Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. These five strategies can help you fine-tune your content to drive more engagement and conversions. Identify key metrics from the get-go.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

The Lead Agency

APRIL 2, 2024

So, if “quality content” is the pinnacle of all successful SEO-driven B2B blog writing strategies, B2B businesses need to keep up with what exactly makes content “quality.” B2C strategies are all about the purchase. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

SmartBug Media

DECEMBER 27, 2021

All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. She can cover everything from product marketing and customer programs to sales enablement and demand generation. Providing value to the user before they are your customers is critical. Coming Soon ….

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Televerde

JANUARY 12, 2021

You’ll see much more success by developing a multichannel strategy for lead generation that empowers buyers and improves their experience. By developing a multichannel lead generation strategy to empower buyers, you increase your chances of closing larger deals with less remorse from your buyers. LinkedIn groups. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Goodish Agency

AUGUST 5, 2021

This article will help to address the wide scope of growth marketing, provide tools that you can utilize for any website, and help you build a bigger picture so you can develop a growth marketing strategy for your brand. . How can the message be personalized based on the specific customer persona, leading to a higher retention rate?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Exo B2B

MARCH 6, 2024

Generate leads, increase brand awareness, build customer loyalty? Who are your personas? Adjust your strategy according to your results. Share practical tips, insights and case studies that show how your company can help customers solve their problems and achieve their goals. What are their issues and needs?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. These opportunities could be a mix of buttons, images or a URL link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In this comprehensive guide, I will draw on my experience to help you create a robust influencer marketing strategy. After all, when you stack it up against other marketing strategies, it can seem expensive, unconventional, and somewhat unpredictable.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Lake One

MAY 14, 2020

Research has found that getting target customers to engage with a brand is the top challenge for B2B marketers. A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. Social Shares. New Backlinks.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

SmartBug Media

JULY 15, 2019

In fact, the overwhelming majority of senior living and senior care customers start their journeys with online research, with 75 percent of senior living consumers researching on search engines. To effectively reach your audience, senior care providers need to first start with brand personas and identified marketing messages.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Outgrow

NOVEMBER 20, 2022

This will help in turning cold prospects into potential customers and boost overall sales performance. A lead funnel is a systematic approach for generating potential customers through a series of distinct stages. This section is defined as customer retention and audience growth through lead nurturing. What Is a Lead Funnel?

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Televerde

JANUARY 12, 2021

You’ll see much more success by developing a multichannel strategy for lead generation that empowers buyers and improves their experience. By developing a multichannel lead generation strategy to empower buyers, you increase your chances of closing larger deals with less remorse from your buyers. LinkedIn groups. Subreddits.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media. Guest post by Gary Dek.

Social Media 100

Social Media Social Marketing Media Business 100

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service].

Examples 78

Examples ROI Planning Work Management 78

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. However, if they aren’t well organized, you won’t get the full benefit of an internal linking strategy. Organize your internal linking strategy: home page, pillar pages + their supporting pages. Structure internal links by topic.

SEO 103

SEO Top of Funnel Lead Ranking Buyer Personas 103

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MARCH 17, 2014

Having more than one buyer persona is a balancing act. If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages.

Linkedin 28

Linkedin Buyer Personas Ideal Customer Profiles FAQ 28

Anyword

APRIL 20, 2022

Marketers must also deal with strategy, messaging, channel management, conversion rate monitoring, and optimization – all of it is necessary, and time consuming, for those who want to stay competitive. Chatbots are great for short conversations such as providing website navigation guidance or filtering customer service inquiries.

Marketing AI 52

Marketing AI Lead Ranking Copywriting Marketing Management 52

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Leverage Targeting for your Facebook Ads and Create Custom Audiences. Facebook allows you to create custom audiences based off your buyer personas. Hubspot reported that there are 2.38

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Content Marketing Institute

FEBRUARY 2, 2018

Every six months we review our buyer personas. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Each month we try to have a good editorial balance and have new content published for each buyer persona. We analyze the ROI of each one. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. The brand core is made up of four primary segments, and they’re critical to any brand development strategy: Brand Values.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Instead create personas of people that buy your solutions or products. Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? You don’t have a strategy.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Sharpspring

APRIL 20, 2017

Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site , (b) send the right content to the right audiences, and (c) implement the best automation strategies for your business. Every business works with customers, and those customers have to come from somewhere.

Paid Search Agency 40

Paid Search Agency Lead Scoring Lead Ranking Marketing Automation Services 40

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Adobe Experience Cloud Blog

MARCH 1, 2016

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Niche forums are much more akin to customer surveys, but on a larger scale. LinkedIn: The World’s Largest Professional Network.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Launch Marketing

OCTOBER 10, 2017

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Keep copy short and to the point. Develop and follow a familiar format.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it. Social Media KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Hubspot

NOVEMBER 5, 2014

What’s your Ello strategy, by the way?). That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. Your LinkedIn followers and your Instagram followers likely match different personas and expect different things from your social media posts.

Social Media 28

Social Media Media Buyer Personas Youtube 28

Hubspot

AUGUST 8, 2019

That doesn’t mean you should ditch all SEO efforts completely — your paid advertising should complement your SEO strategy as opposed to replace it. Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. Best Practices for a Quality PPC Strategy.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76