37 facts on the future of Social Selling vs. Cold Calling
Biznology
DECEMBER 22, 2014
Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ).
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