Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads. Prospect and customer experiences take a hit. The short answer—a lot.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Webbiquity

JANUARY 18, 2022

You’ve simply got too many other to-do items on your list that are a higher priority. Intent data likely won’t be of much use since your challenge at this stage is more about educating prospective buyers that this type of solution exists rather than ranking at the top of search (since so few people even know to search for it yet).

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

The Mx Group

FEBRUARY 22, 2024

If understanding your buyers tops your 2024 priority list, creating B2B buyer personas is the first step to learning what your prospective customers need.

Buyer Personas 122

Buyer Personas B2B 122

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

ANNUITAS

FEBRUARY 13, 2024

Basis for controlling your customer brand experience: Content gates – by capturing critical telemetry and by delivering meaningful buying-journey content – enable us to deliver a strong, differentiated, multi-channel brand experience to prospects and customers through Web personalization, app interactions, email, SMS, event invites, etc.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Webbiquity

JANUARY 24, 2023

This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions. Above all, customers want to be able to communicate with the brand they’re interested in.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs).

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. of Americans subscribe to email lists to receive savings and discounts. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 77

Allocation Work Management Trigger Marketing Marketing Management 77

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 122

Marketing Automation Services Marketing AI Marketing Automation Features 122

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’”

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Work Management Automation 122

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. If you do not have a clean source of customer or prospect common queries, you need that first.

Deliverability 129

Deliverability DemandBase Ad Frequency Paid Search Agency 129

Martech

MARCH 6, 2024

Without DNS settings your emails will never reach your prospects’ inboxes. Dig deeper: New email sender rules: Legitimate mailers will be collateral damage Start from the ‘backend’ Let’s talk basics: Good prospecting begins with your domain’s health. The key requirements include: Email authentication.

Outreach 107

Outreach Effectiveness CAN-SPAM Domain 107

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. The irony here is that most B2B organizations rely heavily on pulling cold lists from databases like ZoomInfo and instantly coin them as leads worthy of reaching out to.

Lead Ranking 115

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 115

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 98

eCommerce Marketing AI Best Practices Consulting 98

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. The larger the list size, the greater the number of segments. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Oktopost

SEPTEMBER 21, 2023

To avoid common pitfalls and excel in social selling, we’ve listed the key social selling mistakes to steer away from and shared some best practices for success. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. Plus, if you personalize your emails well and sell a real solution to a real problem, converting prospects to customers is cheaper and faster than the other marketing techniques.

Personalization 87

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 87

Inbox Insight

DECEMBER 8, 2023

Together, they allow greater insights, reach, and customization around high-value target accounts that would not otherwise be possible. Intent data enables B2B companies to understand what matters most to their prospects – making way for marketing campaigns that are relevant and informed. Where can intent data be obtained?

Intent Data 109

Intent Data Account Based Marketing Intent ABM 109

ClickDimensions

MARCH 14, 2023

The Benefits of Marketing Automation for Manufacturing Automated Lead Nurturing List Segmentation (Personalization) Lead Generation Follow ups Improved Internal Processes What is Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Martech

FEBRUARY 8, 2024

We already rank in many lists like “best appointment setting companies.” Thus, you’ll be able to build trust with prospects and streamline their decision-making. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads. Where can top-of-the-funnel content come in handy?

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

DealSignal

APRIL 10, 2024

The days of creating inbound programs and waiting for prospects to get in touch with you first are becoming less effective. You know which prospects are interested in your solution, but you don’t have a way to tap into prospects who are interested in a solution you offer but have not discovered your website yet.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Optinmonster

MARCH 27, 2024

It’s no surprise they lose a high percentage of their prospects. If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead. And they use that data to contact people with generic messages in hopes of making sales.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. Too many of my clients want to accumulate too much data about too many of their prospects and customers. The reality is that my clients’ databases aren’t great.

Marketing AI 120

Marketing AI Marketing Management Lock-In CRM 120

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Beyond clicks, shares, likes, and comments, it’s about how long prospects will engage with you. Are you meeting their needs?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Contently

MARCH 30, 2022

Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers. They’re a quick reference sales enablement tool that reps can use when talking or preparing to talk to prospective customers. Target customers, markets, segments, and opportunities.

Top of Funnel 161

Top of Funnel Content Marketing Funnels Marketing Prospects 161

Stevens & Tate

JANUARY 31, 2023

Gift Guide Email Sending out a gift guide email is an excellent way to reach prospects who are still in the early stages of their customer journey. Using a gift guide format, you can list several of your products and services as well as how they might benefit the prospect.

Template 124

Template Marketing Prospects Open Rate Email Marketing 124

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Reporting improvements Better understand how your company performs compared to predefined ranges of data by using the new gauge visualizations (beta) in the custom report builder.

SMS 108

SMS Bundling Terms and Conditions Opt-out 108

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Heinz Marketing

OCTOBER 2, 2022

What a cool platform, and one that addresses a dire need in demand generation and prospecting. You might have a list of target accounts, or an ideal customer profile built out, but do you still find yourself wondering where to start? When you engage with the wrong prospects. The list goes on. Why is this important?

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Demand Generation Lead Scoring 105

Martech

APRIL 5, 2023

If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft emails that feel tailor-made for your ideal prospects Improve your metrics and increase email revenue. Check your email list You might be spending significant resources on email marketing.

Deliverability 112

Deliverability CAN-SPAM Lead Scoring Lead Ranking 112