Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. In addition, you can customize your online store with over 4,100 apps that integrate directly with Shopify. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To learn how to take advantage of these recent developments, this post offers four tips for the blog listing page editor HubSpot users can implement to optimize their resource pages.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Hubspot

APRIL 28, 2023

This article will serve as your guide for automatically tracking and reporting on sales leads using the Lead status property and your HubSpot workflows tool. The Value of Lead Status HubSpot's lead status contact property offers a solution for managing potential sales leads and organizing their contact information.

Sales Qualified Leads 68

Sales Qualified Leads Sales Leads Hubspot Lead Scoring 68

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging 93

Tagging SEO Sample Content 93

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

SmartBug Media

JUNE 12, 2020

As companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a hot topic for marketers. Before you kick off your first ABM campaign, let’s dive into how to get started with ABM in HubSpot , as well as some of the most important steps to take before launching.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., This is similar to the recently released custom property functionality of the campaigns tool. Learn more in this video.

Enterprise Management 86

Enterprise Management Hubspot Paid Search Agency Work Management 86

Kaon

SEPTEMBER 21, 2015

by Lisa Toner of Hubspot. Relevance- how relevant is their need to your company, are these leads likely to become customers. Filed under: Marketing Guru Tagged: B2B marketing , business priorities , communication , Customer experience , Hubspot , Inbound , Marketing Relationships , Partnerships , Relationships.

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

BenchmarkONE

FEBRUARY 26, 2020

There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. Here are some of the biggest ways we stand out from HubSpot, and why you should consider using our platform for your SME’s marketing automation needs. We’re More Cost-Effective.

Hubspot 77

Hubspot Marketing Automation Services Marketing Budget Budget Programs 77

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Lead with customer pain points in your pitch deck. Develop a community of customer advocates to help tell your story for you. Your customers are your biggest advocates. This will give you a sense of how you should talk to your prospect.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 91

Enterprise Management Hubspot Terms and Conditions Sample 91

Kaon

SEPTEMBER 18, 2015

We’re getting better at predicting success- Who are my customers who will lead to the success of my company? Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. The fusion of advertising and marketing technology. Be relevant early.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Kaon

SEPTEMBER 25, 2015

Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Hubspot

MAY 14, 2020

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Here at HubSpot, one way we’ve scaled our community content creation is by leveraging internal teams’ expertise and time to provide value to the community members. Live AMA Sessions.

Communities 95

Communities Hubspot Webinar Metrics Work Management 95

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

Hubspot

APRIL 29, 2021

We've talked a lot about the customer journey -- how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). Consideration.

eCommerce 91

eCommerce Template Paid Search Agency Amazon 91

Hubspot

MAY 25, 2018

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. Each tag tracks something different. What is Google Tag Manager?

Marketing Analytics Tools 77

Marketing Analytics Tools Tagging Work Management Google 77

Optinmonster

APRIL 4, 2024

Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. Customer Support : Lack of support is one of Mailchimp’s biggest drawbacks. How to Choose the Best MailChimp Alternative 1. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

DECEMBER 17, 2019

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? 54% of customers say they’d like to see more video content from brands – more than any other type of content. How they connect with customers and build relationships. People buy from people – not brand names and logos.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Hubspot

JULY 16, 2019

There was no doubt in my mind that we were losing money -- both in time spent on these manual processes and also lost deals -- but we were also creating pain for our customers and prospects. No hefty price tag, no pain to endure. When companies manage customer data well, they're empowered to create great customer experiences.

Startups 72

Startups Hubspot CRM Paid Search Agency 72

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

BenchmarkONE

NOVEMBER 13, 2019

Looking for a good HubSpot alternative for your small business? HubSpot is a comprehensive inbound marketing platform and was one of the first players on the field. Here are four of the best HubSpot alternatives to start your search. The post 4 Best HubSpot Alternatives for Small Businesses appeared first on Hatchbuck.

Small Business Marketing 41

Small Business Marketing Hubspot Marketing Automation Services Budget Programs 41

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Support a long customer journey: B2B buying decisions are made by teams. Take Grey Advertising Agency, for example.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. It lets users define phrases — tracked terms — that HubSpot’s Conversational Intelligence functionality can find. It works on all cookies: external, third-party and HubSpot.

Allocation 93

Allocation Privacy Policies Banners Opt-out 93

Vidyard

SEPTEMBER 19, 2018

This is where custom attributes show up to save the day. So, what are custom attributes? Custom attributes are a way of tagging your videos with different classification to create a general set of rules based on viewing activities. Alright, I hope I sold you on the idea that custom attributes are your new BFF.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Kaon

SEPTEMBER 15, 2015

Find out what’s going on with your customers, leads, or prospects, discover what pains they may have, what frustrates them, or what they are having trouble with, and use this information they’ve shared to help you solve their problems. ”-Sonia Simone. .”-Sonia ”-Sonia Simone. What is there to celebrate?

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

SmartBug Media

JANUARY 20, 2023

It helps to showcase your products in the best light and can make a big difference in converting website visitors into customers. Anytime you use photos, make sure you don’t forget alt tags. Alt tags can also help with search engine optimization (SEO) by describing the content of your images to search engines.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98