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ANNUITAS

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How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)

ANNUITAS

’ And it is an indictment of the poor Customer Experience that results when companies build their go-to-market around an (inside-out) sales interruption mindset, instead of operationalizing go-to-market activities around (outside-in) customer journey. For the record, SalesLoft is a respected provider of sales engagement software.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around customer journey. They have built personas and conducted market research. Operations and Reporting.

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Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App

ANNUITAS

Salesloft has opened up its API for its Rhythm workflow offering, allowing third-party software providers and customers to more easily integrate with it. The ability to pull more internal and external data to drive meaningful sales outreach aligns with ANNUITAS’ notion of building a Customer Data Value Chain.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. to help the customer along their journey. To move beyond core productivity gains (i.e.,

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5 Reasons Why You’re Getting Bad Leads

ANNUITAS

You Don’t Understand Your Customer’s Journey. A statistic from Accenture Interactive shows 82% of demand marketing is ‘wrong place, wrong time,’ which means that 82% of demand marketing is not orchestrated around the customer journey. We’ve seen this statistic play out in real life.

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What’s Sales Enablement Got to Do with Demand Generation?

ANNUITAS

76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Poor customer experience with no continuity? Isn’t it painful to think that the transformation you’ve been neck deep in for months could all fall flat if you forget about the proverbial “last mile?” Handing off leads that go nowhere?

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AI and Full Journey Support Highlight HubSpot’s Latest Moves

ANNUITAS

HubSpot recently held their annual Inbound user conference in Boston. At the conference the marketing automation company, turned CRM company … now turned “Customer Platform” company, revealed more about their platform, including how AI and “Smart CRM” will make their platform more powerful for everyday users. Let’s dig into each.