    [Customer, Loyalty] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. B2B customers also put a lot of stock in blog posts as content that helps them make decisions. Say it the Same Way Everywhere. Cross Channel Marketing
  • VIDYARD  |  WEDNESDAY, JANUARY 25, 2017
    [Customer, Loyalty] The Sales Tactics You Need to Know for 2017
    Matt Heinz, President of Heinz Marketing, whose focus is on greater sales, revenue growth, product success, and customer loyalty, facilitated the discussion. Well, we now know that these days, up to 90% of the customer’s decision to purchase is complete before they even reach out to your sales team. What are the best strategies?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 25, 2017
    [Customer, Loyalty] Why It’s Important to Understand the Expectations of Your Site Visitors
    Marketing Strategy content marketing strategy Customer Satisfaction & Loyalty Digital Marketing Lead QualificationYou write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. That’s the question! Everyone on the web is in a big rush.
  • CONTENTLY  |  TUESDAY, JANUARY 24, 2017
    [Customer, Loyalty] Advertising Has a Geographical Bias. What’s the Solution?
    The key to solving this issue is simple: talking to customers. worked with the team firsthand on a project aimed at incentivizing consumers to join IKEA Family, the furniture chain’s loyalty program. As a result, we came away with a more nuanced picture of IKEA Family customers. Often, they fail. An out-of-touch industry.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Customer, Loyalty] How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It
    However, if you run a dynamic company, breaking ground with your products or services, trying to edge out the competition as one of the new guys, or any other situation where online customer conversions via your website are vital for your sustainability - welcome, friends. Should I feel guilty for knowing how to do this? Well, yes. worked.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Customer, Loyalty] How Your Business Can Survive The Ad Blocking Wars On YouTube
    And yet it also advocates that businesses do more than just advertise on their channel – it suggests you create content that doesn’t just promote yourself, but video that helps your potential customers solve their problems. This may be called the “ YouTube content marketing customer journey.” Why are users blocking ads?
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. By showing PayPal’s solution to this everyday problem, the company shows its customers that they know how their products are being used, something most brands can learn from. What to Takeaway.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] 5 CSR Tips So You Can Start Giving Back This New Year
    For example, at HubSpot, we place heavy focus on customer education and spreading the good word of Inbound Marketing. Plus, 80% of customers would tell their family and friends about a company’s CSR efforts, thus making them advocates for your business. 2. Which part of the customer journey does your CSR fit in?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] The greatest content marketing case study in history
    GE asked its scientist customers from all around the world to submit their favorite photos for a contest. Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. GE made its customers shed tears of joy. It celebrated customers. GE’s customers were crying.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] Blockchain marketing: how the technology behind Bitcoin could change marketing
    ” Finally, they began to adapt to the implications that customers were connected and empowered in a way previously unimaginable. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. You have to pay for customer attention at every touchpoint.
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Customer, Loyalty] Rethinking the Role of Marketing in B2B Customer Engagement
    Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Customer, Loyalty] It’s Time You Knew What Your Brand and Usain Bolt Have in Common
    One of the first places marketers focus their attention when trying to gain new customers, reach existing ones more effectively and increase company revenue is to partner with the sales team. Companies with closely aligned sales and marketing teams have 36% higher customer retention and 38% higher sales win rates. Sales Team. Brandin
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Customer, Loyalty] Your Role on the Customer Journey
    Specifically, creating a customer journey map – and why you need to take this step. What is the customer journey? The customer journey is the decision-making process through which customers take action. Why you should create a customer journey map: predicting and informing the future. Back to instinct. Visual cues.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Customer, Loyalty] What Does it Take to Build a Successful Sales and Marketing Team?
    While every potential employee carries his or her own unique set of strengths and weaknesses, both sales and marketing teams should consist of members with varying degrees of integrity, loyalty, creativity, ambition, and tenacity. However, getting both of these entities on the same page is just as big a challenge today as ever.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Customer, Loyalty] The Four Best Online Survey Tools
    There’s no better way to know what customers and website visitors are thinking than to just ask them. Measure customer satisfaction, loyalty, and advocacy. Create, send, and analyze results from online surveys for customer satisfaction, employee engagement, event planning, education/training, or market research  purposes.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Customer, Loyalty] How to simultaneously attract new prospects and retain loyal customers
    One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy?
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Customer, Loyalty] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    As you grow the audiences reached through these channels, seek out ways to limit turnover—which will indicate that the content is strengthening brand loyalties and building a relationship with consumers. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. Measure Short-Term Success.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Customer, Loyalty] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    As Adweek reports: “… AOL hopes to create custom and native ads that encourage consumers to not use an ad blocker. The media product exists primarily to drive AARP membership and build member loyalty. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s TOM example: AARP.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Customer, Loyalty] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. As it happens, REI is the number-one brand for making customers feel respected, according to research reported in the Harvard Business Review. Real talk: I love REI.
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer, Loyalty] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Achieving it is easier than you think, if you do this one simple thing: Keep your customers longer. Increasing customer loyalty doesn’t require a huge financial investment. It takes common sense,  discipline and a little shareworthy service know-how (which I happily provide below): Don’t take loyalty for granted.
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer, Loyalty] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Achieving it is easier than you think, if you do this one simple thing: Keep your customers longer. Increasing customer loyalty doesn’t require a huge financial investment. It takes common sense,  discipline and a little shareworthy service know-how (which I happily provide below): Don’t take loyalty for granted.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Community focuses on fostering connections among customers through virtual communities or in-person events. Loyalty programs are an example. Your brand voice is more than just a press release.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] 5 Tips to Start a Conversation with Your Audience
    Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From Augmented and Virtual Reality Apps gaining ground too.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Customer, Loyalty] Digital Asset Management in the Martech Cocktail
    reference architecture built on foundations of customer- and product-centric data models can surface key gaps in systems and standards, and distinguish business services from business platforms. Though DAM historically was implemented in a silo, used and maintained by only a few marketers or archivists, that’s changed. Key Benefits.
  • ACT-ON  |  TUESDAY, JANUARY 10, 2017
    [Customer, Loyalty] Act-On: The Ideal Mid-Market Solution
    Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. If I’m stuck, our amazing Customer Success Manager is there to help us with weekly calls!”. Other Act-On customers had similar results. And which solution is the best of the best? 97% for quality of support.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Customer, Loyalty] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    The celebration consisted of a 12-day festival called Akitu, when either a new king was crowned, or loyalty to the existing monarchy was renewed. Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Customer, Loyalty] How to Entice Your Clients to Join the Marketing Automation Party
    But how in the world do you convince your old-school customers that it’s in their best interest to adopt this newfangled marketing automation (MA) for their organizations? Marketing Automation is All About Attracting, Converting,  and  Keeping Customers. Share Success Stories from Existing Customers. Everybody likes that. Guide.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2017
    [Customer, Loyalty] The Customer Experience Story: Seamless and Not So Seamless
    There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. “Customer experience is your customers’ perceptions of how the company treats them. Ella is a fan of Barista King, whereas Joseph is a customer of CFC. Customer ExperienceMain Takeaways.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Customer, Loyalty] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. The thought provoking discussion follows.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Customer, Loyalty] Blast Off: The Internet of Things Is Headed to Mars
    Although private companies aren’t privy to government funding, they’re still able to remain solvent only by the continued patronage of their customers. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. Why Send Tech to Mars?
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] The Talent War, and Other Big Content Marketing Trends for 2017
    Instead of just peddling busy work, smart marketers will focus on creating exceptional content that drives widespread sharing, earned media, and audience loyalty. 3. Custom ROI formulas. I’ve spent years trying to crack the code on content marketing ROI. Six years ago, I started working in content marketing. It’s expected.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] Boxever Puts Airline Data in Context for Better Passenger Experience
    Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. Boxever’s foundation is the customer database. customers), sessions, and orders.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] Start 2017 with the world’s most famous chief marketing technologist
    Technology has empowered the consumer with seamless discoverability and accessibility, redefining customer experience, which means marketing now has a very different role to play within organizations. We will have data and we will have content but no way to apply them to deliver a value proposition for the customer. 3. Interviews
  • ACT-ON  |  MONDAY, JANUARY 2, 2017
    [Customer, Loyalty] Play time: Why you should add gamification to your content strategy
    Perhaps you create a pamphlet or maybe a poster to show customers how it all works, from point A to point Z. But with gamification, you can create a dynamic experience that has potential to further engage – and delight – your potential customers. There are a couple other big benefits of gamifying, too: Engaging customers. Passé?
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Customer, Loyalty] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    Rather than limiting ourselves to viewing content as little more than a demand driver or an advertising alternative, we urge practitioners to expand their horizons and explore its potential to further mid- and lower-funnel goals, like increasing conversions and loyalty. This week’s show. robert_rose Click To Tweet. Image source.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Customer, Loyalty] How the Right Marketing Automation Platform Saves You Time and Money
    An integrated workspace can help marketers cut back on time and costs, and address the entire buyer’s journey – from branding, to demand generation, to retention and loyalty. Bluenose develops technology that helps businesses engage, retain, and grow their customer base. TONY: You’re the VP of Customer Success and Operations.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Customer, Loyalty] Top Digital Marketing Trends for 2017
    As a result, B2B businesses are adapting their contact and promotion efforts to reach out to the constantly-connected, need-information-right-now customer. Customer Data Platforms and Predictive Analytics. As prospective customers demand more authentic content and real-time information, Google will stretch to provide links to it.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Customer, Loyalty] 11 inspiring case studies of digital transformation
    Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features Need some examples? Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Customer, Loyalty] 6 Holiday Campaigns That Drive the Customer Journey
    There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Retention/Loyalty. Awareness. Engagement. Growth.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Customer, Loyalty] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    As I talk with everyone — marketers, CIOs, data scientists — the common thread is customers at the center. After all, what could be simpler than putting customer needs first? organizing a business around the customer is more difficult than it seems. That customer feedback can then inform your marketing strategy.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Customer, Loyalty] 8 commonly overlooked ways to make social media work for you
    Instead, focus on providing tips or information your shoppers appreciate and sparsely mix in your goods and services to attract more customers and long-term viewership. For you, a business owner, to be productive and gain the trust and loyalty of social media followers, you need to post platform-specific content to all of your accounts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 19, 2016
    [Customer, Loyalty] 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
    Customers who shop on more than one channel have a 30% higher Lifetime Value than those who shop on only one. Here's another cold, hard truth: Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Let's dive right in shall we? 1.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Customer, Loyalty] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    While we love the idea of creating a customer-loyalty-driven content experience, Robert and I agree that the corporate packaging of this particular effort places it in the realm of sales collateral, not valuable content. 2.    Sponsor (40:53). This week’s show. Recorded live on December 12, 2016; Length: 1:04:33). The result?
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Customer, Loyalty] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Read on to discover which B2B marketing trends  you  should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Call your best customers. Wes Yee.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Customer, Loyalty] How the Internet of Things Is Changing Marketing Forever
    For marketers, this is huge, because it provides unprecedented access to customers. So why do customers want so many devices speaking to each other and, as a result, collecting massive amounts of data about their lives? Customers today are busier than ever, and as a result, they want faster experiences. Crisis avoided.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 12, 2016
    [Customer, Loyalty] Why Customer Experience Is Just Like Gift Buying
    Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer, Loyalty] How to Prevent a Live Q&A from Turning into a #BrandFail
    Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. This doesn’t mean that brands shouldn’t respond to unhappy customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] How Global CMOs Reap the Benefits of Technology
    For example, Phil Clement, CMO of AON believes that global brand surveys help to assess how the brand is doing in a particular area, how much loyalty it’s generating, and how likely people are to want to work with you before they hear your proposal. Created A Lot of Value. Chamulitrat says for sales, the measuring metric is obvious.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 2017 Marketing Predictions [Slide Deck]
    Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. In fact, “customer-obsessed” could be the term that coins 2016! We all know how important and valuable our customers are, yet many organizations still struggle to effectively improve customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 37 Big Data Case Studies with Big Results
    AMERICAN EXPRESS : Starts looking for indicators that could predict loyalty and developed sophisticated predictive models to analyze historical transactions and 115 variables to forecast potential churn. To date, the app has been downloaded over 11 million times and gives customers much greater peace of mind. Who’s using it?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company. Advertisers typically prefer to stay out of politics. So what should advertisers do?
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Social media strategy leaders: Lisa Marcyes
    Customer support channel to answer inquiries and provide customer service. What is the unique role social media plays in the customer journey with your organization?  . Next I look at engagement and try to get a little more granular with targeting and nurture strategies to help nudge a potential customer toward a conversion.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Automated Behavioral Segmentation: Personalized in Real Time
    You must create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience by way of personalized content, you quickly move customers through to conversion, which dramatically shortens the sales cycle. Personalizing the content makes this a reality.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Why Your Brand Storytelling Strategy Should Take a Stand
    Your employees, your customers, and the public at large are very interested in what you have to say. Trump certainly wouldn’t have been able to do so with Maloney or Cuban—no one would believe him, as the latter were clear about their loyalties. Thomas and Schilling picked no bones about where their loyalties were. Right?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 4 Things That Should Be On Every CMO's Wish List
    Let's cut right to the chase: Mobile has finally delivered on the promise of keeping customers connected to the brand - anytime, anyplace. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. Oh, sorry. where was I?
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers. It can be taxing for customers to understand what’s what. Here’s what he had to say. Go off-site if you have to.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 13 Customer Loyalty Best Practices for B2B Companies
    Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. Customer lifetime value (CLV).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Customer, Loyalty] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The most common example happens in a customer meeting when you explain a technical concept to a customer, only to hear them say “That makes sense…” with a furrowed brow. She patiently uncovers not just what the customer is looking for in a piano, but their musical background, favorite songs, and preferred pieces to play.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Customer, Loyalty] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Facebook examines loyalty in a time of infinite choice (28:04): Our second Facebook story of the week comes directly from the company’s insights blog and examines some of the more compelling findings from its recent survey on brand loyalty across several key marketing verticals. This week’s show. presidential election.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Customer, Loyalty] What is the role of content marketing in an ad-free world?
    Our job as marketers is to provide customers, and potential customers, with “provocations” that allow opportunities to engage with the brand. Those provocations create awareness, interaction, and potentially loyalty and trust over time. By Mark Schaefer. Here’s the current state of my advertising consumption.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [Customer, Loyalty] Role of digital in driving customer engagement
    The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty which means longer-term, less price sensitive and therefore more profitable customers. The post Role of digital in driving customer engagement appeared first on Opentopic.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Customer, Loyalty] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    The benefits of video marketing are immense : a 76 percent return on investment, increased search engine visibility, and elevated customer trust, just to name a few. If you have a restaurant or retail store, use email and social media to invite customers to an open house at your business. Reward loyal customers. Hopefully!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Customer, Loyalty] How 4 Brands Are Revolutionizing the Customer Experience
    As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. Each one of these interactions elicits emotion; according to eMarketer , “over time, these individual interactions or moments accrue, forming the basis for customer experience.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Customer, Loyalty] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. However, the forward thinking should not stop there.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Customer, Loyalty] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers will get you the right answer.
  • ACTIVEDEMAND  |  FRIDAY, NOVEMBER 11, 2016
    [Customer, Loyalty] The Differences Between Behavioral Segmentation and Audience Segments
    Loyalty – Engagement metrics can be an indicator of loyalty. With a flexible and integrated marketing automation platform like ActiveDEMAND, targeting your customer segments is easier than ever. It’s important for marketers to understand the differences and correlations between the two. Get Started with ActiveDEMAND today!
  • LEADERSHIP  |  FRIDAY, NOVEMBER 11, 2016
    [Customer, Loyalty] Why Customer Data Should Shape Your Marketing Strategy
    If the restaurant refused to listen to (or even provide a forum for) customer suggestions on how to make dining there a better experience, how likely would you be to go back? So why is customer research so important? Because customer experience is such a crucial element in growing your business (or even maintaining it!).
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Customer, Loyalty] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. What does the evolution of the customer lifecycle mean for marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The version 4.0
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    Launching platforms that elevate current products into expanded service models for customers. The CMO needs to the Customer Experience thought leader in their company. It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. Disruptive Growth. Period.
  • NETLINE B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Customer, Loyalty] Thank You from Robert Alvin, CEO of NetLine Corporation
    In reflection of the recent top 100 ranking by NetLine Corporation on Entrepreneur Magazine’s 2016 Entrepreneur 360™ List, NetLine’s CEO and Founder Robert Alvin wrote the following letter to our customers. Trust is hard to come by and must be earned, and that is why today I am so thankful for you – our loyal customers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Customer, Loyalty] 5 Things to Include in Your Brand’s Content Guidelines
    It’s easy for someone to assume what those goals might be. A CMI report found that the most important goals for B2B marketers is lead generation (85%) and sales (84%), and sales (83%) and customer retention/loyalty (81%) for consumer content marketers—though yours may be different. Easy enough, right? You’re done here.”. Industries.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Customer, Loyalty] 19 Brands with a Cult Following (And What You Can Learn From Them)
    But there’s no reliance on customer surveys and downloaded data. That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “ Easy to Assemble ,” which ran for four seasons. Branding Best Practice: Delight Your Customers. But how?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Customer, Loyalty] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. Word questions with care.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Customer, Loyalty] How Is Your Staffing Firm Like a Tootsie Pop?
    You guessed it: your customers. What I am recommending, however, is putting your clients at the metaphorical center of your business with a customer-centric strategy. So, what does it mean to be customer-centric? And this is what being a customer-centric staffing firm is all about! Sound like a tall order?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Customer, Loyalty] Why We May Be Thinking About Chatbots All Wrong
    My customer account for Pizza Hut linked to Messenger in seconds and didn’t require any new payment information. Harvard Business Review report from 2010 found that “loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [Customer, Loyalty] Make the Most Out of Social Coupons for Small Business Saturday
    With Small Business Saturday fast approaching on November 26, we wanted to take a look at how social coupons can prompt your customers to think of you when they “shop small” and “dine small.” They take advantage of customers’ price sensitivity, which is often more important to them than brand loyalty.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Customer, Loyalty] 6 Steps to Creating a Successful Instagram Marketing Strategy
    The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips. Image source: GoodFreePhotos.com.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Customer, Loyalty] 8 Personalities to Look for When Assembling a Content Team
    That requires an ability to develop, execute and report on a comprehensive content strategy -- on that both attracts potential customers and retains existing ones. This person should be generally skilled in content distribution and promotion, and know how to engage influencers to drive interest around the brand and build customer loyalty.
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