Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power. Long-Tail Keyword Phrases. The Long-Tail Theory. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

seo.co

NOVEMBER 22, 2021

A realistic approach is vital, so keep in mind there might not be thousands of new users every month, but you do have a good chance of ranking for that term resulting in that limited number of users converting into customers. Why are many people switching from short-tail keywords to zero volume keywords? Target The Right Audience.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. Let’s say you’ve been tasked with writing a page around “customer service.” Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. With over 8.5

Keywords 105

Keywords Research Traffic Lead Scoring 105

ClearVoice

SEPTEMBER 12, 2022

As businesses look more to artificial intelligence (AI) technology for customer service and sales, tools like keyword spotting can identify keywords used in chat and customer calls to determine automated actions that resolve their issues. Short tail keywords. Long tail keywords. It takes work to stay on top.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Spiralytics

AUGUST 31, 2023

In fact, by targeting low-competition keywords, you can tap into a niche market and reach a specific segment of your target audience who may be more likely to convert into customers. READ: How Long Does It Take To Get To The First Page Of Google 2. Why are low-competition keywords important?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Dive into fresh ideas for long-tail search marketing strategies.

Long Tail Marketing 151

Long Tail Marketing Elasticity Tips Public Relations 151

Marketing Insider Group

JUNE 13, 2023

As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. Customers expect to have experiences that fit their needs and personality. Targeting more long-tail keywords can lead you to a more motivated audience.

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

Adobe Experience Cloud Blog

JANUARY 9, 2020

The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

MAY 15, 2023

They also make up the majority of the long tail, which is now more likely to be dominated by machines. That is, your business should include 5-star ratings from the likes of Google, Yelp and local review sites, creating an even greater layer of trust from your potential new clients, customers and patients. ” etc.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Personalized Outreach with User Data. Image credit: Accenture.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

chiefmartech

JANUARY 25, 2022

For instance, if you combine an LMS (learning management system) with a CRM platform, suddenly a whole set of possibilities opens up… Drive the right educational content to customers at the right time. These new use cases then become codified and templated to make it easier for more customers to capture value through the integration.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Top Rank Marketing

FEBRUARY 5, 2024

We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

chiefmartech

MAY 2, 2023

Will that shink the commercial martech landscape, as more software becomes custom composed within companies? But the distribution of that long tail varies from category to category. Some have one winner. Some have an oligopoly of several.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Marketing Insider Group

MAY 24, 2023

You can specify the past hour, day, week, month, or year, or you can set a custom range. This tip can help you uncover more ideas for long-tail keywords. Limit the information that Google returns to a specific time period by using the “Tools” button to restrict results to pages from a particular timeframe.

Search Marketing 295

Search Marketing Google Optimization Tips 295

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Search Engine Journal

OCTOBER 20, 2022

From utilizing long tail keywords to sending customer surveys, here's how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics Pages To Earn Links appeared first on Search Engine Journal.

Statistics 81

Statistics Long Tail Marketing Optimization Keywords 81

Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales.

Marketing AI 95

Marketing AI Merchandising Enterprise Management Long Tail Marketing 95

Navigate the Channel

DECEMBER 20, 2023

Audience Building: Attracting and nurturing potential customers. Keywords are the bridge that connects your ads to potential customers actively searching for products or services. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. This presents the opportunity for potential customers to interact with your business.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

ClearVoice

MARCH 3, 2021

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords. Long-tail keyword examples.

Long Tail Marketing 52

Long Tail Marketing Keywords Click Rate Conversion Rate 52

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

Marketing Automation Services 114

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 114

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Martech

NOVEMBER 17, 2021

Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI.

Organization 114

Organization SEO Ideal Customer Profiles Long Tail Marketing 114

Martech

MAY 3, 2022

“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. But it makes one wonder how much of the admittedly long tail of the martech space is made up of those kinds of companies.

Marketing Management 106

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 106

Huptech Web

AUGUST 11, 2023

Have you ever felt like your website is just one of many and that it’s hard for potential customers to find it? Customers are looking for a product or service like yours on their computer. You’re eagerly waiting for people to come in and buy things, but all you can hear is the sound of bugs.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. Play the long game and reallocate those funds towards content, which is designed to build relationships and nurture leads. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. Provide value to your potential customers.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Contently

FEBRUARY 8, 2023

Such long-tail keywords found through Google Trends are easier to rank for. Use Data to Target Your Audience at the Right Time Successful content strategy is not just about discovering what topics and angles to cover; it’s also about targeting your customer at the right time.

Marketing AI 173

Marketing AI Trends Google SEO 173

accelerate agency

MAY 17, 2022

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer We’ve already touched upon how important it is that the content you create is useful to those who consume it. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer We’ve already touched upon how important it is that the content you create is useful to those who consume it. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

illumin

MARCH 26, 2024

This search is often performed at the beginning of a purchase journey when a customer is considering solutions. Use long-tail keywords for more effective targeting and to save ad spend Use local keywords like city and neighborhood names to target customers in a specific region.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Long Tail Keyword. Content Syndication. Content syndication will help you gather more leads, how?! Final Words.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Navigate the Channel

NOVEMBER 21, 2023

Whether it’s a product demonstration, customer testimonial, or a behind-the-scenes glimpse into the company culture, videos forge a deeper connection that goes beyond text or static images. It can be adapted to suit various marketing objectives, whether it’s brand awareness, product promotion, or customer education.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 80

SERP Long Tail Marketing Dwell Content 80