• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 22, 2017
    [Customer, Loyalty] 3 Important relationship lessons I’ve learned from offline businesses
    They’re chatty guys with great humor, and they have a voracious (pardon the pun) interest for their customers. In fact, every time I visit the Vietnamese snack bar again, I feel like a brand new customer with no relationship history whatsoever. Repeat customers don’t just come back for the product or service. The lesson?
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Customer, Loyalty] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    So, you shell out for a suite of new marketing tools, hire the smartest content experts, and flood the web with a cadence of content to generate awareness, drip campaigns to nurture prospects, and customer evidence materials to seal the deal. About The B2B Customer Data Index. Customer Success Tech. Like it? And then it happens.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Customer, Loyalty] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    What do your customers think of your business? You may be terrified at the notion of soliciting customer feedback. Asking customers what they think of your products and services is basically an act of cold-call torture. Polling your customers for feedback. Customer discussions: getting group feedback. Survey says!
  • OPENTOPIC  |  MONDAY, MARCH 20, 2017
    [Customer, Loyalty] The Drivers of Brand Loyalty May Surprise You
    Brands need to demonstrate consistency and superiority in the minds of the customer. Dependability is key to both types of customer, but to earn the committed, brands must show they are superior to others. Among the major challenges marketers face in the year ahead will be creating and retaining a loyal customer. Now what?
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Customer, Loyalty] 6 assumptions push marketing gets wrong
    Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. If you string these experiences together in a helpful way, you’ll develop trust and loyalty in your audience, two things push marketing rarely cultivates. The presumption of relevance.
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Customer, Loyalty] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    But in 1939, Allstate did something no insurer had done before: it customized policy rates by considering consumers’ vehicle mileage, purpose, and age. Brand loyalty is driven by trust. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes. Allstate.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Customer, Loyalty] The Best 2017 Networking Events for Marketers
    Are looking to use social media to build customer loyalty and ambassadorship. After all, 4X as many customers would rather watch a video about a product than read about it , and 43% of people want to see more content in this format from marketers. And where's the appeal of that? The truth is, not all events fit that stereotype.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Customer, Loyalty] How to Generate Fresh, Customer-Centric Content
    Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business cares about innovating on their behalf, rewarding loyalty.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Customer, Loyalty] Is your brand making maximizing interest from potential customers?
    Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage. This is where personalized customer journeys come into play.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Customer, Loyalty] Let’s Celebrate the 2017 Markie Awards Finalists!
    This is an exciting time for our customers and our employees. All Modern Customer Experience attendees are welcomed to attend the Markies Awards ceremony and dinner to be held on April 25th at 7 p.m. still need customer confirmation to use). Every company says they are customer focused, but few actually deliver. Cisco.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Customer, Loyalty] 105 ways to build your email list | Tips, tactics, and best practices
    After all, newbies are in a bit of a catch-22 situation: They can’t start a campaign without addresses, but they’re often so dependent on email that they don’t know how to ask customers to opt in without emailing them. Avoid being pushy; if you offer value, loyalty will follow. Capture in-store customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Customer, Loyalty] Mark Cuban, the first trillionaire and chatbots on the edge
    These character bots have been shown to have very high customer satisfaction and engagement levels. Value-adds to an app (like alerts, new deals, bonuses) can create unique customer delight and loyalty. By Mark Schaefer. This is PART TWO of my report from Austin. You can see my earlier notes here. Automated Assistant Revolution.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Customer, Loyalty] Mastering modern marketing technology leadership over 2 intense days
    How do you balance scale & innovation to deliver outstanding customer experiences? What the most customer-centric marketing organizations of tomorrow will look like. How unified customer data relates to the overall marketing architecture. Realistic timelines and budgets for creating a unified customer database.
  • CONTENT STANDARD  |  MONDAY, MARCH 13, 2017
    [Customer, Loyalty] To Change Your Audience’s Perspective, Ask for a Compliment
    After 30-day software trials, both send their potential client a customer feedback survey. New research shows that simple psychological sleight of hand can turn those cursory customer surveys into powerful drivers of consumer behavior. ”) actually makes customers think more highly of the brand. The Power of Positivity.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Customer, Loyalty] What Is Customer Marketing?
    B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. It’s where the worlds of Customer Marketing and Customer Success collide.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Customer, Loyalty] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    Then, each team member would write a highly customized, personalized email that clearly demonstrated the fact that he had done the research about the prospect (without being creepy — though admittedly, some people didn’t like it). You need someone with sustained attention and loyalty to your company. billion. Activity feels good.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Customer, Loyalty] 10 B2B Lead Generation Strategies for 2017
    When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. Some businesses, especially the older and larger companies, do not rely on the web for networking with partners and customers. You may have reached your targets last year, but it’s time to aim higher in 2017.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 2, 2017
    [Customer, Loyalty] Content Marketing Trends to Watch Out for in 2017 [Infographic]
    Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty and trust with them, ensuring the growth of their business. Content marketing is quickly becoming a game changer in the field of marketing. Content Marketing
  • NETLINE B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Customer, Loyalty] 2017 B2B Marketing Exchange – Post Event Insights
    Lee Oden of TopRank spoke about why B2B marketers should continue to connect with customers and how to reach through the noise and beat the growing issue of ad blockers. Mission Critical: Customer Retention & Renewal Messaging by Tim Riesterer. Talking to Your Customers vs. Convincing Prospects to Become Customers.
  • ACT-ON  |  WEDNESDAY, MARCH 1, 2017
    [Customer, Loyalty] Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity
    As marketers, we can glean internal data, gather facts from third-party sources, and pull evidence (testimonials and quotes) from our customers. You or your product group may use subtle, and common, persuasive tactics to woo customers and nudge them in the direction of buying. Customer trust and loyalty. Authenticity.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Customer, Loyalty] How Marketers Should Think About Customer Marketing in the Engagement Economy
    Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Customers for Life.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 28, 2017
    [Customer, Loyalty] Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue
    Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly. Good CX leads to revenue because customers don't churn, buy more or get other customers to buy. Connection Problems. CMO Corner
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Customer, Loyalty] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. Sixty-three percent of marketers have an app to build customer loyalty. About 90 percent of marketing mobile initiatives are geared toward existing customers, according to respondents. percent) and email marketing (88.7
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer, Loyalty] What Does Employee Engagement Have to Do With Marketing?
    If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line. How they feel and what they have to say about your business is everything — and your customers are listening. The link between employee engagement and customer experience. Communication.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Customer, Loyalty] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Think Loyalty First. A (Subtly) Dire Situation. Right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Customer, Loyalty] Why You Should Always Have an Active Branded Campaign
    As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. Brand loyalty clearly goes a long way in the lead generation space. Final Thoughts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Customer, Loyalty] Data is the Biggest Roadblock to Cross Channel Marketing Success
    And they unequivocally need a 360-degree view of customers to link online digital marketing efforts to offline purchases to give marketers the true ROI on dollars spent reliably and efficiently target the right message, to the right person at the right time. Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Yikes.
  • INFLUITIVE B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Customer, Loyalty] Infographic: The State of Customer Marketing in 2017
    In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer, Loyalty] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer, Loyalty] Stop. Look. Listen. It’s time for an influencer marketing campaign
    It’s more effective than advertising since 47% of online customers use ad block technology. They can effectively drive sales because of the loyalty of their community and their authentic, passionate advocacy. By Brooke B. Sellas, {grow} Contributing Columnist. But I’m not here to stir the giant pot of influence Kool-Aid.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Customer, Loyalty] Interactive Content, Marketing Automation, and the Engagement Economy
    In 2017, we’re living in a world where customer expectations are at an all-time high. According to data from Gartner , 89% of marketing leaders expect to compete primarily on the basis of customer experience today, compared to just 36% four years ago. The bottom line: Engagement = Loyalty, Profit, and Relationships.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Customer, Loyalty] 4 tips to improve your YouTube channel
    Pique your customer’s interest. The goal of a video is to engage your customers and get them ready for your call to action. Support customer research. Build loyalty through consistency. Learn how to attract new prospects and retain loyal customers. That rule is that volume wins. Qualify leads. Like this post?
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Customer, Loyalty] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. Top performers are also more likely to personalize campaigns based on their customer preferences. How is customer loyalty trending?
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 10, 2017
    [Customer, Loyalty] Track and Use Data from SMS/Text for Your Marketing
    For example, suppose you want to send out a message or a coupon to a current customer or prospective customer and you want to use the channel with the greatest possibility they will see it. Here are some tips on where to start: Invite customers to quickly sign up for your loyalty program via text. Some 18.7 More than 4.2
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Customer, Loyalty] Five Strategies for Improving Customer Experience
    As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Consider having frequent meetings and training to continually encourage excellent customer service.
  • OPENTOPIC  |  TUESDAY, FEBRUARY 7, 2017
    [Customer, Loyalty] Four Steps for Driving Customer Loyalty With Data Science
    For most companies, the cost of acquiring a new customer is far more than the cost of retaining an existing customer—often 5-10 times more expensive. Those impressive numbers confirm the 80/20 rule to be true (20% of customers bring 80%. Brands & Marketers
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Customer, Loyalty] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    For example, the SMB customer loyalty company, Belly , was looking for additional brick and mortar verticals to attack, and used predictive analytics to score all of the new lists they sourced. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Customer, Loyalty] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    For example, the SMB customer loyalty company, Belly , was looking for additional brick and mortar verticals to attack, and used predictive analytics to score all of the new lists they sourced. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Customer, Loyalty] Can We Adapt Ourselves To Adaptive Content
    Content Marketing Content Customer Satisfaction & Loyalty Marketing InnovationI know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Customer, Loyalty] 10 most inspiring digital marketing stories of 2016
    Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years. The company let customers request delivery of their favorite pizza by tweeting to the @Dominos Twitter account , or by using the hashtag #EasyOrder. Like this post? Sign up for our emails here.
  • ACT-ON  |  FRIDAY, FEBRUARY 3, 2017
    [Customer, Loyalty] 8 Content Marketing Mistakes to Avoid in the New Year … and Always
    That content has its place, but your readers (customers and prospects) will gravitate toward content that independently provides value. What are your customer’s issues? You will find that quality content builds upon itself, delivering consistent long-term engagement, and creating brand loyalty within your customer base.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Customer, Loyalty] Businesses Investing More in UX to Enhance Customer Experience in 2017
    To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 25, 2017
    [Customer, Loyalty] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. B2B customers also put a lot of stock in blog posts as content that helps them make decisions. Say it the Same Way Everywhere. Cross Channel Marketing
  • VIDYARD  |  WEDNESDAY, JANUARY 25, 2017
    [Customer, Loyalty] The Sales Tactics You Need to Know for 2017
    Matt Heinz, President of Heinz Marketing, whose focus is on greater sales, revenue growth, product success, and customer loyalty, facilitated the discussion. Well, we now know that these days, up to 90% of the customer’s decision to purchase is complete before they even reach out to your sales team. What are the best strategies?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 25, 2017
    [Customer, Loyalty] Why It’s Important to Understand the Expectations of Your Site Visitors
    Marketing Strategy content marketing strategy Customer Satisfaction & Loyalty Digital Marketing Lead QualificationYou write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. That’s the question! Everyone on the web is in a big rush.
  • CONTENTLY  |  TUESDAY, JANUARY 24, 2017
    [Customer, Loyalty] Advertising Has a Geographical Bias. What’s the Solution?
    The key to solving this issue is simple: talking to customers. I worked with the team firsthand on a project aimed at incentivizing consumers to join IKEA Family, the furniture chain’s loyalty program. As a result, we came away with a more nuanced picture of IKEA Family customers. Often, they fail. A simple solution.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Customer, Loyalty] How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It
    However, if you run a dynamic company, breaking ground with your products or services, trying to edge out the competition as one of the new guys, or any other situation where online customer conversions via your website are vital for your sustainability - welcome, friends. A bit nasty, innit?” (He Well, yes. Hence - here we are now. worked.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Customer, Loyalty] How Your Business Can Survive The Ad Blocking Wars On YouTube
    And yet it also advocates that businesses do more than just advertise on their channel – it suggests you create content that doesn’t just promote yourself, but video that helps your potential customers solve their problems. This may be called the “ YouTube content marketing customer journey.” Why are users blocking ads?
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. By showing PayPal’s solution to this everyday problem, the company shows its customers that they know how their products are being used, something most brands can learn from. What to Takeaway.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] 5 CSR Tips So You Can Start Giving Back This New Year
    For example, at HubSpot, we place heavy focus on customer education and spreading the good word of Inbound Marketing. Plus, 80% of customers would tell their family and friends about a company’s CSR efforts, thus making them advocates for your business. Which part of the customer journey does your CSR fit in?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] The greatest content marketing case study in history
    GE asked its scientist customers from all around the world to submit their favorite photos for a contest. Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. GE made its customers shed tears of joy. It celebrated customers. By Mark Schaefer. Here we go.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] Blockchain marketing: how the technology behind Bitcoin could change marketing
    ” Finally, they began to adapt to the implications that customers were connected and empowered in a way previously unimaginable. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. You have to pay for customer attention at every touchpoint.
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [Customer, Loyalty] Rethinking the Role of Marketing in B2B Customer Engagement
    Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Customer, Loyalty] It’s Time You Knew What Your Brand and Usain Bolt Have in Common
    One of the first places marketers focus their attention when trying to gain new customers, reach existing ones more effectively and increase company revenue is to partner with the sales team. Companies with closely aligned sales and marketing teams have 36% higher customer retention and 38% higher sales win rates. Sales Team. Brandin
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Customer, Loyalty] Your Role on the Customer Journey
    Specifically, creating a customer journey map – and why you need to take this step. What is the customer journey? The customer journey is the decision-making process through which customers take action. Why you should create a customer journey map: predicting and informing the future. Do you get lost? I do.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Customer, Loyalty] What Does it Take to Build a Successful Sales and Marketing Team?
    While every potential employee carries his or her own unique set of strengths and weaknesses, both sales and marketing teams should consist of members with varying degrees of integrity, loyalty, creativity, ambition, and tenacity. However, getting both of these entities on the same page is just as big a challenge today as ever. 4) Listen Up.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Customer, Loyalty] The Four Best Online Survey Tools
    There’s no better way to know what customers and website visitors are thinking than to just ask them. Measure customer satisfaction, loyalty, and advocacy. Create, send, and analyze results from online surveys for customer satisfaction, employee engagement, event planning, education/training, or market research purposes.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Customer, Loyalty] How to simultaneously attract new prospects and retain loyal customers
    One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy?
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Customer, Loyalty] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    As you grow the audiences reached through these channels, seek out ways to limit turnover—which will indicate that the content is strengthening brand loyalties and building a relationship with consumers. Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. Measure Short-Term Success.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Customer, Loyalty] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    As Adweek reports: “… AOL hopes to create custom and native ads that encourage consumers to not use an ad blocker. The media product exists primarily to drive AARP membership and build member loyalty. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s TOM example: AARP.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Customer, Loyalty] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. As it happens, REI is the number-one brand for making customers feel respected, according to research reported in the Harvard Business Review. Real talk: I love REI.
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer, Loyalty] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Achieving it is easier than you think, if you do this one simple thing: Keep your customers longer. Increasing customer loyalty doesn’t require a huge financial investment. It takes common sense, discipline and a little shareworthy service know-how (which I happily provide below): Don’t take loyalty for granted.
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Customer, Loyalty] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    Achieving it is easier than you think, if you do this one simple thing: Keep your customers longer. Increasing customer loyalty doesn’t require a huge financial investment. It takes common sense, discipline and a little shareworthy service know-how (which I happily provide below): Don’t take loyalty for granted.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Community focuses on fostering connections among customers through virtual communities or in-person events. Loyalty programs are an example. Your brand voice is more than just a press release.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] 5 Tips to Start a Conversation with Your Audience
    Content Marketing content creation content writing Customer Satisfaction & LoyaltyFriends, Marketers, Countrymen lend me your ears. We move into the another year witnessing our mechanical cousins picking up some impressive skills. From Augmented and Virtual Reality Apps gaining ground too.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Customer, Loyalty] Digital Asset Management in the Martech Cocktail
    A reference architecture built on foundations of customer- and product-centric data models can surface key gaps in systems and standards, and distinguish business services from business platforms. A customer-centric model puts the customer at the center of the marketing technology strategy. It’s not always obvious. Key Benefits.
  • ACT-ON  |  TUESDAY, JANUARY 10, 2017
    [Customer, Loyalty] Act-On: The Ideal Mid-Market Solution
    Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. If I’m stuck, our amazing Customer Success Manager is there to help us with weekly calls!”. Other Act-On customers had similar results. And which solution is the best of the best? 97% for quality of support.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Customer, Loyalty] A Brief History of New Year's Resolutions: Where They Began & Why They Fail
    The celebration consisted of a 12-day festival called Akitu, when either a new king was crowned, or loyalty to the existing monarchy was renewed. Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Customer, Loyalty] How to Entice Your Clients to Join the Marketing Automation Party
    But how in the world do you convince your old-school customers that it’s in their best interest to adopt this newfangled marketing automation (MA) for their organizations? Marketing Automation is All About Attracting, Converting, and Keeping Customers. Share Success Stories from Existing Customers. Everybody likes that. Guide.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 6, 2017
    [Customer, Loyalty] The Customer Experience Story: Seamless and Not So Seamless
    There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. “Customer experience is your customers’ perceptions of how the company treats them. These perceptions affect their behaviors and build memories and feelings and may drive their loyalty.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Customer, Loyalty] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. The thought provoking discussion follows.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Customer, Loyalty] Blast Off: The Internet of Things Is Headed to Mars
    Although private companies aren’t privy to government funding, they’re still able to remain solvent only by the continued patronage of their customers. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. Why Send Tech to Mars?
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] The Talent War, and Other Big Content Marketing Trends for 2017
    Instead of just peddling busy work, smart marketers will focus on creating exceptional content that drives widespread sharing, earned media, and audience loyalty. Custom ROI formulas. Six years ago, I started working in content marketing. Apparently, this agency wanted to do something called content marketing. Bold and daring, I know.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] Boxever Puts Airline Data in Context for Better Passenger Experience
    Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. Boxever’s foundation is the customer database. customers), sessions, and orders.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Customer, Loyalty] Start 2017 with the world’s most famous chief marketing technologist
    Technology has empowered the consumer with seamless discoverability and accessibility, redefining customer experience, which means marketing now has a very different role to play within organizations. We will have data and we will have content but no way to apply them to deliver a value proposition for the customer. Congratulations!).
  • ACT-ON  |  MONDAY, JANUARY 2, 2017
    [Customer, Loyalty] Play time: Why you should add gamification to your content strategy
    Perhaps you create a pamphlet or maybe a poster to show customers how it all works, from point A to point Z. But with gamification, you can create a dynamic experience that has potential to further engage – and delight – your potential customers. There are a couple other big benefits of gamifying, too: Engaging customers. Passé?
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Customer, Loyalty] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    Rather than limiting ourselves to viewing content as little more than a demand driver or an advertising alternative, we urge practitioners to expand their horizons and explore its potential to further mid- and lower-funnel goals, like increasing conversions and loyalty. This week’s show. 1. Notable news and upcoming trends.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Customer, Loyalty] How the Right Marketing Automation Platform Saves You Time and Money
    An integrated workspace can help marketers cut back on time and costs, and address the entire buyer’s journey – from branding, to demand generation, to retention and loyalty. Bluenose develops technology that helps businesses engage, retain, and grow their customer base. TONY: You’re the VP of Customer Success and Operations.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Customer, Loyalty] Top Digital Marketing Trends for 2017
    As a result, B2B businesses are adapting their contact and promotion efforts to reach out to the constantly-connected, need-information-right-now customer. Customer Data Platforms and Predictive Analytics. As prospective customers demand more authentic content and real-time information, Google will stretch to provide links to it.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Customer, Loyalty] 11 inspiring case studies of digital transformation
    Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. INNOVATION: Innovate by rapid experimentation.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Customer, Loyalty] 6 Holiday Campaigns That Drive the Customer Journey
    There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Retention/Loyalty. Awareness. Engagement. Growth.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Customer, Loyalty] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    As I talk with everyone — marketers, CIOs, data scientists — the common thread is customers at the center. After all, what could be simpler than putting customer needs first? organizing a business around the customer is more difficult than it seems. That customer feedback can then inform your marketing strategy.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Customer, Loyalty] 8 commonly overlooked ways to make social media work for you
    Instead, focus on providing tips or information your shoppers appreciate and sparsely mix in your goods and services to attract more customers and long-term viewership. For you, a business owner, to be productive and gain the trust and loyalty of social media followers, you need to post platform-specific content to all of your accounts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 19, 2016
    [Customer, Loyalty] 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
    Customers who shop on more than one channel have a 30% higher Lifetime Value than those who shop on only one. Here's another cold, hard truth: Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Let's dive right in shall we? Cross Channel Marketin
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Customer, Loyalty] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    While we love the idea of creating a customer-loyalty-driven content experience, Robert and I agree that the corporate packaging of this particular effort places it in the realm of sales collateral, not valuable content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. 1: L2 Inc.’s
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Customer, Loyalty] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Call your best customers. Wes Yee.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Customer, Loyalty] How the Internet of Things Is Changing Marketing Forever
    For marketers, this is huge, because it provides unprecedented access to customers. So why do customers want so many devices speaking to each other and, as a result, collecting massive amounts of data about their lives? Customers today are busier than ever, and as a result, they want faster experiences. Crisis avoided.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 12, 2016
    [Customer, Loyalty] Why Customer Experience Is Just Like Gift Buying
    Today we're talking about customer experience and why it can be just like buying a gift, One Size Most Assuredly Does Not Fit All. Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Customer, Loyalty] How to Prevent a Live Q&A from Turning into a #BrandFail
    Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. This doesn’t mean that brands shouldn’t respond to unhappy customers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] How Global CMOs Reap the Benefits of Technology
    For example, Phil Clement, CMO of AON believes that global brand surveys help to assess how the brand is doing in a particular area, how much loyalty it’s generating, and how likely people are to want to work with you before they hear your proposal. Created A Lot of Value. Chamulitrat says for sales, the measuring metric is obvious.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 2017 Marketing Predictions [Slide Deck]
    Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. In fact, “customer-obsessed” could be the term that coins 2016! We all know how important and valuable our customers are, yet many organizations still struggle to effectively improve customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Customer, Loyalty] 37 Big Data Case Studies with Big Results
    AMERICAN EXPRESS : Starts looking for indicators that could predict loyalty and developed sophisticated predictive models to analyze historical transactions and 115 variables to forecast potential churn. To date, the app has been downloaded over 11 million times and gives customers much greater peace of mind. Who’s using it?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company. Advertisers typically prefer to stay out of politics. So what should advertisers do?
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Social media strategy leaders: Lisa Marcyes
    Customer support channel to answer inquiries and provide customer service. What is the unique role social media plays in the customer journey with your organization? . Next I look at engagement and try to get a little more granular with targeting and nurture strategies to help nudge a potential customer toward a conversion.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Automated Behavioral Segmentation: Personalized in Real Time
    You must create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience by way of personalized content, you quickly move customers through to conversion, which dramatically shortens the sales cycle. Personalizing the content makes this a reality. Try it for free today!
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Customer, Loyalty] Why Your Brand Storytelling Strategy Should Take a Stand
    Your employees, your customers, and the public at large are very interested in what you have to say. Trump certainly wouldn’t have been able to do so with Maloney or Cuban—no one would believe him, as the latter were clear about their loyalties. Thomas and Schilling picked no bones about where their loyalties were. Right?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 4 Things That Should Be On Every CMO's Wish List
    Let's cut right to the chase: Mobile has finally delivered on the promise of keeping customers connected to the brand - anytime, anyplace. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are. Oh, sorry. where was I?
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers. It can be taxing for customers to understand what’s what. Here’s what he had to say. I’m all about lists.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] 13 Customer Loyalty Best Practices for B2B Companies
    Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. Customer lifetime value (CLV).
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Customer, Loyalty] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The most common example happens in a customer meeting when you explain a technical concept to a customer, only to hear them say “That makes sense…” with a furrowed brow. She patiently uncovers not just what the customer is looking for in a piano, but their musical background, favorite songs, and preferred pieces to play.
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