customer 
Paul Gillin
OCTOBER 5, 2011
Both turned out to be promotions for companies exhibiting at the conference. HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Think Like the Customer. And I do, nearly every day.
Paul Gillin
JUNE 9, 2011
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. My advice: don’t bother. And I’ll bet he was happy to have the work.
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