ViewPoint

APRIL 2, 2013

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. PR Giant to Set Up New Content Marketing Unit.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Indeed, even $300 per month Ontraport is about to add custom objects (and does a good job of explaining the concept in a typically wry video ).

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Vidyard

NOVEMBER 16, 2021

“Our continued innovation with Salesforce enables us to help users engage with prospective customers virtually. Salesforce Partner Innovation Award winners such as Vidyard work relentlessly to enable their customers’ success,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Liveintent

NOVEMBER 29, 2022

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Follow LiveIntent on LinkedIn. Comments on the News.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Webbiquity

MARCH 12, 2019

LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. Because Engage has years of experience in helping salespeople connect in real-time with web-based customers, we realized we had all the tools and know-how to build it. Way harder than it should be.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Vidyard

NOVEMBER 16, 2021

“Our continued innovation with Salesforce enables us to help users engage with prospective customers virtually. Salesforce Partner Innovation Award winners such as Vidyard work relentlessly to enable their customers’ success,” said Tyler Prince, Executive Vice President, Alliances & Channels, Salesforce.

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. She does what she says she will do and has always had a focus on our customers’ success.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. A good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Heinz Marketing

DECEMBER 9, 2021

Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. LinkedIn Sales Navigator. Target and customize at scale using account insights. Chrome extension pulls out email address, phone number, and company details from LinkedIn for your sales team to follow up with.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.”

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

ViewPoint

AUGUST 14, 2013

Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. For salespeople in particular, LinkedIn allows you to differentiate yourself—not by what’s listed on your resume, but by the people you’re connected to. LinkedIn is more buttoned up. Stay Tuned.'

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Lead Liaison

JULY 9, 2021

Native to Lead Liaison’s extremely flexible Sales Enablement platform, Butlrr improves communication and effectiveness for sales teams by bridging the platform with third-party websites, email clients, and CRM services such as LinkedIn, Gmail, Salesforce.com, Microsoft Dynamics, and more. Interested in the solutions you see here?

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. Personalized and contextual customer experiences will fuel Account-Based Marketing success. However, as ABM leans into a customer-centric approach, there is a real absence of measurement capabilities to determine impact and engagement. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). It has 16 customers, about half above the 20 advocate minimum. Influitive is currently in beta.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Company SWOT analysis (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Rev

JUNE 14, 2019

On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. For the industry and for existing Lattice customers? Changes to expectation in terms of how much a company will deliver to their customer base, and in what time frame.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We don’t think so! Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We don’t think so! Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

SEPTEMBER 13, 2012

Since then, the company has grown its customer base more than ten-fold (it won’t release specific figures), won the Dynamics Marketplace Solution Excellence Partner of the Year award, signed up more than 250 channel partners around the world, and attracted outside funding. The result is direct connection between the two systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. Follow xiQ on Linkedin and Twitter. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

InsightSquared

MARCH 8, 2019

My transition into a BDR role at InsightSquared came shortly after spending my first few post-grad years gaining experience in a highly transactional, customer-facing sales role. Platforms including LinkedIn, Sales Navigator, Outreach, ZoomInfo, and Engagio make up a portion of the remaining tech I use on a daily basis. It’s a fact.

Zoominfo 265

Zoominfo Work Management Outreach Linkedin 265

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData’s customers include Marketo, DoubleDutch, Cloudera, and many other market leaders. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Heinz Marketing

NOVEMBER 8, 2018

I really don’t stay calm, but focusing on the customer and then revenue growth usually helps me stay focused. Really staying focused on ensuring customer success, and making sure we have an open and collaborative environment, so challenges and issues can be raised quickly. How do you keep yourself calm and/or focused?

CMO 69

CMO Work Management Salesforce.com Marketing Management 69

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

xiQ

SEPTEMBER 19, 2016

This analysis, combined with xiQ’s other content marketing abilities, empowers sales and marketing teams with real-time insights that can improve engagement with customers and prospects. Follow xiQ on Linkedin and Twitter. The xiQ app can be downloaded free for iOS devices.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Technology: Software, Internet. • Diane Davidson – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

LeadSloth

NOVEMBER 16, 2010

Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData’s customers include Marketo, DoubleDutch, Cloudera, and many other market leaders. LEAN (5326), visit us on the web , LinkedIn , or Tweet Us. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40