KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Oktopost

SEPTEMBER 12, 2023

Essentially, intent data gives you an indication of whether a lead is likely to convert to a customer. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can use this data to inform your strategy, spot prospective customers, and, ultimately, fuel your lead generation efforts.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Hubspot

DECEMBER 16, 2021

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. What is demand generation vs. lead generation? Image Source. Over To You.

Lead Gen 75

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Smarte

SEPTEMBER 29, 2021

The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. Lead Gen Forms is among the most popular advertising products on LinkedIn. What is LinkedIn Lead Gen Forms? Sounds good, right?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. Lead Gen Forms is among the most popular advertising products on LinkedIn. What is LinkedIn Lead Gen Forms? Sounds good, right?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Webbiquity

FEBRUARY 15, 2022

Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Lead Gen and Demand Gen: Which Comes First?

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Contently

APRIL 13, 2017

more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. But having a good handle on how content impacts lead generation definitely isn’t one of them.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). Through ABM, you can gain more awareness in the target market, build relationships with potential customers, and nurture leads until they become qualified MQLs.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Lake One

FEBRUARY 20, 2020

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Referrals from Current Customers. What’s resonating the most with their customers?

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

Televerde

MAY 25, 2021

But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. That is where lead gen triggers come into play. What Are Lead Gen Triggers? A lead generation trigger automatically sends a message or notification after users meet certain conditions.

Lead Gen 52

Lead Gen Trigger Marketing Leads Lead 52

Lake One

FEBRUARY 3, 2020

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? Lead generators are things like job applications, blog posts, live events, coupons or online content.

Lead Gen 52

Lead Gen Lead Generation Leads Lead 52

markempa

AUGUST 25, 2014

of prospects scheduling meetings becoming customers. Lead Generation: How to empower your program like Siemens Healthcare [Video]. B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Marketing Research Chart: Most widely used lead gen tactics [MarketingSherpa Research Chart of the Week].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

TaylorMadeIn KEW

OCTOBER 7, 2018

Especially in B2B, there’s often a conflict between salespeople’s motivations – immediate reward based on sales targets – and the needs of a business where long-term customer relationships are a priority. Not all leads are created equal either. Have we as marketers ever actually looked at the cost of bringing in a lead?

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

Aberdeen

APRIL 16, 2019

You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. Salespeople talk about accounts, they talk about customers… they don’t talk about leads. With the right approach and the right data , your lead gen engine can play an important role in ABM.

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline. What are most of my satisfied customers like? Of course not!

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Adobe Experience Cloud Blog

AUGUST 15, 2018

Prescriptive analytics could improve business processes through predictable interventions that are tracked and fed back into the prescriptive engine; it could shorten employee onboarding using programmatic design trees to guide and inform new workers, and it could allow customers to leverage a company’s expertise through its optimized algorithm.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

KoMarketing Associates

AUGUST 2, 2017

discovered that lead generation/nurturing (55 percent) is considered to be the most useful metric for gauging content marketing success. This is followed by customer engagement (52 percent), website traffic (46 percent) and return-on-investment (36 percent). Understanding Customers’ Marketing Content Preferences.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

Ledger Bennett

MARCH 6, 2019

To focus on one, in particular, we’ll explore how to make Facebook Lead Gen forms work for B2B campaigns. Without incorporating the following into your campaign, you may struggle to drive relevant B2B leads on Facebook. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post. Lookalike Audiences.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

markempa

SEPTEMBER 9, 2013

As I wrote in my previous B2B Lead Roundtable Blog post , BANT is not feasible without someone having a conversation with a prospect. For marketing departments, it’s impossible to deliver BANT qualified leads unless marketing owns an inside sales function. Lead qualification does not start with prospects. There are many things.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Vidyard

APRIL 6, 2016

Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. They take too much time, cost too much, and produce too few MQLs, not to mention customers. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. Webinar: 7 Ways to Unsuck Your Lead Gen.

Lead Gen 50

Lead Gen Leads Lead Marketing Qualified Leads 50

SnapApp

OCTOBER 17, 2018

Given the complex nature of B2B lead generation, it goes without saying that there are plenty of stumbling blocks that can hinder lead gen efforts. With this in mind, we’re diving into the common pain points marketers experience when filling the funnel while offering solutions that lead to better marketing results.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

Smashmouth Marketing

JUNE 2, 2022

Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads. Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Biznology

MARCH 27, 2015

That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). Also, make sure your sales people are sending invitations to their prospects and customers. Have webinars been successful in your lead-gen efforts? The post Are you doing webinars for lead gen?

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

FunnelEnvy

NOVEMBER 27, 2023

Those experiences are tiresome because they don’t respect where we are in our customer journey. For digital marketing, integrating customer journey and intent into landing page design is essential for its success. What Is Intent in the B2B Customer Journey? Landing pages allow for a precision-tailored approach to marketing.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Lead Liaison

JANUARY 5, 2017

Here are 5 steps to effectively use your professional network to become an extension of your sales force by generating high quality leads and business referrals: #1 – Define your Ideal Customer. Having a structured incentive plan within your referral program will keep your network motivated to look out for new leads.

Lead Gen 50

Lead Gen Lead Scoring Lead Ranking Lead Liaison 50

Unbounce

JULY 29, 2020

You spend your lunch hours building an email list of existing and potential customers. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece. The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Role of Conversational AI-powered Bots.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

TowerData

SEPTEMBER 20, 2019

If you ask us, there’s nothing quite like high-quality data from great leads that convert and provide key customer insights … except maybe ramen. This month, we sponsored an event in San Francisco ramen shop The Story of Ramen, and they proved that old school, simple lead gen practices on a small scale can have a huge payoff.

Lead Gen 40

Lead Gen Leads Lead Marketing Qualified Leads 40

PathFactory

JANUARY 30, 2023

Post-sales nurturing and customer marketing involve many of the same tactics as a lead gen strategy, but instead of planning for a buyer journey , you’re now thinking about a post-sales customer journey. Turn your customers into advocates (or just do a great job retaining them!). Or at least we’d hope so!

Planning 52

Planning Buyer's Journey Advertising Agencies Lead Gen 52

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Valasys

OCTOBER 5, 2018

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. How do they get the leads? Customer Centricity.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45