Navigate the Channel

DECEMBER 1, 2023

By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences. Marketers can tap into this wealth of information to gain insights into customer behavior. Predictive analytics leverages AI to forecast future trends and customer behavior.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

FunnelEnvy

SEPTEMBER 18, 2023

Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Psychographics: Interests, values, lifestyle, personality traits. Buying Behavior: Is this a B2B or B2C customer? Customer surveys are also helpful in fine-tuning segments and gauging customer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Hubspot

DECEMBER 16, 2020

As salespeople, we can all agree on the significance of accurate data — it allows us to better understand our customers’ wants and needs, improve our customer experience, and personalize our sales efforts to meet our leads and customers wherever they are. TL;DR : Data enrichment makes your and your customers’ lives better.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

ClearVoice

MAY 29, 2023

They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

SendX

JULY 30, 2021

A webpage that delivers customer value often leads to the user visiting additional pages. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Source: HubSpot You’re no longer sending a generic branded email.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. To be fair, your potential customers might use these channels very differently. 20-29: 31.8% 30-39: 21.9%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Navigate the Channel

JANUARY 3, 2024

Group your subscribers based on demographics, psychographics/behavior and preferences. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every Tools like email verification can help you maintain a healthy list.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

JULY 29, 2021

A webpage that delivers customer value often leads to the user visiting additional pages. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. Source: HubSpot. You’re no longer sending a generic branded email.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Hubspot

OCTOBER 29, 2020

At its core, STP helps you to better target your marketing messages and better serve your customer base. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective. Let’s dive in. age, gender, education, location, and profession).

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Cintell

DECEMBER 20, 2019

They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. For example, HubSpot knows that sales leaders are busy. And this is why buyer personas are so important.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Strategic-IC

DECEMBER 16, 2020

In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. Ideal customer profile (ICP). Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. Ideal customer profile (ICP). Psychographic data. Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Hubspot

APRIL 6, 2020

The most important component of choosing and implementing sales strategies is your customer. Customer Profile and Product Offering. This entails a detailed profile of the target customer, including their company size, psychographics, and buying process. With an IPO in 2014, HubSpot is now valued at over $6.5

Webinar Metrics 79

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 79

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Create SEO-friendly Content. Run Hashtag Contests. Promote Video Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

APRIL 19, 2023

These tactics will help you generate more SQLs and increase the likelihood of converting them into paying customers. Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. LEADS ARE GREAT, BUT NOT ALL LEADS ARE CREATED EQUAL.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

SalesIntel

AUGUST 23, 2021

How to identify and reach your potential customers using technographic data? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. For example, you may notice that most of your customers use marketing automation tools such as HubSpot and Act-On.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Optinmonster

MARCH 16, 2020

Then engage with them to convert them into customers. Amy Gesenhues, a reporter for Marketing Land says, “One area where brands continue to fail is marketing to customers based on their preferences.” Use your customer’s purchase history to offer cross-sells or up-sells. Sendinblue. ConvertKit. GetResponse.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

OCTOBER 11, 2022

Have a pulse on the demographic and psychographic traits that define them, and use that insight to help identify the influencers they'll be most receptive to. The data you accrue from your sales efforts informs your understanding of who you're targeting — which lets you structure archetypes of your ideal customers. Consideration.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The value prop for B2B customer data platforms (CDPs) will shift from data integration to activation. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

SmartBug Media

JUNE 21, 2023

Adequately map out the customer journey. In other words, what’s the best way to decrease your bounce rate and increase customer satisfaction? Poll your customers or staff on effective and ineffective elements of your pages. Research their hypothetical demographics and psychographics to develop detailed profiles.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Strategic-IC

MARCH 12, 2018

Do you know who your ideal customers are? However, do you know your target customer's job title, motivations, or pain points? Buyer personas are profiles of your organisation's ideal customer, which will likely include demographics, firmographics (details about their organisation), and psychographic characteristics.

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Tips Psychographics 59

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. For example, it wouldn’t make sense to heavily market umbrellas to customers living in a desert region. Highly personalized messages also help customers feel seen and understood by your brand.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Valasys

MAY 28, 2019

HubSpot defines content marketing as, “The practice of personalizing your business to your audience based on who they are & what they want, need or do, rather than one-size-fits-it-all.”. Contextual marketing matches customer preferences & focuses on delighting those using personalized experiences, to finally convert them to buyers.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Hubspot

SEPTEMBER 16, 2020

Thus, the Facebook ads used in this stage will be ones that compel your leads to buy from you and then turn them into loyal customers. Because the content that you create needs to be customized to their preferences. You should set your target audience based on various demographic, geographic, and psychographic factors.

Top of Funnel 99

Top of Funnel Facebook Advertising Funnels Funnel Advertising 99

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !).

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

JUNE 13, 2018

Create highly detailed buyer personas using psychographics instead of traditional demographics. Target Customers. If you’re truly lost on where to start with a marketing plan, this guide can help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers. Distribution Plan.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

ClearVoice

JANUARY 20, 2019

When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your customers as a sort of blurry amalgam; you have a general idea of who they are, but no clear image of what makes them special or different from each other. Source: B2B Content Marketing Report.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Standard

MAY 10, 2019

With the drive toward omnichannel marketing picking up speed, brands run the risk of adopting a one-size-fits-all mentality to customer journey mapping. The problem here is that even the best brand can’t meet one customer’s every need. Additionally, no two customers will have the same start and end goal.

Buyer Personas 103

Buyer Personas Design Ad Building A/B testing 103

Hubspot

DECEMBER 23, 2021

A customer's revenue potential doesn't immediately end at the point of sale. If your company offers a separate product or service that can complement or enhance how the customer's initial purchase operates, cross-selling can provide an excellent opportunity to generate some extra revenue. Cross-Selling a Cheeseburger.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. So, better messaging is one aspect of improving customer engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

JANUARY 21, 2020

With the help of automation, marketers can keep a track record of the entire customer journey at multiple campaign touchpoints & can keep a track record of the funnel with ease. Predictive & dynamic content strategies further boost customer experience. The modern Martech age aids B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59