Remove customer words

Paul Gillin

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Think Like the Customer. I bookmark many of its summaries for later use and frequently tweet two or three items out of an issue.

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How Much Should You Pay For Content?

Paul Gillin

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. 10 per word. A word on words: Freelancers are usually paid by the published word. Any journalism pro should be able to produce 2,500 words/week for you.

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