Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. HubSpot provides a CRM for free. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. This generated a new revenue stream and made the buying process frictionless for their customers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. HubSpot : 5%. The ESP industry’s long tail. SparkPost (includes SAS Customer Intelligence 360 ). Constant Contact : 3%. Learn more ?.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Low conversion rate.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Usually extremely long-form (3,000-plus words). Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. I've never actually considered we may have a problem communicating with our customers, prospects and partners.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Frequent blog posts can, in this way, help you build a mutually beneficial relationship with customers.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

DAGMAR Marketing

APRIL 15, 2022

It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. percent of search terms on Google are long-tail keywords ( Backlinko ). link] (HubSpot). SEO rewards businesses that adhere to its ranking factors with higher placement in search engines. Source: Ahrefs.

Statistics 94

Statistics SEO POS Lead Scoring 94

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. That is target both long-tail and short-tail keywords that will have the best impact. Your content ROI will suffer in the long-run. In a way, there may be some truth to those concerns.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Extensibility : from open platforms that power every business in the cloud to custom apps that other apps don’t typically build complementary businesses around. Quantity : from highly consolidated cloud platforms with only a few dozen players to millions and millions of custom apps.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Source: HubSpot via Google ). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Target long-tail keyword variations. Get reviews.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Hubspot

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. DemandMetric ). WordPress ). Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Always be closing” revolves around being aggressive, extremely persistent, and consistently on the hunt for the next new customers. Haven't you seen Glengarry Glen Ross? Always be closing, baby!”

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Televerde

DECEMBER 1, 2020

Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. You can include short-tail (e.g., "AI") AI") and long-tail (e.g., When writing that post, you'll need to include long-tail keywords for which people are searching.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. They need the human touch to make them connect brand and customer.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

SmartBrief - Marketing

SEPTEMBER 25, 2023

We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. That customer journey began long before and continues well beyond the software we may use to monitor our website.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Hubspot

JUNE 5, 2019

Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. According to Wordstream , the average customer buys a product within 20 days of searching it on Google and with 26 days of searching it on Amazon. Identify and expand on long-tail keywords.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Outgrow

SEPTEMBER 23, 2022

Identifying which sources to integrate with the Customer Data Platform. About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. Thanks for joining us, Scott.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Besides, your blog content is really important for nurturing your leads and turning them into customers. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. If not, go back to Step #2!)

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

JANUARY 29, 2020

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. So, yes, Google Ads works. Keyword Surfer.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Discover long-tail opportunities by combining each stage’s query words with the topic (e.g.,

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Valasys

NOVEMBER 23, 2022

Hence, not inculcating local SEO would result in a massive loss of prospective customers for vendors. That means it’s not that hard to win over your customers by outperforming the local competitors in local search. Ensure maximum Customer Reviews. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Inbound marketing’s new flywheel suggests that customer engagement and satisfaction is the conductor that keeps the inbound marketing train on its tracks.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

FEBRUARY 7, 2014

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". They''re typically just one or two words in length.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re a HubSpot user, you can utilize the Social Reports data to find these same insights. There is no one-size-fits-all definition of a “good” engagement rate.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

SmartBug Media

SEPTEMBER 6, 2019

Customize content marketing and improve current content to address specific subjects and topic areas as well as pain points that the buyer is demonstrating through their research. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Everstring.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79