B2B Marketing Traction

MAY 24, 2013

Research has shown that buyers like it when a company makes their information available on social media. ” It’s not about pushing out tons of messages to stay at the top of online search results, but rather it’s about adding value for your buyers by filtering valuable information for them. Do they want more or less?

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

FEBRUARY 6, 2015

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 5, 2014

At the end of my review, I wanted to view the information about the survey methodology and process. Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity. Also, if you want to try to make me subscribe, don’t cover up critical information I want.

Validation 100

Validation Customer Surveys Email Marketing Marketing 100

B2B Marketing Traction

MAY 11, 2015

Get some customer-produced video testimonials about your products or services? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Contact us today for more information.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. A video of a typical customer service call.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2015

time to read, they are bombarded with information ( thanks, Internet! ) And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. It’s about pinning many things that relate to your product, your industry, your company, and your customers.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. ” He goes to the website and gets more information. At the trade show, Joe sees a brief demo of the product and asks for more information. Joe takes advantage of the offer and becomes a customer. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Have companies gone out of business or acquired others?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. The Internet has made information about the competition more accessible for researchers. I gather this information from the websites, their social media platforms, from interviews and customer surveys.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JUNE 12, 2012

Many buyers go online to source information for their buy decision. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 20, 2013

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. “We believed we knew better what customers needed long term than they did.” Listen to what your customers are saying.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Now marketing must provide content and information online where their prospective buyers go.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

JANUARY 24, 2012

Ask your customers for testimonials and recommendations on LinkedIn first. Here are some of the reasons why: In order to get recommendations, you must be connected to your customers. Please tell me you are connected to your customers! Please tell me you are connected to your customers! ).

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Engage with customers, prospects, partners. Engagement increases customer intimacy.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. We need to add value and engage with customers. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Build a relationship with your customers? You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 2, 2013

On Cyber-Monday, there are other things of value to offer your customers and prospects. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

MAY 9, 2012

What do your existing customers need or want around this product or service? If you are launching a new product or service, you can do some primary research by interviewing potential customers, conducting surveys or even polling on social media platforms. Just take a pragmatic look at the opportunity before you start marketing.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

AUGUST 17, 2011

” My favorite tools help provide three must-have pieces of information: 1. Know thy customer; 2. The Marketing Persona – know thy customer. Today marketing personas are used to understand customers and communicate that understanding to employees and other stakeholders. How well do you know your customer?

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 27, 2013

The findings included the following: 78% of CMOs believe custom content is important for future marketing. Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. Focus your content. What was their need?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MAY 1, 2013

They may even provide a little preliminary information about their new product before it’s launched. There is a rush to get slide decks, webpages and other materials cranked out in time for the launch, with not enough attention paid to the needs of the customer. ( Where does he or she get information?

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. the customer’s experience using the product purchased. Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT.

Pricing 100

Pricing Price Internet Marketing Consulting 100

B2B Marketing Traction

MARCH 18, 2013

Are your customers, clients, referral sources on social media? What importance do they place on information found on those social platforms? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 15, 2013

In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) provide a custom solution for mobile users. So how do you make sure your information is presented well on mobile devices? Are they converting to customers?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Read my previous post, Re-Purpose Content with a Purpose , for more information on this.).

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

DECEMBER 15, 2011

Better yet, survey or interview your customers. Research your customers. Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Ask your sales and customer service people to track common questions and issues.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MARCH 7, 2014

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. Contact us today for more information on how we can help you with your marketing needs. Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

FEBRUARY 9, 2012

Next is the tough piece of data – what is your conversion rate from prospects to customers? With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. For more information about budgeting and planning your marketing tactics, contact New Incite !

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Does your marketing help your clients and customers? Give them information they don’t have? Or, are you just doing exactly what the competition does? ” Do you also feature partners, clients or customers, distributors and others? Does your marketing reflect your clients or customers? Or, is it all about you?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

DECEMBER 16, 2010

Your current and future customers are on Facebook connected to millions of friends, family and work colleagues. There are tools and utilities that allow you to stream news and information about your company automatically into your Facebook company page. Your information can “go viral” on Facebook. Think about it.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 24, 2014

Follow some of your suppliers, customers and some industry media writers and their publications. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ). whom you want to promote.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MAY 8, 2013

It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision. What Does ZMOT Mean for You? Crossing The Chasm Technology Marketing'

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100