How to Use a B2B Blog to Win Customers and Influence Prospects
Industrial Marketing Today
MAY 21, 2010
As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?
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