B2B Marketing Traction

NOVEMBER 25, 2013

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. Nurturing leads with online marketing so that they convert to customers? There is a qualitative approach as well.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

DECEMBER 2, 2013

On Cyber-Monday, there are other things of value to offer your customers and prospects. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects. Email a reminder of some existing key content on your website that can help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

DECEMBER 4, 2013

What does this mean for B2B Marketers? We need to know our customers and how they access information, both business and personal. We need to add value and engage with customers. We need to track engagement and conversion rates and improve our marketing to increase both.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 10, 2014

Content marketing. Digital marketing. Inbound marketing. Outbound marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success. You listen.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ).

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. Then they either leave (called a “bounce” in online marketing speak), or they may do something. You got traffic, but did you get results?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MAY 24, 2013

The nature of inbound marketing is that buyers find the seller when they need to. Talk to your customers and prospects. Make sure that your social media marketing isn’t turning off your buyers! Marketing Soapbox b2b customer marketing social media' Ask them if they notice your messages.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MAY 22, 2012

The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

MARCH 7, 2014

Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

SEPTEMBER 20, 2012

But, you might consider joining more groups in which your clients or customers participate. You are in the same Linkedin Group. Many LinkedIn members join groups of their colleagues (other consultants, other attorneys, etc.). What does this mean for you?

Relevance 100

Relevance Linkedin Ideal Customer Profiles CMO 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. Inbound marketer Beth Dunn calls this the Self-Serving Ratio. People buy from people they know, like and trust.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 7, 2011

Skilled in new marketing tactics like social media and inbound marketing , but is not dogmatic about any tactic. ” without the research or data about your customers and your business to back that up, you might want to think twice. Or, did they talk a lot about their company and their approach?

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

FEBRUARY 13, 2012

Are you doing the right thing to attract the right customers online? Contact us today – we do cost-effective, detailed website and online marketing audits for our clients. You just might get a chance at the next date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

FEBRUARY 28, 2012

Convert prospects to customers? You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Convert Prospects to Customers on Facebook: 1 hour a week. How much time does it take to get results from Facebook? Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 30, 2010

You can change the generic to custom descriptions of your choosing in a few easy steps. ” Now additional fields are available so you can enter a custom description and the URL for the link. Enter your custom descriptions and make sure you scroll to the bottom and click on “Save Changes.”

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

FEBRUARY 22, 2012

If you engage them, you have a chance at converting them into customers. Just as with consumer marketing , business-to-business marketing starts with the buyer. If business people on the Internet are attracted to what you say, you have a chance of engaging them in an online conversation. What do they want and need?

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

APRIL 20, 2010

When you write stories about your customer types or marketing personas, you are so much more able to put yourself in your customers’ shoes. Every marketing decision is much easier since you are able to live your customers’ stories. That’s why buyer personas rule for B2B marketing.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

FEBRUARY 22, 2010

For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. 38% write once a week, 17% monthly and 6% less than once a month.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

OCTOBER 12, 2011

Write about what you do and include keywords and phrases that will attract new customers and prospects. What kinds of content will fuel your online marketing machine? Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

MARCH 10, 2010

Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do. Be Your Brand Online. Be your brand. Save the 4th dimension for Facebook.”

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Even better, get your customers to tell people online how your product or service changed their lives. Then represent it creatively and “engagingly” online, and your customers will represent it as accurately as you do. Be Your Brand Online. Be your brand. Save the 4th dimension for Facebook.”

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

AUGUST 23, 2010

Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

MARCH 19, 2010

Interview your customers, prospects and colleagues to understand when they review and read email. Use a program like Constant Contact that tracks the email “read” time and day to find out what your target prefers. You can also simply observe when you get the most replies to your emails.

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

FEBRUARY 17, 2011

I connect strategically to colleagues, customers, clients, classmates and others. I made sure all my education degrees and certificates are listed. Having a complete and accurate profile can help more people can find you. For some reason, I was very “religious” about connecting with my people over the last seven years.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

AUGUST 1, 2013

The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Here’s a great infographic from marketing automation company Pardot that shows how lead nurturing works… Embedded from Pardot. Contact New Incite today.

Sales Qualified Leads 100

Sales Qualified Leads B2B Marketing Lead Nurturing Leads 100

B2B Marketing Traction

JANUARY 20, 2011

Believe me, your customers and clients are on Facebook. Reality: Your Young Customers Like Facebook. Facebook has the highest number of members of any social networking site. On Facebook’s site they say they have 500 million users. Wikipedia says they have 600 million. of Facebook users are between the ages of 18 and 44.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100