Achieving Maturity with Content Operations
Marketing Interactions
APRIL 11, 2019
In 2005, HubSpot came along, followed by Marketo in 2006. Five years ago, it wasn’t uncommon for me to work with a marketing team in one department that never spoke to or even knew the marketing teams in other departments: the social media team or the sales team or customer success teams. Well, essentially it has. But we have to.
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