Customer Experience Matrix

JANUARY 22, 2013

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2011

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. It’s also likely that a dominant approach will emerge within each customer segment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

JUNE 19, 2015

Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers. The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. See this post for more on that.)

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JANUARY 11, 2011

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 2, 2009

Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Just last week, RightNow announced Cloud Monitor, which integrates such tracking with the ability to respond with its sales and customer service features. Results can be imported to sales automation and CRM files to update and enhance their profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. So I don't consider this more than a hint of what might be the case. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2013

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Leads enter LoopFuse lead flows when they join the associated recipient list. The system stores one score per lead.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

MARCH 4, 2011

And, while Act-On, Net-Results and Marketbright all argue that their systems are substantially easier to use than products like Pardot, Marketo and LoopFuse, those vendors surely disagree.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. B2b marketing automation) vendors, with links to my reviews where I've written one. This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

NOVEMBER 17, 2010

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 19, 2008

Alexa Alexa rank share Already in Guide: Eloqua 20,234 0.007070 Silverpop 29,080 0.003050 Marketo 68,088 0.001700 Manticore Technology 213,546 0.000610 Market2Lead 235,244 0.000480 Vtrenz 295,636 0.000360 Marketing Automation: Unica / Affinium* 126,215 0.000850 Alterian 345,543 0.000250 Aprimo 416,446 0.000220 Neolane 566,977 0.000169 Other Demand (..)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 4, 2009

My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Obviously you need to evaluate these products in depth before deciding which is right for you.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 27, 2010

I excluded HubSpot because it is a fundamentally different product.)

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options. Are they all over Twitter?

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

Customer Experience Matrix

AUGUST 2, 2011

Beyond that, Raghaven cited several narrow benefits, including the chance of converting Marketbright customers to Act-On, the business knowledge and skills of key Marketbright employees, and some design features of the Marketbright system. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. Identify Your Personas.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Matthew Quinlan , VP Field Operations, Loopfuse. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. I agree with your push to have marketing's role shift to owning/managing the customer life cycle.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Customer Experience Matrix , August 12, 2010 Summary: Genius.com has added a free version of its system.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40