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How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. disagree.

Tracking Email Analytics Outside of HubSpot

Synecore

While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL?

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. The system itself offers standard CRM features – contacts and company records, calendar management, emails, activity logging, tasks, deal tracking – combined with automated population of company and prospect information from Web sources and Twitter activity.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. Like Moz, HubSpot is the envy of many in the content. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. Of course you do. And you would be right. How come?

Ads 49

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?

What to Expect During the HubSpot Onboarding Process

Synecore

With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. However, just to make sure you aren’t surprised by any eventuality, I wanted to share the following information with you so you know exactly what do expect during the HubSpot onboarding process. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. Even easier than that, all you need is your username and password to integrate Twitter. What to Expect.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Find New Customers www.findnewcustomers.com. Powerful.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. and Twitter followers. B2B Marketing.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

7 New Twitter Features You May Have Missed

Hubspot

And Twitter, whether it likes it or not, has been sounding a lot of them lately. Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform. Marketers, take note. 7 New Twitter Features You May Have Missed. 1) The 140-Character Count Loophole. No small portion.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” Joe Pulizzi: “Every piece of your content should be excellent enough that customers are compelled to share it.

Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot

Fearless Competitor

I’ve been running Find New Customers for five years. realized I was depending on inbound marketing 100% and my advice is to ignore Hubspot’s advice. You need to do a lot more marketing to win more customers. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. and Twitter followers. B2B Marketing.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification

Hubspot

At HubSpot, I sit with the marketing department. Back in 1996, I had everything I needed to help my prospects make a decision: pricing sheets, product specs, connections with other customers, connections with the executives in my company, and so on. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. These posts answer the common questions you receive from customers. If you’re trying to create a compounding post, write for as large as possible a segment of your potential customers. An Analysis of HubSpot’s Compounding Posts. What Do HubSpot's Compounding Posts Look Like? Now what?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. and Twitter followers. B2B Marketing.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).

The Time I was a Featured Guest on Hubspot TV

Fearless Competitor

Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. In fact, our Twitter ID’s are on our name cards in front of us. Maybe everyone at Hubspot can share it. That is nine years old!

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Instagram. 1) How Hashtags Work on Twitter.

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. 1. Jill Rowley is a keynote speaker, social selling evangelist and marketing advisor to companies including HubSpot, TrackMaven and DataRPM. And for good reason. Megan Heuer, @MegHeuer.

Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week

Hubspot

This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring tools. See all that and more in this week''s HubSpot content roundup. Twitter''s New Profile Layout Is Here: What You Need to Know.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

Transform Your Marketing by HubSpot

Fearless Competitor

B2B Lead Generation : Transform Your Marketing by Hubspot. HubSpot is the awesome, fast growing inbound marketing software firm in Cambridge, MA. I’m envious – if I had 1/10 of their talent and resources, I’d own the world. The B2B lead generation company, Find New Customers uses Slideshare extensively and I create presentations there with audio and YouTube videos (I’m a Pro user) – we get lots of leads from it. But what Hubspot did needs to be shared. What do you think of what HubSpot did? It’s simply that good.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.

How to Spot a Lead on Twitter [Flowchart]

Hubspot

This post originally appeared on HubSpot's Sales Blog. According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy.

Spot 53

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. 66% use Facebook while 54% utilize Twitter.

Stats 145

Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well

Hubspot

The good news is, companies that are successfully using social media for customer service are reaping the benefits. But that doesn''t mean that every company is actually committing to delighting their customers on social media. If you''re one of those companies that needs to step up their customer service game on Twitter, keep on reading. Signing off for tonight!

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter. Data shows the average Twitter CTR is 1.64%.

Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week

Hubspot

Typically at HubSpot, we look to cover topics from all angles, answering the who, what, when, where, why, and how. How to Create Twitter Photo Collages on Desktop and Mobile. Although Twitter has still not officially announced this yet, it seems like you can now, finally, create Twitter collages on desktop, iPhone, and Android. Time is flying by. Inbound Marketing

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Because one of our inbound marketers tested this out on our team, today we get thousands of downloads of our HubSpot ebooks just from social sharing alone.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. Quality or Quantity? Content Marketin

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.

Stats 59

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. 1) Try the follow, pause, unfollow trick. Because person B is polite and wants to maintain the rules of the Twitter cocktail party, person B will follow person A back.

Work 60

How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Inbound is Hubspot’s latest interesting project, a community site for marketers. You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. General Learning Resources. Udemy.