The Point

FEBRUARY 28, 2023

What is the value-add that makes you distinct from other partners in a way that customers would want to work with you? Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

DECEMBER 13, 2019

B2B marketers need to be really intentional about creating well-integrated tech stacks that create seamless omnichannel experiences for today’s sophisticated customer.”. The demand for better attribution will also pressure the big ad platforms – Google, Bing, Facebook, LinkedIn – to create more robust reporting options.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

MAY 28, 2020

An approach that orchestrates touch points from marketing, sales, and customer success. An assurance that a higher percentage of engagement will be from companies that match a marketer’s Ideal Customer Profile (ICP). Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

The Point

JANUARY 19, 2021

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). “I think a significant trend for B2B marketing and sales in 2021 will be video. ” – Tom, VP Business Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

FEBRUARY 14, 2018

On LinkedIn recently, one sales executive opined that anecdotal evidence (i.e. Just to be clear – to the extent that customers and prospective customers DO actually read your content, gain valuable information from that content, and think more highly of you and your company because of it, all the better.

Paper 193

Paper Demand Generation Agencies Lead Scoring Lead Ranking 193

The Point

JULY 17, 2017

IMPACT : Use retargeting ads not only to generate net new leads, but also to maintain awareness throughout the buying cycle; expand lead nurturing “beyond the inbox” to include ads on platforms like LinkedIn. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

JANUARY 24, 2017

Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up. channel to generate awareness for an upcoming show, particular to your customer base and current prospects. Offer an additional incentive to people who pre-register.).

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

APRIL 26, 2018

Where do B2B customers see the greatest ROI? (CC) CC) Our customers leverage our data in a combination of ways. Lead Generation: targeting these same companies through lead gen channels like content syndication, LinkedIn sponsored updates, and Facebook ads. HS) What are the most common use cases for intent data?

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

SEPTEMBER 19, 2018

No matter what happens next, just having that skill set, that certification, that familiarity, that comfort level with specific technologies will open doors, get you noticed on LinkedIn, and put you in front of the queue. At bare minimum, you’ll be a better marketer for learning why customers buy. Click To Tweet. Spend time with sales.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. These have particular application in lead nurturing and customer marketing.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). It shows the most common calls to action (CTAs) used in LinkedIn ads designed for lead generation. .

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

OCTOBER 25, 2017

Account-Based Marketing (ABM) , Predictive Analytics) that now allow us to 1) find prospective customers with a higher propensity to buy, and 2) target those prospects, at scale, in a tightly orchestrated fashion, it would be a mistake to rely exclusively on outbound tactics.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

NOVEMBER 20, 2015

– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. – Paid search advertising on Google via the new “customer match” program. – Telemarketing outreach, either scheduled to coincide with campaign “touches” or triggered in response to campaign engagement.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

JANUARY 13, 2017

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

The Point

AUGUST 16, 2016

The Olympics are a big marketing opportunity for many of our customers and we came to Spear with an idea to create a one-stop resource for data-driven digital marketers during the games. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

JULY 1, 2013

On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Again, not all media properties offer custom filters, and if they do, you’ll pay $10+ additional per lead for the privilege. ”) and filter on that.

Demand Generation 100

Demand Generation Paper Sales Qualified Leads Content 100

The Point

JUNE 20, 2011

What are you seeing more and more with customers that others may want to take note of? Guest Post/Interview – pick a colleague, customer, partner, analyst or opinion-maker with a particular expertise in an area related to your space. A good place to be controversial. Industry Trends – how is your industry/space changing?

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

APRIL 23, 2020

That makes an ideal time to record conversations with customers, partners, analysts or thought leaders and create a podcast series. Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. Update and refresh email and landing page templates. Set up an email preference center.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

JANUARY 30, 2018

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. What distinguished the successes from the failures? Branding Doesn’t Matter.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

FEBRUARY 4, 2013

Optify’s customers are primarily small- to mid-size companies.). The data contained in the report were extracted by analyzing more than 62 million Website visits, 215 million page views, and 350,000 leads from more than 600 Optify customers.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

MARCH 17, 2015

HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” so-called “lookalike” audience targeting modeled on a marketer’s own customer base or top prospects. How has the landscape in display advertising changed in the last 3 years? (AF)

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100