Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
Smashmouth Marketing
SEPTEMBER 23, 2010
Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Couple thoughts: Bring value to tribal prospects who aren't customers yet. Give away lots of relevant info through blogs, twitter, industry events, etc. I happen to be a member of that tribe.
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