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ICYMI at INBOUND22: What’s New in HubSpot

SmartBug Media

Many presentations and discussions at INBOUND 2022 centered around how customers, data, and people are all disconnected, and how this lack of connection is having global impacts. HubSpot will analyze and identify errors in the import flow , saving you time and headaches.

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HubSpot Tip: How to Use Property-based Workflows to Delight Your Customers

SmartBug Media

What is a happy customer? A happy customer is not a pet you fantasize about rescuing at the local shelter. A happy customer is earned, much like the love you would earn from that pet at the local animal shelter. You should want a happy customer because they boost profits by 25-95 percent. What is customer delight, really?

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Steps to Strengthen HubSpot Integration. Ask them how it was.

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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. Benchmark Your Current State: the Modern GTM Index (MGI) Where do you currently stand?

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The Power of Closed-Loop Reporting in HubSpot-Salesforce Integration

SmartBug Media

This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. You end up with a 360-degree view of the customer journey that helps you understand what works and what doesn't. Clearly understand and define the full customer lifecycle process.

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How to Report on Leads, MQLs, and SQLs in HubSpot

SmartBug Media

A good rule of thumb for assessing MQLs is to ask yourself, “Are these leads I would invest another dollar marketing to?” In general, customer and employee referrals perform at a much higher rate, followed by leads gathered through the company website and social media. First, open your HubSpot instance. Let us know!