Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Now, customers have a wealth of options available online 24/7. The way people shop has radically changed. so your brand stays top of mind. language learning apps”).

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. HubSpot publishes (or republishes) approximately 260 blog posts every three months. Optimized Alt Text.

Hubspot 74

Hubspot Traffic SERP Template 74

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. 71% of customers expect companies to be able to communicate with them in real-time. We created a custom app through Quickbase to better manage our marketing workflow.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Personalized customer interactions at scale? That translates to better customer experience, which means higher customer satisfaction and loyalty.

Allocation 112

Allocation Barriers Lead Ranking Lead Scoring 112

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. The same survey found that 77% of CEOs expect marketing to directly impact their bottom line — they reported their three top priorities to be new customers, increased sales, and sales lead generation.

Social Media 363

Social Media Media Business Custom Publishing 363

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Tomorrow People

OCTOBER 27, 2020

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). SERP Position Zero. While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Customer satisfaction. saying it will be customers’ top priority. " – The CMO Survey.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point.

Content Marketing 349

Content Marketing Lead Ranking Lead Scoring Content 349

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. How Sprout helps marketers Sprout handles a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence—giving you more valuable insights for faster decision-making.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Designing with SEO in mind ultimately creates an excellent customer experience. We used this approach when building HubSpot's Business Templates directory , which launched in March 2019.

Design 69

Design Hubspot SEO Lead Ranking 69

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. Your content engagement is crucial to building trust and strong connections with your audience, as well as identifying how effective your customers’ user journey is. Who are my current customers?

Top of Funnel 98

Top of Funnel Lead Ranking Lead Scoring SERP 98

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

FEBRUARY 4, 2020

Interviewing actual prospects, customers, partners, and sales reps to validate your research. You can pull this analysis from SEMRush, Moz, or HubSpot. SERP features: What are some of the SERP features that show up most frequently in your topic set? Identify your target set of topics that you should be ranking for.

SEO 96

SEO SERP Domain Analysis 96

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. Dynamic Duo: How to Bridge the Gap Between Blog Traffic & Lead Generation - AJ Beltis , Marketing Manager, Content & Acquisition at HubSpot and Braden Becker , Senior SEO Strategist at HubSpot.

SEO 105

SEO Lead Ranking Lead Scoring Hubspot 105

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). A thoughtful and intuitive internal linking strategy to facilitate the customer journey. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. Product Description.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

MARCH 26, 2020

You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. And you only book customers in Douglas County (that's where Omaha is — I just looked it up.). Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Ranking 95

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). A whopping 90% of customers say that product video helps them make buying decisions, says Forbes , and 64% say that watching a video makes them more likely to buy, according to Animoto.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers. This gives you more insight into which channels are driving conversions and which are more top-of-funnel leaders.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. Why Should Brands Bother With Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Navigate the Channel

JANUARY 2, 2023

Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels? Cross-channel marketing at its best is when it combines various marketing channels in a way that forms a coherent and obvious progression for your targeted customers to get to the destination you want them to reach.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Get the Guide 4. But you don’t have to take their word for it.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). For instance, if you’re targeting local customers, a location extension may help drive traffic to your physical location or Google Maps listing!

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

JANUARY 17, 2020

These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. Let's explore more about what dwell time means, and its usefulness, below.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. Historical content is a critical part of both SEO and customer acquisition strategy.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” Clean and streamline navigation that helps visitors easily view site pages, shopping carts, and whatever customer support offers (email, chat, phone numbers) all help keep users on a site to complete what they came to do. So do most people.

eCommerce 65

eCommerce Domain POS Fulfillment 65

SmartBug Media

OCTOBER 12, 2020

Are there potential customers that you haven’t sold to? What that means is that we work for our clients to drive new web traffic (we call this “reach”) to our clients’ websites, and then convert this web traffic into marketing qualified leads (and then encourage them further down the customer lifecycle ).

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

DAGMAR Marketing

APRIL 15, 2022

It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. link] (HubSpot). SEO rewards businesses that adhere to its ranking factors with higher placement in search engines. Why is SEO important? Without SEO, these opportunities would not be possible. Source: BrightEdge.

Statistics 94

Statistics SEO POS Lead Scoring 94

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65