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Buyer Persona Breakdown: 10 Components to Understanding Your Audience

Cintell

Buyer personas are fictional representations of your ideal customers. These representations are based on real data concerning customer demographics and online behavior, along with educated speculations about their personal histories, motivations and concerns. This means you probably don’t want to talk to everyone the in same way.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. For example, HubSpot knows that sales leaders are busy. And this is why buyer personas are so important.