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4 Ways to Maximize HubSpot for a SaaS Business Model

SmartBug Media

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? I Googled it and took the top ranking URL and put it into Ahrefs. Ahrefs vs SEMRush”. Image Source.

Hubspot 101
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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being.

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7 Quick Win Inbound Marketing Strategies You Can Use Right Now

SmartBug Media

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

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The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

The objective of marketing is to attract, engage, convert, and retain customers. These focuses are in alignment with how customer needs change and other disruptions. Content Marketing Strategy. The first step to only spending $8,000 a month on marketing is having a content marketing strategy. So what amount do you need.