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| | PAUL GILLIN
OCTOBER 5, 2011 [Customer, Hubspot] Direct Marketing Doesn’t Have to Suck
HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Think Like the Customer. When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. Dump the Junk.
| | PAUL GILLIN
JUNE 9, 2011 [Customer, Hubspot] How Much Should You Pay For Content?
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. My advice: don’t bother. What’s that going to cost you? Like most things in life, it depends. Media Dividend. per word. Search for others.
OCTOBER 5, 2011 | PAUL GILLIN
[Customer, Hubspot] Direct Marketing Doesn’t Have to Suck
JUNE 9, 2011 | PAUL GILLIN
[Customer, Hubspot] How Much Should You Pay For Content?
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