Remove customer
article thumbnail

Will Marketing Automation Be Free?

LeadSloth

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Land grab is common, where vendors lower prices to get customers on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). expensive sales teams).

article thumbnail

Low Cost Systems for Demand Generation

Customer Experience Matrix

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

article thumbnail

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." LeadGenesys offers broad functionality for tracking email campaigns and website visits.