Remove customer
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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. billion was lost to malvertising, in which attack code is hidden in legitimate online advertising to spread a virus or spyware. Consider the pitiful state of online ads. billion in invalid traffic. Another $1.1

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Critics of these services refer to them as "spyware," though that term isn't really fair. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD.

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The Ultimate Guide to Cybersecurity

Hubspot

Investing in cybersecurity builds trust with your customers. It encourages transparency and reduces friction as customers become advocates for your brand. Spyware monitors and “spies” on user activity on behalf of a hacker. Dedicating time and resources to both is the best way to secure your — and your customers’ — data.