WebMarketCentral

JUNE 18, 2008

You don't want to hire a team that does SEO 'on the side' as an addendum to online marketing activities.Many marketers hire two different agencies for PPC versus SEO and make sure the two teams play well together to take advantage of measurement and keyword synergies." comparing PPC to SEO conversions, with a goal of maximizing both).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

DECEMBER 1, 2008

Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user. One day the meta keywords tag is critical, the next it doesn't matter.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

DECEMBER 4, 2007

For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS. It enables companies to share their perspective of the industry and establish a dialog with customers and prospects who choose to interact that way.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

OCTOBER 1, 2008

We believe that Google's decision to replace 'Minimum bids' with 'First page bids' should, over time, have an inflationary effect on average pricing for certain keywords.'" Judging by this post about Google lowering the bar on customer service and the ensuing comments, Google seems to be living down to this standard as well.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

NOVEMBER 27, 2005

Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. They did no keyword optimization, no bid optimization, and worst of all, no conversion tracking. They would have at least known that their investment hadn't really paid off.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

JULY 14, 2008

Revisit SEO Technologies, needs and customers change over time. If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

APRIL 10, 2009

In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process. Don’t be surprised if the guy who just turned you down for a loan offers to get you to page one of Google for your keyword." Search optimizing your website has become an essential part of doing business.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

SEPTEMBER 29, 2005

A few samples: A blog is a place where your employees can speak to customers and prospects in their own unique voices. And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. More ) Use keywords and key phrases in your blog posts. They are interactive.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

FEBRUARY 24, 2009

Marketers need to be able to shed this jargon in order to be able to communicate effectively with customers and prospects who don't use this insider language, don't know what it means, and couldn't care less. does anyone who's not immersed in SEO know or care what " canonicalization " means?).

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

AUGUST 1, 2008

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

FEBRUARY 6, 2009

They must first "sell" a website to the search engines—using onsite techniques like title tags, headings and proper keyword density in the copy plus external link building—in order to get the site ranked within the first few search results. Sure, his sales figures are great, but he has a lot of unhappy, unreferenceable customers.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

APRIL 24, 2008

You carefully research blogs using related keywords and competitor names to build a solid outreach list. For example, with a new product launch, an update could include an award, coverage by an analyst, a new customer win or anything else that builds on the initial announcement.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

SEPTEMBER 22, 2009

More Search = More Customers. More customers = More business. I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Companies Believe Social Media Can Increase Revenue!

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

FEBRUARY 20, 2007

Next, they want to know the top search marketing keywords -- which phrases are drawing the highest number of clicks. These three metrics tell executives how well search marketing efforts are working, how efficient those efforts are, and whether web marketing productivity is getting better or worse over time.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

JANUARY 16, 2008

Think about it this way: you walk into a coffee shop and notice one of your best customers sitting at a table with several people you don't know. You walk over to say "hi" and your customer invites you to join them, and introduces you to the others.

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. This tutorial is clear and generously illustrated with screenshots.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 13, 2009

You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JULY 7, 2008

Getting a brand new URL ranked for important keywords can take six months or longer.If It's also more critical the higher the level at which a company sells into its customer organizations (e.g. C-level vs. IT staff) and the larger the target customer organizations.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JUNE 30, 2009

Finding Google custom search engines by Phil Bradley's weblog Phil Bradley shows how to find Google custom search engines, created through Google's Custom Search Engine program, which "allows expert human editors to enhance the results (of standard Google searches).

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 22, 2005

Moreover pulls literally tens of thousands of articles from more than 10,000 online sources, categorizes them, and delivers news feeds on specific and/or custom topics in near-realtime. Moreover is generally considered the leader in current awareness solutions.

Keywords 20

Keywords Contact Marketing Online Marketing Order 20

WebMarketCentral

AUGUST 31, 2009

In the end, Jay's prescribed solution is the application of social media principles to organization learning, through what he terms "learnscapes," "platforms where knowledge workers collaborate, solve problems, converse, share ideas, brainstorm, learn, explain, communicate, conceptualise, tell stories, help one another, teach, serve customers, keep (..)

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

NOVEMBER 7, 2007

Search is hard ("You'll never hit a search home run with one inspired brainstorm.You just keep plugging away, tweaking keywords and pulling in prospects"). Search is measurable. Search is utilitarian. And concludes by saying "And for all these reasons, I don't think big agencies will ever truly get search."

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

AUGUST 29, 2005

On one occasion, one of the telemarketers deviated from the script and upset a customer, who then called a CSR at Prototmold. Brad was notified immediately (Cluetrain factor #1: he actually has a system in place to notify him of any customer complaints that come to CSRs).

Telemarketing 20

Telemarketing Search Engine Marketing Contact Marketing Tactics 20

WebMarketCentral

FEBRUARY 20, 2008

Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

MARCH 5, 2008

Pointing out that "With average job durations of 18 months or less, chief marketing officers at major brands don't last all that long these days," Estrin argues that marketers need to break out of traditional thinking and try new approaches, such as corporate blogging, which is making "the shift from talking to consumers to speaking with customers."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 20, 2009

The listener can text in a keyword in response to an ad. Our customers have real-time analytics available to them to track response rates to their campaigns. The process is quick and easy and leads to terrific a terrific ROI for our customers. Great companies with good products; however, they are very one-dimensional.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

FEBRUARY 4, 2008

5 Easy Ways to Make Your About Us Page More About Your Customers by Internet Search Engine Database This brief but insightful articles shows how to make your "About Us" page more about what your site visitors need to know in order to have confidence in doing business with you.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

OCTOBER 16, 2005

Suppose that you want to do a targeted email campaign to existing customers in a particular industry segment; has the company even done market segmentation? How are keywords performing; did you bid too little or too much for certain words? You have to sit down and ask them where their pain is, what works, and where are you struggling?”

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

FEBRUARY 18, 2008

SEO Copywriting by Shimon Sandler Search consultant Shimon Sandler provides an excellent post on SEO copywriting strategies and techniques, target keyword density and page design. And don't forget to put the keyword theme in other search engine friendly areas of the page, like the title element, heading and alt text."

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

AUGUST 3, 2009

You can select how many stories from each source to include, and the tool provides advanced filtering options to include or exclude posts based on keywords, author and date. It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

JUNE 12, 2007

“Don't assume that prospects carefully read everything on the page from start to finish…Make sure relevant keywords are present no matter where the eye flickers.” (Repeating keywords also helps with SEO of course.) The other 90% leave without a trace.” 10% sounds optimistic. TechTarget, KnowledgeStorm, FindWhitePapers, etc.)

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20