B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

FEBRUARY 24, 2012

On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. You did not write a custom message in your invitation, explaining why we should connect. You do not have your photograph on your LinkedIn profile.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Congratulations!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 6, 2011

It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. What do their customers do on Facebook? Your industry?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Post about your products, customer case studies, helpful how-to’s for customers.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

APRIL 9, 2013

Know your customers or clients, and their social media attitudes and behaviors. Why jump into social media without knowing if your customers are “there.” ” It’s important to know as much as possible about your customers. For B2B marketers, this is often LinkedIn. ” And, where is “there?”

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Get some customer-produced video testimonials about your products or services? Do you need to get your customers’ or prospects’ attention? Selfie stick video or photo social media campaign.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

DECEMBER 9, 2014

If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. What’s appropriate? This is part of knowing your audience. Contact New Incite today.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 21, 2015

Get customers and industry experts to recommend your product. You need to find some beta customers and run some controlled usage tests. Get to know them by showing up at events, speaking at conferences, and connecting on LinkedIn. No one wants to be first! ( If you have a new product, this is a challenge! But all CIOs are human.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

NOVEMBER 13, 2013

Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer. Write a creative marketing persona that describes each type of customer that buys your product or service.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? Are they “everywhere” on LinkedIn and you’re not? It’s one thing, if done well, that can help your business or organization grow faster.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 16, 2014

Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. Are you providing more free time for family, hobbies, healthy exercise and/or relaxation?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Talk to your customers and prospects. Marketing Soapbox b2b customer marketing social media' We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

DECEMBER 4, 2013

We need to know our customers and how they access information, both business and personal. We need to add value and engage with customers. What does this mean for B2B Marketers? We need to create a brand that attracts the kind of buyers we want. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JANUARY 3, 2014

”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results. Plus, it’s Google! How can you not create a Google+ page?

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Does your marketing help your clients and customers? A LinkedIn company profile? ” Do you also feature partners, clients or customers, distributors and others? Does your marketing reflect your clients or customers? Have you asked your clients or customers what they like? Does your marketing add value?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 30, 2014

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. B2B marketers may have good face-to-face relationships with prospects and customers, but they need to be human and engaging online, too. Transparency. Don’t hold back your story.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

MARCH 27, 2013

In fact, you have to let go, at least a little bit, and let your stakeholders (your employees, your customers, your suppliers, your fans) promote your brand. In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. When you let go, others will share your brand.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. It’s about pinning many things that relate to your product, your industry, your company, and your customers. Most of their customers are women.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

OCTOBER 12, 2011

Write about what you do and include keywords and phrases that will attract new customers and prospects. Tweets, LinkedIn and Facebook status updates. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Press releases. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

DECEMBER 13, 2012

Tell your story or have your customers or clients tell your story. How do your customers or clients benefit? Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. What are you doing? How do you do it? Why is it important? What results are they getting?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

the customer’s experience using the product purchased. Today marketers need a quality presence online, great content that adds value for their clients and customers, and a way to engage prospects, clients and customers through social media (video, blog posts, LinkedIn, Facebook, Twitter – even Pinterest and Instagram!)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MAY 19, 2015

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. SuperOffice created a systematic approach to distributing their blog posts to followers and subscribers and customers. SuperOffice is the company in the case study. Their web presence includes six different languages.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Run a marathon?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100