B2B Memes

NOVEMBER 15, 2011

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. One of my favorite Joe Pulizzi sayings is “ it’s not about you.” After all, their role is to point towards other people.

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

DECEMBER 1, 2011

The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. Related posts: Information Also Wants to Be Expensive.

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

DECEMBER 15, 2011

For me, the goal of the journalist (traditionally defined) is to provide the public with the facts and context they need to make informed decisions—political, business, consumer and personal decisions—without regard for what “sells”. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 20, 2011

We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. Personalization means giving readers the information they want. We never implemented our plan, but it hardly mattered. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be.

Content 100

Content PR Social Media Ethics 100

B2B Memes

MARCH 11, 2011

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. LinkedIn is actually huge for my audience: custom builders, designers and architects. This is a high-level group where being with influencers is important to them. And I think that’s a must.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100