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Anything Goes Marketing

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers?

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How do I Generate More Leads from my Website?

Anything Goes Marketing

You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. Besides name and email, choose your registrations carefully!

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How to Improve Your Email Newsletter

Anything Goes Marketing

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Lead qualification: There are two benefits here. Comments allow your readers to have their say.

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Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Then there were the transition years in the early part of the decade when some of your customers and/or prospects still had the option to read your materials offline so you provided this option. Chad H Tags: direct mail for lead generation. I actually remember those days (hey - it was only a decade ago). Why did we stop doing this?

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Lead Management and Football

Anything Goes Marketing

Fans: The fans of course are your paying customers. More touchdowns usually means more wins which leads to more fans and the cycle hopefully continues until you need to build a new stadium with more private boxes. Tags: lead generation lead management lead qualification. I'll let you decide.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

Lead nurturing can mean many different things to may different people. In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. 20 Formats to Consider. Always keep this in mind.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

While many may label this as “lead nurturing”, it goes well beyond lead nurturing. It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey.