Webbiquity

JANUARY 24, 2023

This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions. Live videos Image credit: Nathan Dumlao on Unsplash Last year, many brands turned to live streaming in order to take fan interaction to a more personal level.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

ANNUITAS

OCTOBER 31, 2023

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention? What are they tackling?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Let’s use the same process to create your ecosystem map. Follow these five basic steps.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Marketing Insider Group

MARCH 24, 2021

Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience. And social bonds are precisely what you want your prospects and customers to have with your brand. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

MARCH 25, 2024

Understanding Marketing Databases A marketing database is a comprehensive collection of data about your customers and prospects. According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. Customer Insights: Ever wish you could read your customers’ minds?

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

OCTOBER 27, 2021

But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. Your clientele gets all the benefits of human interaction and personalization, but your organization suffers an unnecessary drain on resources. No, but it can be.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Zoominfo

AUGUST 2, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Reps can use the visitor’s browsing history and buying signals to customize the conversation. Chatbots can help you engage quickly with prospects and customers.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Oktopost

SEPTEMBER 12, 2023

The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. But how do you subtly engage your prospects when they are researching solutions online? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Only B2B

APRIL 17, 2024

This includes a team of professionals reaching out to your prospects and clients, setting up the meeting according to their convenience. Streamlined Sales Pipeline Targeted Outreach: Appointment setters possess industry knowledge and understand your ideal customer profile, enabling them to conduct personalized outreach to decision-makers.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

APRIL 11, 2024

Webinars provide a platform for real-time interaction between your brand and its audience. This lets you engage your audience on autopilot while still utilizing the same interaction features such as live chat, polls, surveys, CTA popups, and more. It’s an ideal platform to introduce your brand’s offering to prospective customers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Inbox Insight

DECEMBER 8, 2023

Together, they allow greater insights, reach, and customization around high-value target accounts that would not otherwise be possible. Intent data enables B2B companies to understand what matters most to their prospects – making way for marketing campaigns that are relevant and informed.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. By leveraging customer data obtained through various channels like social media or website interactions, telemarketers can tailor their conversations based on individual preferences and needs.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Convince & Convert

FEBRUARY 9, 2024

Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. This group of tools does the best job of bringing a human touch to digital interactions, transforming bad support and sales chatbots from one-way broadcasts without context to two-way dialogues with insights and understanding.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

SmartBug Media

APRIL 23, 2024

They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Binary Demand

FEBRUARY 26, 2024

They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. A significant 2023 trend is the adoption of machine learning algorithms to identify high-value prospects. But AI’s influence doesn’t stop there. Let’s examine AI’s capabilities in more detail.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

NOVEMBER 20, 2023

Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. It’s a tool that converts generic broadcasts into customized messages, changing text, images and calls to action based on what you know about your audience, creating a tailor-made experience for each reader.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs).

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Launch Marketing

JANUARY 17, 2024

Lesson 1: Craft Meaningful Connections Through Interactivity Instill your product launch with interactivity to forge meaningful connections. This involves exclusive events allowing customers to interact with the product, coupled with elements like entertaining videos or unconventional launch venues.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. I stress this because these people are the ones who show consistent interest and interact with your brand in any capacity.

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. Exceptional customer service.

Business 93

Business Allocation Lead Scoring Lead Ranking 93