customer prospect Lead Related Topics 
Oktopost
SEPTEMBER 28, 2023
Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.
Marketing Insider Group
MARCH 11, 2024
All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Get noticed by potential leads.
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Act-On
APRIL 10, 2024
Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.
Oktopost
SEPTEMBER 28, 2023
Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.
Speaker: Candyce Edelen, CEO, PropelGrowth
Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.
Act-On
FEBRUARY 16, 2024
We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? If so, that’s a great first step.
Salesforce Marketing Cloud
MAY 18, 2023
Get deals done, make customers successful, and help your company grow. First, you need to identify your target prospect by determining the ideal business type and industry for your product. Cold calling also helps prospects solve nagging problems with products and services they haven’t considered. Ready to start?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. How to produce a successful webinar that guarantees you generate higher quality leads. Which production secrets are key to transitioning webinar attendees to active sales prospects.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Speaker: Mark Hunter, CSP, “The Sales Hunter”
Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. This makes getting new customers extremely complicated and challenging. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship.
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