EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Anyword

AUGUST 18, 2022

While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Put simply: There really is no strong digital marketing strategy without SEO. Let’s dive in.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Directive Agency

AUGUST 8, 2018

Marketing is all about finding a niche or customer base and serving them better than anyone else. Marketing is all about finding a niche or customer base and serving them better than anyone else. We need to think broad and stand out with our ideal customer persona through our unique selling proposition. Click To Tweet.

Long Tail Marketing 40

Long Tail Marketing Top of Funnel Product Paid Search Agency 40

Sprout Social

SEPTEMBER 17, 2019

While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. These insights will help you narrow down on your target audience and group them into different personas based on what drives them. 2: It can strengthen your content strategy. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Hubspot

DECEMBER 22, 2016

If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. URL if possible.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. You can’t convert idle browsers into paying customers if no-one is browsing your site, after all! But just how can you improve your SEO strategies? Unfortunately, there’s a bit more to it than that.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Brandpoint

AUGUST 20, 2018

This builds a solid foundation for the rest of the customer’s journey with your company. Training your content creators (including new hires and freelancers) gives them confidence and an opportunity to learn about: Writing for your brand’s personas. This helps humanize your brand, helping customers know and trust you.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

accelerate agency

JULY 20, 2020

When a business or website embarks on an SEO strategy, competitor analysis is far too often overlooked. Recognising that gives you a roadmap for how to improve your SEO strategy. Worthwhile backlink strategies will also become clear, as will domains from which you can try to get useful links. Performing SEO Competitor Analysis.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Salesforce Marketing Cloud

MARCH 12, 2024

The search results that appear after you hit Enter are not random; they’re the outcome of successful ecommerce SEO strategies. These optimizations include various strategies, from content creation to more technical tasks like site architecture and indexing. Ecommerce SEO is an art and a science.

eCommerce 52

eCommerce Traffic Organization SEO 52

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. You can’t convert idle browsers into paying customers if no-one is browsing your site, after all! But just how can you improve your SEO strategies? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

APRIL 4, 2016

So I caught up with SmartBug Media's founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio's blogging strategy and what they did to impact lead flow so dramatically. The Strategy Shift. It was a strategy that allowed us [at SmartBug Media] to move really quickly on those niches," Malone explained. "By

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times. 11) KPI.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”. It’s the concept of not showing the same message to a brand-new visitor to your site that you would to a customer who''s been to your site multiple times. 11) KPI.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Thus, they need to develop a persona for people they want to turn into fans. The Company Fan.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Setting Up a Blog Strategy. So to build out Marco's blog , the folks at Leighton helped Marco do the following: Research and create buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

accelerate agency

FEBRUARY 12, 2023

By creating a robust SaaS SEO strategy. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. Search Engine Optimisation is still very much a relevant and effective strategy in 2023. How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MAY 6, 2021

An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics. You can find new keywords for which the site is acquiring traffic and include them in your SEO strategy. List of related, long-tail, and question keywords.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Hubspot

JULY 13, 2015

Hopefully you have a pretty good idea about who your target market is based on your buyer persona research , but finding the best audience for your video ads might require a few attempts. Use the data you get from your campaigns to evaluate both your Facebook campaigns and your larger marketing strategy. Plan the Video Creative.

Facebook 28

Facebook Video Marketing Ads CTR 28

Single Grain

APRIL 17, 2023

In this quick guide, we’ll explore the key strategies and best practices for optimizing your B2B website for SEO success. B2B SEO is a marketing strategy that aims to attract and convert high-quality traffic, typically from other businesses and professionals, to the website. That’s the power of a strong SEO strategy.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Single Grain

JUNE 26, 2020

Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy. Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Sounds like the dream, right? With 25% of U.S.

Traffic 145

Traffic Paid Content SEO Organization 145

SmartBug Media

MARCH 11, 2019

Develop a Target Persona. Your target persona is the ideal customer whom you’re trying to draw into your website. When you develop a persona, you get insight into what topics those people are interested in, and when you better understand them, you can better serve them. So where do you start? Write & Optimize.

Startups 75

Startups Work Management Marketing Management Marketing & Strategy 75

Hubspot

JUNE 18, 2019

You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. On-page SEO has the power to bring countless new visitors — and customers — right to your website. Write for your specific buyer persona(s). Perhaps you're intimidated. Maybe you're crunched for time.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

ClearVoice

MARCH 26, 2021

We’re going to explore the key components of a content gap analysis, highlighting its importance to any content/SEO strategy. By combing through all of your indexed URLs, you can create a map of existing content to show you how various topics and content types are distributed throughout. Map your existing content.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

JULY 30, 2019

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. NOW UPDATED!

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

accelerate agency

JANUARY 10, 2021

There are many strands to a successful strategy to grow any SaaS business. Acquire new customers and retain existing ones. Perhaps the most fundamental aspect of succeeding in the niche is getting customer acquisition right. That means building successful acquisition and marketing strategies. How do I do SEO for SaaS?

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

seo.co

JANUARY 20, 2021

Create Detailed Buyer Personas. + Offer Exceptional Customer Service. + And though it’ll never be easy, your commitment to embracing these strategies will yield a tremendous return on investment. It’s a powerful and concise statement that communicates to the marketplace why customers should care about you.

Business 69

Business Buyer Personas Advertising Agencies Copywriting 69

Moz

MAY 6, 2019

Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. What do our prospects and customers need help with? Which keywords do your buyer personas use?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

accelerate agency

AUGUST 10, 2021

There are many strands to a successful strategy to grow any SaaS business. Acquire new customers and retain existing ones. Perhaps the most fundamental aspect of succeeding in the niche is getting customer acquisition right. That means building successful acquisition and marketing strategies. How do I do SEO for SaaS?

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. For example, setting the default URL structure is crucial to making your URLs SEO-friendly.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. What Is SEO Strategy? An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. And that's just to name a few. What Is Direct Traffic?

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Marketing Insider Group

OCTOBER 3, 2023

Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. Finally, write “evergreen” content that delivers long-term value.

Lead Scoring 285

Lead Scoring Lead Ranking SEO Tips 285

Optinmonster

NOVEMBER 13, 2019

If you’ve created buyer personas , also called customer avatars, this step will be much easier. Instead, just enter the URL of a website and begin your research process. There are 3 MonsterInsights reports that are particularly helpful for keyword research: Publishers, Search Console, and Custom Dimensions.

Keywords 80

Keywords Paid Content Traffic Research 80

nDash

JULY 8, 2020

That’s why it’s so important to have the right content development process and strategy in place from the start. This aligns more with the process of developing a content strategy. This aligns more with the process of developing a content strategy. Sparking deeper loyalty with current customers. And it makes sense.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content.

SEO 59

SEO Practices Google Brand Identity 59

Single Grain

NOVEMBER 20, 2020

An SEO agency applies a proper mix of different marketing strategies, such as: Content marketing. Applying these strategies, if you know what you are doing (hence the reason to hire an SEO agency), is what helps boost the online presence of an organization. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Hubspot

JUNE 8, 2016

Very few are turning into opportunities, let alone customers. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. The bottom line is, you’re just not seeing a healthy ROI. Let’s dive in. 1) Set Up Proper Tracking. as shown below.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28