The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. A new consumer may try out your product at first on an impulse buy. Guest post by Mehdi Hussen.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.

Product 243

Product Paid Search Agency Planning Case Studies 243

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. LinkedIn is a key B2B marketing channel. What LinkedIn is saying. Now, businesses have the option to promote posts from non-employees too.

Linkedin 81

Linkedin Organization B2B Thought Leadership Brand Identity 81

HG Data

MAY 2, 2023

HG LinkedIn Connector Delivers the Right Messages to the Most Engaged Audiences! In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how the HG LinkedIn Connector allows users to create customized audience segments to boost engagement by delivering the right messages to the most engaged audiences.

Linkedin 98

Linkedin Segmentation Video Marketing Product 98

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time.

Features 156

Features Product Tips Work Management 156

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Providing insights into competitors’ customer bases and prospecting strategies. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 108

Marketing AI Work Management Marketing Management B2B Thought Leadership 108

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Your prospective clients are already on LinkedIn.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. I bought them.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. And this is not about cutting salaries or layoffs.

Top of Funnel 125

Top of Funnel Planning Product Ad Frequency 125

Martech

NOVEMBER 6, 2023

Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. Who are B2B customers?

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work? What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The Top 10 LinkedIn Influencers to Follow.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Martech

JANUARY 31, 2022

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy. This helped his company improve customer engagement on the social platform. “We Grow your influencing network.

Linkedin 94

Linkedin Personalization Brand Identity Branding 94

Only B2B

MAY 28, 2021

You will be sending emails to the prospects who are not at all interested in your services or products and are least likely to engage. Before proceeding further let me answer, why you should target LinkedIn For B2B List Building. . LinkedIn has over 620 Million professional users. Start With LinkedIn Sales Navigator .

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. The good news is that anyone can turn the platform into a lead-generating machine.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. Impressions?

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Terminus

APRIL 20, 2021

As one of the largest and most powerful online professional networks, LinkedIn is a core pillar of many ABM strategies when it comes to delivering content to a company’s most important target accounts. Which is exactly why we integrated with LinkedIn Marketing Solutions back in 2018. Support For All LinkedIn Ad Types.

Work Management 57

Work Management Marketing Management Linkedin Demand Generation 57