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PAUL GILLIN OCTOBER 5, 2011 Direct Marketing Doesn’t Have to Suck HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Think Like the Customer. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. Dump the Junk. MORE >>	PAUL GILLIN JUNE 9, 2011 How Much Should You Pay For Content? Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. My advice: don’t bother. What’s that going to cost you? Like most things in life, it depends. Media Dividend. per word. Search for others. MORE >>	RECENT POSTS OCTOBER 5, 2011 \| PAUL GILLIN Direct Marketing Doesn’t Have to Suck JUNE 9, 2011 \| PAUL GILLIN How Much Should You Pay For Content?
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