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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

P2P 90
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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Possibility vs. Reality.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. All of HubSpot's nonprofit content, in one place. Check out HubSpot's free nonprofit content today. Donor loyalty is just as important as customer loyalty.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people.

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3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit. The key to P2P fundraising success is giving supporters the tools they need to succeed.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy. This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. And whoever gets closest to the customer wins (Netflixs vs Blockbuster).

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Garrett Mehrguth : And for the audience guys, Matt is Director of Growth at HubSpot.