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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation Blog

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Pair your webinar content with your marketing strategy.

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? However, you still need to offer both sets of customers the next step they need no matter their level of interest. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. 24, here at Summit. Before the test.

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Tweet Lead generation can take you on a long hike. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Get out your walking shoes, and take a journey with your customers. If you’re wondering what kinds of content helps progress leads further faster, ask your sales team. What is a customer journey map?

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Another option is a custom email, called a LinkedIn Partner Message that can be sent to a specific target audience via email. 

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.

3 More Trigger Marketing Tips To Improve Engagement

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam. Welcome to part two of a series about trigger marketing tips for interactions that persuade people to make a move. What makes you take action? Read part one here. .

How to Focus Your Marketing Messaging on What People Really Want

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter  @jhaynam. In marketing, it’s important to understand principles so we can gear our message towards them. For Kate, marketing automation represents a way to get ahead.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads.

Tools 50

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. All this gives you guideposts for your content creation and marketing plan. Social media marketing. Personas. Content.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current  marketing efforts. Provide ongoing marketing ideas to engage target audiences and generate leads.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current  marketing efforts. Provide ongoing marketing ideas to engage target audiences and generate leads.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Bonus: If you''re a PRO user, use the lead capture forms.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. In Lead-Gen Content.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Lead Generation. Lead capture is happening far beyond your site and designated landing pages. Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). SlideShare empowers users to utilize their presentations for off-page lead generation. SlideShare 101  .

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Inbound Marketing. Email.

How to Optimize Facebook Video

WindMill Networking

The visual impact of video and images is one of the most powerful ways to grab a customer’s attention. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. His expertise is in developing and outlining effective online marketing and business strategies that deliver results, drive revenue, build healthy companies and yield positive ROI. Twitter | Facebook | LinkedIn | Pinterest |. This is particularly true for e-commerce and social media. Facebook

10 Tips for Better Event Marketing

Marketing Action

According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40% consider it critical. But while cross-channel marketing plays such a critical role for B2B companies, just 29% of companies say their event marketing initiatives are very integrated with their other marketing campaigns.

5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. What's Your Biggest Marketing Opportunity? Lead generation (16.2%).

Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Section 1: Everything a Marketer Should Know About QR Codes.

The Best Ways to Target your Ideal Client with Facebook Ads

WindMill Networking

It’s a huge “secret weapon” opportunity for many businesses because it’s a unique resource to zero in on possible customers. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. His expertise is in developing and outlining effective online marketing and business strategies that deliver results, drive revenue, build healthy companies and yield positive ROI. Twitter | Facebook | LinkedIn | Pinterest |. Author information. Mike Gingerich. Facebook

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives.  . If budget allows, display should be part of an integrated marketing plan. Lead Capture and Lead Nurturing.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Bad Leads. Learn more about lead scoring here. Qualified Lead.

BANT 49

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. But let's put a stop to this, shall we, marketers? What is a Landing Page?

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. and probably some leads. Email Marketing. Oh look!

12 Simple Ways Marketers Can Humanize Their Brand

Hubspot

For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. Or do you elicit more personal feelings from your leads and customers? For instance, what does your signature look like in your email marketing ? 12) Take off your marketer hat once in a while.

How Closed-Loop Marketing Works

Hubspot

This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here. ” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The 4 Steps of Closed-Loop Marketing.

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5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

We’re all hearing about Pinterest lately, the visually sticky social network for sharing your favorite links to things like wedding plans, Etsy projects and, yes, even content marketing. It Inserts LinkedIn Into the Lead Management Process. LinkedIn has won over the hearts and minds of recruiters and job-seekers, but embedding social into the lead management process is more complicated. But for businesses, especially for B2B marketing, SlideShare is a natural tool for delivering leads. Disclaimer: LinkedIn is an Eloqua customer. The C-Level Loves It.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

And it’s for that specific reason that marketers are learning to use quizzes successfully as an outreach technique. With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Personalize your website and ask for a lead in return. In this example, Ruby & Duke collected 9,448 potential leads.

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing

Hubspot

Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. Many marketers stick to mass emails, because they are limited by technology. But even for those who have the software, finding the right lead nurturing strategy is a tough one.

How To Start A Conversation To Keep Visitors On Your Web Site

It's All About Revenue

by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Follow Josh on Twitter @jhaynam. Chester sells seven different kinds of protein powder, and he saw an opportunity to retain his customers for longer by leveraging the uniqueness of each product.

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Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.

B2Bbloggers

Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and  Jill Konrath. Both sales and marketing need to 1. B2Bbloggers.com is an online magazine for B2B marketers.

11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” This type of marketing is unique.

Help 51

10 Data Points You Need to Convert More Customers

Hubspot

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research. When did the lead first convert on your site?