Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

Hubspot

SEPTEMBER 17, 2020

As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?". But one great place to know what your customers like (and love … and hate … ) is directly from the customers themselves. It drives more customer-centric content and communications.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

Lake One

NOVEMBER 16, 2023

In today’s rapidly evolving digital landscape, businesses must adapt to changing customer needs and preferences to remain competitive. HubSpot’s Smart CRM, a powerful customer relationship management system, has emerged as a game-changer in helping businesses meet these evolving demands. What is HubSpot’s Smart CRM?

CRM 76

CRM Hubspot Business Paid Search Agency 76

Hubspot

FEBRUARY 3, 2021

And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Sharen Murnaghan, HubSpot Solutions Partner Growth Specialist, about her experience transitioning from inside to outside sales, the first bit of advice she offered had to do with taking initiative.

Hubspot 86

Hubspot Tips Ideal Customer Profiles Marketing Prospects 86

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Websites have come a long way from just pretty online brochures — done right, they're now your best tool to build trust and credibility with prospects and customers. Welcome to 2020.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Hubspot

DECEMBER 17, 2019

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Hubspot

FEBRUARY 6, 2020

Customers want to be delighted if you display how your product solves their problem in an accurate. A brand's reputation is dependent on the product and conveying this in a way that speaks to customers accurately is essential to a positive campaign. Think of the customer. Put your customer and partners first," Plaut said. "Put

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? In the big picture, the platform must adapt to evolving customer needs in order to thrive. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

EveryoneSocial

SEPTEMBER 28, 2021

And when your company provides a top-notch experience, customers will speak positively about your brand. Tip : An easy way to determine how a customer learned of your brand is to simply ask them during a discovery call. HubSpot ] 70% of people trust consumer reviews online. HubSpot ] 70% of people trust consumer reviews online.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? 54% of customers say they’d like to see more video content from brands – more than any other type of content. Just like news outlets have an op-ed or opinion section, you can give employees their own place to sound off in your blog.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

B2B Marketing Traction

FEBRUARY 14, 2013

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Instead of sending valuable, helpful content, they are spamming their customers and prospects.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. How do you amplify positive customer voices and address those not-as-positive? So, where and how can you get the right reviews for your business?

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

chiefmartech

JUNE 15, 2023

It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, Anything that influences your customers in how or why they select, use, or get value out of your own offerings is potentially part of the ecosystem around your business — whether you acknowledge it and actively manage it, or not.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. You may also feel overwhelmed with how to right the ship.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Hubspot

JANUARY 22, 2020

To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Take this example from HubSpot: Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. Try these content ideas to re-vamp your posting game.

Social Media 87

Social Media Media Content Stats 87

Hubspot

NOVEMBER 15, 2018

Editor's note: This is the second post in an 11-part series on the HubSpot Customer Code. So is your customer’s. And the end result of all this attention theft is that customers don’t trust us. Evidence of this low opinion and lack of trust is everywhere. HubSpot has long been an advocate for earning attention.

Allocation 66

Allocation Ad Exchange Lead Scoring Lead Ranking 66

Oktopost

APRIL 26, 2021

In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. Third, you can answer questions that many of your prospects and customers might have. This is especially true if you turn a negative to a positive for a customer.

Social Media 156

Social Media Media Ad Exchange Work Management 156

chiefmartech

SEPTEMBER 20, 2022

As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). Disclosure: I manage HubSpot’s platform partnerships.). Last month, G2 provided empirical data of 103,528 software products reviewed on their site.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Within that gap lies an opportunity to have a different kind of customer conversation, one that is driven by data. Personalization.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Brandpoint

APRIL 3, 2019

While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. It’s an unending loop where customers can keep interacting with the company (and vice versa) even after their transaction has ended. Long answer: kind of.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

Zoominfo

OCTOBER 31, 2018

Better yet, they’re seen as authority figures in the eyes of your customers. In short, an influencer’s community trusts their opinions and advice. Now, more than ever, B2B customers don’t want to feel as if they are being sold to. Increase sales and customer retention. Influencers come with a ready-built fan base.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. But that is, in our opinion, a losing proposition. But our decision is: it’s an advantage. And we’ve dubbed this blend: the Content Cyborg.

Tools 125

Tools Content Marketing Content Work Management 125

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. Marketers can also use AI tools such as chatbots to automate customer service inquiries.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. That’s okay.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Heinz Marketing

AUGUST 28, 2020

Account-based marketing (commonly referred to as ABM) is “a focused growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts” (source: Hubspot). This is all about selecting accounts based on data versus personal opinion.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 130

Zoominfo

AUGUST 6, 2019

When you offer a freemium version of your product or service, it enables you to remove a key barrier for customers, which is adoption. Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. So, they created a tool which was able to serve a real customer need.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Spiralytics

NOVEMBER 17, 2022

Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. Source: Brakes To You.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. By Peter Caputa. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Vidyard

JULY 12, 2021

93% of businesses landed a new customer because of a video on social media. 73% of marketers have landed a new customer from a post on Instagram Stories. Video Ads on Twitter help to increase positive brand opinions like +18% cultural association and +9% the perception that the ‘brand is good quality’.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Hubspot

SEPTEMBER 30, 2020

According to HubSpot research, quiz or poll stickers are one of the most popular Instagram Story formats. You can learn about their interests and opinions using a simple poll. For example, I've seen a powder protein company ask questions on what flavors customers want to see and then deliver on those flavors. Market research.

Opinions 89

Opinions Hubspot Video Marketing Training 89

Velocity Partners

APRIL 9, 2024

Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. By the time a buyer signals buying intent, they’ve done all kinds of research and formed their own opinions. But revenue didn’t follow. Sales/prospect interactions are the tip of a very large iceberg these days.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

SmartBug Media

MARCH 1, 2023

ChatGPT didn’t just give you answers to your questions—it could create long, custom responses based on just a few prompts from the user. Although some of ChatGPT’s luster as a marketing resource has worn off, the HubSpot App Marketplace now includes a third-party ChatGPT integration that allows users to access the tool from HubSpot.

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Hubspot

MAY 21, 2020

99% of marketers say personalization helps advance customer relationships, with 78% claiming it has a“strong” or “extremely strong” impact. 78% of brands say they struggle with "data debt" or not having enough quick data about their customers to not launch relevant personalization tactics. Evergage ). 90% of U.S. Statista ).

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

chiefmartech

FEBRUARY 25, 2023

But I’m in the minority on that opinion. And if a compute-intensive feature suddenly gets used a lot by certain users — way more than expected — the cost to the SaaS company can turn those users from profitable customers into unprofitable ones. When implemented properly, usage-based pricing is a win-win for customers and vendors.

Pricing 97

Pricing Price Bundling API 97