Remove customer long-tail
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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Gaining visibility and familiarity with those who aren’t ready to make a purchase, but will be in the future, holds the key to sustainable long-term growth.

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A 5-Step Process to Choose the Right Keywords for Your SEO Strategy

BOP Design

In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy. If possible, get input from multiple departments at your firm, including your sales and customer service teams as they speak to clients on a regular basis and are familiar with terms the clients and prospects are using.

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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

The BANT process can help you find higher-quality leads. As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. Sales teams have had difficulty finding out this information early enough in the sales process. A/B test content and ads to discover what performs best.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Personalization is for the lead generation and nurturing process.

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How Sur La Table uses AI to power customer experience

Martech

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales.

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SEO Content Strategy: From Basic to Advanced

Top Rank Marketing

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

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Why You Need Keyword Benchmarking in your SEO Strategy

ClearVoice

It also involves looking at the processes behind each metric so that you know what’s working and what’s not. There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways. Short tail keywords. Long tail keywords. What benchmarking is not.