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37 facts on the future of Social Selling vs. Cold Calling

Biznology

Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ).

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26 Social Media Secrets Skittles Knows

Biznology

20% of Twitter updates are either requests for product info, or responses to these requests. 20% of consumers use social media to get a customer service response. 21% of social media users are willing to spend more for great customer service versus only 13% for the general population. 70% trust unknown users, 27% trust experts.

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Knock-your-socks-off marketing measurement: here’s how!

Biznology

It’s easy to get overwhelmed with customer data. After all, we’ve got website visits, customer actions, clickthroughs, signups, unsubscribes, and so much more to track. Find out where your customers hang out the most and join them—on Twitter, Tumblr, Facebook–wherever they are, you are. Like this post?

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25 social media listening aids to increase your hearing

Biznology

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc.