SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. The same survey found that 77% of CEOs expect marketing to directly impact their bottom line — they reported their three top priorities to be new customers, increased sales, and sales lead generation.

Social Media 363

Social Media Media Business Custom Publishing 363

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust. Source: Oracle Modern Marketing Blog.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

SmartBug Media

DECEMBER 8, 2020

It can be a very rewarding long-term search engine optimization (SEO) play, so it is important that you think long term about the implications of your choice of a hosting platform. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “. Pardot: A Quick Overview.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

SmartBug Media

JUNE 12, 2020

As companies continue to leverage digital strategies to drive new leads and customers, account-based marketing (ABM) has quickly become a hot topic for marketers. Before you kick off your first ABM campaign, let’s dive into how to get started with ABM in HubSpot , as well as some of the most important steps to take before launching.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? As marketers, we know search queries like these are important for two main reasons. Hotels in Tallinn”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Using Plugins for Functionality.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Social Media.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. As you wish: Source: Google Search Console. Cliché: A picture is worth a thousand words. Pics or it didn't happen, Braden.” Optimized Alt Text.

Hubspot 74

Hubspot Traffic SERP Template 74

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. You can also use advanced Google search operators to find competition. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Imitate what works for others.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Unwavering customer focus? Helping customers succeed?

Work Management 100

Work Management Marketing Management Product Differentiation 100

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. When customers and prospects look up, you’d better be there. It] tends to get cumbersome,” according to customer engagement platform BlueShift.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

APRIL 4, 2023

We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Understand how it is being ranked by search engines. Ditto for Semrush Academy for your team’s ability to master search engine optimization (SEO). Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

MARCH 22, 2024

Perplexity AI, a real-time AI-powered search engine for the web. for trending keywords in search. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Stevens & Tate

AUGUST 9, 2022

Social media marketing is an important part of reaching today’s modern era customers. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. HubSpot is a marketer’s dream program. This is referred to as social listening.

Tools 117

Tools Brand Identity Branding Hubspot 117

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 99

B2B Marketing Search Marketing B2B Multi-Channel 99

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 91

Enterprise Management Hubspot Terms and Conditions Work Management 91

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Designing with SEO in mind ultimately creates an excellent customer experience. Tap targets of at least 48 pixels in size are considered standard by search engines like Google.

Design 69

Design Hubspot SEO Lead Scoring 69

BOP Design

SEPTEMBER 7, 2021

90% of customers start their B2B buying journey with an online search. Is Search Engine Optimization Still Relevant? In fact, 64% of marketers actively spend time working on search engine optimization. Source: HubSpot). Source: HubSpot). Source: HubSpot). Source: HubSpot).

Stats 105

Stats Work Management B2B Marketing Marketing Management 105

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. If you aren’t sure where this is, it’s time to start interviewing your existing and potential customers to find out. #4

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SmartBug Media

JUNE 24, 2022

If the company message is disrupting the potential customer’s day-to-day, it’s likely an outbound marketing tactic. With inbound marketing, you’re bringing interested leads to you when they start searching for the answers to their problems—think blog articles, e-books, opt-in emails, paid search ads, and social media.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Stevens & Tate

AUGUST 26, 2022

Social media marketing is an important part of reaching today’s modern era customers. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. HubSpot is a marketer’s dream program. This is referred to as social listening.

Tools 99

Tools Brand Identity Branding Hubspot 99

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? In the big picture, the platform must adapt to evolving customer needs in order to thrive. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Professionals trust search engine results and comparison websites less.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. The term is a collective for various strategies to optimize digital content for better rankings on search engines like Google.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

SmartBug Media

SEPTEMBER 23, 2020

Day two at INBOUND 2020 has been packed with great sessions from some of the greatest minds in sales, marketing and customer service. Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). No surprise here!

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Navigate the Channel

JUNE 2, 2023

Even in the United States, the numbers show a remarkable volume of mobile searches , based on Statista’s market reports. Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. There are over 160 search engines in the world.

Statistics 94

Statistics SEO POS Lead Scoring 94

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 111

B2B Marketing Top of Funnel Content Marketing Brand Identity 111

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. How Sprout helps marketers Sprout handles a range of marketing functions—from social media and customer care to digital marketing and competitive intelligence—giving you more valuable insights for faster decision-making.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. FinancesOnline ) 78% of local searches result in an offline conversion. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98