Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. What to do? If GA4 will meet your needs going forward, great!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Because these developing techs could help you improve your customer service and yield impressive ROI next year. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Practices 293

Practices Tips Business Emarketing 293

Vidyard

JULY 12, 2021

93% of businesses landed a new customer because of a video on social media. On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics. Twitter, 2021 ) Tweet this! YouTube remains ubiquitous among video marketers–with 87% leveraging the platform.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Sprout Social

NOVEMBER 19, 2020

For Sprout, it’s about smartly growing our ecosystem to provide the best possible customer experiences—and knowing that each and every integration serves a purpose and brings value. . Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade.

Digital Asset Management 104

Digital Asset Management Work Management Marketing Management Paid Search Agency 104

chiefmartech

JANUARY 1, 2024

When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms. When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. And that’s just the customer-facing side of martech. Customers are complex.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Hubspot

DECEMBER 17, 2019

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

illumin

OCTOBER 6, 2023

Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. In the case of YouTube, Shorts were created as a way for the platform to directly compete with TikTok, but rather than draw in TikTok’s audience, the format has split the platform’s existing audience.

Social Media 89

Social Media Trends Media Cross-Selling 89

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. How to Buy Twitter Followers Fast.

High Quality Lead 73

High Quality Lead Twitter Buy Paid Search Agency 73

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you manage all your sales and customer relationships in one place. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

Navigate the Channel

JUNE 21, 2023

After all, social media is about being social online and talking with your customers or prospects comfortably. You might choose one platform for your marketing efforts, one that dovetails with your sales efforts, one that is best for customer contact and another for your talent or recruitment goal. Who are they? Where are they?

Business 65

Business Social Media Youtube Facebook 65

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

SEPTEMBER 19, 2017

But you can’t trick them into becoming long-term, happy, profitable customers. This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. Tweets and YouTube videos may be the “bookends” of social content strategy.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Heinz Marketing

MARCH 4, 2021

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. They can provide additional information about their services, link to their website, and interact with customers and potential prospects. It’s likely YouTube is a great starting point for B2B marketers.

Paid Content 132

Paid Content Social Media Media B2B 132

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. At HubSpot, we believe happy customers are core to any businesses' success. Unfortunately, very few people believe it when they hear businesses say they "solve for the customer".

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Hubspot

SEPTEMBER 13, 2018

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. Customers can check FirstOn5G.com to see if their neighborhoods are covered. It's tech news: explained. jack (@jack).

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Social media is a critical tool for your event marketing. At the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Ann speaks her heart out on social media.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

SEPTEMBER 14, 2016

For the industry as a whole, and how we communicate with prospects and customers? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. Dharmesh Shah , HubSpot.

Youtube 28

Youtube Startups Hubspot Amazon 28

SmartBug Media

DECEMBER 3, 2019

This catalog served as a powerful sales tool because it allowed Sears and Roebuck to cheaply and easily capture information about thousands and thousands of customers. By the 1950s and ’60s, market research took hold, which allowed marketers to collect information on their customers’ interests and habits. Inbound Today and Beyond.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Scoop.it

SEPTEMBER 30, 2021

Some ongoing trends such as live streaming, story update, and shoppable posts may change the way you connect with your customers. YouTube: 2.290 billion (popular video sharing platform). 58% of B2B companies are using social media to communicate with . customers directly. . Average Advertisement Content.

Social Media 67

Social Media Trends Media Cross-Selling 67

Hubspot

JULY 11, 2018

YouTube's New Fight Against Fake News. Following the spring launch of the Google News Initiative , YouTube (which is owned by Google) has announced new efforts to curb less authentic video content -- e.g., that concerning conspiracy theories -- and promote high-quality journalism. Twitter's Sweeping Account Suspensions.

Youtube 60

Youtube Paid Search Agency Facebook Ads 60

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. In Social Media, Companies are From Mars, and Customers are From Venus.

Social Media 165

Social Media Research Media Business 165

Hubspot

OCTOBER 29, 2019

Eventually, all of this information will play a role in your customer's purchasing decision. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. But before you can make money, you have to create value and be customer-centric. Build an email list. Be active online.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. HubSpot Social Media Software.

Social Media 100

Social Media Analytics Media Work Management 100

Metadata

JULY 21, 2022

With organic social algorithms, you never know which ads will reach potential customers and which ones will get buried. But your customers don’t build walls around their professional and personal lives. Less competition: With 465 million users , Twitter is much smaller than Facebook. 3) The data they provide is gold.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Only B2B

NOVEMBER 9, 2020

HubSpot found that LinkedIn is 277% more efficacious at generating the quality leads compared to other social media platforms such as Facebook and Twitter. #7. Many companies researched and found that a large set of audiences spend a billion hours watching videos on YouTube. Personalization. Video Marketing.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. For instance, a short-form video on Twitter can be up to 2:20 minutes. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. And what are some trends to look for in 2021? Not sure what I mean?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

AUGUST 2, 2018

If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. Understanding these three concepts can help you improve how you engage and sell to your customers. Customers prefer to meet salesmen in person 75% of the time. To begin, smart phones, tablets, laptops, and desktop computers are used.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117