Paul Gillin

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How Much Should You Pay For Content?

Paul Gillin

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. I’m sure there are many more. My advice: don’t bother. What’s that going to cost you? Like most things in life, it depends. 10 per word.

BtoB 75

Recommended Reading – 7/9/15

Paul Gillin

15 Habits of Highly Effective Content Marketers – HubSpot Blog. HubSpot called up 15 professional content marketers and asked each one for his or her favorite content marketing habit. Monitor conversations with customers, obsess over quality, research constantly, listen to complaints and always be curious are five useful habits they recommended. What 4.8

Media 30

Direct Marketing Doesn’t Have to Suck

Paul Gillin

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Think Like the Customer. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. Dump the Junk.

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Tomorrow People

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation. SEO Content & Data

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. back of Taylor Swift GIFs, nor did HubSpot develop their readership.

Email Marketing ROI: Measure with Ease Using HubSpot

Synecore

HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. Tip: I wouldn’t attempt to include a percentage of your monthly HubSpot cost when tracking email marketing ROI. Step 2: Use the Sources Tool within HubSpot. Don’t believe me? There you have it!

How to Setup Workflows in HubSpot

Synecore

Lead nurturing is the practice of engaging with contacts via automated touches to build relationships, with the end goal of closing more educated and qualified customers faster. Completing the following 10 steps will allow you to follow-up automatically to nurture leads further down the sales funnel, shorten the sales cycle, and convert more of them into customers. Happy Nurturing

Tracking Email Analytics Outside of HubSpot

Synecore

While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL?

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Lead with customer pain points in your pitch deck. Develop a community of customer advocates to help tell your story for you. Customers are key in your BOFU (bottom of the funnel) for referrals, references, case studies, product reviews, and social media responses. Check us out !

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.” Inbound marketers plan to hire an average of 9.3

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

On the other hand, Tereadata seems to have something of a blind spot regarding advertising and anonymous customers: I got mixed messages from the various Teradata presentations about whether it considers support for paid media as part of its marketing applications. HubSpot’s main user conference is the INBOUND show in September. Yes, that title is a pun on Dickens’ Tale of Two Cities.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. Users can respond directly, forward a post to someone else, or add the poster to a HubSpot campaign.

3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

This post originally appeared on HubSpot's Sales Blog. Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. We employ over 1,100 employees and serve over 18,000 customers. To read more content like this, subscribe to Sales. Successful founders are productive. It's very much a chicken-or-egg question. Not too shabby.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Hubspot Inbound Conference Recap 4 of 9

Kaon

We’re getting better at predicting success- Who are my customers who will lead to the success of my company? Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. Marketing Guru B2B B2B marketing B2B mobile marketing Blog business challenges Hubspot Inbound marketingBe relevant early.

HubSpot & Salesforce Sign a Partnership Pact Through 2020

Hubspot

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. Both companies are opting to give the customer choices.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” Joe Pulizzi: “Every piece of your content should be excellent enough that customers are compelled to share it.

12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. Give your sales team everything they've hoped for and more this holiday season: an entire, all-in-one customer relationship management platform. Missed out on HubSpot's annual INBOUND event? For free.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The Result : More Traffic, More Leads, More Customers.

What to Expect During the HubSpot Onboarding Process

Synecore

With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. However, just to make sure you aren’t surprised by any eventuality, I wanted to share the following information with you so you know exactly what do expect during the HubSpot onboarding process. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. Import Initial Contact List(s) – Now it is time to import your contact list(s) into HubSpot.

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts.

A Milestone in the Inbound Journey: HubSpot Turns 10

Hubspot

Just ten years ago, we founded HubSpot and set out to make the world more inbound. Without you, there is no HubSpot. We're extremely grateful to our customers, partners, employees, investors, alumni, friends, and members of the inbound community who have joined us on this remarkable journey. The concept of inbound became a movement all its own. Inbound really is everywhere.

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Mike Volpe is  the CMO of HubSpot.  He joined HubSpot seven years ago as the company’s fifth employee. Investments in marketing technology and automation will only continue to rise.

How to Keep Track of Your Leads with HubSpot's Sidekick

Synecore

In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. This handy tool gives you real-time notifications on how your customers are interacting with your content.

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster). hubspot financial analysis hubspot ipo hubspot s-1 marketing automation industry growth

The HubSpot Culture Code: Creating a Company We Love

Hubspot

We are releasing a public beta of the HubSpot Culture Code. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. HubSpot is growing. We have almost 9,000 customers and over 460 people in the company now. We are grateful to our customers and to the inbound community for the modest success we've had so far. So, hold up.

Hubspot Inbound Conference Recap 9 of 9

Kaon

Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment. Here it is, the last post about my INBOUND 2015 experience.

OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.). The cherry on the cake?

Hubspot Inbound Conference 5 of 9

Kaon

The Power of Two: How to Leverage Relationships to Triple Your Lead Flow (for Free!) by Lisa Toner of Hubspot. Relevance- how relevant is their need to your company, are these leads likely to become customers. Marketing Guru B2B marketing business priorities communication Customer experience Hubspot Inbound Marketing Relationships Partnerships Relationships

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ). And our monthly lead numbers? Email Metrics.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report. Last year, the report added a sales section to provide a more complete view into the entire lead-to-customer life cycle.

Why I unsubscribed to Hubspot

Fearless Competitor

Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. David and I both signed off from Hubspot. Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. It interferes with life. What do you think?

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. These posts answer the common questions you receive from customers. If you’re trying to create a compounding post, write for as large as possible a segment of your potential customers. An Analysis of HubSpot’s Compounding Posts. What Do HubSpot's Compounding Posts Look Like? Now what?

Godzilla vs. King Kong aka Hubspot vs. Salesforce.com

Fearless Competitor

At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. If you want more and better sales leads in your company, fill out the form below to contact Find New Customers. contact-form] Filed under: CRM , Hubspot , Salesforce.com. CRM Hubspot Salesforce.com Godzilla vs. King Kong.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).

Benefits of HubSpot's Social Media Tool

Synecore

What if we were able to view a stream of our followers and immediately know who’s a customer versus a prospect? HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. What’s the quantitative ROI of social Media?