Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options.

Social Media 76

Social Media Hubspot Media Marketing Management 76

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Sure, there are the obvious ones, like Facebook and Twitter, but you also have emails, newsletters, or even offline print sources like print ads. This might be Facebook, Twitter, LinkedIn, or Reddit.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Martech

JANUARY 26, 2023

He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14. In your inbox.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Conference 105

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 106

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 106

Hubspot

MAY 4, 2020

With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever. When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, HubSpot generates a good portion of our traffic from search engines now.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Kaon

SEPTEMBER 15, 2015

If you are not sure which platform to use for specific content understand that Twitter is for socialization, while LinkedIn is more for a conversation. “The content and the conservation are a celebration of the customer and his/her experience.”-Sonia Use your social platforms as listening platforms.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. What to do? If GA4 will meet your needs going forward, great!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

JANUARY 22, 2020

To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Take this example from HubSpot: Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. Share user-generated content on Twitter.

Social Media 87

Social Media Media Content Stats 87

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. Personalized content increases engagement and improves customer experience. Performance metrics help identify what content resonates with the audience.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Top Rank Marketing

FEBRUARY 7, 2024

Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. But at the same time, brands need to find ways to be where their customers are, and, according to HubSpot, that may very well continue to be X.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

SmarkLabs

OCTOBER 28, 2019

Let me introduce you to HubSpot Academy. It touts itself as the “worldwide leader in free online training for inbound marketing, sales and customer service professionals.” HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. In 2018, HubSpot Academy awarded 140,000 certifications.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Hubspot

MARCH 14, 2021

So to help you up your social selling game, we reached out to a few HubSpot experts for some key tips and tricks you can apply to better leverage your social media presence to connect with prospects and make hard sales. He says, "Twitter, Instagram, Facebook, and Linkedin are my jam. Let's dive in.

Tips 95

Tips Demonstrating Intent Hubspot Social Media 95

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vidyard

JULY 12, 2021

93% of businesses landed a new customer because of a video on social media. A LinkedIn video post is 20x more likely to be re-shared vs. a text-based post. LinkedIn, 2020 ) Tweet this! On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Martech

JULY 11, 2022

HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Also: no plugins!

CMS Development 97

CMS Development Privacy Protection Open Rate Microsite 97

Hubspot

JULY 23, 2018

LinkedIn Prospecting Tips. For most salespeople, social selling on LinkedIn is a way of life. For most salespeople, social selling on LinkedIn is a way of life. They keep their profiles in tip-top shape, look up their prospects' profiles before calling or emailing, and keep close tabs on what potential customers post in groups.

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

chiefmartech

JANUARY 1, 2024

When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms. When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. And that’s just the customer-facing side of martech. Customers are complex.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Martech Advisor

MARCH 31, 2020

Mindsay , a customer experience automation (CXA) platform for the travel and hospitality industry, is offering a three-month complimentary COVID-19 customer support bot. Another key point to note is that more than 35% of customers are attuned to brand marketing through email, SMS, and social ads. HubSpot Integrates With Jira.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples. HelloFresh.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. According to 71% of sales reps , building connections and trust with prospects is one of the most effective strategies for converting customers. LinkedIn is a platform for professionals. Securing fourth place is Twitter.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career? LinkedIn vs. Facebook: Which Is Best for Business? LinkedIn is better for lead generation.

Linkedin 78

Linkedin Facebook Best Practices Business 78

EveryoneSocial

JANUARY 4, 2021

Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. It offers detailed insights on how potential customers are learning about your brand and where they are in the buying process. LinkedIn Sales Navigator. This is a great feature to track progress on social selling efforts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Convince & Convert

APRIL 19, 2014

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. 7 Ways to Mine the Hidden Gold in your Customer Data from Janrain on Vimeo.

Ideal Customer Profiles 157

Ideal Customer Profiles Work Management Budget Programs Advertising Agencies 157

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167