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Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

JANUARY 27, 2014

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Mike Volpe is the CMO of HubSpot. He joined HubSpot seven years ago as the company’s fifth employee.

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CMO Marketing Automation Services Hubspot Marketing Automation 100
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Is Email Marketing Making a Comeback?

Crimson Marketing

DECEMBER 12, 2014

Real-time messages can also be timed to coincide with customer milestones, such as membership anniversaries or birthdays, or even be triggered by on-site actions, such as downloading an eBook. When trying to connect a brand with its customers, it’s effective to use a “slice of life” approach and text such as “show me more like this.”.

Email Marketing 100
Email Marketing Top of Funnel Click Rate Marketing & Strategy 100
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