customer Lead Management Related Topics 
Chris Koch
FEBRUARY 26, 2010
This is the stage that occurs long before any discussion of products, services, or RFPs—indeed, it occurs before customers have even begun to think about a purchase. However, there is something important that happens at this stage: It is the point at which customers come to the realization of an important business need.
Chris Koch
MARCH 18, 2011
Use ideas to attract and nurture leads. If you’re a regular reader of this blog, you know that I’m constantly beating the drum of integrating content with an automated lead management process. A lead management process gives you the ability to get the right content to the right people at the time they need it.
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Chris Koch
MAY 21, 2010
Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? Customers are less willing to give up information. of the time any link that you put in a tweet is going to lead to accessible content. The expectation on Twitter is that 99.9%
Chris Koch
OCTOBER 7, 2011
You have to tweet ideas for solving customers’ problems. We need a lead management process to act as a place to bring people from social media. In our recent lead management survey, just 53% report consistent definitions of lead tracking that are adopted globally. Only 65% have defined the lead flow process.
Chris Koch
OCTOBER 7, 2011
You have to tweet ideas for solving customers’ problems. We need a lead management process to act as a place to bring people from social media. In our recent lead management survey, just 53% report consistent definitions of lead tracking that are adopted globally. Only 65% have defined the lead flow process.
Chris Koch
JANUARY 29, 2010
This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events. And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. Relationship. The price will change.
Chris Koch
JANUARY 29, 2010
This price is one that high-level executives have been calculating for years as providers woo them with memberships in customer councils and invitations to private events. And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. Relationship. The price will change.
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