Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

OCTOBER 8, 2019

Email marketing has been an invisible way for brands to meritoriously communicate with their customers. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors. can be used to track email correspondence.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Hubspot

JANUARY 24, 2014

Every HubSpot team uses Excel in one way or another. Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. Excel: Your Personal Executive Translator. Fixing Your Funnel.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

AUGUST 22, 2019

Local SEO helps businesses promote their products and services to local prospects & customers. According to HubSpot, 80% of potential customers use search engines to find local information. According to HubSpot, 80% of potential customers use search engines to find local information.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Content Marketing Institute

NOVEMBER 16, 2017

As a marketer, when you think like a data scientist, you make predictions that keep shareholders happier, you make customers happier, and you increase respect for your profession. For an inspiring, informative, and relevant story, see this GrowthHackers post: The Growth Initiative That Cut Our Customer Acquisition Cost in Half.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Markempa

MAY 1, 2019

Every CEO cares about Lifetime Value of Customer (LTV) and Customer Acquisition Cost (CAC) but what other marketing metrics do they actually care about? Marketing Influenced Customer Percentage What’s the impact are your marketing investments making on sales productivity? The higher the ratio the better.

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Valasys

NOVEMBER 22, 2019

Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. Moreover, blog content creation is a top priority for 53% of the marketers as per the State of Inbound Report by HubSpot.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. According to Nicolas Straut: “By targeting and ranking for less-competitive, long-tail keywords, we’ve drawn high-intent customers to our site and converted them with both quizzes and CTAs within highly-informative content.”.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Televerde

OCTOBER 30, 2019

67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). Email is the single most effective tactic for turning your prospects into loyal customers. 23% of users who open an email on a mobile device open it again later (Hubspot, 2019). Hubspot, 2019). Curata, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 18, 2019

It takes a lot to succeed in sales & the ecosphere of attracting, engaging, converting & retaining the customers now is more competitive than it has ever been. The platform has also got a mobile version. This helps in the management of leads, campaigns & social media channels.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Navigate the Channel

JUNE 7, 2023

Digital marketing is a goldmine for creating a more personalized and engaging customer experience. Email marketing, social media and chatbots allow for personalization and interaction with customers in real time. HubSpot advises marketers to consider the content type, also. (An excellent example is geo-targeted paid ads.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

But you can’t fully optimize for your customers without a mindset shift. It takes a culture of experimentation to really understand what your customers are looking for—and that begins with a willingness to ask the right questions and stay humble about the answers. Rafael Romis, Founder of Weberous Web Design.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59